Principles & Practices of Marketing

PRESENTED TO

PROF. ASHOK KUMAR

Presented ByLALIT PATIL(E-22)RAHUL JAIN(E-40)

INTRODUCTION Moser Baer Entertainment Limited (MBEL) is

a wholly owned subsidiary of Moser Baer India Limited.

Moser Baer India Limited, incorporated in 1983, is headquartered in New Delhi, India.

The Entertainment company is based in Mumbai.

Moser Baer successfully developed cutting edge technologies to become the world's second largest manufacturer of Optical Storage media like CDs and DVDs.

MILESTONES 1983 Established

1985 Production of 8.0"/5.25" Disks

1987 Production of 3.5" Disks

1998 ISO 9002 Certification

1999 Production of CD-R

2000 Production of CD-RW

2002 Completely Integrated

Manufacturing

2003 Production of DVD-R Production of DVD-RW ISO Certification for all

Facilities Launch of 'Moserbaer' Brand in Indian Market

CORPORATE OFFICE

Corporate & Head Office43B, Okhla Industrial Estate,

New Delhi - 110020. India.Tel +91 11 40594444, 91 11 26911570 - 74

Fax +91 11 41635211, 91 11 26911860Email: info@moserbaer.in

SWOT ANALYSIS

Economic Factors Political Factors Technological Factors Competition Factors Consumer Choice Decision Factors Legal Factors Product Factors Price Factors Positioning Factors Distribution Factors CRM Factors

MARKET SIZE:-THE SIZE OF THE BLANK OPTICAL MEDIA MARKET IN INDIA IS OVER ONE BILLION DISCS

Moser Baer53%

Sony32%

Others15%

ECONOMIC FACTORS

Strengths •Strong and well known brand•India is one of the fastest growing markets for Optical Media.

Weakness •Tough competition from other brand and from piracy

Opportunity •Company continues its strategy to straddle the value chain, using innovation and product development to develop new markets.

Threat •Turnover may be impacted during the year by the strengthning of rupee and difficult business environment.

POLITICALThe Company's manufacturing facilities are situated in the SEZ notified areas. As a result, the company receives direct and indirect tax benefits applicable to SEZs on its manufactured products i.e., storage media and photovoltaic cells.

POLITICAL FACTORS

Strength •Most of the units of Moser baer

situated in SEZ areas.

Opportunity •The company receives direct and indirect tax benefits applicable to SEZs on its manufactured products i.e., storage media

TECHNOLOGICAL A Compact Disc (also known as a CD) is an

optical disc used to store digital data. It was developed to store music at the start, but later it also allowed the storing of other kinds of data. CD have been available since October 1982.

Standard CDs have a diameter of 120 mm and can hold up to 80 minutes of audio (700 MB of data). The Mini CD has various diameters ranging from 60 to 80 mm; they are sometimes used for CD singles or device drivers, storing up to 24 minutes of audio.

TECHNOLOGICAL FACTORS

Strengths •The Company has a strong Brand and presence in the channel in INDIA•Its lead as a technology developer through its relentless efforts on R&D.

Weaknesses

•Low storage capacity•Does not include any serious copy protection mechanism.

Opportunity •Develop strategic alliances for efficient raw material supplies.

Threat •Continuously launch new innovative products for customers, in conjunction with new drive launches.

COMPETITION FACTORS

Strengths •World second largest optical storage media manufacturer.•It has already established itself as a pioneering manufacturer of optical media products in the world.

Opportunity •Due to low price distribution it has ability to capture the global market

Threats •May be competitors strategy

•From Piracy

CONSUMER CHOICE DECISION Consumer demand for the CDR/RW Format

continues to grow in BRIC and Middle Eastern markets, somewhat compensating for the decline in the developed markets. There are however, certain niche applications and professional segments, which continue to witness growth in the CDR space.

CONSUMER CHOICE DECISION FACTORS

Strengths •Strongest brand•Effective Distribution•Low Price

Weakness •Not much impact in rural areas

Opportunity •Ability to capture global market in storage media

Threat •Availability of pirated CD and local brands.

LEGAL Moser Baer has received the prestigious ISO

14001 and OHSAS 18001 certification for its two largest plants in Noida and Greater Noida. Our systems and processes were analyzed and audited by a team from Det Norske Veritas (DNV), prior to the award of the certification on Environmental Management System (ISO 14001: 1996) and Occupational Health and Safety Management System (OHSAS 18001:1999). The DNV team put both plants through the rigorous evaluation procedures and eligibility criteria.

LEGAL FACTORS

Strength •Moser Baer has received the prestigious ISO 14001 and OHSAS 18001 certification.

Threat •Not so much concentration on to stop the piracy

PRODUCT Moser Baer takes pride in setting

benchmarks in terms of product quality. All their products are not only compliant to national and international standards but we also consider product disposal impacts while designing our products. Their evidence of our high product quality is that we now supply to all the top 12 major global tech optical media brands of the world.

PRODUCT FACTORS

Strength •Moser Baer takes pride in setting benchmarks in terms of product quality.

Weakness •A small technological innovation can make a product irrelevant.

Opportunity •Moser Baer has strong R&D department. That's why they can make a bit changes in their products for increase selling era.

Threat •This is a market which is full of disruptive innovations . One can never predict the lifecycle of a product.

PRICE AVAILABILITY:-SR. No Product Rate per

CDProfit on each CD

1. Pro CD-R Rs 10 Rs 2

2. Pro CD-RW

Rs 25 Rs 3

3. Mini CD-Recordable

Rs 20 Rs 2

PRICE FACTORS

Strength •Moser Baer takes pride in setting benchmarks in terms of product quality.

Weakness •Sometime lack of sale, revenue may be decreased

Opportunity •They can capture the market because of their good quality and low price

Threat •Lack of sale because of competitors's price strategy

POSITIONING Among the top two media manufacturers in

the world. Lowest-cost manufacturer of optical media in the world. Highly R&D-focused Company. It has a presence in over 82 countries. They have successfully developed cutting edge technologies to become the world’s second largest manufacturer of optical media.

POSITIONING FACTORS

Strengths •Much more impact in domestic market.•Among the top two media manufacturers in the world.

Opportunity•The company has ability positioned to dominate captive market.

Threat •From other survive competitors plan and strategies

DISTRIBUTION Moser Baer is the world's 2nd largest

optical storage media manufacturer and supplies to the world's top dozen brands. They now make CD-R's for Memorex (2004, 2007-2008), TDK (2004, 2006) and Verbatim (2006-). They used to make CD-R's for Imation (2004-2006) and Staples (2003-2006). The company was founded in New Delhi in 1983. 75% of its revenue comes from exports. Although most of that is from OEM products.

DISTRIBUTION FACTORS

Strength •Strong distribution chain cycle

Opportunity •They have ability to reach at 1st place in optical media market.

CRM Moser Baer has added value to its products and

services by customizing them according to its customers’ needs. It has consistently succeeded in meeting diverse client requirements. The company has been described by its customers as the ‘most flexible, reactive and innovative supplier’. Moser Baer serves 11 out of the 12 largest OEM customers in the world; it has not lost a single OEM customer till date. The company has implemented a comprehensive e-CRM program. Moser Baer’s deep understanding of business cycles and markets has helped the company to make productive investments, thereby increasing its returns and giving it a competitive edge.

CRM FACTORS

Strengths •Strong Corporate Social Responsibility•It has consistently succeeded in meeting diverse client requirements.

Opportunity •Profit of each year is increasing compare to last year

Threat •Decision of customer may be changed due to new technology

THANK YOU