Practicalinformation for

Application-OrientedMechanical and Consulting Engineers

Application-OrientedMechanical and Consulting Engineers

* June 2007 BPA Circulation Statement.+ December 2006 BPA Circulation Statements for ES TQ = 57,210, HPAC TQ = 56,753 and CSE TQ = 46,161. December 2006 ABC Circulation Statement for ASHRAE Journal TQ = 51,765. June 2007 BPA Circulation Statements for ES TQ = 57,210 and June 2007 BPA Circulation Statements not available for CSE and HPAC as of 8/8/07. June 2007 ABC Circulation Statement not available for ASHRAE Journal as of 8/8/07.1 IMS Data.2 Analysis of 52,283 or 91.4% of respondents by HVAC/R Occupation — Type of Facilities in which respondents perform their work. Since any one respondent may have checked more than one response, these percentages should not be added together as total may exceed total circulation.3 Analysis of 53,569 or 93.6% of respondents by HVAC/R Occupation whose fi rm designs, installs, operates or maintains the following equipment. Since anyone respondent may have checked more than one response, these percentages should not be added together as total may exceed total circulation.

Engineered Systems magazine and www.esmagazine.com is written specifi cally for engineers in the commercial, institutional and industrial markets. Our quality editorial combined with a circulation of proven product buyers* makes ES your best advertising value. ES has remained #1 in market share for several years – consistently running more ad pages than any other publication in the market.1 What’s more, ES includes every advertiser in our e-reader service program. We solicit product information requests from subscribers via e-mail each month to provide you with even more sales leads.

� � ES reaches a high-quality circulation:

57,210* mechanical systems engineering professionals – the largest circulation in the Market!+

100% of ES subscribers are Personal Direct Request!*

94.2% of ES subscribers infl uence the design, specifi cation or purchase of mechanical systems and/or components!*

79.1% of ES subscribers hold management titles!*

�� Their Facilities:2Hospital/Health Care . . . . . . . . . . . . . . .46.8%School/University . . . . . . . . . . . . . . . .46.6%Manufacturing Facility/Industrial Plant . . . . .43.2%Commercial Building. . . . . . . . . . . . . . .41.7%Government/Municipality/Military Building . . .39.1%Hotel/Motel/Resort . . . . . . . . . . . . . . . .31.9%Restaurant/Fast Food . . . . . . . . . . . . . .27.8%Retail/Chain Store/Mall . . . . . . . . . . . . .26.7%Supermarket/Convenience Store . . . . . . . .20.5%Assembly: Arena/Theater/Convention Ctr . . .19.5%Prison/Correctional Facility . . . . . . . . . . .16.9%Other . . . . . . . . . . . . . . . . . . . . . . . 3.4%

�� Equipment Areas They’re Involved With:3Air Conditioning . . . . . . . . . . . . . . . 81.8%Heating/Air . . . . . . . . . . . . . . . . . . 80.3%Ventilation . . . . . . . . . . . . . . . . . . 62.6%Heating/Hydronics (wet) . . . . . . . . . . . 58.2%Refrigeration . . . . . . . . . . . . . . . . . 55.0%Insulation (Duct & Pipes) . . . . . . . . . . . 50.1%Piping & Valves . . . . . . . . . . . . . . . . 47.1%Building Mgmnt./Energy Mgmnt. Systems . . 42.4%Water Heaters . . . . . . . . . . . . . . . . 42.0%Motors & Drives . . . . . . . . . . . . . . . 40.5%Sensors, Monitors & Transmitters . . . . . . 40.4%Smoke & Fire Control. . . . . . . . . . . . . 39.5%Humidifi cation/Dehumidifi cation . . . . . . . 38.8%

� � QUALITY REACH: 57,210 Total Subscribers*

* June 2007 + DecemberDecember 2Statements fof 8/8/07. Ju1 IMS Data.2 Analysis orespondentspercentages 3 Analysis omaintains thone respondtotal may ex

AHVHRInPBWMSSH

53.5%HVAC Mechanical Engineers, Operating Engineers, Facilities Managers/Engineers Systems Engineers*

23.7% HVAC Mechanical Design/Build, Service& Control Contractors*

22.8% HVAC Consulting Engineers/ Architects*

1

Integrated MediaPrint. Web banners. Webinars. White papers. Podcasts. Blogs. Rich media. You may be using one of these vehicles as part of a lead-generation initiative. You may want to use all of them — but haven’t found a strategy for generating more revenue with minimal wasted resources. Engineered Systems’ new Integrated Media Programs can help. Contact your sales rep for pricing and custom program information.

COMPONENT PLATINUM GOLD SILVER BRONZE

Print Advertising 12x 12x 6x 3x

Online Rich Media Ad ✔

Sponsored Webinar ✔

ES Controlling InteresteNewsletter

ES Clean Air FocuseNewsletter

Video/Podcast (updateable)

White Paper Posting ✔ ✔ ✔ ✔

Blog Sponsorship ✔ ✔ ✔ ✔

Bulletin BoardSponsorship

e-mail blast

Direct Mail List

Online Productof the Month

Digital EditionSponsorship

8-page custompublication

Industry Links ✔ ✔ ✔ ✔

Mechanical ProductsSourcebook —Premium Package

✔ ✔

✔

✔

✔ ✔

✔ ✔

✔ ✔ ✔ ✔

✔ ✔ ✔

✔ ✔

✔ ✔ ✔

✔ ✔

✔

✔ ✔ ✔ ✔

Print AdvertisingThe foundation of any successful engineer-focused integrated media program.

Online Rich Media AdGenerate brand awareness and drive traffi c to your Web page with these unique online ads.

Sponsored WebinarThis online seminar sponsorship will engage engineers interested in the educational or product-focused topic of your choice.

eNewsletterShow off new products and drive traffi c through our IAQ and Controls-focused eNewsletters.

