32
Powerline an alternative technology in the local loop - Presentation to IEEE - March, 2004

Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

  • Upload
    others

  • View
    7

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

Powerline an alternative technology in the local loop

- Presentation to IEEE - March, 2004

Page 2: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

1IEEE_040308

Agenda

PLC Utilities Alliance1

Power Line Communications2

Access PLC competitive solutions3

Endesa’s PLC project4

Page 3: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

2IEEE_040308

The “PLC Utilities Alliance” (PUA) is an organization supporting Power Line Communications (PLC) development in Europe

PLC Utilities Alliance – Objectives and Introduction to the PUA

Develop a common position among PUA membersWork with national and EU bodies to obtain a favourable environment for PLC development Raise Awarenessabout the PLC opportunityTechnical reference pointHelp standardisationprocessSupport PLC equipment Research and Development

More than 100 Million electrical customers in

23 countries

Members

Members Objectives

• White Paper on PLC and its Impact on the Development of Broadband in Europe

• Communication with EU bodies, NAs, and other stakeholders

• Measurement campaign in five European countries

• Work in different standardisation bodies• ETSI, CENELEC, CISPR,

JWG

Achievements

Awareness & Promotion

Standardization & Regulation

International Cooperation

Page 4: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

3IEEE_040308

In 2004, the Awareness and Promotion Task Force of the PUA will have a special focus to boost the PLC market and to obtain a progress in key markets and utilities

Maintain relationship with European Commission and National Authorities

2003 tasks follow-up Consolidate as industry reference point

Focus on utilities (help in the commercial launch processes)

New developments

for 2004Focus on relevant stakeholders (operators, media, financial market)

Increase and structure exchange of information between PUA members

PLC Utilities Alliance – PUA Objectives for 2004

Keep collaborating with standardization and regulatory organizations

Page 5: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

4IEEE_040308

Agenda

PLC Utilities Alliance1

Power Line Communications2

Access PLC competitive solutions3

Endesa’s PLC project4

Page 6: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

5IEEE_040308

Infrastructure• Fiber+Coaxial cable and

copper pair 1

(New deployment)

• Copper pair (existing telephone lines)

• Electric wires(existing power grid)

Shared Medium Yes (Tipically 1000 users2)

No (Dedicated line per user)

Yes(Approx. 200 – 250 users)

Services

• Triple play: TV+Telephony+Broadband

• Broadband- Pre-launching: TV, VoD- Testing: Telephony (VoDSL)

• Broadband• Telephony (VoPLC)- Testing: VoD, energy services,

PLC in-home services

HFC ADSL PLC

Data transmission rate

• 45 Mbps(down)/10Mbps (up)• Commercial offers usually up

to 2 Mbps

• 4 - 6 Mbps (ADSL)• Typically Asymmetric

• 45 Mbps (up + down)• New generation: 200 Mbps• Symmetric

CAPEX per client3 HIGH MID-LOW MID-LOW

Powerline Communications – PLC as alternative access infrastructure

1 Copper wire necessary for voice service in non-integrated HFC networks2 Strongly dependant on network design3 Details subject to NDA

As an access technology, PLC is well positioned to compete with other access technologies in the mass market

Page 7: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

6IEEE_040308

Powerline Communications – PLC as alternative access infrastructure

PLC technology is able to compete with ADSL in the residential segment

Comparison of Access Technology CAPEX

Source: “White Paper on Powerline Communications and its Impact on the Development of Broadband in Europe, 2002” (Developed by Arthur D. Little for the PLC Utilities Alliance)

5% 10% 15% 20% 25% 30%Penetration

Cape

x pe

r Us

er

PLC ADSL CLEC

HFC PLC 2005PLC 2004

Page 8: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

7IEEE_040308

HFC ADSL PLC

Roll-out

• Requires lengthy construction of new network

• Civil works require public permissions (street digging, buildings)

• Once an area is chosen for deployment, roll-out is not selective

• Possibility of rapid deployment, but CLECs are highlydependent on incumbent

• In practice, deployment is being challenged by a slow ULL process

• Requires availability of collocation space in incumbent´s Central Offices and logistics

• Rapid deployment over existing electric infraestructure (LV + MV substations, property of the utility and easily conditioned for PLC)

• Selectivity at substation and meter room level

• Minimum need of civil works (linking of LV substations through MV PLC)

