Company Name

THE IDEA MAKERPresented by:

Chandan Kumar Singh Sachin Chauhan Deepika Balutiya Ranjan Kishore Md. Shariq

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BUSINESS PLAN

What are Advertising Agencies?Advertising agencies are outside companies that

provide for the marketing and advertising needs of other businesses and organizations. Advertising agencies offer a full range of advertising services and advice based on market studies, popular culture and advanced sales techniques.

Company ProfileMission Statement:- "To grow our

business by providing advertising services at great value when and where our customers want them, and by building positive, lasting relationships with our customers."

Vision Statement:-To be the leader of print media advertising agencies in India.

Location :- Jalandhar city

Head Office: Station Road, Sanyasi Market, Jalandhar, Punjab (144002)Mob No:- 09501533534 09868726124Fax No: 01824-2256342Website: www.tim.com

Partners' All Newspapers and magazines: Hindustan Times, The Times of India, The Tribune Danik Jagran Punjab keshriFinancial Express

Reason For Business

Indian market is very wide and a lot of opportunities available.

Competition among companies,Consumer awareness Peoples are willing to spend on

advertising etc.

SWOT ANALYSISSTRENGTH:-

Advertising sector is in growth phase .Every company spend a lot of amount on

advertisement, or contact with major newspaper.

Another reason to start advertising agency, newspaper is a good and effective source and tool of advertisement.

WEEKNESSNew entrance in market.Intangible in nature.Difficult to convenience customers.Results are uncertain.

OPPORTUNITYHigh competition in market.Companies are willing to spend huge amount on ads.Increase in market size.It is a tool for brand building.

THREATS

No physical product given at lastT.V, FM and internet advertising,Direct marketingOther advertising agencies

Total Company RiskProduct Market RiskCustomer lossCompetition IncreasesAdvertising Demand Decreases

Financial RiskCapital cost changeInflationExchange rate changes

Legal RiskPromoters and Employee discrimination

MARKETING PLAN

Product

We provide the Advertisement packages according to customer need.

We provide the print media advertisement.We have contact with national news papers like

(Hindustan Times, The Times of India, The Hindu, The Tribune, Danik Jagran, Amar Ujala, Punjab Kesari etc.)

Place

Our working place is jalandhar city but the

customer’s advertisements spread all over

India. (It depends on customer’s need as well

as Newspaper reach)

PriceWe have charged prices according to the newspaper.Mainly we get commission from both the parties thecustomer and the Newspaper company. General price for English Newspapers is:Rs 280/cm2 at first pageRs 260/cm2 at the last page.Rs 250/cm2 at 3rd page.Rs. 220/cm2 at the inside pages.These are the general price of the advertisement

and these are negotiable according to the customer desire.

PromotionWe promote our business through news

paper and direct interaction with the clients.Print Media – Pamphlets, Billboards.Through FM radioFree of cost design to attract new customers.Online Advertisements(emails and sms) and

web site. www.theideamakers.com

FINANCIAL PALN

Pricing for servicesWe have charged prices according to the newspaper.

Mainly we get commission from both the parties the

customer and the Newspaper company.

General price for English Newspapers is:Rs 280/cm2 at first pageRs 260/cm2 at the last page.Rs 250/cm2 at 3rd page.Rs. 220/cm2 at the inside pages.Standard Price= 250/cm2*These are the general price of the advertisement and these are

negotiable according to the customer desire.

What is Financial PlanIn business, Financial forecast or financial plan

can also refer to an annual projection of income and expenses for a company, division or department. A financial plan can also be an estimation of cash needs and a decision on how to raise the cash, such as through borrowing or issuing additional shares in a company.

Balance sheetIncome statementCash flow statement

Assumptions

Inflation rate may vary between 8%-10%.Sales target will be achieved according

market capacity.Expense may vary but marginally.Give the 5% commission to our sales

force.Our projected sales in a month is RS

200000.