Video/Podcast Engage engineers online through 2-minute video ads and/or audio podcast sponsorships.

White Paper PostingMake your white papers available to ES’ entire online engineering community.

Blog SponsorshipPosition your company as a thought-leader by sponsoring an industry blog on our Web site.

Bulletin Board SponsorshipBoost impressions by sponsoring an engineering-focused online bulletin board hosted by ES.

8-page custom publicationLet ES produce a custom publication about you for your target audience.

Online Product of the MonthGrab extra online exposure as the home page “Product of the Month” in your product category.

Integrated Media Packages

2

Visit portfolio.bnpmedia.com or contact your ES sales rep. to learn more about your Integrated Media advertising options.

dvevertttttisiiiisini ggrttrtt

Sponsored WebinarSS WW

hite Paper Postinghiitee PPaappeer PoPossttinnggpepee

g Sponsorshipgg SSppoonnsoorrsshhippss

custom publicationatstt

MeMMMM didid aa AdAdAd

slettertetee

o/Podcastoo/PPooddcacassttcaca

ulletin Board Sponsorshipululleettinn BBoardrd SSponnsoorshipoo

ne Product of the Monthodod

2008 Integrated Media

Reader

�� Have Plans to Design, Specify, Purchase, Install or Maintain Products over the Next 2 Years+ – Here’s a Sample, Ask Your Sales Rep for a Complete List.

Air Handlers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71%Boilers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58%BAS/EMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51%Coils - Heating/Cooling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68%Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60%Dampers/Louvers & Ducts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60%Fans/Blowers/Ventilators . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68%Heaters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57%Motors and/or Drives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59%Pumps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66%Thermostats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65%Valves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61%Water Heaters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57%+Source: ES Reader Profi le Study, June 2005 (Analysis of Selected Target Audience).

3

Profi leProfi le � ExperiencedAverage of 24 Years in the Mechanical Systems Industry.

� � LoyalMechanical systems engineering professionals have been personally reading ES for an average of close to 6 years.

� � Going MultimediaAverage of almost 8 hours per week are spent on the Internet for business purposes.

� � Active in the Buying ProcessES subscribers are excellent prospects for your product.

97% designed, specifi ed, purchased, installed or maintained mechanical systems and/or components within the last twelve months.+

������� Experienced

Profi le of the ES Mechanical Systems Engineering Reader+Profi le of the ES Mechanical Systems Engineering Reader+

of ES readers have taken an action based on an ad or

article in ES.+

Consider advertisements inES important in keeping up to date on product developments

and applications.+

Frequently visit manufacturerswebsites after seeing theirweb address listed in their

advertisement in trade publications, like ES.+

kkkeeeenaaaakkkkkkkkkkkkaaaaaaaaaaaaaeeeee ttttttaaaaaaaaaaaavvvveerrrrsssss hhhhhaaaaeeerrree aveee ttaaake ttaaaaveee tvveeeeaavvee taaavvvveee tttttaaaaat kkkeennt k94%

ents ttss eeeeennnnnnnmmmmmmeeeeeeeeemeeeeemmmmmmmmmmmmiiiisssssseeeeddvvvvveeeeerrrrtttttiiiidddvvdd iseemmmmeemmmeeisemmttii eettiiseemmtttiisssseeeemmmmmmmme tt89%

ctureuurrecccccccccccctttttaaaaaaaaaaaaaaacccccccccannnuuuuuuuuufffffffaaaaaaaaaaaaaaaaannnnsiiiiittttt mmmmmmaaaasssii anuuufaaauufaaacanufannuuffamaaannnnuuuuufffffaaaf tt74%

94%

89%

74%

ES Provides a Strong Market Position for Your Advertising.

2006 Ad PagesEngineered Systems . . . . . . .656ASHRAE Journal . . . . . . . . . . . . . . . . . . . . . . .568HPAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 409Consulting Specifying Engineer . . . . . . . 205

ES has been #1 in Ad Pages for 9 years running!**IMS Data and publisher’s own data.

4*AdScore Ad Readership Study, April 2007 and publisher’s own data.+Source: ES Reader Profi le Study, June 2005 (Analysis of Selected Target Audience).

**

**

ES Reaches Who You Need to Infl uence+ES Reaches Who You Need to Infl uence

AN+++

ImpressiveImpressive MarketAverage Dollar Value of Mechanical Systems, Equipment, Components, and/or Services Specifi ed, Authorized and/or Purchased Annually – $6.6 Million.

� � On Average, Percentage Of Their Work Is Done In+...43% — New Construction57% — Retrofi t/Replacement/Renovation

� � Percentage Who Work In+

Commercial . . . . . . . . . . . . . . . . . . . . . . . . . 73%Industrial . . . . . . . . . . . . . . . . . . . . . . . . . . . 57%Institutional . . . . . . . . . . . . . . . . . . . . . . . . . 57%Governmental . . . . . . . . . . . . . . . . . . . . . . . 53%

Average # of Buildings for Which They Are Involved in Purchasing Process Annually — 19 Buildings.

� � Unduplicated Reach+

Close to 50% of ES Readers cannot be reached through any other single publication. If you are not advertising in ES you are missing a valuable market for your products!

