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Potpourri: Everything We Wish We Could Have Covered
By: John Lynn - @techguy and @ehrandhit
Potpourri #1
Sales Funnel
Sales Funnel
Traffic
Leads
Customers
Bunch of Buckets Traffic “Buckets”
Social Media Paid Media Earned Media Humor Marketing Blogging Influencer Marketing SEO Trade Shows Content Marketing Display Advertising
Bunch of Buckets Leads “Buckets”
Contact Form Whitepaper Download Webinar Registration Trade Show Contact Demo Request Social Media Follower
Quality of Lead RFP Considering Future
Key Concept
We focus too much on filling the bucket and not enough on moving them from one bucket to the next bucket.
Too Simple!
Traffic
Leads
Customers
Too Simple!
Traffic
Leads
Customers
Potpourri #2
Secrets to Pitching Keep it Short Links are Good Make It Easy
Be Interesting Be Personal
Know Quirks Time Zone Friendly
Live Up to Adjectives
Large Company Advice
Be Right Get Name Right HIPPA and HIMMS Freudian
"Trial (trail) of paperwork“ "those indicted (indicated) below“ "We invite embers of the media invited to attend"
Potpourri #3
Video Marketing
Why and How? Why?
Great for SEO More Tools for Watching Videos Memorable
How? Be Creative Be Interesting Be Useful Platform that has Distribution
Potpourri #4
Whitepapers
Potpurri #5
Don’t Underestimate Email
Types of Email Lists Your List
Segmented (think buckets) Cheap
Borrowed List Easy
Purchased List One Time Unlimited Use
Potpourri #6
Missed Opportunities? Mobile Marketing Image Marketing A/B Testing – Proper Landing Pages
Why Don’t We Do Them More?
Potpourri #7
Future of Marketing Content Marketing
Requires Great Content Distribution More Influencers
Display Advertising Reminder Feels Like Content
Every Company isa Media Company
TortoiseAND Hare
