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PowerPoint slides by
R. Dennis Middlemist
Colorado State University
Chapter 14Chapter 14
Communication Communication and Negotiationand Negotiation
Hitt
Black
Porter
m a n a g e m e n t
2
Learning ObjectivesLearning Objectives
Explain why communication is vital for effective management.
Describe the basic process of communication.
Explain how culture can influence communication.
After studying this chapter, you should be able to:
3
Learning ObjectivesLearning Objectives
Identify key barriers to effective communication.
Describe approaches to overcoming communication barriers.
Describe the basic process of negotiation.
After studying this chapter, you should be able to:
4
Basic Model of Basic Model of CommunicationCommunication
Communication: the process of transferring information, meaning, and understanding from sender to receiver Encoding Medium Decoding Noise
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Basic Model of Basic Model of CommunicationCommunication
Sender• Encodes message• chooses a medium
(channel)• Sends the
message
Receiver• Receives message• Decodes message• May send feedback
for clarification
Noise: Can interfere at any point
Adapted from Exhibit 14.1: Basic Communication Model
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Examples
Modes of CommunicationModes of Communication
Adapted from Exhibit 14.2: Modes of Communication
Oral WrittenConversationSpeechesTelephone callsVideoconferences
VERBAL MODE(LANGUAGE USED TO CONVEY MEANING
LettersMemosReportsE-mailFax
DressSpeech intonationGesturesFacial expressions
Advantages VividStimulatingCommands attention
Difficult to ignoreFlexibleAdaptive
Decreased misinterpretation
Precise
Effectiveness of communication increases with congruence to oral presentation
Can emphasize meaning
NONVERBALMODE
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Disadvantages
Modes of CommunicationModes of Communication
TransitorySubject to misinterpretation
VERBAL MODE(LANGUAGE USED TO CONVEY MEANING
Precision loss in translation
InflexibleEasier to ignore
Meanings of nonverbal communication not universal
Adapted from Exhibit 14.2: Modes of Communication
Oral WrittenNONVERBALMODE
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Media of CommunicationMedia of Communication
Different media have different sets of characteristics (media richness) Personal-impersonal nature Speed in sending and receiving Availability of multiple cues Opportunity to receive immediate and continuing
feedback from the receiver
One should match message with medium for effective communication
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Factors in Media RichnessFactors in Media Richness
Adapted from Exhibit 14.3: Factors Contributing to Media Richness
Rich Media• Personal• Multiple cues to
aid in decoding• Immediate
feedback
Lean Media• Impersonal• Few cues to aid
in decoding• Delayed
feedback
Examples:
Rich Lean
Face to face Telephone E-mails, memos
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Organizational Context of Organizational Context of CommunicationCommunication
Organizational characteristics that affect communication Composed of individuals and groups Oriented toward goals Differentiated functions Intended coordination Continuity through time
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Directions of CommunicationDirections of Communication
Adapted from Exhibit 14.4: Directions of Communication within Organizations
Supervisor Supervisor
Subordinate Subordinate
Lateral communication
Downward communicationGoals, Objectives, directions,
Decisions, Feedback
Lateral communicationInformation, (formal or informal)
for joint problem solving
Upward communicationInformation, Questions,Suggestions, Problems,
Requests forclarification
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Channels of CommunicationChannels of Communication
Formal communication channels Specify individuals responsible for tasks Specify individuals responsible for communicating
information above and below them Indicate persons (positions) to whom work-related
messages should be sent Informal communication channels
Tend to operate laterally more than vertically Move information quite rapidly Carry both work-related and nonwork information
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Channels of CommunicationChannels of Communication
Adapted from Exhibit 14.6:
CEO
Vice President of Marketing
Manager Toy
Manufacturing
Advertising Manager
Promotions Manager
SupervisorBoard Games
Testing
SupervisorElectronic
Games Testing
Solid lines indicate FORMAL channels of communication
Dotted lines indicate INFORMAL channels of communication
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FormalCommunication Channels
Patterns of organizational Patterns of organizational CommunicationCommunication