Provisioning

• Reasonable provisioning process time

• Requires installation from the street curb to client house of coax drop

• Requires installation of CPE at the client´s household

• For blocks of flats / apartments wiring permission from neighbors is required

• Short to medium provisioning process time for ILEC, longer delays for CLECs (shortening)

• Service availability varies from region to region (from as low as 50% to 95%)

• Auto-installation DSL reduces provisioning time for basic services

• CLEC dependency on incumbent to test and approve line

• Short provisioning time (just a CPE in user’s domicile)

• No permissions required• No works at customers

premises (high acceptance)• Ubiquity: Any conventional

electrical plug becomes part of the telecommunication network

Powerline Communications – PLC as alternative access infrastructure

In terms of roll out and provisioning, PLC is very well positioned to compete with other access technologies in the mass market

Page 9: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

8IEEE_040308

Leading manufacturers ensure the availability and development of PLC equipment. 2nd generation chipset will increase performance and competitiveness

PLC providers

Up to 20 Mbps Up to 2 Mbps Up to 1 MbpsUp to 6 Mbps

PLC Medium Voltage PLC Low Voltage In-house

Chi

p de

sign

ers

PLC

equ

ipm

ent

man

ufac

t ure

rs

PLCTechnology

Powerline Communications – Manufacturers

NOTE: DS2 has already tested a 2nd. Generation chip (200 Mbps), that will be available in the market in 2004

Page 10: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

9IEEE_040308

More than 80 PLC initiatives in more than 40 countries show a high interest in PLC technology among worldwide utilities

Source: Arthur D. Little 2003

Worldwide PLC trials and commercial initiatives *

Hong KongCKG PowerCom

National Power TelecomIndonesia

PLN-ICON+PT Indonesia

JapanTEPCOKorea

KEPCOKuwait

ITSQatar

MalaysiaFibreComm

Multimedia-MinisteriumRussia

EnergomegasbitSaudi Arabia

ElectroniaSingapore

Singapore PowerSingapore Telecom

AlgeriaAtelcom

BotswanaMedia Solutions

EgyptAlkan

Ivory CoastSIT

South AfricaCity of Tshwane

ETSA Adelaide South Australia

MexicoCFEUSAAEP

AmerenCinergyConEdEMCPPL

Southern

ArgentinaEDENOR

BrazilCemigCopel

EletroPauloLightChile

ChilectraCGEEMEL

HondurasElitePeru

Luz del sur

AustriaEVNLinzagSSWTiwagCzech Rep.PREDenmarkNesaFinlandEnergi RandersSENERPori EnergiaSoneraTurku energia

ItalyACEAENELLuxemburgCEGECOMNetherlandsNuonNorwayBKKLyseViken EnerginettPolandGdanskPatternStoenZKE

PortugalEdPFranceEDFEvicomGermanyAvaconEnBWOffenbachGEWMVV (PPC)GWSStadtwerke SolingenHungaryNovacom

IcelandReykjavikenSpainEndesaIberdrolaUnión FenosaSwedenBirka EnergiElforskGraningeSkanskaSydkraftVattenfallSwitzerlandSunrise/ EEFUKSSE Telecom

Europe

Africa

South America

North America

Australia

Asia

*Not exhaustive

Powerline Communications – Global Situation

Page 11: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

10IEEE_040308

Many companies already started controlled commercial initiatives, and some of them have already launched PLC services

Pre-commercial and commercial initiativesMassive (>100 users) technology trialsTechnology trials

PLC initiatives development status*

Energieversorgung Offenbach

Reykiavik Energy

Source: Arthur D. Little 2003*Not exhaustive

Powerline Communications – Global Situation

Page 12: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

11IEEE_040308

Agenda

PLC Utilities Alliance1

Power Line Communications2

Access PLC competitive solutions3

Endesa’s PLC project4

Page 13: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

12IEEE_040308

Access PLC competitive solutions– European Broadband market growth

Worldwide Broadband market growth shows the classic “S-curve”, in which Europe and USA are still climbing up the Growing stage

Growing MatureEmbryonic

Broadband Penetration along Market Maturity Stages - end 2003

0%

20%

60%

80%

40%

AgeingMarket

maturity stage

Bro

adba

nd

pene

trat

ion

Venezuela

KoreaHong Kong

Taiwan

JapanSingapore

Switzerland

NetherlandsBelgium

USASweden

Austria

UKSpain

GermanyFrance

Italy

MalaysiaBrazil

Czech

Colombia

Croatia

Source: Arthur D. Little Global Broadband Report, 2003

Page 14: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

13IEEE_040308

Significant increases in Broadband penetration are forecasted for the next years, with many European and USA markets approaching 50% by 2008