In addition to ES, to which of the following trade publications do they personally subscribe?+

ASHRAE Journal . . . . . . . . . . . . . . . . Only 57%Consulting Specifying Engineer . . . . . Only 54%HPAC Engineering . . . . . . . . . . . . . . . Only 53%

� � Pass Along Readership*An average of 1.77 additional people read each copy of ES. That’s an estimated 101,261 professionals who receive each monthly issue!*

ES Remains the Leader in Ad Pages

440990055

ES’ superior editorial creates superior ad readership! In turn, this combination creates a powerful response from the right decision maker. That’s why more yearly advertising runs in ES than any other market publication.**

EditorialProfi leProfi lecoordinates the editorial staff ’s talents and works with an array of engineers to cultivate the focused, timely articles and departments for each issue’s theme. He graduated from Hampden-Sydney College and edited regional lifestyle magazines in Virginia before joining BNP Media. That experience and his ten years with ES help keep the magazine readable and accessible as well as informative.

a graduate of Bowling Green State University, Fritz has worked on a variety of publications throughout Ohio and Colorado. She is in charge of managing copy fl ow and the editorial production process, securing art, and writing the product and literature sections for the magazine.

handles ES’ Case In Point, Computers & Software, and news departments. He’s also responsible for updating and maintaining the magazine’s website and occasionally writes feature articles. Since graduating from Ohio University in 1989, Campbell has worked for a variety of trade magazines and newspapers.

has been with BNP Media since 1991, fi rst heading up the company’s technical book division before moving over to write for ESin 1996. She graduated from the University of Washington and worked on her master’s degree in technical communication at Eastern Michigan University. Turpin writes on a variety of HVACR topics from her sunny location in Phoenix.

� Columns & Departments� Back To Basics & HVACR Designer TipsThis “interactive” quiz by Howard McKew, P.E. is part of a reference library taken with Amanda McKew’s HVACR Designer Tips and a quarterly Application Checklist.

� CommissioningRebecca Ellis, P.E., chimes in with expert advice on how to navigate the processes and people involved in commissioning a facility.

�The Energy Wiz The energy market hasn’t been this active, or this perilous, for a generation. Energy consultant Lindsay Audin tailors his insights to readers’ own facility scenarios.

� Building AutomationFrom wireless to system integration, building automation continues to evolve at a rapid pace. Consultants and popular presenters Paul Ehrlich, P.E. and Ira Goldschmidt, P.E. take a monthly look at practical solutions for a changing industry.

� HVACR Challenge Half game, half test, the HVACR Challenge combines crossword puzzles with HVACR applications, courtesy of creator Steve Liescheidt, P.E.

� Computers & Software From software reviews to industry website news, readers get a fast update on PC-related tools and destinations.

� Products & Literature The latest equipment to hit the market and new product literature, with photos, and concise descriptions.

� Issues & Events This department collects legislative and code developments, research advancements, conference news, and dozens of other industry updates.

� Case In PointEach month, a few real-world problems-turned-successes reveal how the right analysis and equipment did the trick.

� Tomorrow’s Engineer Veteran columnist Howard McKew, P.E., wraps up the issue by looking at engineering trends, often opening the door on a little room for improvement.

5

� Robert Beverly, Editor

�� Caroline Fritz, Managing Editor

�� Barry Campbell, Multimedia Editor

�� Joanna Turpin, Contributing Editor

�� CCCCCCCCCCooooollllllluuuummmmmnnnnnnnnnnssssssssss &&&&&&&& DDDDDeeeeeppppaaaarrrrtttttmmmmeeeeeeennnnnnnntttttttsss&&&& mmmmmmmmmmCCCCC pppppppp sss����� Robert Beverly, Editor

ES, written by top quality editors, drives readership of the professionals you need to ES, written by top quality editors, drives readership of the professionals you need to

EditorialExcellenceExcellence

� The majority rate ES as good or excellent for overall content, graphics and quality!

� They have been reading ES for an average of close to 6 years – they keep coming back!

� They spend an average of 34 minutes with each issue – ample time to notice and read your ad!

� 59% have saved an ad or article for future reference – good shelf life!

� Editorial Advisory BoardLee Armey — Shambaugh & Sons Inc.

Andrew C. Äsk, P.E. — Consulting Engineer

Victor Atherton — University of Miami

John C. Brady, P.E. — Chevron Texaco

John M. Cheney, Jr., P.E., FPE, — Hayes, Seay, Mattern & Mattern

Robert Cowan, P.E. — Premier, Inc.

Kevin Dickens, P.E. — Jacobs Facilities, Inc.

Paul Ehrlich, P.E. — Building Intelligence Group

Rebecca T. Ellis, P.E. — Questions & Solutions Engineering

Jennifer Fair, P.E. — PSA Consulting Engineers

Ron S. Gupta, AIA — Parsons Power Group, Inc.

Philip Leader, P.E. — Albert Kahn Associates, Inc.

Evans J. Lizardos, P.E. — Lizardos Engineering Associates, P.C.

Jack Mc Gowan — CEM Energy Control, Inc.

Howard McKew, P.E. — Richard D. Kimball Company, Inc.

John S. Nelson, P.E. — Affi liated Engineers, Inc.

James B. (Burt) Rishel, P.E. — Pumping Solutions, LLC

Gideon Shavit, Ph.D. — CONTROL emPOWERment

Ken Sinclair — AutomatedBuildings.com

Richard S. Sweetser — Exergy Partners Corp.

Grant N. Wichenko, P.E. — Appin Associates, Inc.

Submit a Case In Point, Press Release, Feature Idea & More. Visit www.esmagazine.com and click on Editorial

6

reach and with cutting edge coverage provides an ideal platform for your advertising. reach and with cutting edge coverage provides an ideal platform for your advertising.