Adapted from Exhibit 14.6: Characteristics of Formal and Informal Communication Channels
• Authorized, planned, and regulated by the organization
• Reflect the organization’s formal structure
• Define who has responsibility for information dissemination and indicate the proper recipients of work-related information
• May be modified by the organization
• Minor to severe consequences for ignoring them
• Develop through interpersonal activities of organization members
• Not specified by the organization• May be short-lived or long-lasting• Are more often lateral than
vertical• Information flow can be very fast• Used for both work-related and
nonwork information
Informal
Communication Channels
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Example of Communication Example of Communication NetworksNetworks
Network 1Network 2
Adapted from Exhibit 14.7: Examples of Two Organizational Communication Networks
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Level
Barriers to CommunicationBarriers to Communication
Adapted from Exhibit 14.8: Barriers to Communication
Interpersonal Selective perceptionFrame of referenceIndividual differencesEmotionLanguageNonverbal cues
Origin of Barrier Affects Communication Between:Individuals or groups
Organizational Hierarchical (barriers resulting from formal structure)
Functional(barriers resulting from differences between functional departments)
Individuals and/or groups within an organization
Individuals and/or groups in different organizations
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Level
Barriers to CommunicationBarriers to Communication
Cultural LanguageHigh/low-context cultureStereotypingEthnocentrismCultural distance
Origin of Barrier Affects Communication Between:Individuals or groups in different
organizations with different national cultures
Individuals or groups from different organizational cultures
Individuals or groups form diverse cultural backgrounds within an organization
Adapted from Exhibit 14.8: Barriers to Communication
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Communication Differences in Communication Differences in High-and Low Context CulturesHigh-and Low Context Cultures
Adapted from Exhibit 14.9: Communication Differences in High- and Low-Context Cultures
Japan Italy
France Canada USASouth Korea
China
Saudi Arabia
Vietnam
Germany
Australia
New Zealand
High-Context Cultures
Low-Context Cultures
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Communication Differences in Communication Differences in High-and Low Context CulturesHigh-and Low Context Cultures
High-Context Cultures More and greater
adjustments in messages Rank of receiver will
probably affect message and medium
Nonverbal communication cues may be very important
Medium may be as important as message
Low-Context Cultures Fewer and smaller
adjustments in messages Rank or receiver may or
may not affect message or medium
Nonverbal communication cues not as important
Message is more important than medium
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Cross-Cultural BarriersCross-Cultural Barriers
EthnocentrismThe belief in the superiority and importance of one’s own group
StereotypingThe tendency to oversimplify and generalize about groups of people
Cultural distance The overall difference between two cultures’ basic characteristics such as language, level of economic development, and traditions and customs
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Improving CommunicationImproving Communication
Be more open-minded Develop empathy Listen actively Observe nonverbal
cues
Listening Skills
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Improving CommunicationImproving Communication
Simplify the language Organize the writing Understand the audience
What is the direction of the communication ? Does the receiver have any expectations concerning
this communication? Is the communication formal or informal? Does the receiver have preferences for certain
channels of communication?
Sending Skills
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1. Study general principles that apply to all types of intercultural communication.
2. Learn about the fundamental characteristics of the other cultures with which you will be working.
3. For high-context cultures, learn as many details in advance about the target organization(s) and their specific individual representatives.
4. For high-context cultures, use at least a few words or phrases in the listener’s language.
5. For high-context cultures, be especially careful about body language and tone of voice.
6. For low-context cultures, organize written communications so that the major points are immediately and directly stated.
7. Study and respect communicators’ preference for greater degrees of formality, especially compared with the typical American approach of casual informality.