Growing Mature AgeingEmbryonic

Source: Arthur D. Little Global Broadband Report, 2003

Broadband penetration(as % of households)

200520082003

78%

71%

70%

44%

41%

40%

40%

43%

46%

41%

30%

34%

86%83%

71%

64%

40%

38%

32%

31%

32%

34%

24%

17%

21%

17%

78%

56%

45%

31%

23%

22%

21%

19%

14%

12%

10%

9%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Korea

Hong Kong

Taiwan

Japan

United States

Belgium

Sweden

Austria

UK

Spain

Germany

France

Italy

country broadband penetration

Broadband Penetration in Participating Countries 2003 – 2008

Market maturity stage

Access PLC competitive solutions– Market Penetration

Page 15: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

14IEEE_040308

There are many EU member states without alternative access infrastructureand the investments in new fixed access infrastructure have been delayed or cancelled

Access PLC competitive solutions–– Lack of competition in access

Sources: ECTA 2002, OECD 2001, “White Paper on Powerline Communications and its Impact on the Development of Broadband in Europe, 2002” (Developed by Arthur D. Little for the PLC Utilities Alliance), DG Information Society, October 2003, Arthur D. Little Global Broadband Study, October 2003

Infrastructure competition vs. Broadband penetration increase – 2002-2003

Germany

0%

2%

4%

6%

8%

10%

12%

14%

0 20 40 60 80 100

Difference in market share of two dominant access technologies (in %) – end 2002

Lower level of infrastr.competitionLower level of penetration growth

High level of infrastructure competitionHigh penetration growth

United Kingdom

Czech

United States

South Korea

JapanSingapore

France

Spain

Italy

NetherlandsBelgium

Sweden

Austria

Croatia

Switzerland

Broadband access penetration by Technology (per 100 inh.) – April 2002

DSL Cable modem Other broadband access

0%

1%

2%

3%

4%

5%

6%

7%

8%

Sweden

BelgiumDenmark

Netherlands

Austria

GermanyFinland

SpainIreland

France

PortugalUK Italy

Luxembourg

Greece

Broadband penetration percentualpoints increase 2002-2003

Page 16: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

15IEEE_040308

Digital subscriber line (xDSL), using copper telephone lines, currently is the prevalent technology for delivering Broadband access in most European markets

Broadband access breakdown by technology 2003

In spite of its more innovative offer (triple play service bundling), cable has been outpaced by DSL(almost ubiquitous availability)

70% of all broadband connections in the EU are based on incumbent DSL networks

Alternative technologies such as fibre or WLL play a minor role for delivering broadband

Comments

Source:Jupiter 03, Yankee Group 03, JP Morgan Dec 02, e-marketer March 03, Nielsen, Arthur D. Little analysis, 2003, DG Information Society

14%

12%

10%9%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

U.K

.

Spai

n

Ger

man

y

Fran

ce

Italy

xDSL Cable Other Broadband penetration

Access PLC competitive solutions–– Broadband Technologies in Europe

Page 17: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

16IEEE_040308

Incumbents dominate not only the physical provision of DSL broadband, but also the retail market

DSL connections breakdown by retailing method 2003

81% of all connectionsprovided over the incumbent DSL networks are directly retailed to users by the incumbent

Local loop unbundling constitutes only 5% of the market

Independent ISPs retail the remaining 14%

Comments

Source:DG ITU World Telecommunication Regulatory Database, ECTA, September 2003

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Euro

pe

U.K

.

Spai

n

Ger

man

y

Fran

ce

Italy

Retailed by incumbent Retailed by independent ISPs LLU

Access PLC competitive solutions–– Broadband Technologies in Europe

Page 18: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

17IEEE_040308

PLC is being launched and represents a great opportunity for utilities and telecom operators

Broadband is growing at a high rate and there is a great market opportunity

Development of new access infrastructures is expensive and the unbundling process has enjoyed only limited success

PLC is confirming itself as the access technology that could compete with ADSL in the residential and SOHO segment

PLC is commercially available:High coverage and ubiquity of the electrical network

Broadband Internet (symmetric transmission) and VoIP services

Fast modular and selective deployment

In-house installation fast and simple

First tier manufacturers are commercializing products

Utilities are solid partners and PLC business is within their core competences

The wholesale carrier access business model could be appropriate for utilities and telecom operators

