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3 November 2006

Presentation All Senses by PP EVENT for SONY

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A visual representation of Sony

 - creating awareness

 - present product range

 - position 'the brand' Sony

 - introduce coolsounds.com

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The Event: 24/25/26 May 2007

 - a three day music festival

 - targeted to three audiences

 - representing Sony

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Day 1: 24th of May 2007

 - 18:00 - 19:00 entrance

 - 19:00 - 20:00 opening speech 'State of Sony‘ opening diner buffet

and dance floor

 - 20:00 - 00:30 Sony MusicSony Playstation

 Sony PicturesSony Ericsson

Personnel Benelux incl. partner/ 3000 people

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Day 2: 25th of May 2007

 - 14:00 - 18:00 entranceSpeech and welcome drink

 - 18:00 - 20:00 opening diner buffet and dance floor

 - 20:00 - 20:30 presentations Sony Music

Sony Playstation Sony PicturesSony Ericsson

Clients and potential clients of Sony

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 - 20:45 - 21:15 presentations Sony Music

Sony Playstation Sony PicturesSony Ericsson

 - 21:15 - 00:30 dance floor and activities

Day 2: 25th of May 2007Clients and potential clients of Sony

(Continued)

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 - running programme 13:00 – 01:00

Day 3: 26th of May 2007Ticket Holders: target group is 20 – 45 years old

 - live music performances on different stages - Sony products

 - photo and video area

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- cinema shots

 - dance floor

 - playstation corner

Day 3: 26th of May 2007Ticket Holders: target group is 20 – 45 years old

(Continued)

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The Venue: Now&Wow

 - Maashaven Rotterdam

 - old Silo

 - 4000 people

 - three areas

 - transport

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Sponsors

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 Silent Sponsoring

 - Watertaxi Rotterdam

Sponsors

(Continued)

 - Golden Tulip

 - Hotel NY

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 - mail invitation

PromotionEmployee Party

 - present/invitation box incl. bracelet

 - website with special employee link

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 - mail invitation

PromotionClient Party

 - website link for employees incl. ´ticketbox´ for ordering tickets online

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 - sponsor information

Websitewww.sonyallsenses.com

 - PS3 promotion

 - new movies

 - music downloads (coolsounds.com)

 - much more!

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 - expressing the feeling of All Senses

Billboard/Abri´s

 - small sponsor logo´s

 - coolsounds.com

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 - oor.nl

Banners

 - sony.nl

 - mtv.nl

 - preview.nl

Example Banner oor.nl P

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 - DVD employees

After Event Experience

 - ordering pictures through website

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Budget

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 - Representation Sony

Conclusion

 - Stimulating brandawareness

 - Three day event

 - Wide audience

 - NOW&WOW

 - Broad publicity

 - Fantastic event