Powering Mobile Innovation

Our mission is to be the most trustedprovider of mobile service delivery andservice enablement technologies to theworld’s most innovative carriers

Mobile Network OperatorsJinny Software has been delivering solutions toMNOs since 1999. Our experience of workingwith both the largest and the smallest ofoperators has helped us to build a broadportfolio of services that deliver revenuegrowth, reduced costs, subscriber growth andcustomer satisfaction.

We help established MNOs extend, enhance orreplace their existing infrastructure. Across allforms of messaging, call completion andmobile advertising capabilities, Jinny Softwaredelivers both point solutions for specificoperator requirements and multiple serviceofferings in a single solution. We help MNOsto converge their Value-Added Service (VAS)infrastructure with pure IP-based LTE andWiMAX networks.

For new operators or established operatorsinvesting in VAS for the first time, we providea complete portfolio of service capabilitydesigned for a cost-effective deployment. TheJinny Software VAS-In-A-Box provides a fullmessaging and call completion suite, designedto grow as you build success.

Enterprise & Content ProvidersContent providers have been central to therapid growth in revenues for Application toPerson and general content downloads.Traditionally working through MNOs or ContentAggregators, many are now moving towardsdirect integration with the mobile networksand direct interaction with the customer base.Banks and financial institutions are alsobeginning to interact directly with their end-customers over USSD, SMS and MMS channels.

Jinny Software works with many of thesenew mobile service providers to enabledirect delivery of content, mobile payments,banking and customer information andinteraction solutions.

Around the world, content providers areinteracting and delivering services directly tomobile subscribers using the Jinny MessagingGateway and Direct Delivery Platforms.

Virtual & Convergent OperatorsMVNOs typically build their business bytargeting smaller niche markets and specificsubscriber profiles or by leveraging establishedconsumer brands. They require a rapid time tomarket with differentiated service offerings.

We provide complete VAS and networksolutions to both MVNOs and multi-playproviders. In partnership with leading systemsintegrators and Mobile Virtual NetworkEnablers (MVNEs), Jinny Software supportsnew and evolving companies in this market.

(What we can do for you)Jinny Software is amobile technologycompany that puts thought and creativity intoaction. We are experts in helping companiesgrow, innovate and stay ahead of the curve.Our global workforce of over 200 people isbased in 8 regional offices; we serve the needsof over 70 companies with more than 500million subscribers.

We providemobile messaging, call completionand media and mobile advertising solutions.We power some of the world’s leading mobileoperator groups with solutions that driverevenue and add value.

In an evolving communications market,we meet the needs of the traditional mobilenetwork operators while also deliveringsolutions to the emerging Virtual NetworkOperators and Enablers - the MVNOs andMVNEs. We also support new companies thatare leveraging multiple technologies to becomeconvergent operators and the multitude ofother enterprise and content providers comingonline to provide mobile services today.

With over 30% of our workforce in R&D,we work to evolve our traditional servicesofferings into the worlds of 4G LTE and WiMAX,while at the same time introducing innovativenew mobile service delivery capabilities forimmediate deployment.

(Who we are)

Every solution we deliver is built on the Jinny Standard Platform. Highlyavailable and scalable with a 99.999% reliability, the Jinny StandardPlatform is the cornerstone of our implementations.

Common PlatformDeploying all Jinny applications on a common platform allows us tore-use the tried and tested building blocks from our live customerdeployments in every new solution we provide. This provides provenquality, faster time to market, ease and efficiency of operation and lowercapital and operational costs.

A common User Interface, Operations and Maintenance Console andBusiness Reporting Suite provide ease of use and significantly reducedoperational costs across your suite of applications.

Scalability & PerformanceJinny platforms are deployed in a range of proven configurationsranging from small start-up operations to Tier 1 multi-site deployments.The Jinny Standard Platform is in live deployments handling tens ofthousands of transactions per second every day.

The Jinny Standard Platform can be deployed in simple cost-effectiverack-based servers and then scaled vertically by adding additionalservers in N+1 and N+M configurations. Horizontal scalability is alsoavailable by using up to 8 CPUs per server, each CPU having up to 6cores for optimal performance. In larger scale deployments it can bedeployed using Blade architectures, providing limitless scalability forour largest customers.

In the changing environment of virtual operators and hosted operations,we also deploy the Jinny Standard Platform using the latest virtualisationtechniques to provide multiple application and multiple instancecapabilities on a single server. The Jinny VAS–In-A-Box offering is builton these virtualisation techniques to provide the most cost-effective VASinfrastructure deployment available.

Working with Jinny Software hasbeen a breath of fresh air”Frank DiRico, CEO and Founder, Viaero Wireless

Jinny Software displayed a highlevel of competence andprofessionalism both technicallyand commercially to ensure ourrequirements were met”Head of Planning & Engineering, Safaricom

What we have done with JinnySoftware is maintain ourcompetitiveness and grow”Comfort Nyondo, VAS Team Leader, AirtelZambia

We chose Jinny because of theflexibility in its solution, fromarchitecture to customisation.We required a very particularsolution for a system that couldserve and interconnect bothour GSM and 3G networks, andwhich also could integrate intoour legacy TDMA SMSC”VAS Manager, Sercomtel

When we started thinking aboutand negotiating the Missed CallNotification solution, we knew thattime was a big factor and challengefor both Zain Jordan and JinnySoftware. I am very pleased thatthe challenge was met”Chief Technology Officer, Zain Jordan

Jinny Software will help us reachour goal of becoming a ‘one-stopshop’ for wireless carriers”Bill Poellmitz, President and CEO, ClearSky

(Our Technology) (Why Jinny?)“ “ “

““

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For many networks messaging accounts forover 30% of revenue, and for some it is inthe region of 50%. The general trend is oneof increasing traffic and decreasingrevenues. In the face of such pressures, wehelp you focus on protecting margins byminimising costs and protecting andgrowing the subscriber base.

