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POWERING INNOVATIONIN THE AUTO TECH R&DCOMMUNITY

october 9-10, 2017Hilton Hotel San Jose, California, CA

7th annual

www.tu-auto.com/autotech-rd/

Auto TechR&D SummitUSA

Part of

TU-AutomotiveSeries

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I am thrilled to reveal the agenda & line-up for the newlook Auto Tech R&D Summit 2017 (formally TU-Automotive West Coast). Today’s rapid evolution of theautomotive landscape and increased focused on connectedtech has brought us to re-invent the show to reflect the hyper fastpaced innovation emerging from the West Coast R&D community.And with the continued growth of investment into Silicon Valley fromthe automotive industry, the event is making its new home in the heart ofthis community in San Jose.

As the ecosystem continues to work to identify the crucial partnerships anddisruptive auto tech, that will unlock the business models of the future, SiliconValley will prove to only grow as the source of new ideas, start-ups and R&Dinnovation.

Through bridging the gap between the start-up community, the investors and theautomotive industry, the Auto Tech R&D Summit event represents the epicentre ofautomotive innovation.

This year we disrupt the traditional conference format to deliver an engaging eventcomposed of keynote presentations, panel discussions, start-up competitions and aninteractive ‘unconference’.

Open the brochure to see the detailed agenda of the event, exec speaker line-up and aunique discount code for you to join the West Coast automotive elite at the best pricepossible.

We look forward to meeting you in San Jose this October!

thomas wilson, Project Director, tu-automotivethomas@tu-auto.com

WelcomeDisrupt or be Disrupted: Delve into the Silicon Valley auto start-upscene and hear from the new kids on theblock challenging the status quobetween tech and automotive

Edge Vs Cloud: With today’s enhanced vehiclesprocessing power and the cloud enablingdigital seamlessness- strike the perfecthybrid between on and off boardcomputing

Artificial IntelligencePowered Mobility: Utilize predictive analytics on the backend and create tailored consumer facingfeatures on the front end powered by AI

Vehicle to Everything(V2X): With diverse connectivity to handle (V2V,V2P, V2I, V2N) debate which wirelessnetworks (DSRC, LTE, 5G) will enable theV2X for the Smart City future

Move Fast and Innovate: Inject Silicon Valley’s flexible R&D cultureinto the global auto product portfolio atthe speed of digital

Major IndustryTrends Include:

CLICK TO VIEW THE LATEST SPEAKERS

Paul asel, Managing Partner,

Nokia Growth Partner

hakan Kostepen,Executive Director –Product Strategy &

Innovation, Panasonic

tom wang, Chief Product Officer,

turo

Gaurav Bansal, Principal Researcher,

toyotaInfotechnology

centre

Scott Burnell, Global Lead, Bus. Dev.

& PartnerManagement, Ford

ronn Ford, CEO,

ronn motor Group

Paul wilson, Smart City Advisor,

tm Forum

Shane rooney, Executive Director IoT

- Automotive,GSma

rahul Sonnad, CEO,

tesloop

emmanuele Spera, CEO,

Next Futuretransportation

ryan Snyder, Principal,

transpogroup

Yohan Baillot, CEO,

arcortex

mike harrigan, Senior Program

Manager, ProspectSilicon Valley

Liz Kerton, Executive Director,autotech council

Sobhan Khani, Director Of Mobility,

Plug & Play

EXPERTSPEAKERSHANDPICKEDFOR 2017INCLUDE:

MANAGER

DIRECTOR

VP

C-LEVEL/OWNER

OTHER

OTHER

22%19%

18%18%

13%10%

22%TIER 1

17%HARDWARE

15%RESEARCH

5%WIRELESSCARRIERS

4%OTHER

19%SOFTWAREPROVIDER

18%AUTOMAKERS

BE AT THE CENTRE OFTHE AUTO TECH R&DROADMAP

THE REGION’S KEY DECISION MAKERS AND INFLUENCERS

ATTENDANCE FROM ACROSS THE AUTO TECH R&D ECOSYSTEM

AUTO TECH R&D SUMMIT 2017 SUPPORTED BY

www.tu-auto.com/autotech-rd/

MAXIMUM VALUE CREATIVE ACTIVATION

TARGETED DEMOGRAPHIC

POWERFUL MARKETING

ENGAGING SOCIAL MEDIAIMPACTFUL PR ACTIVITIESShowcase your brand, products and solutions to the full ecosystem of the West Coast R&D space from OEMs to VCs to software providers to incubators.