Winner: Engineered Systems

for Overall Design and Layout

Winner: Engineered Systems

Media Kit Design

�� Mechanical System Engineering Professionals Read ES!+

+June 2005 ES Reader Profi le Study (Analysis of Selected Target Audience)

7

JANUARYAd Close: Dec. 3, 2007Editorial Close: Nov. 19, 2007

FEBRUARYAd Close: Jan. 2, 2008Editorial Close: Dec. 20, 2007

MARCHAd Close: Feb. 4, 2008Editorial Close: Jan. 21, 2008

APRILAd Close: March 3, 2008Editorial Close: Feb. 18, 2008

MAYAd Close: April 1, 2008Editorial Close: March 20, 2008

JUNEAd Close: May 1, 2008Editorial Close: April 18, 2008

JULYAd Close: June 2, 2008Editorial Close: May 20, 2008

AUGUSTAd Close: July 1, 2008Editorial Close: June 19, 2008

SEPTEMBERAd Close: August 1, 2008Editorial Close: July 18, 2008

OCTOBERAd Close: Sept.2, 2008Editorial Close: August 18, 2008

NOVEMBERAd Close: Oct. 1, 2008Editorial Close: Sept. 20, 2008

DECEMBERAd Close: Nov. 3, 2008Editorial Close: Oct. 20, 2008

AHR Show Issue � New York HVAC� IAQ � Fire / smoke control � Motors and drives

Green Health Care� VRF cooling � Humidification � Air distribution � Boilers

K-12 School Market� Classroom ventilation � Hydronics � Chillers � Temporary HVAC

Mission Critical� Humidification � VAV� Air distribution and humidity control� Data center cooling

Green Commercial Buildings� Ventilation (kitchen)� Smoke and fire control� Pumps flow control� Radiant heat

College/University Market� VRF cooling � Boilers / water heaters � Dehumidification� Motors and drives

Sustainable Health Care Market � Air filtration� IAQ/ventilation� Thermal storage

Leisure Industry HVAC� Sports venues, casinos, convention cntrs� Dehumidification� Air distribution/IAQ� Motors and drives � Radiant heat

Mission Critical HVACR � Data center cooling� Pharmaceutical HVAC� Humidification� Building automation

ES Engineering Awards� Hydronics � Air distribution / IAQ � VAV

Green Commercial Buildings� Building automation� Smoke and fire control� IAQ � Motors and drives

AHR Pre-Show Issue � Boilers� Chillers� Pumps and flow controls� Radiant heat

Show Product Guide

• Planning, Design & Construction Conference (ASHE PDC) — March 10-13, Orlando• Facilities Expo New England — March 19-20, Boston• Data Center World Spring — March 30 - April 3, Las Vegas• Datacenter Dynamics — TBA• Facilities Expo MI — April 1-2, Novi

• Spring ‘08 Building Automation & Sustainability Conference — April 2-3, Baltimore

• Facilities Expo Southwest — April 9-10, Phoenix• Facilities Expo CA — April 23-24, Anaheim

• West Coast Energy Management Congress (EMC) — May 14-15, Seattle• Facilities Expo Northwest — May 14-15, Tacoma, WA• National Fire Protection Association (NFPA)

— June 2-6, Las Vegas

• CABA Intelligent Buildings Leadership Forum — June 18, Anaheim

• Air-Conditioning, Heating, Refrigerating Expo (AHR) — January 22-24, New York

• Fall ‘08 Building Automation Conf. — TBA• Datacenter Dynamics — TBA• EGSA Fall Conf. — TBA

• AMCA Annual Conference — TBA• Advanced Facilities Mgmt/Eng Conf.— TBA

• Air-Conditioning & Refrigeration Institute (ARI) Meeting — TBA

• Datacenter Dynamics — TBA

• Datacenter Dynamics — TBA

• Energy 2008 — TBA• Datacenter Dynamics — TBA

• Educational Facilities Leadership Forum (APPA) — July 9-12, San Antonio

• American Society for Healthcare Engineering (ASHE) — July 20-23, Washington D.C.• Datacenter Dynamics — TBA• LonMark Tour — TBA

Advertising Readership StudyGreen Intelligent Buildings

MaiLit Issue

Advertising Readership Study

Engineer's Tech. LibraryGreen Intelligent Buildings

MaiLit Issue

MaiLit Issue

Advertising Readership Study2008 Mechanical Products SourcebookGreen Intelligent Buildings

MaiLit IssueBACnet Supplement

Engineer's Tech. Library

MaiLit IssueGreen Intelligent Buildings

Advertising Readership Study

ISSUE TOPICSBONUS DISTRIBUTION

SPECIALFEATURES

tiotiotiotio ininning HHeatinting RefReffrigrigrigeraratting E popo (A(AHR)HR)

NUS STRIBUTION

Edit2008 Edit

Boilers, water heaters, infrared/radiant heaters, building automation systems, controls, energy management systems, sensors, ventilation, fan coil units, duct insulation, grilles, registers, diffusers, fans, blowers, air handlers, air cleaners, air curtains, air filters, water treatment, airflow instrumentation, IAQ products, dampers, humidification equipment.

Louvers/dampers, chillers, controls, refrigeration valves, refrigerant management products, refrigeration equipment, cooling towers, pumps, compressors, heat exchangers, water treatment, piping, flowmeters, duct insulation, noise and vibration cancellation, dampers, air-handling equipment, coils, fans, building automation, sensors.

8

Building automation systems and equipment, controls, sensors, refrigeration equipment, compressors, refrigeration valves, piping, coils, pumps, evaporative cooling, dehumidification, chillers, cooling towers, fans, blowers, air handlers, variable-speed drives, air terminals, airflow instruments, air cleaners.

Boilers, water heaters, air-distribution equipment, PTACs, heat pumps, controls, pool dehumidification, multi-zones, thermal storage, energy management systems, building automation systems, heat recovery, rooftops, humidification/dehumidification equipment, desiccants, ductless split systems, fan coil units, burners, fans, airflow instruments, water treatment, refrigeration equipment, walk-in coolers, coils.

IAQ products, humidification equipment, dehumidification equipment, rooftop units, controllers, building automation systems, coils, compressors, piping, refrigerants, lubricants, desuperheaters, desiccants, air curtains, alarms, dataloggers, ductless mini-splits, boilers, water heaters, fans, blowers, sensors, air handlers, air cleaners, smoke detectors, fire safety.

