PR CONTACT - Semi Truck Fenders | Minimizer - … · PR CONTACT Caleb Ostrander 314-435-0686 ... The mini catalogs have been updated with Minimizer’s newest product ... the market

PR CONTACT

Caleb Ostrander

314-435-0686

[email protected]

500 Minimizer Way

Blooming Prairie, MN 55917

800-248-3855

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mailto:[email protected]

http://www.minimizer.com/

https://www.facebook.com/minimizerfenders

https://twitter.com/minimizerco

https://www.youtube.com/channel/UCS58rDIlNprIppsecAgCiUw

COMPANY OVERVIEW

Minimizer manufactures its products in the heart of the USA, and has been an American family

owned-and-operated company for three generations.

Minimizer is the aftermarket solution for quality and dependable truck parts, including

everything from Poly Truck Fenders, Toolboxes, Custom-Molded Floor Mats, Mud Flaps, Truck

Maintenance Products and other accessories. Minimizer uses durable materials and robotic

production technology to create the toughest products in the toughest industry. It also puts its

reputation on the line by offering the industry’s longest guarantee.

Use Minimizer’s innovative products to make any truck stand out from the rest.

CEO CRAIG KRUCKEBERG

Dick Kruckeberg offered his son a job back in 1990. 25 years later, Craig Kruckeberg is the CEO of

Minimizer, a family-owned company since its inception.

Craig started i the a ufa turi g pla t efore taki g over Mi i izer’s marketing and inside sales

departments. He became President in 2001 and bought the company from his father five years later.

Today, Minimizer is the premier manufacturer of heavy truck plastics. Their products include fenders,

floor mats, toolboxes, mud flaps, slick plates and the recently-released Maintenance Line.

FOUNDER DICK KRUCKEBERG

Fed up with the metal fenders on his semi truck, Dick Kruckeberg decided there had to be a better way.

No more cracking, no more denting, no more wasted money.

After his wife Lorraine backed over the plastic garbage can, Dick found his solution – poly fenders.

Dick Kruckeberg guided Minimizer for 22 years until his retirement in 2006. He still pops in the office

fro ti e to ti e, u less he’s e joyi g the wi ters i Arizo a. We do ’t bla e hi !

For Immediate Release

Contact:

Caleb Ostrander

Marketing Specialist

Minimizer

(800) 248-3855

Minimizer Territory Manager wins Fleet Brake award

(Blooming Prairie, MN August 2016) – Longtime Minimizer Territory Manager Bud

Breau has been named Fleet Brake’s 2016 Manufacturer Representative of the Year.

“To us, Bud is Minimizer,” Fleet Brake VP of Sales Tim Douglas said. “We would feel

guilty now if we were to sell any other line of poly fender.”

“I am truly honored to have received such a prestigious award,” Breau said. “The folks at

Fleet Brake are some of the best in the industry, and I am truly humbled by this honor.”

Fleet Brake’s executive team as well as all 14 branch managers vote on the award, which

has been issued the last four years.

“Our criteria are a rep who is a true expert in their field, as well as a guy who is

passionate about customer service, the industry and their products,” Douglas said.

“We couldn’t be happier for Bud, who deserves this award and all the accolades that go

along with it,” Minimizer CEO and Chief Visionary Craig Kruckeberg said. “He really is

one of the good guys.”

“Bud is an industry icon who is well respected by everyone, has a wicked sense of humor

and is genuinely fun to work with,” Douglas said.

About Minimizer

Minimizer is your aftermarket solution for quality and dependable Truck Parts, including

everything from Poly Truck Fenders, Toolboxes, Custom Molded Floor Mats, Mud

Flaps, Truck Maintenance Products and other Truck Accessories. Minimizer uses durable

materials and robotic production technology to create an industry standard that allows us

to offer the longest guarantee in the industry.

Minimizer manufactures its products in the heart of the USA, and has been an American

family owned and operated company for three generations.

Check out all their products at Minimizer.com or email [email protected]


Contact:

Caleb Ostrander


Minimizer

(800) 248-3855

New Minimizer mini catalog now available

(Blooming Prairie, MN July 2016) - Minimizer’s new mini catalogs are all you need to

get the scoop on all things Tested & Tortured!

The mini catalogs have been updated with Minimizer’s newest product – Heavy Duty

Truck Seats.

“The seats spent years in development, partially due to the fact we were very specific

with the features. We wanted our seats to stand out from the rest. The result is a standard

that no other aftermarket seat can match,” Kruckeberg said.