Auto Tech R&D Summit 2017 is dedicated to promoting the industry; our speakers, sponsors, partners and exhibitors. This is the most distinguished and recog-nised event for business development in this space.

Attracting a global audience and iconic speakers, Auto Tech R&D Summit provides signi!cant exposure for sponsors and partners.

Showcase your brand through our multi-chan-nel social media platforms.

Brand exposure, focused exhibition, product demonstration areas, high-end hospitality, meeting rooms, digital signage, brand association, thought leadership, lead generation and networking opportunities.

Tailor made and suited to your business needs. Choose from a range and combination of brand raising activities from stand-alone presentations to networking drinks sponsor. What you need is what we deliver.

7,591Twitter

followers

8,790 TU-AutomotiveLinked Group

2,477LinkedIn

Followers

Website views

20,000

Social reach50,000+

Connolly MellonExhibition Manager,

TU-AutomotiveT: +44 207 55 19821

E: connolly@tu-auto.com

For more informationon sponsorship

opportunities contact:

SPONSORSHIP OPPORTUNITIES AT THE MOST IMPORTANTEVENT FOR AUTO TECH R&D WILL DELIVER

www.tu-auto.com/autotech-rd/

THE NEW EVENT LOOKIT’S MORE THANJUST A CONFERENCE

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The thought leaders shaping the futureof the auto tech space take to stage todeliver their insights through keynotepresentations and panel discussions.

THECONFERENCE:

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Break from the traditional conferencestructure into to a more informal formatwhich emphasizes the exchange ofideas and collaboration throughfocused group work and networking

THEUNCONFERENCE:

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Hear the most disruptive ideas throughtwo focused pitching competitionsdedicated to both early stage andmarket ready start-ups.

THE START-UPPITCHES:

AUTO TECH R&D SUMMIT 2017 AGENDA

Concept to Product - A Roll-Out Roadmap for Auto Techmoving from concept to reality can be tricky business. delveinto the most effective ways of developing and scaling techinto product rollouts embraced by hQ. n The treasure hunters – hear from the experts who know

how to spot the innovative ideas which have real marketpotential – Understand how they ‘spread their chips’ tomitigate risk

n From theory to the boardroom – Speak the ‘boardroom’language to effectively communicate the value of newtech., products and services

n From concept to reality – Tackle the issues of scalabilityby discussing the journey involved in turning a disruptiveidea to a promising pilot to a mass product rollout

Sebastien henot, Business Innovator, renault Innovation Silicon Valley

Disrupt or Be Disrupted – Auto Tech Investment SuperPanel the automotive start-up scene, symbolized by the SiliconValley, is booming. But how can you spot the unicorn thatwill disrupt the space beyond recognition? n Bridge the gap between the different lifecycles of auto

(slow) & start-up (fast) to invest/incubate effectively andcapitalize on the next biggest disruptive tech

n Incorporate start-ups into your growth strategy bydistinguishing which innovative concepts you want tointegrate and which tech. resources can fill a gap in yourcurrent product suite

n OEMs and their partners are taking start-up gambles -identify the investment trends to decipher the: Who, what,why?

Sobhan Khani, Director Mobility, Plug & Play (moderator)Paul asel, Managing Partner, Nokia Growth Partners

5G – The Enabler for a New Era of Connected Services as more and more vehicles become connected and we movetowards higher levels of automation, can the currentconnectivity infrastructure cope? Is 5G going to meet thebandwidth needs? n Explore the impact that 5G V2X will have on traffic

efficiency, making commuting safer and less time-consuming through identifying alternative routes, parkingand reducing congestion

n Don’t be side-lined. Collaborate with governing bodies toput auto at the heart of 5G development and standards

n Discover the applications of vehicle-to X Roadmapthrough the different deployment phases from ‘awareness’to ‘sensing’ to ‘cooperative’ to ‘synchronized cooperativedriving’

Shane rooney, Executive Director – IoT & Auto, GSma

Through the Fog - Cloud vs the Edge with the huge computational power required for autonomousvehicles, the importance of cloud processing is growingexponentially, but it’s not as simple as cloud only. makesense of what needs to be done on-board vs off-board. n Debate which connected services need to be hosted

through the cloud and which need to be kept in the car toeffectively roadmap your next connected car servicestrategy

n Find the balance between the assets of advanced-edgecomputing (i.e. sensor data, critical local processing) andthe need to connect back to advanced data analytics onthe cloud

n Discuss how the demand for connectivity, location basedservices and value added services moved the communityaway from a ‘battle of devices’ towards a ‘battle ofecosystems’

hakan Kostepen, Executive Director - Product PlanningStrategy & Innovation, Panasonic automotive Systemscompany of america - Silicon Valley centre

