PR of IT sector

8/9/2019 PR of IT sector

1/58

Public Relation

Management InInformation TechnologySector


2/58

Presented by:

Asmita Chavan M-

3006Bhagyashree Powale M-

3039

Varsha Sadafule M-

3041Sunil Sawant M-

3047

Nikhat Shaikh M-3048


3/58

Asmita Chavan M-3006


4/58

What is PR ?


5/58

IT Sector

qFastest growingsegments

qEmerging policies


6/58

Leading ITcompanies


7/58

Nikhat Shaikh M-3048&

Pranoti Shinde M-3053


8/58


9/58

Founded in.1982

A computerhardware

manufacturerand

.distributor

Michael DellMichael Dell


10/58

Services withinOrganisation Laptop Data Encryption Online Backup and Restore Email Management Services

&Crisis Management Alerting


11/58

Hardware & Software Training


12/58

Events:

Dell Workshop

Dell Webinar


13/58

-PR Activities PerformedDell :ventsCalender uarterly Earnings

Announcements nvestors Conferences nnual meetings


14/58

Financial News ecent press releases of specialnterest to Dell shareholdersq uarterly Resultsq nnual reportsq ther financial information


15/58

Corporate Governance

Communicating with the Board of Directors.


16/58

Hindustan Computers Limited


17/58

About HCL

Hindustan Computers Limited( )HCL was established in

.India in 1976

It comprises two companies,listed in India namely HCL

Technologies and HCL

.Infosystems


18/58

Overview By Shiv Nadar


19/58

Employee First


20/58

Campus Recruitment&

Work at HCL


21/58

Factors For Success

owerful Brand Image xperienced Team ocus on Key Business Areas lobal Strategy


22/58

Wipro


23/58

Company Background

, Wipro Limited incorporated in,1945 is a global information

( )technology IT services companythat provides a range of IT

,services software solutions andresearch and developmentservices in the areas ofhardware and software design to

.companies worldwide


24/58

Objective- Wipro

Conduct business with.utmost economy

Promote pride and jobsatisfaction

Involve all people workingin the corporation to the

.best of their capability


25/58

Services

Global IT Services and Products -IT Enabled Services Consumer Care And Lighting

Health Science Corporate Policy Of Wipro On

Corporate Affairs


26/58

PR Activities Performed atWipro

Annual Reports Employees Perception Surveys Press Conferences

Press Releases Grievance Redressal MachinesMeetings


27/58

q Seminars And Sponsorshipsq Publicity Stalls and Functions

q ,House Journals, , .Magazines Phamplets Brouchersq .Advertisements On Electronic MediaqTrainings

q Customer Meets


28/58

Crisis Management At Wipro &Role Of PR In Crisis

Management

PR plays an important role in.crisis situations

It handles the media in advancebefore the crisis situation

particulars reach the public inany form or the other


29/58

Ideas that change theworld


30/58

Sunil Sawant M-3047

Pioneering Green Initiatives


31/58

Pioneering Green InitiativesDELL

First in tech industry togo operationally carbon.neutral

First tech company to.offer carbon offsets

Industry's firstworldwide free consumer.recycling program

Global headquarterscampus powered by 100

.percent green energy Ranked 1 in corporate

.sustainability for 2009
http://content.dell.com/in/en/corp/d/corp-comm/cto-green.aspx


32/58

CONT...


33/58

HCL

:ress Release CL Signs a five

ear engagement withnergy Future

oldings for ITnfrastructure

anagement Services CL Enterprise CL Technologies uture Plans of HCL


34/58

Wipro ake customerssuccessful , ,eam Innovate

.xcel espect for the.ndividual houghtful andresponsible uture Plans ofwipro


35/58

Bhagyashree Powale M-303&

Varsha Sadafule M-304


36/58

IBM InternationalBusiness Machines
http://en.wikipedia.org/wiki/File:IBM-Denia.JPG


37/58

IBM Company Background


38/58

Logos
http://en.wikipedia.org/wiki/File:IBM_logo.svghttp://en.wikipedia.org/wiki/File:Old_IBM_Logo.pnghttp://en.wikipedia.org/wiki/File:Older_IBM_Logo.pnghttp://en.wikipedia.org/wiki/File:Original_IBM_Logo.png


39/58

IBM ProgramsOverview


40/58

IBM Corporate CitizenshipIBM Corporate Citizenship

.n Demand Community .aturday School .id Smart .XITE camps

NEWS AND


41/58

NEWS ANDHIGHLIGHTS

IBM I t ti


42/58

IBM InteractiveServices


43/58

AWARDS/PRIZES


44/58

Intel CorporationSponsors of Tomorrow


45/58

INTRODUCTION


46/58

Logo of Intel


47/58

Advertising & BrandManagement

l l d i


48/58

Intel peopledoing greatthings


49/58

Core 2 Duo advertisementcontroversy

NEWS AND


50/58

NEWS ANDHIGHLIGHTS

A ards and


51/58

Awards andrecognition

Intel Gets to the Core


52/58

Intel Gets to the Corewith Super Bowl Ad


53/58

IRSHAD SHIKALGAR M-3051


54/58
http://en.wikipedia.org/wiki/File:IBM_logo.svg


55/58

Selected Current Project


56/58

INTEL


57/58

Conclusion


58/58

Documents

PR of IT sector