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The EcoScraps Revolution For Your Health, Environment, and Country.

PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

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Page 1: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

The EcoScraps Revolution For Your Health, Environment, and Country.

Page 2: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The
Page 3: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The
Page 4: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

E c o S c r a p s

recycles food waste into nutrient-rich

garden products. Instead of clogging

landfills and gassing the air we breathe,

EcoScraps products enrich your soil,

helping you grow healthier plants in the

most environmentally friendly way.

Page 5: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

The 800 lbs.

G o r i l l a Scotts’ net sales for its fiscal

year 2010 were $3.1 billion.

With up to 2/3 market share they

h av e a q u as i - mo n o p o l y .

Page 6: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

The Organic

T h r e a t Organic L&G supplies are at

7% ($422 million) of overall

L&G sales, and has grown

5% annually since 2010.

Page 7: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

Why

does

this

matter?

Page 8: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

The Good News:

Soil is a renewable resource, naturally accumulating at an average rate of about 1 inch every 500 years. (USDA)

Soil is the root of our existence, essential to life on earth. The whole biological enterprise of life outside the oceans depends on the nutrients soil produces and retains.

Page 9: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

In the last 100 years we have lost (net)

1/3 of our topsoil (Dirt! The Movie)

Industrial agriculture loses more than 24

Billion tons (net loss) per year of topsoil

through erosion into the world’s rivers (Dirt:

The erosion of Civilizations)

Fertile Soil is ENDANGERED, we are

using it faster than it is being renewed

The Bad News:

Page 10: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

A nation that destroys its soils, destroys itself

-FDR 26 Feb 1937

Page 11: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

This soil and fertility loss is, of course,

unsustainable, and it demands the

application of large amounts of

purchased fertilizer. Commercial

fertilizers and pesticides applied to

agricultural soils adversely impact the

below-ground life that is so essential to

soil formation and plant nutrition. (Gardening: An

Ecological Approach)

S O I L NO =

PLANTS NO =

PEOPLE NO

Page 12: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

The USDA estimates that about

half the fertilizer used each

year in the United States simply

replaces soil nutrients lost by

topsoil erosion. This puts us in

the odd position of consuming

fossil fuels—geologically one of

the rarest and most useful

resources ever discovered—to

provide a substitute for dirt—

the cheapest and most widely

available agricultural input

imaginable. (Dirt: The Erosion of Civilization)

Applying fertilizers to

agricultural soils is

analogous to whipping a

tired horse to make it

run another mile. (Gardening: An Ecological Approach)

Page 13: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

-100%

-80%

-60%

-40%

-20%

0%

1914 1948 1963 1992 1997

Apples

Selected Vegetables

Over the last 100 years, since the beginning of industrial agriculture,

Food has Become Less Nutritious

Fertilizers provide high levels of nitrogen and low levels of trace minerals for

fast growth. This results in very weak watery cell growth in plants. The watery

cells are more prone to insect damage and disease. These plants then need

more fertilizers and pesticides for continued growth, creating a continual

downward spiral.

Decline in Average Mineral Content of Selected Foods

(% change of calcium, magnesium, and iron) Source: Nutrition Security Institute, Lindlahr, 1914; Hamaker, 1982; USDA 1963, 1992, 1997

Page 14: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

Our health can

never be greater

than the health of

our food plants, and

the health and

productivity of our

food plants can

never be greater

than the health and

productivity of the

soils that grow them (Gardening: An Ecological Approach)

Page 15: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

Increased Fertilizers =

Pollution Up to 25% of Green House Gas emissions come from industrial agriculture’s

war against the soil. (Dirt! The Movie)

By some estimates only 20% of nitrogen fertilizers are absorbed by plants.

The remainder goes mobile and ends up in the water table or in our streams,

rivers, and oceans. Once in the ocean the high levels of nitrogen creates

algae blooms, suffocating all marine life, creating dead zones where only

jellyfish can thrive.

Once combined with oxygen the GHG nitric oxide is created.

Trouble Surfaces as Jellyfish Infestations Grow Worldwide November 17, 2009

Stinging Tentacles Offer Hint of Oceans’ Decline August 3, 2008

Jellyfish blooms creating oceans of slime April 5, 2012

Page 16: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

Food Waste = Pollution

Over 30 million tons of food is thrown away every year (USDA)

When food rots, it releases methane gas, a GHG which is 20

times more damaging to the environment than carbon

dioxide (US EPA)

If we cut our food waste in half

we would reduce our entire

carbon footprint

by more than

25% (CNN Report)

Page 17: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

Problem: Food waste = methane

Solution: Compost food waste. Aerobic composting avoids the

formation of methane (The World Bank).

Problem: The loss of fertile soil

Solution: Composted food waste = more fertile soil that has the

organic matter to benefit below-ground life.

Problem: Increased GHG from synthetic fertilizers

Solution: Using organic composts instead of synthetic fertilizers.

A 28 year study by Rodale (Spring 2008) shows that organic

farming methods reduce carbon emissions by 25%.

Problem: Low nutrients and trace minerals in food

Solution: Composted food waste is high in nutrients and organic

matter which increase both the health and productivity of the soil.

Solutions

1

2

3

4

Page 18: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

Why

does

this

matter?

Page 19: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

E c o S c r a p s

recycles food waste into nutrient-rich

garden products. Instead of clogging

landfills and gassing the air we breathe,

EcoScraps products enrich your soil,

helping you grow healthier plants in the

most environmentally friendly way.

Page 20: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

While it may seem absurd

t o v i e w a s u r g e o f

t i n y o r g a n i c m a r k e t e r s

as potent ial ly offer ing a

co l l ec t i ve th rea t t o t he

M I G H T Y

SCOTTS JUGGERNAUT ,

t h i s s c e n a r i o i s

not so far fetched

(Packaged Facts. Lawn and Garden

Products & Services in the U.S 9th

Edition)

Page 21: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

Our health can never be greater

than the health of our food plants,

and the health and productivity of

our food plants can never be

greater than the health and

productivity of the soil that grows

them.

Food is the byproduct of our

relationship with the soil.

Page 22: PowerPoint Presentation(Dirt! The Movie) Industrial agriculture loses more than 24 Billion tons (net loss) per year of topsoil through erosion into the world’s rivers (Dirt: The

Thank you!

Wade Hooton

VP, Operations

[email protected]