Hit the Data Jackpot – Maximise Cross IndustryMonetization Opportunities connected cars are generating tons of data which can beused to understand how the vehicle is being used. But howcan data be used to generate real revenues for the entireecosystem? n Get to grips with how OEMs can monetize connected car

data (i.e. location, audio, driving behaviour) by breakingthrough industry silos (i.e. media, insurance, emergencyresponse)

n Reduce R&D material and customers costs by optimisingthe product field data and analysing service usage todeliver better tailored services at a lower cost

n Monetize data opportunities enhanced by theautonomous car; from payments enabled bylocalisation/routing to content streaming andinfotainment

Greg Basich, Senior Analyst, Strategy analytics

KEYNOTES

VIEW THE LATEST AGENDAwww.tu-auto.com/autotech-rd/

AUTO TECH R&D SUMMIT 2017 AGENDA

Raising the IQ of Cities with V2X cities are getting smarter but are still a long way fromreaching their full potential. here we discuss how to leverageconnected city infrastructure to deliver smarter andsustainable urban areasn Improve inner city traffic (i.e. optimized road

infrastructure, recognition of emergency vehicles/specialprivileges) and safety (improved hazard recognition)through V2X systems

n Making sense of the X: Get top grips with the four tenetsV2X communications defined in 3GPP; V2V, V2I, V2N andV2P. Who has the responsibility of managing the X?

n Delve into the infrastructure that requires connectivity (i.e.road signs, parking meters, street lights) in order toreduces the miles covered by vehicles

Vishwas Shankar, Research Manager, Frost & Sullivan (moderator)

ryan Snyder, Principal, transpogroup

Raising the IQ of Vehicles with V2Xthe advancements of autonomous cars is accentuating theneed for robust, low latency wireless communications.

n DSRC Vs LTE Vs 5G: Debate the benefits of V2Xspectrums such as channel coding, synchronization,retransmission, waveform, resource selection andmultiplexing

n Evaluate the security concerns from moving away fromcommunications based on DSRC (gauged as the mostmature) to cellular LTE based V2X system

n Discuss how we can manage the Petabytes of data thatthe AV will generate (i.e. computational partitioning) tocreate effective data management strategies

Gaurav Bansal, Principal Researcher, toyota Infotechnology center

Mapping the High-Def Way to the Autonomous Future Get the outlook on hd mapping as the key to unlocking theautonomous automotive future. n Explore the different attributes of HD mapping such as

highly detailed (i.e. 3D lane Geometry) to deliverdecimetre-level accuracy

n Understand the real time interaction between the on-boardmap and cloud based mapping services through thetransmission of sensor data and GPS traces

n Leverage pre-existing ADAS hardware (i.e. sensors, LIDAR,camera) by crowdsourcing data to generate HD maps. Createa network effect and drive autonomous tech. development

Speaker tBa

Augmented Reality Applications for Automotiveaugmented and virtual reality have known a huge boom onthe consumer tech. market. what are the notableimplementations of ar in automotive? n Grapple with the implementation of AR for navigation.

Reduce driver distraction by eliminating the cognitivetransition between reading the GPS screen and the road

n Discuss the form factor pros and cons of AR devices inthe vehicle, from headset to windscreen embedded toHUD projection tech.

n Understand the possibilities of utilising AR in themanufacturing and maintenance of vehicles in order togain time and reduce costs

Yohan Baillot, CEO, arcortex

Artificial Intelligence: Powering New Mobility Models mobility as a service (maaS) has grandly benefited from theglobal adoption of smart phones and the changing consumerperception of transport. Now is the time to take it to the nextlevel through aI. n Time for digital seamlessness. Host an intelligent mobility

platform and integrate consumers intermodal mobilitypatterns to enable instant routing decision making byleveraging AI

n Integrate contextual data (i.e. accidents, weather, events,traffic) to optimise vehicle distribution across the mobilityservice network

n Develop business models for shared autonomous mobilityby piloting specific use cases (i.e. campus, airport transit)

tom wang, Chief Product Officer, turo

Blockchain Breaks Into Auto TechBlockchain is creating significant waves across the financialservices sector, but it will not stop there. See how it willimpact and disrupt the automotive space too.n Explore diverse use cases of blockchain in automotive,

incl. supply chain (i.e. inbound logistics), manufacturerfinance (i.e. supply chain) and brand experience (i.e.personal mobility profiles)

n Increase the transparency of information in your businessnetwork to reduce partner disputes, reduce cost infinancial resourcing and reduce messaging complexity

n Best Partners Forever. Improve collaboration with yourpartners through a shared ledger which is replicated,distributed and accessible to all permissioned parties

