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PPGNY Membership Drive

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As Membership Chairman of the Professional Photographers of Greater New York, I designed and produced this presentation to drive membership growth.

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Page 1: PPGNY Membership Drive
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PPGNYMembership Drive

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Enticements

TEP (TEP Chairperson)

LI Day (LI Day Chairperson)

Network Mondays (Network Mondays Chairperson)

LI Photo Workshop (LIPW Chairperson)

Dinners (Hospitality Chairperson)

Parties (Hospitality Chairperson)

Outings (Outings Chairperson)

Programs (Program Chairperson)

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Enticements

Print Competition (Print Comp Chairperson) Newsletter (free ads to members?)

(Newsletter Editor) Break Bread with professional

photographers and find out what makes them “click” (Membership

Networking (Membership) Camaraderie / Fellowship (Hospitality,

Membership

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Enticements Brains to “pick” (Board Members and Masters)

Larger concentration of CPPs who have achieved Master of Photography credentials or beyond than in any other Chapter of ppgny or PPofA (CPPs and Masters)

Exposure to the latest equipment with hands-on opportunities (Vendors)

Access to a large cross-section of specializations and expertise (Weddings, Portraits, Commercial, PhotoShop, Labs, etc.)

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Distribution Venues

Affiliate links to photo vendors / manufacturers

Vendors (Stores, Labs, Manufacturers)

Non-affiliated studios/vendors (from trade publications, Magazines, Black Book, Adobe, etc.)

Non event/portrait specialties (diversify to advertising, catalog, editorial, stock and other specialties)

Trade Associations (ASMP, NAPP, PACA, WPPI, PPofA, PPSNY, etc.)

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Distribution Venues (continued)

Public Access and Local TV and Radio School/University Broadcasts/Networks

Newspapers, magazines – editorials and Press Releases.

Community Action Groups Kiwanis, Rotary Club, Masons, etc.

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Distribution Venues (continued)

Local galleries Exhibits Trade Shows Expos Photo Seminars and Workshops Anywhere a large gathering of

photographers might assemble

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Assignment of Tasks Development of promotional media

Web site placements (Web Master)

Brochures (Member(s) with Graphic Arts background)

Poster(s)(Members w/ PhotoShop/Illustrator/Corel/ expertise)

DVDs ? (?)

TV/Radio Spots (?)

Word of mouth solicitation scripts (?)

E-mail solicitations (?)

Probationary Membership cards

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PPGNY Membership Drive

GOALS Doubling > 10 new members per month (good for a free dinner

meeting)

Simplification and relaxing of the “stringent” acceptance rules for new members (it took me over a full year to be processed as a new member!) This should be clearly identifiable as a revision specifying entrance requirements that are much looser than existing rules.

Broadening of entrance requirements to embrace students, wanna-be and start-ups

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Future Program Ideas

Copyrights, Legal Issues, Contracts, Bids, Usage, Rights, Stock, Assignment and other issues of importance to the professional or aspiring photographer

Close-Up/Macro Photography Advertising/Illustration Photography Catalog Photography Landscape/Fine Art Photography Business Planning, Budgeting, General

Accounting

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Future Program Ideas (continued)

Equipment – What you need, what you don’t Roundtable Open Discussions on table-specific

topics Templates – How to create, edit, store and use

them. Different Delivery Options – Photo CDs, DVDs,

Albums, Framed Prints, Folios, Slide Shows, Contact Sheets, Proofs/Proofless, Mugs, Mouse Pads, and Novelties Photo Items.

Creating Demos and Presentations with Impact

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Future Program Ideas (continued)

Style Identification and Development Effective use of the Internet and the Web for your

business Beauty, Fashion and Glamour Photography Boudoir Photography Sports Photography Marketing and Sales Techniques (including how to deal

with the “difficult” client. Proms and School Photography Lead Generation Programs, Advertising and Marketing

your business

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Future Program Ideas (continued)

Setting yourself up in a photo business Landscape/Fine Art Photography Stock photography Advertising Photography Editorial Photography Architectural Photography Dealing with Hair/Make-up, Modeling Agencies,

Assistants, and other support personnel. And many, many, many, more…..

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The Beginning…..

… … of a new, stronger, better PPGNY is just ahead.of a new, stronger, better PPGNY is just ahead.

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