P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Luján

8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn

1/10


2/10

1. Explain the 2 experiments of Brian Wansik and which was the

reaction of the buyers before and after the experiment?

The experiment consisted of, if you do not put limitations on people in the

products, they do not take interest.

The first part of the experimentconsisted of placing a sign which says:

*Soup, 79 cents. Then it was observedthat almost no one bought and paid noattention.

In the second part of the experiment thesign was changed to another that said:

*Soup, 79 cents, limit 12 per person. Inthis case it was found that when peoplewent through that sign would stop andbought whatever they could, because itimposed a limit order


3/10

2. Why shopping in a supermarket is considered as a complex

experience?

Because the supermarket is

considered one of the most complex

environments that we have visually in

our daily life.

Also, because our brain assimilates

everything mentioned going to anotherstate of consciousness but we realize

this state is called beta.


4/10

3. Why shopping in supermarket with a list is not a good idea to

save money?

Because most people spend more

time shopping for things that are not

on the list or did not think they buy,

whether the offers, promotions last

minute.

One reason is that some people are

rewarded buying more things

because they believe that they bought

only products were on the list but

contradictory they are rewarded to

buy more than before.


5/10

4. According teachers assistants Jennifer Chang experiment,why buyers choose certain products in the store and

why their behavior changes when are at home?

Jennifer believes that buyers looking to buy at the supermarket brands

where they feel more recognized and identified, but in their homes is not the

same, just the opposite, for example, married wives remove wrappers and

packaging of products and then they give to their children in a personalized

way such as if they were owns products .


6/10

5.How brands influence our lifestyle and how can determine

our social status?

Because we buy the brands as a shortcutfor a quick way to tell people who we are

or want to be.

The mark in many cases represents a

culture and a way of telling detail otherthat we love about sports, music, food and

more.

So if there are marks there so are

hierarchies in the marks, and we can see

that purchases leading brands are more

expensive or luxury therefore if we are in

this hierarchy this provides a high status.


7/10

6. According to psychoanalyst David Lewis, how the man brain

works in a purchase situation with limited time? Healthy or

harmful? Explain

Situation with

limited timeWhen the man is under pressurecomes a response mechanism that iscalled "fight response.

We can observe that when theman found in a high-pressuresituation with limited time, hislevel of cortical increases and thisis very bad and harmful for him.


8/10

7. Which is the difference between a typical men and women

purchase behavior?

Typical

women Women tend to be more

careful than men, since they

go to several stores before

returning to the first, they

compare quality and price.

Typical

men But men buy as a swat team, they

come and take the victim, the

product, and leave as soon as

possible.


9/10

8. Why to be a compulsive shopper could destroy your life?

COMPULSIVESHOPPER

frustrations

feelings traumaBecause it is a problem that begins as an

uncontrollable instinct becomesdependent, and may eventually lead to

economic collapse and the crisis of

homes like yours.


10/10

9. Be a consumer means to be part of the society?, what do you

think about it?

I think if the consumer is part of society, because our families

are friends and acquaintances all potential buyers.

For example:

Children are influencing today's society and grow when they

become buyers and are those who choose us for prices, better

quality, better service or type demarcation of products.

Documents

P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Luján