Controls, building automation systems, computer hardware, energy management systems, life-safety systems, smoke control systems, motors, variable-speed drives, power quality analyzers, dataloggers, sensors, chillers, cooling towers, fume hoods, clean room equipment, fans, blowers, duct insulation, boilers, water heaters.

Boilers, water heaters, infrared/radiant heaters, building automation systems, controls, energy management systems, sensors, ventilation, fan coil units, duct insulation, grilles, registers, diffusers, fans, blowers, air handlers, air cleaners, air curtains, air filters, water treatment, airflow instrumentation, IAQ products, dampers, humidification equipment.

Humidification, dehumidification, energy management systems, fans and blowers, fire damper controls, cooling towers, air handlers, building controls, fire and safety controls, sensors, filtration, VRFs, water treatment chemicals, IAQ products, flowmeters, piping and valves.

Building automation systems and equipment, controls, sensors, refrigeration equipment, compressors, refrigeration valves, piping, coils, pumps, evaporative cooling, dehumidification, chillers, cooling towers, fans, blowers, air handlers, variable-speed drives, air terminals, airflow instruments, air cleaners.

Boilers, water heaters, air-distribution equipment, PTACs, heat pumps, controls, pool dehumidification, multi-zones, thermal storage, energy management systems, building automation systems, heat recovery, rooftops, humidification/dehumidification equipment, desiccants, ductless split systems, fan coil units, burners, fans, airflow instruments, water treatment, refrigeration equipment, walk-in coolers, coils.

IAQ products, humidification equipment, dehumidification equipment, rooftop units, controllers, building automation systems, coils, compressors, piping, refrigerants, lubricants, desuperheaters, desiccants, air curtains, alarms, dataloggers, ductless mini-splits, boilers, water heaters, fans, blowers, sensors, air handlers, air cleaners, smoke detectors, fire safety.

Controls, building automation systems, computer hardware, energy management systems, life-safety systems, smoke control systems, motors, variable-speed drives, power quality analyzers, dataloggers, sensors, chillers, cooling towers, fume hoods, clean room equipment, fans, blowers, duct insulation, boilers, water heaters.

RELATED PRODUCTS VALUE-ADDED BONUSESBoiBoilerlers water heaters infinfrar d/ed/radradianiant ht heaters building automation s stems controls energ

RELATED PRODUCTSRELATED PRODUCTS VALUE-ADDED BONUSESVALUE ADDED BONUSES

torialThroughout the year, ES offers qualifi ed advertisers in select issues value-added bonuses giving additional exposure, more sales leads and valuable market research – FOR FREE!

�� FREE E-Reader Service – MORE LEADS & MORE ROI

Every advertiser in every issue participates free of charge in our e-reader service which generates increased sales leads! A list of ES’s qualifi ed subscribers are contacted via email every month, allowing them to request additional information from advertisers in the current month’s issue. Delivering MORE LEADS for advertisers than ever before and that means MORE ROI.And don’t forget – with ES’ exclusive online WebReport you have easy, timely access to all your leads. Ask your sales rep to set up your FREE WebReport account.

�� FREE MaiLits – We’ll Send Your Sales Literature FREE! – A $2500 Value

MaiLits are packets of sales literature from full-page advertisers in specifi c ES’ issues and are mailed by ES for FREE to 500 subscribers in the corresponding vertical market featured that month. Get your literature into the hands of HVACR facility engineers/managers in these key markets.

ISSUE MARKET AD CLOSING

March Issue K-12 School February 4June Issue College/University May 1July Issue Sustainable Health Care June 2September Issue Mission Critical HVACR August 1November Issue Green Commercial Buildings October 1

�� FREE Advert. Readership Study – A $5,000 Value

Half-page or larger advertisers in specifi c issues of ES (see editorial calendar) have their advertisements measured to determine ad effectiveness. The scores are reported to advertisers and serve as a great measure of your ad’s impact. Available 4x in 2008.

�� FREE Bonus Distribution

Advertisers get expanded reach to additional prospects through bonus distribution of ES at all major expositions, conference, and meetings in the industry. See editorial calendar for more details.

torial Calendar

6-TIME, 9-TIME AND 12-TIME FULL PAGE ADS MAY QUALIFY FOR LOWER PROGRAM RATE. NO. 22 • EFFECTIVE JANUARY 2008 • ISSUED AUGUST 2007

Full Page (7" x 10") $7,496 $7,298 $7,047 $6,706 $6,529 $5,875 $5,624 $5,413

1/2 i (4 9⁄16" x 7 3⁄8") $5,106 $4,921 $4,705 $4,425 $4,133 $3,948 $3,841 $3,572

1/2 h (7" x 4 7⁄8") $4,220 $4,107 $3,956 $3,717 $3,432 $3,295 $3,282 $3,0971/2 v (3 3⁄8" x 10")

1/3 s (4 9⁄16" x 4 7⁄8") $3,271 $3,235 $3,069 $2,826 $2,549 $2,500 $2,452 $2,2641/3 v (2 1⁄4" x 10")

1/4 (3 3⁄8" x 4 7⁄8") $2,375 $2,353 $2,243 $2,084 $1,938 $1,861 $1,819 $1,659

� Combination RatesAttractive combination rates and special packages are available with other BNP Media publications, including Air Conditioning, Heating & Refrigeration News; Industrial Heating; SNIPS; Plumbing & Mechanical and/or PM Engineer. Consult Publisher for details.