Conclusions

Access PLC competitive solutions– Conclusions

Page 19: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

18IEEE_040308

Index

PLC Utilities Alliance1

Power Line Communications2

Access PLC competitive solutions3

Endesa’s PLC project4

Page 20: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

19IEEE_040308

Pilot Trials

Business Analysis

Massive Technology Trial (MTT)

Commercial Development

After more than three years developing the PLC project, Endesa is now ready to undertake massive commercial deployments

Pilot Trial in ChileBarcelona and Seville

Year 2000 Year 2001 Year 2002

BusinessAnalysis

Spain/Chile

Preliminary BusinessAnalysis: Spain and

Latam

Year 2003

MTT PLC Zaragoza

Carrier Controlled

Launch Zaragoza

and Barcelona

Year 2004TODAY

Endesa’s PLC Project

Page 21: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

20IEEE_040308

Uses existing infrastructure to provide an access broadband network with a higher potential coverage than any other access technology PLC transforms a conventional electrical plug in a connection point (ubiquity) for advanced telecom services (Broadband Internet access, IP telephony, domotics, VoD, etc.)PLC allows for a fast modular and selective deploymentIn-house installation fast and simple Capacity and costs are similar to incumbent operators’ ADSL

PLC can offer broadband services at transmission rates equivalent or better than ADSL (up to 20 Mbps)

PLC’s Key StrengthsPLC Access Technology

Repeater (Installed in the Meter Room)

Head End (Installed in the Substation)

CPE: Installed in the home of the customer

PLC is a broadband technology using low and medium voltage power lines for digital transmission of voice and data

Powerline Communications – PLC Technology and Access Network

LVSS2

LVSS3

LVSS5

LVSS6

LVSSn

LVSS1

Low voltageMedium voltage

Substation

CPE

Aprox. 500 meters

LVSS4HERepeater

Services

center

Internet, Telephony and other networks

Medium voltage PLC ring

4.000-8.000 homes

Low voltage≈ 100 – 300

homes

100 – 300 homes

Page 22: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

21IEEE_040308

During the MTT in Zaragoza, 330 buildings, 140 low voltage transformers, 20.000 homes and 2.103 users where deployed and placed in service in only five months (25 people team)

CPE and Transformer deployment

20.000 homes deployed in five months

More than 70% of users installed in two months

Connection of 140 L/V transformers:

- 56 L/V transformers with optical fibre

- 84 L/V transformers with PLC M/V

Deployment DataUsers = CPEs

Source: Key Performance Indicators of the MTT, ENF

2103

0

500

1000

1500

2000

4-m

ar

11-m

ar

18-m

ar

25-m

ar

1-ab

r

8-ab

r

15-a

br

22-a

br

29-a

br

6-m

ay

13-m

ay

20-m

ay

27-m

ay

3-ju

n

10-ju

n

17-ju

n

24-ju

n

1-ju

l

8-ju

l

15-ju

l

22-ju

l

29-ju

l

05-a

g-02

12-a

g-02

19-a

g-02

26-a

g-02

2-se

p

4 6 17 18 22 31 36 40 51 5282

116 127 138 139 140

0

40

80

120

160

12 10 11 12 14 15 16 17 19 20 21 22 23 24 26 27

Real Planned

Transformers

Weeks

Endesa’s PLC Project

Page 23: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

22IEEE_040308

Different concentration levels per L/V transformers and Meter Rooms were tested and it was proven that there are no significant impacts on the QoSdue to high concentration levels

Concentration of active Modems per L/V Transformer and Meter Room

# CPEs # MR

0

20

40

60

80

100

120

140

0

2

4

6

8

10

12

14

16

Z011

95

Z014

18

Z089

76

Z018

69

Z013

36

Z013

51

Z021

27

Z013

42

Z012

36

Z028

24

Z013

46

Z028

23

Z013

43

Z010

88

Z014

07

Z014

06

Z019

71

Z013

55

Z018

72

Z019

70

Z009

66

Z010

70

Z153

32

Z011

12

Z009

97

Z0SH

RO

Z009

79

Z010

72

Z153

33

Z010

00

Z010

11

Z010

81

Z011

16

BAS

RD

S2

Z011

44

Z010

60

Z009

90

Z011

47

Z011

65

CPEs MR

Concentration in L/V transformers is between 1 and 133 usersMaximum number of users per Meter Room is 2420% of Heavy Users are in the 5 more concentrated L/V transformers

