Upload
philip-king
View
226
Download
3
Tags:
Embed Size (px)
Citation preview
OutlineOutline1. Introduce Amazon.com
2. The services that the company provides
3. The underlying information technologies being used
4. Describe the potential users of the website
5. Discuss how the website help to make money Reduce operation cost for the company
Conclusion
IntroduceIntroduce•A promoter of Amazon internet company, Jeff Bezos, ran this company in July, 1995 and now Amazon is the biggest internet bookstore in the world.•By continuous acquisition and investments all kinds of others company to expand products and services and getting newly technology in the short term at the same time.
The services that the The services that the company providescompany provides Bestsellers Recommendation Items Customer ReviewsCustomers AnalysisWish List Photo ServicesAdvertise on AmazonFulfillment by Amazon
Amazon Web ServicesAmazon Web Services
Amazon Simple Storage Service (S3) Amazon Elastic Compute Cloud (EC2)
Potential userPotential userA Potential user for sales profitsB Potential user for B2BC Potential user for download service fee
B2B examples:
•NBC: NBC is cooperating with Amazon.com, users can watch NBC shows through Amazon.com, by paying the fee for whole season or just for one show.•Marks & Spencer: Marks & Spencer is cooperating with Amazon.com to help customers track orders more easily.•Alipay : Alipay is the affiliate of Alibaba, and Alipay is cooperating with Amazon to support them for the online payment in China, while Amazon.com is extending their business overseas.
B toB
Marketplace Amazon internet serviceAmazon Mechanical Turk
Software Developer
Third-party company
B to C
Retail sales
Books, movies and music, games, computer, tools, furniture, clothes, exercise …….
Ordinary number
VIP
Link
Fast delivery
CONCLUSION CONCLUSION
In web 2.0 times, it more emphasize to communication and interaction with the customers.
Amazon does his job very well. All kinds of services and products to expand and create use-friendly operation for the customers. In the future, it can also face more many competitors including physical and virtual company.
Incomecategory
Field Brief Charge ways
Sales profit Amazon.com Sell all kinds of products to customers.
Sell profit
Relevant fee Amazon Marketplace Merchant@programs
Provide transaction platform to user for selling user’s own products.
1.Fixed fees2 .Sales
commission3.Per-Unit Activity
fees
Service fee Amazon Enterprise Solutions
To offer download service of software
Service fees
Amazon’s 3 major income sources
CustomerRetailers
Software Developer
product and information
Demand information, Comments, Tags, Knowledge
Demand information, Hosting Service
Product
Development assistance
Technology Development
Application and Softwar
e
Business and
Customer
Service
Service, Sales and Business
Development
Structure and Platfor
mSoftwar
e
Retail and
Marketing
StructureStructure
Cooperators RelationshipCooperators Relationship
Other
online
stores
Make it an online department store
Provide online transaction platform
Physical Stores
Provide the brand effect
Provide e-commerce experiences
Publishers
Provide merchandises
Massive order
Other websi
tes
Alliance marketing