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Posters A1 Final v01

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NDSM

01View Corridor Buiksloterham structural grid IJ frontage (Amsterdam Gate)DIS TE LW E G

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amsterdam port - industrial harbour

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SILODAM

OPEN FRAMEJO HA N

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HET IJ

FILMMUSEUM

MEDIA PAND NOORDHET IJ

GR AS W EG

02 amsterdam noord- green courtyardGR AS

cultural centers urban landmarks creative clusters new development area

a - structural span reduction b - programmable waterfront c - continuing the landscape d - spiraling public lobby e- event space towards the IJ

SILO DAM

MUZIEKGEBOUW CENTRAL STATION PAKHUIS DE ZWIJGER

central amsterdam - cosmopolitan waterfront

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Filling the gap The Open Frame forms the next link in a chain of (cultural) attractors along the IJ. It provides necessary clustered services and amenities supporting the developing Buiksloterham area.

Urban Positions Open Frame, Grasweg and Silodam in 1:5000

Tripod The Open Frame incorporates the Grasweg into its tripod like organization and promotes it to a main avenue for the Buiksloterham.

Urban Genesis: from ARC to Open Frame Within given constraints, and by assimilating existing ideas, a notable new form is sculpted. The Open Frame forms a distinctive counterbalance to the strong presence of the Silodam on the other side of the water.

design:

Elastik and MAT Studioconsultancy: structure - ABT installation - Huygen Installatie Adviseurs landscape - C. Polito

Simply imagining the effects the historic fort on Manhattan has had on its direct surroundings and the entire world is a mind boggling exercise. One can only find inspiration in how a single edifice has contributed to something as rich, diverse, and constantly self-reinventing as New York.

Our own analysis resulted in the conviction that any program on the Grasweg should connect to the creative and cultural cluster that is emerging along the IJ. Apart from that, it should be supported by enough collateral business interests to enhance the likely success of the program. These collateral business interests should in itself contribute to the diversity and further development of the region. Special The Buiksloterham needs its own, central space of socio- economic in- attention should be given to creating an environment that enables huteraction. It needs a concentrated sustainable centre that ties people man interaction around the clock. That will benefit not only the people to the north bank of the IJ. It needs to offer a program so rich and so living in the apartments of the Open Fort, but all people that choose to enticing, that it will woo people into making a home on this promising live in the Buiksloterham area. piece of land. It needs to convince people of the fact that moving their business to the Buiksloterham will continue to guarantee their liveli- We feel we have succeeded in finding the entrepreneurs that are able hoods. It will have to offer attractions interesting enough for people to realize the program needed in both Frame Publishers and the EMB from all over the world to visit and enjoy their temporary stay in Am- Hotel Group. The proposed Open Frame takes Amsterdams need for a sterdam. It needs regular events that will make people from all over gallery showing contemporary industrial design and architecture and Amsterdam frequent this new cultural hotspot. And it will need to be uses it to enable a sustainable economic model supporting a public culflexible enough to maintain the freshness that currently gives such a tural attraction on this new location. In the spirit of the OpenFort400 strong appeal to Amsterdam Noord. competition yearly co-curated shows with similar organizations and institutes in New York were welcomed by the people from Frame, and Choosing a program for this location should be the result of a careful will create a lasting celebration of the connection between the two citanalysis. It should take into account the role the program plays for the ies. entire city of Amsterdam and its citizens. Furthermore, the program should be able to spark the catalytic effect that will take the Buiksloter- In order for an urban catalyst to be effective, it needs a specific and ham from a promising area to a vibrant part of the city. rich basis. It needs to trigger a reaction on the social, the economic