Source: Key Performance Indicators of the MTT, ENF

Endesa’s PLC Project

Page 24: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

23IEEE_040308

Internet users showed an intense and symmetric usage of PLC services during the Massive Trial

INTERNET ACCESS: Users’ distribution per average daily usage

MB/day

Date

Daily traffic Total MB (In + Out)

631

142 21764 96 39

12610%

3%7%

11%

48%

17%

5%

0100200300400500600700

De 0 a

5

De 6 a

10

De 11 a

50De 5

1 a 10

0De 1

01 a

500

De 501

a 10

00

> 1000

Num

of U

sers

0%

10%

20%

30%

40%

50%

60%

% U

sers

20% of the users with

highest traffic during the Trial

“Heavy Users”

87% of users use the Internet service daily

94% of users use it weekly

The Spanish average Internet usage is 5,3(*) MB daily

20% of users manage more than 100 MB daily (Heavy users)

Comments

Daily traffic average per user: 200 MB

Daily traffic average per user: 200 MB

“Heavy Users”

(*) Source: NetValue, Internet Overview, Junio 2002Source: Key Performance Indicators of the MTT, ENF

MBytesut MBytesotal

0

50.000

100.000

150.000

200.000

250.000

300.000

350.000

400.000 Ip In MBytesIp Out MBytesMB total

Sep 02 Oct 03

INTERNET ACCESS: Daily total traffic (MB)

Endesa’s PLC Project MTT Internet Usage

Page 25: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

24IEEE_040308

Telephony usage pattern was above the Spanish average during the MTTTELEPHONY: Daily traffic (Inbound & Outbound)

TELEPHONY: Users’ distribution per average daily usage

Stages First stage: Only local calls for all telephony usersSecond stage: Opening up of national calls communicated to a group of 500 usersThird stage: Opening up of national calls communicated to a group of 500 users

Usage65 % of the clients use the service daily and 84 % weekly5,27 Calls per day and userIn Spain the average number of calls per day of the residential segment is 4,2

Nº Calls per Day10

66% of users

34

142

3247676985121

149192

220

19%17%

13%10%

7%6% 6%

4% 3% 3%

12%

0

50

100

150

200

250

1 2 3 4 5 6 7 8 9 10 More than

Num

ber o

f use

rs

0%2%4%6%8%10%12%14%16%18%20%

% u

sers

Comments

Source: Key Performance Indicators of the MTT, ENF

Calls

Máx.daily:6.352 calls

More than 1,5 millon callsMore than 1,5 millon calls

0

1.000

2.000

3.000

4.000

5.000

6.000

7.000Call InCall Out Total

First stage Second stage Third stage

Sep 02 Oct 03

Endesa’s PLC Project MTT Telephony Service

Page 26: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

25IEEE_040308

Customer satisfaction measurements that revealed a high acceptance level of the global service offering and users’ interest in continuing to use PLC services

85% of the users explicitly allowed Endesa to share their contact data with AUNA, in order to receive detailed information on the commercial terms of the PLC service

General Satisfaction: 4,22

Very unsatisfied Unsatisfied Indifferent Satisfied Very Satisfied

0 1 2 3 4 5

Source: User Satisfaction Study, Endesa Net Factory, November 2002

The users have shown very satisfied with the service quality of PLC Internet Access

PLC has been evaluated better than ADSL (4,32 PLC vs. 3,65 ADSL)

The users have shown satisfied with the service quality of PLC telephony

The general satisfaction with PLC telephony was 3,65 compared with 3,99 obtained by incumbent Telefónica

Satisfaction with PLC services

Analysis of the general satisfaction of the trial

and the disposition to continue

Endesa’s PLC Project MTT Customer Satisfaction

Page 27: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

26IEEE_040308

The Massive Technology Trial has confirmed that PLC is a suitable technology for offering Broadband Access to the massive residential market

PLC can be applied to both low and medium voltage power grid

Network solution adopted can be used for any kind of electrical topology

Interconnection with Public Internet and Telephone Networks has proven viable

PLC related works over electric infrastructure do not affect electric service

PLC network can be deployed quickly and selectively

A high degree of standardization can be achieved for transformations centres and meter-rooms.