Particulars Amount Rs. Fixed assets requirement 550000 Working capital requirement 250000 Total 800000

Capital sources Particulars Amount Rs. Promoters contribution 500000 Bank Loan 300000 Total 800000

Capital Requirement

THE IDEA MAKERPROJECTED BALANCE SHEET

AssetsCash    Total Cash   250000.00Other Assets    Vehicles 100000.00 Buildings 300000.00 Equipment 50000.00 Furniture 100000.00 Total Other Assets   550000.00Total Assets   800000.00

 Liabilities

Liabilities    Bank Line of Credit 300000.00 Total Liabilities   300000.00Equity    Owner's Equity 500000.00 Total Equity   500000.00

   Total Liabilities and Equity   800000.00

Total Yearly expensesOffice Rent 120,000Electricity Bill 12,000Phone Bill 24,000Internet Bill 12,000Salaries 60,000

Promotional activities 60,000Other Expense 12,000Loan repayment 40,000 Total Expense 340,000

Total revenueMonthly sales target 2,00,000Percentage Margin 40%

Profit 200000*40/100

= 800005% commission to Sales force

Total commission 200000*5/100

= 10000Total Profit= Profit –Commission

=80000-10000

= 70000Total yearly Target = 200000*12

= 2400000

Income Statement

Total Revenue 70,000*12 = 8,40,000Total Expense 340000 =3,40,000

Net Profit= Total Revenue- Total Expense

= 840000-340000

= 500000

Break even point

Break even point

= Total investment/Net profit

= 800000/500000

= 1.6 Year

=18 Month

OPERATIONAL & HR PLAN

Location for OfficeLocation :- Jalandhar cityHead Office: Station Road,

Sanyasi Market,

Jalandhar,

Punjab (144002)Amount of Space: 100/60 sq ft. Then consider the resources it will take

to get you there and the space that you'll need. Include the following factors in your decision-making process:

EmployeesDesks or officesComputers, scanners, copiers, and other major office equipment• Type of Building: We hire the Building beside the main road.• Power and Other Utilities: we use the state electric with the local power

connection.

Legal Environment In India, the Companies Act, 1956, is the most important

legal factors for business you're starting you may be affected by law on:

Health and safety Fire precautions of the environmentEmployee rightsProviding services to disabled people Intellectual property (for example business names, inventions and

copyrights)Fair trading (consumer credit, consumer protection and competition

law)Keeping information about peopleLicenses Insurance

OPERATIONAL PLANOPERATIONAL PLAN

Basically, this section of the business plan consists of the actual Basically, this section of the business plan consists of the actual engagement of the business partners as well as the staff.engagement of the business partners as well as the staff. Along with your Action and Monitoring Plans the Operational Plan is the third part of your completed Strategic Plan. It defines how you will operate in practice to implement your action and monitoring plans – what your capacity needs are, how you will engage resources, how you will deal with risks, and how you will ensure sustainability of the project’s achievements.

Human Resources PlanningHuman resources planning refers to

classic HR administrative functions, and the evaluation and identification of human resources requirements for meeting organizational goals. It also requires an assessment of the availability of the qualified resources that will be needed. Human resources planning should be a key component of nearly every corporation’s strategic business planning.

Business Partners : Business Partners : In our business there are 5 Partners.In our business there are 5 Partners.

Particulars Nos. Monthly Salary(Rs)

Total Monthly Salary(Rs)

Sales Person 3 15,000 45,000

Computer operator 1 10,000 10,000

Helper/peon 1 5,000 5,000

Total 60,000

PROJECTED HUMAN RESOURCE PROJECTED HUMAN RESOURCE REQUIREMENT SHOWN BELOWREQUIREMENT SHOWN BELOW

Con….The 3 sales person are to be engaged at the

space selling with the 3 promoters.We would create a sales team of 6 members

and further team will divided into 3 sub teams. Every sub-team headed by the a promoters and 1 sales person should assist him.

would be recruited sales person locally. Adequate skills would be tested and verified if needed.

The Business partners would mutually set office for the business and would be taking care of the hardware and furnishings for the office.

Contacting and transacting with the various News paper for business purpose.

Contract for publishing advertisements and terms would be agreed upon.

Commission agreement would be done.

Con…

Con…Roles and responsibilities of business

partners:-1st and 2nd (Shariq And Deepika)partners would

take care of all the financial transactions as well, maintenance of office, billing and creative ad designing for the customers.

Other responsibilities:- 1.Approaching prospect customers online and by

telephone for sales.2.Maintaining contact with Newspapers and placing

advertisement orders to Newspaper company.

Con…3rd Business partner (Sachin Kr. Chauhan)

would manage the customer care and also headed sub-team-1(Jalandhar).

4th Business partner (Ranjan Kishor) would manage the public relations and also headed sub-team-2(Ludhiana ).

5th business partner (Chandan Kumar Singh) would manage advertising, promotions and also headed sub-team-3 (Amritsar).