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Alisha Lakhani | Alvin Abraham | Jason Abraham |
Puja Kalyani | Rahil Patel
A PROPOSAL FROM FRITO LAY
Topics 1. Introduction
2. Background
3. Proposal
4. Plan
5. Staffing
6. Budget
7. Authorization Request
8. References
Domestic Violence
What is it?
A pattern of behavior
abusive in nature used by
one partner in order to gain
control or power over the
other partner
Who can be affected?
Anyone
Forms of Violence?
physical
emotional
sexual
Psychological
*Affects not only the people in the relationship, but also
close family members, friends, and co-workers*
Statistics
Every minutes, 20 people are victims of domestic violence
1 out of 4 women will be involved in domestic violence
Domestic violence happens more than 145 times each hour in the U.S.
3 million+ children witness domestic violence every year
Third leading cause of homelessness among families in the United
States (Domestic, 2014).
Statistics
In 2013, the Dallas Police Department Family Violence Unit reported
13,007 family violence calls:
1,215 aggravated assaults
23 murders
10,812 reported offenses
91 sexual assault offenses
180 violations of protective orders
5,782 arrests.
Statistics (cont.)
The 2013 Metro Dallas Homeless Alliance Point-in-
Time Homeless Count:
14% of the adult population listed domestic violence
as their reason for homelessness
24% of the children listed domestic violence as their
reason for homelessness
Most Frightening Fact:
Many Instances are
never reported.
Why Us?
Families are gathered together playing games or watching TV while eating a Frito-Lay’s chip bag.
It’s almost at every party and is a symbol for a
family sharing in each other’s happiness.
Domestic violence destroys the family environment that we try to promote.
Why Us?
We want to make sure that people are more aware of domestic violence, and encourage
others to help prevent and report any instances.
By spreading awareness about domestic
violence, we hope to:
Improve family relationships
Reduce number of violent occurrences
Example of Domestic Violence
Ray Rice, professional NFL player
Janay Rice, his wife
Punched her old cold in an elevator
Whisked her away to the car without
anyone finding out
1. 2 game suspension (before video)
2. NFL commissioner banned Ray for
whole season and Baltimore Ravens
released him (after seeing video and
criticism that arose)
Background Our Vision:
At Frito-Lay, we’re all about good fun-from making tasty snacks to get your party started to taking care of our 50,000 employees who know how to find the fun in everyday challenges. As a proud member of the PepsiCo family, Performance with Purpose is what we work to achieve every day. And to us, that means creating the high-quality snacks our fans deserve, while caring for our people, communities and the environment we share.
To Write Love on Her Arms
Non-profit movement dedicated to:
presenting hope for victims
finding help for people struggling with domestic
violence
To Write Love on Her Arms
(cont.)
Encourages, informs, inspires, and invests directly
into treatment and recovery
Jaimie Tworkowski, founder, wrote a story about her friend
Connects people to mental health resources
Goal: Break the taboo about these issues and
inform the general public
Dallas Men Against Abuse
An organization aimed at counseling
men in domestic violence
Increases the man’s role in stopping
domestic violence
Never hit a woman
Speak out against domestic violence
Teach daughters how men should treat
women
Teach their sons how to respect women
Proposal: Knock-Out Abuse
Date: October 14, 2015
Location: Crystal Banquet Hall
Three Events:
1. Performance Piece
2. Dinner & Keynote Speaker
3. Fashion Show
Donations: Tickets (Entrance &
Raffle), T-shirts
Pricing Strategy
*The evening package is the only option where guests can enter raffles to
earn prizes.
Performance Piece
The Play Company
“A Heartbreak of Scars”
The production is based on a
true story that takes place in
Mesquite, Texas about a wife
who was beaten by her
husband for five years. We have
asked The Play Company to
perform this story in honor of the
woman who had passed away
recently.
Dinner & Keynote Speaker
Guest Speaker: Melissa
Danielle Dohme (20yrs)
Dohme was critically injured in a brutal domestic violence
attack from her boyfriend.
She barely survived and went
back to school to complete
her nursing degree with a 4.0
GPA.
Dinner & Keynote Speaker
Dohme suffered from:
Sustained 32 deep stab wounds
Paralyzed left side of face
Fractured skill and nose
Knocked out teeth
Lost 12 units of blood
Flat lined 4 times
Couldn't’t tell she was blond because of all the blood
Fashion Show
“Fear No Fashion Show”: Visual Representation
Silk Threads by Ruby Bhandari
Two Parts
1. Each model will be dressed as a normal individual, unharmed
2. Each model will be depicted as an individual who has suffered from domestic violence
Frito-Lay’s goal for the fashion show will be to illustrate the extent to which domestic violence can impact a human and how they often remain silent.
Raffle & Closing Remarks
8 items
Tickets for Raffle sold at the beginning
Closing Remarks by Tom Greco, President of Frito-Lay
Plan: Resources
We expect approximately 400 people to attend
our awareness event. Our resources will be based
upon our estimated attendance.
Event Schedule
Event date: October 14, 2015. October is
domestic violence awareness month, due to this
our event will be held in this month.
Timetable for our event:
Event Timeline
Marketing
Social Media
Flyers
College Campuses
Local Grocery Stores
DFW Public Areas
Includes date, place, prize/raffles, and the
purpose we aim to fulfill by conducting it
Staffing
Estimated attendance: 400
Volunteers from Frito-Lay: 40
Check in, Greet/Seat/Coordinate Plan
Volunteers from TWLOHA and DMAA: 20 (10/each)
Security Officers: 8
DJ: 1
Photographer/Videographer: 3
Play Volunteers: 10
Fashion Show Employees: 2
Vendor Employees: 20
Staffing
Budget
Authorization Request
References
Dallas Men Against Abuse – Take the Pledge. (n.d). Retrieved November 19, 2014, from http://
www.dallasmenagaistabuse.com/
Domestic Violence and Abuse. (n.d.). Retrieved December 1, 2014, from http://www.helpguide.org/articles/
abuse/domestic-violence-and-abuse.htm
Domestic Violence Statistics. (n.d.). Retrieved November 18, 2014, from http://domesticviolencestatistics.org/
domestic-violence-statistics/
Domestic Violence: Statistics & Facts. (n.d.). Retrieved December 1, 2014, from http://www.safehorizon.org/
page/domestic-violence-statistics--facts-52.html
Effects of Domestic Violence. (n.d.). Retrieved December 1, 2014, from http://www.joyfulheartfoundation.org/
learn/domestic-violence/effects-domestic-violence
Home. (n.d). Retrieved November 24, 2014, from http://twloha.com/home
Leadership. (n.d.). Retrieved December 1, 2014, from http://www.fritolay.com/company/leadership
Victim of brutal domestic violence attack graduates, looks toward future. (n.d.). Retrieved December 1, 2014,
from http://www.tampabay.com/news/humaninterest/victim-of-brutal-domestic-violence-attack-
graduates-looks-toward-future/1266393
QUESTIONS?