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PR Higher Apprenticeship

Unit 9Delivering and evaluating public relations campaigns

2 of 12Unit 9: Delivering and evaluating public relations campaigns

PR Higher Apprenticeship

Resource requirements for different tactics

3 of 12Unit 9: Delivering and evaluating public relations campaigns

PR Higher Apprenticeship

Example of a project timeline

4 of 12Unit 9: Delivering and evaluating public relations campaigns

PR Higher Apprenticeship

Example of a timeline for a printed publication

5 of 12Unit 9: Delivering and evaluating public relations campaigns

PR Higher Apprenticeship

Example of a campaign calendar

6 of 12Unit 9: Delivering and evaluating public relations campaigns

PR Higher Apprenticeship

Example of a campaign grid for a campaign ‘Don’t Go the Extra Mile!’

7 of 12Unit 9: Delivering and evaluating public relations campaigns

PR Higher Apprenticeship

Example of a meeting agenda

8 of 12Unit 9: Delivering and evaluating public relations campaigns

PR Higher Apprenticeship

Example of an event itinerary

9 of 12Unit 9: Delivering and evaluating public relations campaigns

PR Higher Apprenticeship

Evaluating own contributions and campaign implementation using media analysis

10 of 12Unit 9: Delivering and evaluating public relations campaigns

PR Higher Apprenticeship

Evaluating own contributions and campaign implementation using market research

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PR Higher Apprenticeship

Metrics for analysing campaign and personal performance

12 of 12Unit 9: Delivering and evaluating public relations campaigns

PR Higher Apprenticeship

Evaluation points for own contributions and campaign implementation