Competition among operators intensifies asthey search for solutions that enable:

• Cost-efficient support for existingmessaging services

• Rapid launch of new services• Imaginative new services to help attract

new and retain existing customers• New ways of adding value to traditional

messaging traffic• Converging traditional messaging

services with 4G LTE and WiMAXnetworks

The Jinny Mobile Messaging Suite allows usto assist our customers with meeting thechallenges posed by this hyper-competitivemarket. We deliver customer-specificsolutions based on the following JinnyMessaging Products:

(Messaging Solutions)

Jinny Standard Platform

Access Technology

Application Layer

Enabler Area

SMSC USSD SMS Router MessagingGateway MMSC IP-SM-GW Filtering Engine

Call-related activity makes up to 80%of mobile revenues. In a typical mobilenetwork, up to 70% of calls are answered,completed and paid for. However, the other30% of calls represents a significant amountof missed revenues due to the terminatingsubscriber being busy, unavailable, orsimply not answering the call.

Also, most subscribers use a standardringtone. They are unaware of thepersonalisation options available thatenhance not only their own experience,but the experience of those whocommunicate with them.

There is considerable opportunityhere for operators to generate significantnew revenue streams. For their subscribersthere is the opportunity to greatly enhancetheir own mobile experience. This resultsin greater loyalty as well as increasedrevenues.

Jinny’s Call Completion & MediaSuite is deployed on Jinny’s low-cost,scalable, voice- and video-enabledplatform to include Voice Mail, Voice SMS,Personalised Call Handling, Ring-BackTones and Interactive Voice and VideoResponse Services.

(Call Completion & Media Solutions)

Jinny Standard Platform

Access Technology

Application Layer

Enabler Area

RBTS Voice& VideoMail MCN VoiceSMS Network IVVA Call Router

Jinny’s Mobile Marketing and AdvertisingSolutions generate new revenues thatcompensate for falling ARPUs. Our solutionsin mobile advertising enable both mobileoperators and the advertising industry toharness the power of the mobile channel:

• The Jinny Mobile Advertising Platform– for operators who have relationshipswith advertising parties and wish tomanage their mobile advertising directly

• The Jinny Mobile Advertising Service– a fully managed service by Jinny or apartner from our mobile advertisingecosystem which offers advertisersflexible campaign mechanics across theentire audience base in a given region

We enable advertisers to gain access tothe mobile channel without having to setup their own connections to mobile operatornetworks, whether they use simple SMSor multi-media video clips. Jinny’s MobileAdvertising Solution connects agenciesto mobile customers through a single,powerful service interface. Targetedoutbound campaigns can be executed basedon customer data built up from brand loyaltyschemes, data from opt-in customers anddata from processed customer responses.

(Advertising Solutions)

• Operators• Brands & Agencies• Media Agencies• Managed ServiceProviders

• Advertising Partners

Jinny Mobile Advertising Platform• Campaign Management &Business Intelligence

• Pricing & Volumes• Targeting & Matching• Scheduling• Subscriber Profile Database• Inventory and Media Planning• SMS/MMS/USSD• Ring-Back Tones• Mobile, Portals, Applications,Idle Screen

Channels• SMS/MMS• Mobile Banners• Ring-BackTones

• Applications• USSD• Voice SMS• Idle Screen

�� �

Consumer Target Groups

A global workforce of over 200 people based in 8 regional offices on 5 continents servingthe needs of over 70 companies in 60 countries with more than 500 million subscribers

AlgeriaArgentinaBahrainBangladeshBotswanaBrazilBritish Virgin IslandsBurkina FasoCanadaCongo

Dominican RepublicFinlandGabonIndonesiaIrelandItalyJordanKenyaKuwaitLebanon

MalaysiaMaltaMartiniqueMauritaniaMexicoNamibiaNetherlandsNigerNigeriaNorway

PakistanPanamaPeruQatarSaudi ArabiaSenegalSingaporeSouth AfricaSt. MartinSuriname

TanzaniaTunisiaTurkmenistanUgandaUKUruguayUSAYemenZambia

3AirtelAncelAspiderBatelcoBTTBCable & WirelessCelcomClearsky

Dauphin TelecomDigicelEastlinkElisaEmbratelIndosatMascomMattelMelita

MTC TouchNetwork NorwayNextelNextel InternationalOrangePioneer KansasPioneer OklahomaQ-TelSabafon

SafaricomSercomtelSI WirelessTelenorTelesurTigoTIMTruphoneTunisiana

UTLViaeroVodacomVodafoneWataniyaZain

Powering Mobile Innovation

Global Headquarters: Jinny Software Ltd., 29 North Anne Street, Dublin 7, Ireland.Tel: +353 1 887 2626 Fax: +353 1 887 2692 Email: info@jinnysoftware.comWebsites: www.jinnysoftware.com, http://es.jinnysoftware.com/,http://ptb.jinnysoftware.com/, http://fr.jinnysoftware.com/

Jinny Facts & Figures

• End-to-end messaging, call completion,ring-back tone and advertising solutions

• More than 200 platforms in over 60 countries• 70+ satisfied customers worldwide• 8 offices on 5 continents• Over 500 million subscribers interact

over Jinny platforms• Enabling customers to run different cellular

network technologies simultaneously: GSM,CDMA, TDMA, iDEN, 2G/3G, 4G LTE, WiMAX

• Complete distributed architecture• Flexible options: software license, hosted

messaging or managed service• ISO 9001:2008 certified

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