and the structural level. In this perspective, simply mixing living and working seems too simplistic an approach. We need to reinvent what really constitutes a mixed program, and what we expect it to do. The process of urban catalysis requires also specific content and committed agents. The design industry can be a rich catalytic agent able to create a condition of shared interest. It includes a broad range of involved parties, and more importantly, everyone has an opinion about it. Its a pro-active catalyst. Today the language of (industrial) design is a language spoken around the world. Successful designs form a common denominator in the lives of people from all corners of the world and from all social strata. Design is that place where high culture and low culture meet. It is unabashedly commercial yet, in its best manifestations, it strives to improve our everyday lives. The Open Frame, celebrates human creativity in the way it is made, used, and shown. It enables inhabitants and guests to explore industrial design in an immersive, participatory manner. The Open Frame not only shows the end results of the design process in a spectacular spiral gallery, it also opens up the creative process of design by allowing guests to visit the studios and offices that are located in the building. The hotel will not adhere to the strict limitations of the star system. More important is that people will be inundated with the design objects curated by the gallery that guests can purchase if they so desire.

Open Air Stage ShoWork Materials Gallery(WorkShopShowroom)

Gallery |

Offices

Offices Auditorium Hotel Gallery Open Air Stage Apartments (rental) Library & Bookshop Restaurant & Bar

- HotelHotel

Auditorium Gallery Open Air Stage Apartments (rental) Library & Bookshop Restaurant & Bar

Apartments (owned)

Library & Bookshop Auditorium

Outdoor Event Space

Auditorium | Offices - Materials Gallery

- Apartments

- Small Shops - Caf & Restaurants

ShoWork(WorkShop-Showroom)Apartments (owned) Apartments (owned) Water Park Shops Restaurant & Bar Outdoor Event Space Shops Restaurant & Bar

ShoWork(WorkShop-Showroom)Water Park Outdoor Event Space

Restaurant & Bar

Water ShuttleOffices

Outdoor Event Space - Water Shuttle

Apartments (rental)

Hotel Gallery

Library & Bookshop Water Park

Restaurant & Bar -

| ShoWork (Showroom-Workshop)

Water Shuttle

Bakery

Puccini

Daycare

Caf & Restaurants Computer Shop

Open Air Stage -

visiting & meeting working living horeca

routing floors

functions and usersapartments offices, workshops and horeca public amenities outdoor program locals & inhabitants commuters & workers visitors & tourists

programmatic spatial distribution - private- public

HOTEL

APARTMENTS

RESTAURANT / BAR

WATER PARK

LIBRARY / BOOKSHOP

SHOWORK

OFFICES

AUDITORIUM

OPEN AIR STAGE

Social Space / Interactional Program The Open Frame hosts a mixed program which stimulates socio-cultural interaction. The buildings design balances use both spatially and temporally, creating an attractive location around the clock.

Spatial System: Opening the frame with a spiral landscape The diverse program necessitates an elaborate system of interconnected spaces, which combine functions for overlapping groups of users creating a rewarding spatial experience both in- and outside the building. The internal structure breathes fluidity in the way it blends the public and the private.

Open Frame Blend The proposed functions blend activities in both time and space

Interwoven Spiral The routing purposely interweaves the public and the private

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Water Ramp

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-0.40NAP

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Restaurant 250m2

KitchenBakery 80m2

Landscape / Urban Plan Openness is a central design principle in the Open Frame. It allows for easy access to and from the location from all sides and using diverse means of transportation. The design of the Open Fort gives equal importance to the approach from the Grasweg and the waterfront. The Open Fort merges with its surroundings, and hosts activities both in- and outside, and on all sides of the building. Its openness creates attractive public spaces that enable people to enjoy year round events, food and drinks on a sunny terrace, or solitary contemplation on the waterfront. The water park creates an attractive spot for people to stroll and relax. Open vistas guarantee magnificent views from many different vantage points.

Towards the Noordzee kanaal The proximity to the water is emphasized by a landscaped water park that playfully softens the transition from water to land. Temporary mooring spots for small boats form an open invitation to visitors from the water. Arguably the best water view in Amsterdam forms the backdrop for the open air stage.

Lobby 175m2

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