Barriers to CommunicationBarriers to Communication
Adapted from Exhibit 14.10: Tips on Being a More Effective Cross-Cultural Communicator
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Improving CommunicationImproving Communication
Gatekeepers Individuals at the communication interface between
separate organizations or different units within an organization
Increase formal communication Replace some face-to-face communication with
electronic communication Develop communication networks Create centralized office to manage communication
activities
Organization-Level
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Communication and Communication and NegotiationNegotiation
Negotiation Process of conferring to arrive at an
agreement between different parties, each with their own interests and preferences
Two types of negotiation activities Day-to-day activities of the managers
organizational unit Part of a formally appointed negotiating
team representing unit or organization
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Achieving Effective Achieving Effective NegotiationsNegotiations
Adapted from Exhibit 14.11: Improving Effectiveness of Negotiations
Less effective More effective
• Positions• People Involved• Maintaining/Increasing
Competition(Win/Lose Focus)
• Interests• Problem/Issue• Decreasing/Lessening
Competition(Collaborative Focus)
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Key Factors in Key Factors in Cross-National NegotiationsCross-National Negotiations
Three principal variables generally determine the outcome of negotiations People
Listening skills Orientation toward people High self-esteem Influence in the home organization
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U. S. Managers
Important characteristics Important characteristics Needed by NegotiatorsNeeded by Negotiators
Adapted from Exhibit 14.12: Important Characteristics Needed by Negotiators in Four Countries
Japanese Managers
Chinese Managers
(Taiwan) Brazilian Managers
1. Preparation and planning skill
2. Thinking under pressure
3. Judgment and intelligence
4. Verbal expressiveness
5. Product knowledge
6. Ability to perceive and exploit power
7. integrity
1. Dedication to job
2. Ability to perceive and exploit power
3. Ability to win respect and confidence
4. Integrity
5. Listening skill
6. Broad perspective
7. Verbal expressiveness
1. Persistence and determination
2. Ability to win respect and confidence
3. Preparation and planning skill
4. Product knowledge
5. Interesting
6. Judgment and intelligence
1. Preparation and planning skill
2. Thinking under pressure
3. Judgment and intelligence
4. Verbal expressiveness
5. Product knowledge
6. Ability to perceive and exploit power
7. Competitiveness
Source: J. L. Graham and Y. Sano, Smart Bargaining: Doing Business with the Japanese, 2nd ed. (New York: Harper Business, 1988).
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Key Factors in Key Factors in Cross-National NegotiationsCross-National Negotiations Three principal variables generally determine
the outcome of negotiations Situation
Location Physical arrangements Emphasis on speed and time Composition of the negotiating teams
Negotiation process
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Stages in the Stages in the Negotiation ProcessNegotiation Process
Planning and preparation Advance planning and
analysis Background research Gathering of relevant
information Planning of strategies and
tactics Setting objectives Predetermining possible
concessionsStage 1Planning and preparation
Adapted from Exhibit 14.13: The Five Stages in the Negotiating Process
31
Stages in the Stages in the Negotiation ProcessNegotiation Process
Relationship building between negotiation parties Developing trust Developing personal
rapport Establishing long-term
associationStage 2
Relationship building between negotiating parties
Stage 1Planning and preparation
Adapted from Exhibit 14.13: The Five Stages in the Negotiating Process
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Stages in the Stages in the Negotiation ProcessNegotiation Process
Information exchange Learning about the needs
and demands of the other set of negotiators
Acquiring and exchanging other information
Stage 3Information exchange
Stage 2Relationship building between
negotiating parties
Stage 1Planning and preparation
Adapted from Exhibit 14.13: The Five Stages in the Negotiating Process
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Stages in the Stages in the Negotiation ProcessNegotiation Process
Persuasion attempts American managers treat
as the most important stage
Mixture of approaches Assertive and
straightforward Warnings or threats Calculated delays
Stage 4Persuasion attempts
Stage 3Information exchange
Stage 2Relationship building between
negotiating parties
Stage 1Planning and preparation
Adapted from Exhibit 14.13: The Five Stages in the Negotiating Process
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Stages in the Stages in the Negotiation ProcessNegotiation Process
Concessions/Agreement Permit each party to take
away something of value American managers tend
to have less leeway for concessions
Some use normative appeals such as “it’s your obligation”
Stage 5Concessions/Agreement
Stage 4Persuasion attempts
Stage 3Information exchange
Stage 2Relationship building between
negotiating parties
Stage 1Planning and preparation
Adapted from Exhibit 14.13: The Five Stages in the Negotiating Process