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Our Mission
Our Mission is to create a spectacular water sports-focussed adventure attraction, utilising the Wavegarden surfing system as its core attraction plus significant additional engaging and fun water facilities, combined with an array of family-focussed activities, which the people of Wales and the regional economy will be proud of.
Our Vision
• An exciting, fun and spectacular water-themed adventure centre appealing to the broadest possible audience.
• A purpose-built surfing lake as its signature attraction
• Providing an enjoyable and compelling experience for day trippers, over-nighters, families, beginners and experts alike – and across age ranges.
• Combination of high quality facilities, spectacular scenery and easy access from major conurbations across the UK will make Surf Snowdonia a must-visit attraction.
• Getting up close to the outdoor action from the warmth of the indoor facilities will be one of the key attractions.
• Creation of an environment sensitive to the ecology, history and economic needs of the surrounding area.
• A broad range of activity partnerships within the local area.
• Provide North Wales with a major, high quality tourism and leisure facility with major benefits for the local, regional and national economies.
Coach Park
Car Park
Hub Building
Wavegarden Lagoon
Lloyd Cole 4 x Welsh Surfing Champion & GB Coach
Activity Lagoon
The Challenges
On a flood plain
High ground water table
A century of contamination
Never been done before
Planning process complexity
But…
Huge support from local community, Conwy Council and Welsh Government
Our Approach
Comprehensive communication campaign
Nurtured contacts top down
Engaged continuously with local villagers
Nurtured successful case with Government funders
Focussed on the environmental challenges
Promoted the emotion of the project
Pressed the nuclear button rarely but effectively
Did not abrogate management responsibilities to our consultants – we took responsibility!
Driving Growth in Welsh Government’s Priority Sectors
PRIORITY SECTOR CONTRIBUTION PRIORITY SECTOR CONTRIBUTION
Energy & Environment
Food & Farming
Construction ICT
Creative Industries
Life Sciences
Advanced Materials & Manufacturing
Tourism
Financial & Professional Services
Source : BETS Sectors Delivery Plan
Supporting Tourism Policy Objectives In Summary…..
OBJECTIVE CONTRIBUTION
A new high quality differentiator for the North Wales Tourism sector
Bringing in more high spending visitors, acting as a catalyst for other developments
Complements existing Activity Tourism cluster – a key growth market for Wales
Reducing seasonality
Local jobs and Supply Chain expenditure
Removing an eyesore
The Market Potential…
UK’s leading leisure market analysts advised the team (Colliers)
Surfing fastest growing UK water sport – broad market appeal of enthusiasts, learners, tasters & dabblers
Drawing visitors from core market areas of Greater Manchester, Cheshire, Merseyside and Staffordshire/Birmingham – exclusivity agreement in place preventing competitor set-up in defined geographical area.
Activity based tourism = higher spending = groups, events, active families, couples, friends
Core model based on circa 75,000 paying visitors per annum
Visitor Forecasts Market Size:
Residents (as far as Birmingham): 4,488,000
North Wales Tourists: 2,370,920
Groups: Schools, Students, Military, Stag/Hen: 441,800
TOTAL: 7,300,720
Cautious Visitor Forecast:
74,684
The Economic Returns…
Around 90 construction jobs sustained during the build programme (on and off site, including supply chain)
Circa 60 jobs (43 FTE) on site when operational A further 15 FTE jobs via corporate supply chain expenditure (local produce, maintenance contracts etc) A further 35 FTE jobs via off site expenditure of visitors to the area £2.8m of new wage income in the local economy when operational Wider Catalytic Benefits – stimulating other investments
Ground Breaking Ceremony
Construction
