Amalgamation Group TAFE: Mallika Srinivasan

TAFE

• TAFE is an Indian manufacturer of tractors and other farm equipments.

• Corporate headquarter is in Chennai.• Established in the year 1960.• Sales volume- Over 1 lakh tractors during 09-10• Manufacturers of Diesel engines, transmission components,

hydraulic pumps, panel instruments, engineering plastics

• Manufacture tractors under three brand names, TAFE, Eicher and Massey Ferguson.

• 5 decade old collaboration with Massey Ferguson.• Has 4 tractor plants in India.• Acquired Eicher tractors in 2005• 2nd largest manufacturer of tractors in world by volume• Turnover-4850 cr for year ended March 2010

About Mallika Srinivasan

Life history• Born-Nov 19,1959• Eldest daughter of Industrialist A.Sivasailam• Education-MA(econometrics) from Madras University,MBA

from Wharton School of University of Pennysylvania• Married to Venu Srinivasan,CMD of TVS Motor in 1982• In 1986-Joined family business• Made GM of TAFE• Turnover increased from 85 cr to 1200 cr• Converted TAFE into Hi-tech oriented company

• Economic Times Businesswoman of the year 2006.• Prominent member of the governing board of the Indian

School of Business, Hyderabad.• First lady to assumed the role of a president of the Madras

Chamber of Commerce and Industry.• Serving as the president of Tractor Manufacturers Association

and the Madras Management Association