The Long Haul Series joins Custom Molded Floor Mats as part of Minimizer’s In the

Truck product collection.

“The reason we divided our products into On the Truck, In the Truck and Fix the Truck is

simple – we have so many new products that we want our customers to find them as

easily and quickly as possible,” Kruckeberg said.

Feel like a full-size catalog is too much to carry around? Minimizer’s mini catalog

measures just 4 ¼-by-5 ½-inches and fits easily into any pocket.

“Mini catalogs are great because it’s all about convenience. You get the same info from

our standard catalog but in a much smaller space,” Kruckeberg said.

To request a mini catalog, head to www.minimizer.com.

About Minimizer





to offer the longest guarantee in the industry. Use Minimizer's innovative products to

make your truck stand out from the rest.


family owned and operated company for three generations. Minimizer takes pride in

being known for the toughest products in the toughest industry.

Check out all their products at Minimizer.com or email [email protected].


Contact:

Caleb Ostrander


Minimizer

(800) 248-3855

Minimizer unveils heavy duty truck seats

(Blooming Prairie, MN July 2016) - Minimizer, one of the leaders in heavy duty

innovation, manufactures some of the most unique products available in the aftermarket,

including Poly Fenders, Custom Molded Floor Mats and Fast Flaps.

Now, the company is adding to its ever-growing product line with its most talked-about

item in years – Heavy Duty (HD) Truck Seats.

And trust us. These aren’t your father’s seats.

“This isn’t our core area, so we partnered with a global leader - Isringhausen – to produce

a truck seat drivers will love,” Minimizer CEO and Chief Visionary Craig Kruckeberg

said. “Nobody manufactures better truck seats than ISRI, and these stand up to the

Minimizer Tested & Tortured reputation.”

“ISRI’s manufacturing prowess combined with Minimizer’s powerful brand creates a HD

truck seat completely unique to the aftermarket,” ISRI USA General Manager Gary

Slater said. “This is a standard that no other aftermarket seat can match.”

The Minimizer Long Haul Series consists of six different seats, all of which are equipped

with 14 standard features, including several unique to the HD trucking industry.

“The seats spent years in development, partially due to the fact we were very specific

with the features. We wanted our seats to stand out from the rest,” Kruckeberg said.

Included in the 14 standard features are upper and lower lumbar support; a 135-degree

swivel base that allows the driver to spin the seat inboard if they want access to the cab;

both air height adjustment with memory as well as a physical shock absorber; and

numerous adjustments built into the seat to ensure ultimate comfort for each body type,

whether a driver is six-four, 280 pounds or five-five, 110 pounds.

“One of the keys in proper ergonomic design is adjustability,” Doctor of Chiropractic and

tenured professor at Northwestern Health Sciences University Joseph Sweere said. “It’s

such a critical component, which is one of the reasons I have great admiration for the

work that’s been done in the design of the Minimizer truck seat.”

Sweere has spent much of his 55-year career focusing on occupational health.

“With its many unique features, I think the Minimizer truck seat is the best I’ve seen on

the market today,” Sweere said.

In addition to the 14 standard features, drivers have the option of choosing a heated

backrest and seat cushion, along with either a cooled backrest and seat cushion or a

revitalizing massager.

“The Revitalizer is awesome. We’ve already had several drivers say they love it,”

Kruckeberg said. “You turn it on when you’re 20 minutes from your destination to

promote blood flow. It improves your circulation so that when you get out of the cab,

you’re not stiff and sore. It creates fewer work compensation injuries.”

Minimizer also subjected its seats to rigorous testing, allowing them to be issued with the

company’s standard Lifetime Warranty.

To see the seats being Tested and Tortured, as well as learn more about the Long Haul

Series, visit www.minimizer.com/product/long-haul-series.

To find a Minimizer distributor near you, call 800-248-3855 or go to

www.minimizer.com/find.

About Minimizer












Contact:

Caleb Ostrander


Minimizer

(800) 248-3855

Minimizer Fast Flaps secure mud flaps without damaging them

(Blooming Prairie MN March 2016) – Minimizer continues to expand its aftermarket

presence, now offering yet another product solution with the release of Fast Flaps.

Fast Flaps secure mud flaps without creating any holes in the flap or sacrificing strength.

It takes more than 500 pounds of pressure to detach a mud flap from the Fast Flaps

stainless steel bar, and the result doesn’t damage the flap.

