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What is a story?
The storytelling continuum
Scientist or Researcher
Teacher Journalist Lawyer Politician Salesperson Writer or filmmaker
• Objective• Method• Show data• Data analysis• Uncertainty
and error• Conclusion
• Know• Understand• Apply
• Lesson opening• Introduction to
new material• Guided practice• Independent
practice• Closing
• Who? What? Where? When? Why? How?
• Supporting information
• Additional detail
• Opening statement
• Evidence• Witnesses
(primacy and recency tactics)
• Summing up
• Opening (joke, quotation, reference to audience)
• Body (setting out points one at a time, reinforcing each with rhetoric, anecdote etc)
• Closing remarks (appeal to action)
• Attention• Interest• Desire • Action
Seven types of story
Once upon a time, there was ___. Every day, ___. Then one day, ___. Because of that, ____. Because of that, _____. Until finally, _____.
Truth Lies
Selection & emphasis
Selection.
Of all the possible stories there are, it is this story that is most relevant or interesting.
Emphasis.
I'm now going to structure this story to emphasisethis piece of information and then this and then this.
For infographics and charts:
Selection.
Of all the data there is, I am going to choose these datasets.
Emphasis.
I am going to emphasise this dataset as it is the most important. Then I'm going to emphasise this, and then this.
Telling a story to peers or other experts
Telling a story to an ‘educated’ audience who don’t know much about
the subject / the CEO
http://graphics.wsj.com/infectious-diseases-and-vaccines/
Telling a story to a more general audience
Key blogs & bloggers
flowingdata.com
www.informationisbeautifulawards.com
www.fastcodesign.com
www.visualisingdata.com
Guardian and New York Times data blogs, Washington Post, The Economist, The FT (behind paywall)
Five Thirty Eight, The NYT’s Upshot, Vox
Design inspiration: www.behance.net
Design desperation: wtfviz.net
Some good books
Other good books
How to…
The Functional Art by Alberto Cairo
A Kidd’s Guide to Graphic Design by Chip Kidd
The Information Design Workbook by Kim Baer
Infographics – The Power of Visual Storytelling by Jason Lankow et al (Column Five)
Miscellaneous
Dataclysm by Christian Rudder
Just My Type by Simon Garfield
Best practice examples
The Best American Infographics 2013 by Gareth Cook
Visual Storytelling: Inspiring a new visual language (Gestalten)
Understanding the World by Sandra Rengren
Around the World – The Atlas for Today (Gestalten)
Knowledge is Beautiful by David McCandless
London – The Information Capital by James Cheshire and Oliver Uberti
Follow…
Alberto Cairo: @albertocairo
Conrad Hackett: @conradhackett
Tim Harford: @TimHarford
Simon Rogers: @smfrogers
Alan Smith: @theboysmithy
Journalists who tweet about data/tech: @MonaChalabi, @jamesrbuk, @olivia_solon, @helenlewis, @jimwaterson
Full Fact: @FullFact
Plus Twitter accounts of Guardian Data blog, Five Thirty Eight, Upshot, NYT Graphics
Resources & Tools
Design:
Illustrator / InDesign / Photoshopadobe.com/uk/products/creativecloud.html
Inkscape
inkscape.org/en
Resources:
Colour: kuler.adobe.com
Icons: thenounproject.com
Fonts: www.google.com/fonts
Charts: www.datavizcatalogue.com
Javascript: www.codecademy.com
For data:
data.gov.uk
statistics.gov.uk/hub/index.html
data.un.org
data.worldbank.org
data.london.gov.uk
Software & charting libraries
Interactive charts:
• datawrapper.de
• Google charts
• Maps: Google Fusion tables/CartoDB
Infographics:
• infogr.am
• piktochart.com
Charting tools:
• Raw: app.raw.densitydesign.org
• Datavisual: datavisu.al
Site
• shorthand.com/social
• strikingly.com
• sway.com
Dashboards:
• tableausoftware.com
• qlik.com
• powerbi.microsoft.com
Javascript Libraries:
• highcharts.com
• d3js.org
If you write down one URL, write down this one:
https://goo.gl/dsG9bj
dadatavis.tumblr.com
Thankyou!