2 Color Page or less Spread Standard Color $ 655 $ 1,025

4 Color $ 1,450 $ 2,225

9

Full Page (7" x 10")

1/2 i (4 9⁄9

$$$77$7,298 $$$$$7,777,49494949666 6

" x 7 3⁄3 ") $$$4$4 921$5 106

2008RatesRatesStandard Sizes 1-Time 3-Times 6-Times 9-Times 12-Times 18-Times 24-Times 36-Times

� � Ad Size Diagrams

1/2-page horizontal7" x 4 7⁄8"

1/3-page square4 9⁄16" x 4 7⁄8"

1/2-page vertical3 3⁄8" x 10"1/4-page3 3⁄8" x 4 7⁄8"

Full-page7" x 10"

Full-page Bleed81⁄4" x 11"

1/2-page island4 9⁄16" x 7 3⁄8"

1/3-page vertical21⁄4" x 10"

Full-page1⁄2 i

1⁄3 v

1⁄3 s

1⁄2 h

1⁄2 v

1⁄4 v

Shipping InstructionsAddress all insertion orders, electronic file, and proofs to:Diane Bombard, ES Production Manager 2401 W. Big Beaver Rd., Ste 700, Troy, MI 48084Phone: (248) 244-6486, Fax: (248) 244-2034bombardd@bnpmedia.com

� � General Advertising Rates

� Frequency RatesDetermined by number of insertions used within 12 months from date of first insertion. Minimum rate holder for earning frequency rate on larger space: 1/4 page.

� Color RatesColor (other than black) available in all ad sizes. Standard colors are 4A red, blue, green, and yellow. Cost per color, per page, in addition to space rates:

� Bleed Ads No extra charge for bleed.

Page bleed . . . . . . . . . . . . . . . . . 81⁄4" x 11"Spread, gutter bleed. . . . . . . . . . 15" x 10"Spread, full bleed . . . . . . . . . . 161⁄4" x 111⁄4"Trim size . . . . . . . . . . . . . . . . . . . 8" x 103⁄4"Vital live matter must be kept at least 3⁄8" away from trim edges on bleed pages.

� Special PositionsInside Pages. . . . . . . space rate, plus 10%Inside Covers . . . . . . space rate, plus 15%Back Cover . . . . . . . space rate, plus 20%(Back cover ad must be 4 color.)

Frequency determined by number of insertions used within 12 months from date of first insertion.

Agency Commission: 15% of gross billing allowed to recognized agencies on space, color, and position. Bills are issued same day as publication. Commission not allowed on other charges, such as insert handling, special binding or trimming of inserts, reprints, other mechanical charges and non-display classified advertising.

Payment Terms: Invoices are payable in US Funds only, Net 30 days. 11⁄2% per month service charge thereafter (1/2% in Texas). Advertisements originating outside of the U.S. must be prepaid. Extension of credit is subject to the approval of the Credit Department. First time advertisers will be required to provide credit information or prepayment at the start of their ad program. Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and payable to the Publisher. Should it become necessary to refer any outstanding balance

to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including finance charges, court costs and attorney fees.

Copy and Contract: Advertiser and agency assume liability for all content (including text, representation, and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the Publisher. Acceptance of advertising copy and art is subject to Publisher’s approval.

Short Rates and Rebates: Advertisers will be short rated if, within 12 months from the date of first insertion, they do not use the amount of space upon which their bill-ings have been based. Advertisers will be rebated if, within 12 months from the date of the first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.

10

Geographic Splits:Black and white . . . . $ 495Two Color . . . . . . . . . . . 580

Four Color . . . . . . . . . . 795Inserts. . . . . . . . . . . . . 1,055For demographic split runs consult publisher.

MechanicalSpecsSpecs � Mechanical RequirementsPublication Trim Size: 8" x 103⁄4"Type or Page Size: 7" x 10"Binding: Saddle Stitch or Perfect Bound.Printing: Heat-set, web-fed offset.Paper: 45 lb. enamel; cover, 70 lb. enamel.Screen: 150 lines printed. Magazine is Computer-To-Plate Composition: Mechanical charges based on Publisher’s prevailing rate will be billed for all production work at gross.

� � Digital Ad RequirementsPlatforms: Macintosh preferred. (IBM-compatible accept-ed, fonts will be replaced by Mac versions).File Formats: Quark, Photoshop, Indesign and Illustrator files accepted. PDF's are accepted, please call production manager for correct Distiller settings. Photos: 300 dpi saved as TIFF or EPS. Color images must be CMYK. Do not compress graphics using JPEG or LZW.Colors: All colors should be CMYK, unless a spot color purchased.Electronic Submission: CD-ROM disks accepted. E-mail and FTP options should be discussed with the magazine's production manager. All artwork (photographs, logos, clipart, etc.) and all fonts (both printer and screen fonts, Postscript Type 1 fonts recommended) must be included. A screened contract quality proof created from the final electronic file must be submitted with each color ad. Kodak Approval proofs pre-ferred. Iris or other SWOP Standard proofs accepted. Color cannot be guaranteed unless an acceptable proof is provided. Please supply B&W laser printout for B&W ads.Ad Size: Crop marks for full-page ads should be at trim size 8" x 103⁄4". Bleed ads should extend beyond trim crop marks by 1/4" on each side. Vital matter must be kept at least 1/4" away from trim edges. Fractional ads should match sizes published in media kit. Ad Materials Close: First of month preceding date of issue.

� Regional & Split RunInsertions made on state or zip code basis. Business classification also available. Accepted in full-page ad format. Advertisers not listed in advertisers’ index. Limited availability. Consult ES Production Manager for rates and availability. Rates are proportionate to amount of circulation used, with a minimum fee of 42% of regular advertising rates, plus non-commissionable handling charges for each regional ad.

� � InsertsRates: Competitive rates for supplied and ROP inserts quickly available. Contact local representative or ESProduction Manager.

Size: A full-page insert must measure 81⁄4" x 11", allowing 1/8" trim at top, bottom, and outside. Vital live matter must be kept 3/8" from all edges. A 31⁄2" x 5" stitch-in card can accompany a full-page ad. 41⁄2-inch flap required for stitching card (or a 2-page insert). Cost is $977, plus mechanical cost incurred will be billed. Cost for an oversized stitch-in postcard is $1,861. Consult ES Production Manager for details and quantity.

