Wednesday, February 24, 2010Driving & Achieving
Change1PanelistsBill Kasdorf, Vice PresidentApex Content
[email protected] Lubeck, Executive
Director, Book Industry Study [email protected] McMahon,
President & PublisherKaplan
[email protected]: Allison Belan,
Assistant Production ManagerDuke University Press,
[email protected]/24/20102Driving & Achieving
Change: Practical Guidance from Practical PeopleO'Reilly Tools of
Change 2010Preparing the Landscape2/24/2010Driving & Achieving
Change: Practical Guidance from Practical People O'Reilly Tools of
Change 20103Model for Change Projects2/24/2010Driving &
Achieving Change: Practical Guidance from Practical People O'Reilly
Tools of Change 201044Next Steps2/24/2010Driving & Achieving
Change: Practical Guidance from Practical People O'Reilly Tools of
Change 20105Judge success of project. Dont let investment to date
cause you to institutionalize a failure.Keep a skunk works alive.
Start the next pilot.Use your results to demonstrate feasibility,
worthiness of investment. Win friends and influence
people.2/24/2010Driving & Achieving Change: Practical Guidance
from Practical People O'Reilly Tools of Change 20106Bridgedont
breakthe organizationProtect the larger org from the messiness of
experimentingMake the CEOs buy-in highly visibleFocus on the What,
not the HowBe specific about success measuresPrepare to change the
goalListen to the naysayersIts a betadont get too ambitiousBreak it
into manageable chunksLook past your superstarsInnovators may be
anywhere in the ranksCreate a virtual advisory boardDont let fear
narrow the possibilitiesBe clear on: ownership, dates, milestones,
responsibilitiesBuild in frequent show-and-tellDo not waste
failuresReward failures! Assess results in
stages6Resources2/24/2010Driving & Achieving Change: Practical
Guidance from Practical People O'Reilly Tools of Change 20107The
Myths of Innovation, Scott Berkun (OReilly,
2007)www.scottberkun.com: Blog posts, essaysOpen Business Models:
How to Thrive in the New Innovation Landscape, Henry Chesbrough
(Harvard Business Press, 2006)10 Rules for Strategic Innovators:
From Idea to Execution, Vijay Govindarajan and Chris Trimble
(Harvard Business Press, 2005)Transforming Strategy One Customer at
a Time, Richard J. Harrington and Anthony K. Tjan (Harvard Business
Review, March 2008)The Cluetrain Manifesto: The End of Business as
Usual, Rick Levine, Christopher Locke, Doc Searls, and David
Weinberger (Basic Books, 2001)World Class Teams: Working Across
Borders, Lynda C McDermott, Nolan Brawley, and William W. Waite
(Wiley, 1998)