Technical coverage ratios are higher than those achieved by ADSL

PLC can offer Broadband Internet Access (> 2 Mbps) and VoIP services

Leading manufacturers ensure PLC equipment commercial availability

No complaints about electromagnetic interferences have been registered (Spanish Authorities have developed a specific measurement campaign)

MTT conclusions

Endesa’s PLC Project MTT Conclusions

Page 28: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

27IEEE_040308

The first Commercial Trial was launched in Zaragoza in October 2003, providing the customers with Telephony and Internet Access services through PLC

A specific License was obtained by Endesa, in order to conduct the Carrier Services (October 2003)Telecom Operator: Auna TLC Date of launch: 27th October 2003Dimension: Up to 5.000 households covered in Zaragoza Potential market:

existing deployment new market in the same areas

Services provided with PLC: Telephony: Voice over PLC (VoPLC) High speed Internet access: 128, 300 or 600 kbps (up to 45 Mbps)

The Commercial Offer was designed combining the services and different bandwiths, with competitive prices regarding those of ADSL in SpainEndesa has reached a penetration of around 19% in the PLC areas in Zaragoza

Characteristics of the Commercial Trial

Primera cuota mensual GRATIS

Description of the Commercial Offer

Endesa’s PLC Project Commercial Trials - Zaragoza

Page 29: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

28IEEE_040308

During the last months Endesa realized the rollout of PLC in two areas of Barcelona and just started its commercialization

Telecom Operator: Auna TLC Date of launch: February 2004Dimension: 5.000 households covered in Grácia and Sarriá Sant-Gervasi, BarcelonaServices provided with PLC:

Telephony: Voice over PLC (VoPLC) High speed Internet access: 128, 300 or 600 kbps (up to 45 Mbps)

Network Deployment90 Transformer Stations in 9 ringsMore than 90% of transformer stations are connected via Medium Voltage PLC

Characteristics of the Commercial Trial Description of the Commercial Offer

Endesa’s PLC Project Commercial Trials - Barclona

Page 30: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

29IEEE_040308

The majority of the users of the Massive Technological Trial accepted to be contacted by the Telecom Operator and finally become “PLC customers”

A network covering 20.000 homes was deployed in only 5 months (25 people team)Provision time similar or better to ADSLHeavy use of voice services (>1,5M calls in 10 months)Internet users make an intensive use of PLC services:

20% users>100MB and 10% users>1 GB of daily trafficHigh QoS (good service even for 80% penetration in one building)

The users have shown very satisfied with the service quality of PLC Internet AccessThe users have shown satisfied with the service quality of PLC telephony

PLC 128, 300 and 600 kbps 60% of the MTT users signed a contract to be provided with the PLC services and started paying for themMore than 25% of users are new customers, who had not enjoyed the PLC services for free during the MTT2 months after the commercial launch over 20% user penetrationwas reached in the area covered

The Commercial Trial in Figures Penetration vs. Services

Number of contracts vs. Services

1%

70%

29%

Internet

Internet +VoiceVoice

Powerline Communications –Endesa PLC Commercial Trials in Zaragoza

Page 31: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

30IEEE_040308

For all queries regarding the PLC Utilities Alliance and PLC opportunity please contact :

Marcos LópezPLC Utilities Alliance President

ENDESARibera del Loira, 60, 3ª pl.28042 Madrid,Spain

Telephone: +34 91 213 10 12

Telefax: +34 91 213 48 06

Mail: [email protected]

Page 32: Powerline an alternative technology in the local loop · 2004-03-19 · Powerline Communications – PLC as alternative access infrastructure 1 Copper wire necessary for voice service

31IEEE_040308

The majority of the utilities have selected an Access Carrier business model to develop its PLC opportunity

PLC Access carrier operator

Utility traditional business:

- Infrastructure business

- Network deployment and operations

- Over an utility core asset (electricity network)

The carrier model leverages on:

- Utility know-how on deployment and network operation

- Retail operators´s marketing and commercial capabilities

MT PLC rings SWITCH

Repeater

Repeater

Repeater

Transformation Centers (CT)

Operator Interconnection points

3...n

Powerline modem

PLC BT

Operator 1 Network

• CPEs and other commercial costs

• End Client revenues

End Client

Operations to be done by final operators

Operations to be done by the Utility as access carrier

Metropolitan distribution networkAccess network

• Commercialization of wholesale and neutral local access services to operators

• PLC network investments (except CPE)

• PLC network Operation&Maintenance

• Transport network, interconnection, Internet exit, etc.

National transport network

Powerline modem

Powerline modem

Operator 2 Network

PLC opportunity for Telecom Operators Carrier Model