Power Point Scottish Culture and Society Finale

8/14/2019 Power Point Scottish Culture and Society Finale

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Scotch Whisky

Audio Visual ProjectScottish culture and societyClmence Vauthier (40131973)

Raphalle Savard-Moisan (40131273)


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History of Scotch Whisky

The history of Scotland and whisky goes back to the Ancient Egypt, when the

first distillation begins. Since then, whisky has been a form of medecine

before being the casual drink they now serve in every bar of Scotland. Morethan a national pride, whisky brings a lot of questions and infatuation since

many decades in the country (Scotland whisky, 2013). Fights between

England and Scotland about whisky dates back to the 18th century, when an

important taxation on the production of Scotch whisky by England required

more than thousands of producers to hide to produce the popular drink.Later, after the whisky rebellion, England introduced a law authorizing the

legal production of whisky, which brought new technical innovations

(Scotland whisky, 2013).


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Economic impact of whisky

The economic impact that the industry of whisky has on

Scotland raises a lot of debates. In fact, Value added fromScotch whisky is reported as around 3 billionabout 2.5%of Scottish GDPbut this figure reflects essentially arbitrarytransfer prices and export valuations (Donald, 2012). A lotof questions can be asked when it comes to the economicimpact of whisky in Scotland :

Is this industry really profitable for Scotland ?

Who is making money with the whisky and the distilleriesof Scotland ?


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Whisky and Scotlandsemployment

In Scotland, 35,000 people are working in a job supported by the

Scotch whisky industry and 10,000 of these jobs are directly linked tothe industry. In fact, 27% of the jobs in the industry is for blending and

botteling the product, and 20% represent office jobs (Scotch whisky

association, 2012). But some questions can be asked concerning the

impact of Scotch whisky on Scotlands employment as recorded jobs

in the industry actually decreased in 2010, by 6% (Donald, 2012).


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The industry of whisky in an

independent ScotlandWhisky is one of the topic directly related to the independence of Scotland.

According to the Prime Minister Alex Salmond, the North Sea oil, the energy

resources and other industries like the Scotch whisky could make Scotland

the OECDS sixt wealthiest nation, far beyond the rest of the UK which

would be in 15th place (Carrell, 2012). But a recent movement, The Better

Together campaign, as well as other groups claims that the best for the

Scottish businesses and economy is to be a part of the UK.


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Scotch whisky and social problems

Alcohol including whisky in Scotland is more and

more problematic over the years and has a hugeimpact on health, crime, social care and productivecapacity (Young, 2012). In fact, since over 12 years,the alcohol sold in Scotland exceeds the weeklyrecommendations limit for men (The Scottish

Government, 2013). The real problem, according toAlcohol Focus Scotland, stay the cheap and strongalcohol, which is drink in excess (2013).


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Whisky, alcohol and the minimum

pricing law of Scotland

Like mentionned in the last slide, the comsuption of alcohol including

whisky can have negative impact on Scotland, especially on a social

perspective. Aware of that situation, the Scottish governement attempted

the minimum pricing law in 2012 to reduce crime and improve the healthof the nation. Since then, The Scottish Whisky Association claims that the

law is illegal, probably aware of the fact that a minimum pricing on

alcohol could damage the industry (2013).


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Distilleries and the production of whisky

In 2009, the Herald Scotland newspapers identified 105 distilleries in

Scotland, and half of them did not belong to Scotland but to overseas

firm (Hearld Scotland, 2009). In Scotlands distilleries, they produce

from water, cereals and yeast the whisky that is exported everywhere inthe world. The process to produce whisky is too complicated to be

explain here, but most of the distilleries of Scotland welcome visitors

that wants to know how the whisky is made, like the one we visited in

the Isle of Skye on the picture above, the Talisker distillery. In 2007,

1,233,696 tourists enjoyed the typical experience of visiting a distilleryin Scotland, which means that this is a profitable tourist attraction

(Herald Scotland, 2012).


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Scotch whisky all over the

worldAs mentioned before, Scotch whisky exportation is one of

the important sector of Scotlands economy. USA, France

and Singapore are the main countries where Scotland

exports scotch whisky, and the demand increase yearafter year (BBC, 2013). In fact, Scotch whisky is now

exported to around 200 countries, with the top 20 export

destinations accounting for 1.54 billion in value sales in

the first-half (BBC, 2013). But what happens to the

exportation in Europe with the recession that affectsseveral countries right now ?


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Interview with someone from the industry


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Images references1. History of Scotch whiskyPhotograph taken by us, at the EdinburghsCastle.

2. Economic impact of whiskyPhotograph taken by us, in a pub on High Street, Edinburgh.

3. Whisky and Scotland employmentPhotograph taken by us in a shop on Princess Street, Edinburgh.

4. The industry of whisky in an independent ScotlandPhotograph taken by us, on North Bridge, The Carlton

Hotelsflags, Edinburgh.

5. Scotch whisky and social problemsPhotograph taken by us, the crowd on Princess Street.

6. Whisky, alcohol and the minimum pricing law of Scotland - Photograph taken by us, at the ScottishParliement.

7. Distilleries and the production of whiskyPhotograph taken by us, at the Talisker Distillery, Isle of Skye.

8. Scotch whisky all over the worldPhotograph taken by us, Wolrd Bottle of whisky, in a shop on PrincessStreet, Edinburgh.

9. InterviewPhotograph taken by us, at Whisky Rooms, North Bank Street, Edinburgh.

10. Conclusion


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References

Documents

Power Point Scottish Culture and Society Finale