“Fast Flaps eliminate a huge headache,” Minimizer CEO and Chief Visionary Craig

Kruckeberg said. “You don’t have to spend any more cash on new flaps or pay expensive

fines from driving without a flap.”

A screwdriver pries the Fast Flaps bar apart, allowing you to insert the mud flap into the

gap.

“Installing them takes seconds. Truck drivers are busy people, so time saved is money

earned.” Kruckeberg said.

To see the product in action, visit www.minimizer.com and click on ‘Fast Flaps.’ To find

a distributor near you, call 800-248-3855.

About Minimizer











Contact:

Caleb Ostrander


Minimizer

(800) 248-3855

TMC vet wins Minimizer-sponsored Career Leadership Award

(Blooming Prairie MN March 2016) – Kevin Tomlinson didn’t end up driving trucks

like his father and grandfather, but he is pretty darn good at fixing them.

Tomlinson, winner of the 2015 CCJ Career Leadership Award, has spent 37 years in the

trucking industry after graduating from a six-month technician program in 1979.

He has been a Technology and Maintenance Council board member for the past six years,

and is currently the Maintenance Director for South Shore Transport in Ohio.

Minimizer sponsors the CCJ Career Leadership Award.

“Congratulations to Kevin on a well-deserved honor,” Minimizer CEO and Chief

Visionary Craig Kruckeberg said. “Trucking is in his blood, and I’m glad to see his

dedication to the industry lead to this distinguished award.”

About Minimizer












Contact:

Caleb Ostrander


Minimizer

(800) 248-3855

Sadler Power Train named 2015 Distributor of the Year

(Blooming Prairie MN February 2016) – Third time is a charm for Sadler Power Train.

The Iowa-based company, now in its 42nd

year of operation, has been named the 2015

Truck Parts & Service Distributor of the Year. It is the third straight year Sadler received

a nomination.

“I would like to thank all of the Sadler Power Train team for their many years of hard

work and dedication to our company,” SPT President John Sadler said.

Minimizer and Meritor sponsor the award, now in its 14th

year.

“Distributor of the Year is the Best Picture Oscar for the aftermarket, and we’re

incredibly proud to be involved with such a prestigious award,” Minimizer CEO/Chief

Visionary Craig Kruckeberg said. “Congratulations to John and his team.”

The nomination period for the 2016 Distributor of the Year award begins in April and

runs through June.

About Minimizer












Contact:

Caleb Ostrander


Minimizer

(800) 248-3855

Minimizer adds to Maintenance Line, releases Light Panel

(Blooming Prairie MN January 2016) – The company best known for its Tested and

Tortured mantra continues to expand its product line.

Minimizer is releasing its third Maintenance Line bench – the Dual Tire Work Bench –

while also debuting a new Rear Center Light Panel that comes in several different

finishes.

“We’re kicking off 2016 with a bang!” Minimizer CEO Craig Kruckeberg said.

The Dual Tire Work Bench is the third bench developed by Minimizer in less than a year,

following the success of the Single Tire and Tandem Work Benches last summer.

“It’s obviously a product that techs need and use, because we’ve gotten a huge response

from mechanics everywhere,” Kruckeberg said. “People know us as innovators and the

Work Benches are a product nobody else has.”

The Rear Center Light Panel comes in several different poly finishes, including four

different colors (black, red, white, green), as well as Paintable, Liquid Platium, Carbon

Fiber, Silver Mirror Finish and Smoky Black Mirror Finish.

“Our Rear Center Light Panel looks amazing,” Minimizer CEO Craig Kruckeberg said.

“With all of the different finishes, there’s going to be an option that’s right for you.”

Both the Dual Tire Work Bench and Rear Center Light Panel come with Minimizer’s

Lifetime Warranty. Find them at a distributor by going to www.minimizer.com.

About Minimizer












Contact:

Caleb Ostrander


Minimizer

(800) 248-3855

Minimizer to release new and improved Floor Mats Blooming Prairie, MN December 2015 - Minimizer customers will see updates to certain Kenworth

Floor Mats next year.

Mats for Kenworth models T600, T660, T800 and W900 have received improvements to the fit and

finish, with the new mats available for sale January 4th

, 2016. The updated mats have been revised mainly

for ease of manufacturing and to ensure an exact fit with multiple seat configurations.

“We don’t rest on our laurels. If there are improvements to be made to any of our existing products, we

make them,” Minimizer CEO Craig Kruckeberg said.

The changes come just months after Minimizer released all-new Freightliner Floor Mats for the Coronado

and 122SD models.

