wanted to use for the main focus. I chose this one because it is a snapshot from the film footage that captures the relationship.

In order to create a ‘dreamy’ effect, I drew a rectangle around the image so that it was covered, then I used the blur tool to fade it out. As seen in my poster deconstructions, posters such as ‘Dear John’ and ‘Begin Again’ the background was blurred. As this is a typical convention of a Romantic genre, I tried to establish my own take on it.

I decided on the primary colour for the font to coincide with the colour of the blur around the image. The title of the film is the biggest and most obvious as this was a convention in all of my deconstructions.

To highlight the text, I used the ‘stroke’ and then selected the colour that I wanted the outline to be. From audience feedback I was told that the font is appropriate for the poster and therefore I did not change it, however, despite this, I did experiment with other fonts but came to the conclusion that I would keep it the way it is.

Following this, I added a billing block which is a typical convention of a film poster, as seen from my deconstructions. This includes the production company and the distribution company etc. This was selected in the ‘Agency FB’ font as it is always used in posters. I positioned it at the bottom of the poster and this is another generic convention. This was done before I changed the image as I needed a draft of what it would look like.