PR CAMPAIGN: BEAUTY BUS

FOUNDATION

CONTACT:ASHLEY KELLAM

XYZ PUBLIC RELATIONSKELLAM@BC.EDU

(555) 555-5555

Beauty Bus FoundationLocation: Los Angeles, CA

Founders: Alicia Marantz Liotta & Wendy Marantz Levine

Service: In-home beauty and grooming treatments

Clients: terminally and chronically ill patients & primary caregivers

Goal: allow clients to escape their disease, feel beautiful, raise self-esteem, and enhance quality of life

Objectives

Increase donations

Build and maintain awareness

Encourage volunteerism

Continue the the pursuit of empowering and lifting the spirits of Beauty Bus clients

Napoleon Perdis

Location: Los Angeles, CA

CEO and Founder of Napoleon Perdis Cosmetics, NP Set for Target, Napoleon Perdis Makeup Academy

Professional celebrity makeup artist

Mission: Celebrate and elevate women’s natural beauty with confidence-boosting products

Partnership – 3 Contributions

1. Monetary Donationa) Net proceeds from sales of Marshmallow

Foaming Makeup Remover

2. Volunteer time and makeup servicesa) 10 visits scheduled (this year)

3. Personally promote and raise awareness and funding

a) Strong media presenceb) Philanthropic persona

Target Markets

Women

25-65 years

Los Angeles and surrounding areas

Affluent economic demographic◦Purchase products that support the cause◦Direct donations

Personal connections

Indirect connections

PR Strategies

Traditional◦News Release to announce partnership◦Pitch story to L.A. Times (Living Section)◦Media Alert (select local media)

Social Media◦Personal Facebook & Twitter accounts◦Campaign Facebook & Twitter accounts◦New Blog

Contract = 1 Year

Monday, May 9th – Announce Partnership

Monday, May 16th – Pitch to L.A. Times

Tuesday, May 17th – Media Advisory

Monday, May 23rd – First Joint Visit◦Media Invited

TBD – Charity Event hosted by Napoleon Perdis

Closing Statement

Thank you!

Questions, comments, concerns?