Whirlpool Corporation - Confidential

May 2017

5.17.17

Building an IoT-Driven Business: The Whirlpool Corporation Story

Regina SalazarCIO, Global Product Organization

March 2018

WHIRLPOOL CORPORATION: WHO WE ARE Leading Brands in Every Region

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The number one major appliance manufacturer in the world, with approximately $21 billion in annual sales,

92,000 employees and 70 manufacturing and technology research centers in 2017.

Whirlpool Corporation

Brand Portfolio Targets Over 90% of Consumers, and Includes 7 with More Than $1B in Sales

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BEST GLOBAL BRAND PORTFOLIO

Premium(15%)

% of Net Sales

Mass(75%)

Value(10%)

*

*Whirlpool Corporation ownership of the Hotpoint brand in EMEA and Asia Pacific regions is not affiliated with the Hotpoint brand sold in the Americas.

Whirlpool Corporation 4

THE REALITY: CONSUMERS ARE CHANGING ...

⃣ Brands increasingly serve as mirrors, not badges

⃣ Personalization (in messaging, in product) is becoming expected

⃣ Attitudes toward privacy are rapidly changing, led by Millennials and Centennials

⃣ Social networks play an increasingly important role in product purchase decisions

⃣ Consumers increasingly value (and pay for) experiences, giving rise to new technologies like VR/AR

⃣ Voice control UI broadly accepted (in under 2 years!) -- over 40M units sold

⃣ Single person households are growing faster than any other formation type

⃣ Global middle class is growing, fast--adding 1.5B by 2022

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… AND OUTPACING (SOME)BUSINESSES ...

… FEWER COMPANIES ARE KEEPING PACE:

Average Lifespan of S&P 500 (in years)

S&P 500 Churn over the Past Decade

Source: Standard & Poor’s & Innosight

Global Leadership // November 2017Whirlpool Corporation - Confidential 6

Internally-Centered

Products

Human-Centered

Experiences

TO:FROM

HOW WE DEFINE PRODUCT MUST CHANGE...

Whirlpool Corporation

DELIVERING BETTER CARE THROUGH SMART APPLIANCES

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TouchscreenLearns & Adapts

• Consistent Navigation Across Products

• Automatic Updates and Upgrades

• Proximity Sensor

Remote ConnectivitySmart App & Scan-to-Cook

Voice Controlwith Smart Home Assistants

• Interact with Appliances from Mobile Devices

• Two Way Service Communication

• Scan Barcodes for Cooking Instructions

• “Tell Whirlpool” to Set Mode or Start Timers

• “Ask Whirlpool” for Remaining Time, Current Temperature or Filter Status

• Hands-free Interaction Removes Complexity

Whirlpool Corporation - Confidential

End-to-End Ecosystem Combining Physical + Digital to Create Seamless Experiences

OUR STRATEGY

Kitchen: Food Journey

Food Journey delivers end-to-end consumer experience in cooking @ home

- Smart Meal Planning

- Inventory Mgmt.

- Assisted Cooking

Whirlpool Corporation - Confidential

Flexible modular architecture that can respond faster to changes

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TECHNOLOGY ARCHITECTURE: KEY PRINCIPLES

❏ Security - best-in-class to protect consumer data and Whirlpool IP

❏ Scalable HW and SW Architecture - entry level to premium products

❏ Maximum Reusability - develop once, use many times

❏ Integrate Experience with Connectivity - fully-integrated HMIs

❏ Future Proof - OTA enhancement over life of product

❏ Interoperability - adapt to the evolving ecosystem in home

❏ Platform/Partner Integration - ecosystem generating new revenue streams

❏ Best Total Cost of Ownership with Global Footprint - enabled by global scale

❏ Speedy Cadence of Deployment - ability to quickly develop/deploy new features

Whirlpool Corporation - Confidential 10

EXECUTION

Consumer at the center of the experiences we are creating

Cross Functional/Regional Team & PMO

Team ColocationRequirements Management

DevOps

Technology Architecture Board

Frequent “Show & Tell”

Steering Committees

Digital Product Management

Whirlpool Corporation - Confidential

New Experiences● What’s for dinner? ● Step-by-step guidance ● Assisted cooking (scan to cook/keep warm)

New Ways to Connect and Interact● Scan to Connect● Voice● Vision● Apple Watch

Expanding the Ecosystem● Unprecedented reach with our smart

appliances - over 25 models in 2018:biggest Whirlpool Brand launch ever

● New/Expanded Partners (Energy saving, voice)

Purposeful InnovationEvery feature we innovate, product we develop, and collaboration we enter is

inspired by how people care for the ones they love.

Consumer Electronics Show (CES) 2018:

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Today:● Guided Search ● Ingredient Search ● Recipe Scheduling● On-Demand Ordering

CES:● Ingredient Recognition● Guided Cooking ● Cooking automation with

appliance integration● Status Notifications

Yummly™ works with Whirlpool appliances to help families make mealtime easier, better and faster:

Whirlpool™ in 2018 - Easier, Faster, Better

Whirlpool Corporation - Confidential

CES Outcomes

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● Whirlpool™ wins tier-A share of voice with 37%

and drives 355MM tier-A impressions.

● Expanded Share of Voice through strong digital activation○ Achieved #1 Social Share of Voice (78%), a

+14 pt. Increase vs. previous year (2017)

● Innovation recognized by third party awards○ Three CES Honoree awards: Smart Microwave;

Stainless Steel Smart Suite; Yummly 2.0○ Reviewed.com CES Editors’ Choice Award:

Whirlpool Brand Smart Front Control Range○ Techlicious Best of CES Award: Whirlpool

Brand Smart Front Control Range

○ Engadget Best of CES Finalist: Whirlpool™ +

Yummly™

JOIN THE CONVERSATION

@WhirlpoolCorp #WhatMattersLinkedIn.com/company/Whirlpool-CorporationWhirlpoolCorp.com

THANK YOU!

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