NIKE shoe factory
NIKE shoe factoryGo sustainable or Go home
Steps of how Nike runsHow It All Started With NikeCosts &
Benefits of SustainabilityMarket RaceNikes Strategies in the Market
RaceNikes Win & Lost Factssustainable
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How IT all started with NikeCoach Bill Bowerman (1950)Track
Running Improvements Phil Knight (1955)Partnership Offer
How IT all started with NikeBlue Ribbon Sports (1964)Operation
Assistant Jeff JohnsonThe creation of the shoe name NikeGraphic
Designer Carol Davidson Secret Tournament (2002)
Cost & Benefits of sustainability
Limited by materials for DesignersInnovationSustainable
materials from research.Cost of Water, Chemistry, Waste, &
LaborFreshwater limited quantity
To create such designed shoes for our consumers, our amount of
materials needed are limited. Therefore, we are trying to come up
with an innovation that helps us find those sustainable materials
instead of our limited resource. They have formed several programs
to manage the cost of materials such as Water, Chemistry, Waste,
and Labor. Their goal is less limited materials, more reusable
beneficial items. The cost of this systematic in the water program
is actually inexpensive. Because the freshwater all over global is
under pressure, the cost of supply is pushing up. Unfortunately,
most fabrics would require water for dyeing and finishing
facilities that would use and discharge about 20 gallons of water
per pound of textile. Nike is working on using less water for
fabrics and set a good example to encourage other factories to
reduce using water as well. 700 gallons of water creates one fabric
shirt. Nike has caluculated and noticed that they used 325 million
gallons of water while others are using total of billions of
gallons, at least 3 billion.
6Market RaceHuge presence in professional sportsMade athletes
that wore the Nike brand look cool to the general publicThe Nike
way of life, the Just do it attitude.Athletes associate Nike with
championshipsBacks its marketing with superior products
Market RaceMaintains founding values to create products that
improve athletes performance.Started by innovating running and
basketball shoes.Still leads industry in innovation.47% of the
Athletic footwear market in the US
Nike StrategiesThe Swoosh Logo
Hero Athletes
Staying True to Their Customers
CompetitionAdidasNet profit is $19.64 Billion
NikeNet profit is $25.31 Billion
ReebokNet profit is $5.4 BillionNikeNet profit is $25.31
Billion
Athletes Adidas
Reebok
Nike Athletes
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