Speaker tBa

EMERGING TECH FOR AUTO

CONNECTIVITY & INFRASTRUCTURE

VIEW THE LATEST AGENDAwww.tu-auto.com/autotech-rd/

AUTO TECH R&D SUMMIT 2017 AGENDA

Sustainably Fuelling the Next Generation of ElectricVehicles with Hydrogen Fuel CellsBattery electric vehicles (BeV) have embodied the drive ofthe automotive industry to move to more sustainablemodels. assess how hydrogen fuel cells can provide asustainable alternative. n BEVs Vs HEVs: discuss the benefits of both forms of

technology to establish which is the most cost effectiveand sustainable

n Tackle the challenge of deployment of hydrogen fuellingstations to enable nationwide scalability of theinfrastructure. Who does the responsibility lie with?

n Explore the improved range of hydrogen powered vehiclescompared to traditional Ion battery powered EVs. Withcharging time as fast as 3 minutes, where is the catch?

ronn Ford, CEO, ronn motor Group

Mainstreaming Electric Vehicles - What are the Barriers?Identify the emerging tech and social trends that are going tohave the largest effect on electric vehicle innovation andadoption.n Explore the emergence of affordable batteries which

decrease cost of adoption whilst increasing the rangeEVs. Drive consumer sales through cheaper and moreefficient vehicles

n Tackle advances in charging tech. such as faster andwireless stations. Discuss new infrastructure use cases(i.e. charging highway lanes & supercharging)

n Continue to grow public awareness through dedicatedprograms which tackle the battery life uncertainty, rangeanxiety and high price purchase to change perceptionaround EV tech.

mike harrigan, Senior Programme Manager, Prospect Silicon Valley

Plug & Play Presents: Early Phase Start-Up PitchingCompetitionPlug and Play connects start-ups to cooperation and investsin new companies every year. this year they bring us aselection of early phase start-ups for a pitching competitionn Hear from hand-picked start-upsn Each has 7 minutes to spike your curiosity!n Start-ups will be available for questions and live demos

during the breaks Sobhan Khani, Director Mobility, Plug & Play

Autotech Council Presents: Market Ready Start-UpPitching Competitionas the connected car space matures, oems have begunworking with the autotech council to spot the mostautomotive start-ups. this year they gather the cutting edgemarket ready start-ups for a pitching competition n Hear from hand-picked start-upsn Each has 7 minutes to spike your curiosity!n Start-ups will be available for questions and live demos

during the breaks Liz Kerton, Executive Director, autotech council

What is an unconference?We break from the traditional conference structure into to amore informal format which emphasizes the exchange ofideas and collaboration through focused group work andnetworking. Industry experts will lead the participant-driven discussion tocreate an environment for free flowing exchange around aselected group of common challenges shaping the auto techR&D com munity.

How OEMs can own the Content Ecosystem: As the fully autonomous vehicle (level 5) approaches,automakers need to capitalize on the content which will bemade available in the vehicle. Discuss the media andentertainment content opportunities in the car and howautomakers can keep the control of them. Scott Burnell, Global Lead, Bus. Dev. & Partner Management,Ford

Understanding the Needs of your Ecosystem: Through this interactive session, you will set up an ecosystemblueprint to better comprehend the interactions with yourpartners. Understand how to make faster, more confident andhighly collaborative decisions to enable partner-centric digitalservices. Paul wilson, Chief Marketing Officer, tm Forum

Cybersecurity – From Code to Cloud Securing the automobile is fundamental to the whole R&Dcommunity. Debate how to build security into every aspect ofproduct development from code to cloud. Discuss standards,threat risk management, approaches and security framework. Speaker tBa

THE START-UP PITCHES: THE UNCONFERENCE: SUSTAINABLE AUTO TECH

VIEW THE LATEST AGENDAwww.tu-auto.com/autotech-rd/

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thomas wilson Project Directortu-automotivet: (U.S.): +44 (0)207 55 1984 + 19842 (Ext)e: thomas@tu-auto.com

connolly mellonExhibition Managertu-automotivet: +44 207 55 19821e: connolly@tu-auto.com

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