“Floor Mats sales are up 35% over the past two months,” Kruckeberg said. “We’re always expanding our

product line to include makes and models we haven’t covered before.”

“We’re excited to see the acceptance and adaption of our Floor Mats,” Minimizer VP of Operations Jim

Richards said. “We’ve been told many times it’s a no-brainer product that protects the truck floor while

looking great.”

About Minimizer

Minimizer is your aftermarket solution for quality and dependable Truck Parts, including everything from

Poly Truck Fenders, Toolboxes, Custom Molded Floor Mats, Mud Flaps, Truck Maintenance Products

and other Truck Accessories. Minimizer uses durable materials and robotic production technology to

create an industry standard that allows us to offer the longest guarantee in the industry. Use Minimizer's

innovative products to make your truck stand out from the rest.

Minimizer manufactures its products in the heart of the USA, and has been an American family owned

and operated company for three generations. Minimizer takes pride in being known for the toughest

products in the toughest industry.



Contact:

Caleb Ostrander


Minimizer

(800) 248-3855

Minimizer grows to 16 territories across North America

Blooming Prairie, MN November 2015 - Minimizer, best known for its line of Tested and

Tortured heavy truck products, continues to grow more than three decades after its inception.

Since the beginning of 2015, the company has added four new territories to its distribution map,

bringing the total number to 16.

“We train our distributors to sell Minimizer products, but we’ve got so many distributors now

that we need more territory managers to make it manageable. So we broke up our map into

smaller territories,” Minimizer CEO Craig Kruckeberg said. “We’ve also brought on board two

regional managers. It’s exciting, because our team is growing all the time.”

Minimizer started in 1984 with Dick Kruckeberg selling the company’s now-infamous poly

fender out of the back of his truck. Today, the Minnesota-based business offers numerous heavy

truck products, and is once again on pace to break its own sales records.

“We’re proud to be an American family-owned company for more than three decades, but we’re

even more proud to hire American workers, which are the backbone of our country,” Kruckeberg

said.

About Minimizer


everything from Poly Truck Fenders, Toolboxes, Custom Floor Mats, Mud Flaps, Truck

Maintenance Products and other Truck Accessories. Minimizer uses durable materials and

robotic production technology to create an industry standard that allows us to offer the longest

guarantee in the industry. Use Minimizer's innovative products to make your truck stand out

from the rest.

Minimizer manufactures its products in the heart of the USA, and has been an American family

owned and operated company for three generations. Minimizer takes pride in being known for

the toughest products in the toughest industry.


Contact:

Caleb Ostrander


Minimizer (800) 248-3855

Minimizer expands Floor Mats line, adds Freightliner molds

Blooming Prairie, MN, November 2015 – The Freightliner Coronado (model years 2010-2016)

and the Freightliner 122SD (2013-2016) are the two newest additions to the Minimizer Custom

Molded Floor Mats line.

Minimizer has a floor mat solution for the vast majority of semi trucks, so whether it’s a Volvo, a

2010 Peterbilt, or a brand-new Western Star, Minimizer has those cab floors covered, just like

they’ve had the wheels covered for more than 30 years.

“When you look at the time savings and the expense savings, Minimizer Floor Mats are a no

brainer,” K&B Transportation President Brock Ackermann said.

Minimizer engineers use cutting edge technology to scan the interior measurements and angles

of each specific make and model to ensure an exact fit. A retention hook mounted to the base of

the stick shift is designed to keep the floor mat in place.

“These mats put that dirt and mud just where they’re supposed to be,” owner/operator Mike

Elnicky said. “The best part is Minimizer’s custom fit. The design just wraps around the pedals

and contours, keeping carpeting clean and filth off your floor.”

The tray system is designed to be removed easily for quick cleaning. In a matter of seconds, the

mat is spotless so the truck can get back on the road.

To find specific floor mat molds, visit http://www.minimizer.com.

About Minimizer


everything from Poly Truck Fenders, Toolboxes, Custom Floor Mats, Mud Flaps, Truck

Maintenance Products and other Truck Accessories. Minimizer uses durable materials and

robotic production technology to create an industry standard that allows for the longest guarantee

in the industry. Use Minimizer's innovative products to make your truck stand out from the rest.

Documents

PR CONTACT - Semi Truck Fenders | Minimizer - … · PR CONTACT Caleb Ostrander 314-435-0686 ... The mini catalogs have been updated with Minimizer’s newest product ... the market