Stock: Maximum insert weight 80 lb. coated 25" x 38" basis or equivalent. Heavier stock may be accepted at 10% premium. Send sample mock-up to ES Production Manager for approval.

Shipping: Printed inserts should be shipped prepaid. Contact ES Production Manager for destination. Include publication name, issue date and quantity on cartons.

Please contact your ES Production Manager, if you have any questions.

����� Mechanical Requirements ���� Regionaal

Ask about V.I.P. Rate Program — Your Best ValueAsk about V.I.P. Rate Program — Your Best Value

� � TERMS AND CONDITIONS

Green Intelligent Buildings (GIB) is a highly targeted special section that runs in select issues of ES focused on the new trend of sustainability in facility engineering & design. GIB will look at and beyond the concept of “green” building, including the products and solutions helping today’s engineers overcome sustainable design challenges.

� Reach ES’ 57,210 Mechanical Systems Engineering Subscribers*

2008 Green Intelligent Buildings Special Sections

Issue Ad CloseFebruary January 2May April 1August July 1November October 1

GGGREEN INTELLIGENT BUILDINGS

(GIB) i hi hl t t d i l

*June 2007 BPA Circulation Statement.+Publisher's Own Data, August 2007.

PurposSpecial Purpos

� � Break Into The “GREEN”Market With Your BAS Products

� � Building Automation & Sustainability Conference

Taking place twice a year, once on the east coast and once on the west coast, these two-day conferences are designed to bring together facility management professionals to learn the latest advancements in building automation, sustainability and energy management. ES puts you and your products face-to-face with your target audience. Our sponsorship opportunities go above and beyond the day of the event! Contact your sales rep for details.

Future Conference Dates:� Spring ‘08: April 2-3, Balitmore Hyatt Regency� Fall ‘08: TBA

Don’t miss out on this exclusive opportunity! Visit www.buildingautomationconf.com for fur-ther information and to download a sponsorship prospectus.

11

Four Times in 2008

In Print and Online: August 2008(Mails polybagged with the ES August Issue)

Display Advertising Deadline: July 1st, 2008

The industry Sourcebook dedicated exclusively to Mechanical Systems Engineering Professionals in the HVAC/R Industry.+

� Total distribution of 59,000+ - including 53,000 mechanical systems engineers with purchase authority!* Plus 6,000 copies distributed at the 2009 AHR Expo!+

� Online Sourcebook (see below for details)

� Integrated reach with digital and online editions� Proven Buying Infl uence - 94.2%*� Exposure All Year Long – Buyers keep and use the Engineered

Systems Mechanical Products Sourcebook to fi nd suppliers all year long

� Multiple FREE Bonuses for Display Advertisers� Boldface Listing� 4-Color Logo in Supplier Listing Section and online� Live Web Link� Email lead form� Improved online search positioning

� � 2008 Mechanical Products Sourcebook Premium Package – Best value and best exposure!

Top positioning in the alphabetical and product search results online with star designation. Plus:

� 3 Product Spec Sheets (.PDFs) Spec sheet or ad included online� 4-color logo in the print and online directory� 3 online product photos� Live Web links� E-mail lead form

Directory Advertiser Cost . . . . . . . . . . . . . . . . . .$595Non-Advertiser Cost . . . . . . . . . . . . . . . . . . . . .$990

Display ads and listing enhancements make your company STAND OUT in the essential reference guide. Be sure to include the August Sourcebook in your 2008 ad program.

WWW.ESMAGAZINE.COM/SOURCEBOOK

*June 2007 BPA Circulation Statement.+Publisher's Own Data.

IIn PPririntnt aandnd OOnlnliine:e AAugugustt 220088

sese Advertising � � 2008 Mechanical Products

Sourcebook � � Engineer’s Technical Library

Available twice a year, this attractive sec-tion highlights your sales brochures, man-uals, catalogs, and other literature with a 4-color photo and up to 50 words of copy. This feature runs in the May and October issues. ES’ audience is responsive and active in seeking new ways to design and produce more efficient HVACR systems, making the Engineer’s Technical Library the perfect forum to expose your literature — and sell your products. New! ETL Units now distribute in the ES Digital Edition with live Web links!

May Issue Closing: April 1October Issue Closing: September 2

Advertising Rates1 Unit . . . . . . . . . . . . . . . . . . . . . . . . . . . $8482 Units . . . . . . . . . . . . . . . . . . . . . . . $684 each3 Units . . . . . . . . . . . . . . . . . . . . . . . $570 each4 Units . . . . . . . . . . . . . . . . . . . . . . . $443 each

Showcase your new products for 2008 in the ES Show Product Guide. Mailed with the January issue of ES and dis-tributed to attendees at AHR Expo, this special supplement is the perfect way to announce your new products and pro-mote your current products, jumpstart-ing your sales for the year! New! Show Product Guide ads now distribute in the ES Digital Edition with live Web links.

SpecificationsThe ads are 3” x 2 1⁄2” and include a 4-color photo of your product and up to 50 words of copy.

Ad Closing: December 3, 2007

Advertising Rates1 Unit . . . . . . . . . . . . . . . . . . . . . . . . . . . $848 2 Units . . . . . . . . . . . . . . . . . . . . . . . $684 each3 Units . . . . . . . . . . . . . . . . . . . . . . . $570 each4 Units . . . . . . . . . . . . . . . . . . . . . . . $443 each

� � Show Product Guide

To Reserve Ad Space in ES Special EditionsContact Mary Wray at 248-244-6488, fax: 248-244-3920, or e-mail: wraym@bnpmedia.comShipping: Ship all contracts, instructions, and materials to: Engineered Systems, (note which option you are interested in) Attn: Mary Wray, 2401 W. Big Beaver Rd. Suite 700, Troy, MI 48084

12

� Digital Edition

www.esmagazine.com is the industry’s #1 online resource for mechanical and consulting engineers. Reaching more than 12,000 unique visitors* each month, rich media and standard ads on our site will engage web savvy engineers searching for breaking industry news.

onononononononnonnnlililillll nenenneeeeeeeeeeeersrsrsrsrsrsrsrsrs.. . ...eeeeeacaacaacacacch hheeeeeee w www iilililllllll l akakkakiniinningg g

li

esmagaz

Expand the creativity and interactivity of your online message with audio, video and animation. Visit portfolio.bnpmedia.com for complete rich media information, including live and interactive samples. Contact your rep. for rates & specs.

Page PeelAn ad that appears as a corner “peeled” back with an animation to attract the website reader’s attention.

Floating AdAn ad with animation and text, which fl oats over the rest of the content on the web page and comes to rest in a banner-sized ad underneath the Search bar or a small skyscraper in the third column.

Expandable Banner AdAn ad with animation and text that appears as a banner-sized ad under the Search bar. A pull-down portion of the ad with additional animation and text can be activated by the website reader hovering their mouse over the ad.

Every Advertiser in print is included in our ES digital edition for FREE! Your ad includes live links, and can included rich media or streaming video for an additional charge.

Monthly Sponsorships: Call for pricing!Limited and going fast, so reserve yours today! You receive:� Full Page Ad adjacent to the front cover. Immediate and

exclusive brand exposure� Logo at the top of every digital edition page for

continuous visibility� All links in sponsorship page and from logo are live to

drive traffi c to your web site.� Electronic tracking, so you can fi nd out how many people

viewed your sponsorship page and clicked on your link.

Banner Ads468 x 60 pixelsCall for pricing!

Button Ads125 x 125 pixels

Call for pricing!

Material requirements:Maximum File Size: 20K. Can be animated72 dpi resolution .jpg or .gif.

*Publisher’s own data.

� � Rich Media

www.esmagaz

13

Display Classifi ed Rates1x 3x 6x 9x 12x 24x 36x

$164 $156 $152 $148 $144 $140 $136(per column — inch)

Regular Line Classified Rates1x 3x 6x 9x 12x 24x 36x

$127 $121 $119 $110 $105 $102 $99(per insertion of 50 words; each additional word is $2.00)

Positions Wanted: $95 per insertion of 50 words; each extra word is $1.95.Department Number Service: $9.50 per insertion to remain anonymous.Agency Commission: Agency commission is not allowed on regular line classifieds. Classifieds do not count towards general advertising frequency. Commission allowed on display ads only, provided they are camera-ready.

Online Classified Rates 1x 3x 6x 9x 12x

$193 $176 $169 $145 $142(per insertion of 50 words; each additional word is $2.00)

Online classifieds are posted on ES’ website, www.esmagazine.com. Rates include the print edition and the website, in “Line Classified” format only. Minimum appearance of 30 days online to a maximum of 365 days online depending upon frequency used.

Classified Ad Closing: First week of the month preceding date of issue.Contact Michael O’Connor phone: (610) 354-9552, fax: (610) 354-9390e-mail: oconnorm@bnpmedia.com.

Send classified ad materials to: ES Classified Ad Manager, 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084

Clear Seas Research supports growth and development in over 40 industries through B2B industry-focused reports and custom market research services. We are dedicated to providing results-oriented market research and insightful analyses to our clients with a focus on understanding their business and offering exceptional customer service. For more information, visit www.clearseasresearch.com or call 248-362-3700.

Reprints are available starting in quantities of 500 and can be ordered in either 4-color or black and white. Completed reprints ship to your requested destination within three to four weeks for a quick turnaround. Get your custom no-obligation quote today.

Contact Jill DeVriesphone: 248-244-1726e-mail: devriesj@bnpmedia.com

Services � Classifi ed Advertising � IAQ & Controls eNewsletters

� � Clear Seas Research

� � Editorial Reprints

Marketing ServicesDiDisppppspppplaalay y yyyy y y CClClClClClClasasasasasasaa sisisisiisisifififi fi fi fiededededededddd

1x11x 333x x 6x66x66xx $ $16164 4 $1$15656 $ $$$151522 2

��������� Classifi ed A�������������� IAQ & Controls eNewsletters

zine.com

Two monthly ES eNewsletters are distributed each month, one focused on Controls (ES Controling Interest) and one on IAQ (ESClean Air Focus). Thousands of engineers* receive each edition for relevant news bytes, event information, editorial updates and product offerings. A great way to draw the attention of a specifi c set of buyers. Place your banner or button ad in our eNewsletter for prominent visibility.

Rates: Call for pricing!Banner AdsButton Ads (same specs as www.esmagazine.com at left)

BlogsSponsor this unique web log, written by the ES editorial team. Get key placement in front of potential customers with your blog sponsorship.

Streaming VideoCapture engineers’ attention with online streaming video! We’ll host your video (up to 2 minutes) online so you can demonstrate how your product is solving problems.

PodcastsSponsor a series of downloadable audio fi les on the engineering topic of your choice!

� � Rich Media Options

zine.com

14*Publisher's Own Data.

NEW!

BNP CUSTOM MEDIA -BNP CUSTOM MEDIA -SINGLE SOURCE SOLUTIONSSINGLE SOURCE SOLUTIONSBNP Custom Media integrated with Engineered Systems creates completely customized and in-dustry leading media solutions. Let us help you engage your audience in any combination of cus-tom products, including magazines, newsletters, eBooks, white paper/case studies, web portals/microsites/online resource centers, advertorials, online content and more.

For details, contact: Steve Beyer – BeyerS@bnpmedia.com orPeter Moran – MoranP@bnpmedia.com