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Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels Cisco Italy

Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

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Page 1: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

Practical SDN use cases for Service Providers

Paolo CampoliSnr DirectorHead of Global SP Sales, Technical Operations and ChannelsCisco Italy

Page 2: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

CSP NFV spending growth is far outpacing both cloud computing and SDN growth, but SDN in support of more

flexible business services — particularly SD-WAN-based services -- moved rapidly to deployment in 2016**

** Analysis Mason - Software-controlled networking: worldwide forecast 2016–2020

SP Market DynamicsSDN/NFV Operational Priorities Drive Agenda

Page 3: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

TCO

Reduction

Growth

Customer

Experience

Speed

Cisco’s SP Transformation Strategy

• Bandwidth is growing;

revenue is not

• Web-scale breaks

current cost & design

models

• Need to grow

compelling services

• Subscriber retention &

relationship

Virtualize

Simplify

Automate

SP Business

Challenges

Key Pillars of the

Transformation Strategy

Targeted Business

Outcomes

Page 4: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

India Tier-1 SP Zero Touch Deployment

Plug and Play Using NSO + ANI

Security New Device Authentication

NFV Introduction vANR deployed on UCS

Server

SDN Enabled

Network Architecture for

centralized programmability.

Access Router deployed and integrated

to NOC in 40 Mins

Router deployment time reduce from 5 to

2 days (3 days saved)

2.5X Faster rollout of Radio Sites leads to

incremental revenue.

Audit and golden configuration check

efforts.(NSO will perform this 24x7 )

Reducing L2 visits to site

Zero Touch & Secure Access Router deployment in Delhi

Engineer/ Technician

needs to Power-ON &

connect WAN Link

New Device Security

authentication

SDN Layer automates

Day-0 / Day-1

configuration

Technical Outcome Business Outcome

Network Automation

& Audit

Use-Case

Additional Value

Page 5: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

Network Data Platform

Data Collectors

Machine

Learning

and Analytics

2

Derive

Actionable Insight

(Data Analytics)

Multi Layer Topology

Optical, Routing, Overlay

1 Extract Data from the Network

Streaming

Telemetry

Open APIs and

data models

Network State

Path Optimization

Network Planning

Device Life Cycle Management

Security

Dos, DDoS: Detection, Prevention, Remediation

Service Deployment Automation

Deploy, Manage, Optimize

3 Automate Network Operations

Configure, Provision Apps

Visibility, Control and AutomationEnablers – Programmability, Open APIs, Models and Streaming Telemetry

Closed Loop Analytics

Phase 2

Phase 1

Phase 1

Page 6: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

Automation Benefits – OTT’s has Validated

42.5B streaming hours

in 2015

190 Countries

5 Engineers

9B Annual Searches

300 Apps

90M machine sensors

50M service sensors

40TB of new data/day

400 Engineers

Net device: Net Operator

1,500:1

Net Device: Net Engineer

2,500:1

Server: Sysadmin

25,000:1

Total Network Team: ~60

Page 7: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

Start simple: TWT Bandwidth on Demand Use Case

Business Benefits to TWT Customers:

• Time Savings: Immediate access to more bandwidth

• Flexibility: Increase bandwidth on-demand, or as scheduled

Predictability: Tools that let customers know exact costs

Control: Customers decide when, where and how much

bandwidth is needed. SP decide who in your business is

authorized to make changes.

• Visibility: Comprehensive visibility of all transactions

• Simplicity: Complete self-service via interactive portal

Dial up bandwidth where you need it, when you need it—

• Data Back-up / Replication / BCDR

• Seasonal traffic increases / limited time projects or campaigns

• Bandwidth hungry applications like Video Conferencing /

Telepresence/ Streaming Video

• New software deployments / updates

• Variable cloud computing resource consumption

• Unforeseen events

Page 8: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

Consider massive scale: IoTConnectivity Management Platform

IoT AppsIoT

Service

Lifecycle IoT Systems

Devices Operator Networks IoT Services Platform Enterprise Backend

Broad Range of Vertical Markets

Must be able to expand globally

Must be completely automated

Must monitor in real-time to restore performance

IoT Platform Requirements

Set-and-forget automation

Only with Control Center

Real-time network intelligence

Deep integration into 20+ operators

Launch Manage Monetize

Page 9: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

Before:

• Expensive truck rolls,

CPE management

• Siloed, un-orchestrated

systems

• Slow, manual service delivery

$ $$

$

Operator

Serve Enterprise, SMB and Things with SDN

After:

• Up to 76% reduced OpEx

• Automated service lifecycle

management

• Customer self-service;

zero-touch CPE

Cisco Virtual Managed Services (VMS)

*ACG Research

SD-WANSecure &

Fast

Create De

plo

y

De

str

oy

Monitor and Assure

Lifecycle

Automation

Cloud

Business

Services

Suite of pre-packaged,

cloud-delivered WAN,

VPN, security services,

more

Page 10: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

Behind the scenes: convergence of many DC

IT Data Center

Enterprise IT applications

Big Data Analytics

New Service & App Dev

Legacy Migration

Web 2.0

Bare Metal, Multi HyperV,

Compute, Storage

10/25G 40/100G

Enterprise IT Apps

Hadoop, Analytics, Software

Storage, Data Virtualization,

10/25G 40/100G

Network Data Center

(v)OSS/BSS

Billing

(v)CRM/CEM/IMS

VAS

(v)Contact Center

OSS/BSS

CRM/CEM/IMS

Contact Center

Bare Metal, Multi HyperV

Compute, Storage

Telco Data Center

NFVI for 3G/4G/5g

NFVI for Enterprise/BB

NFVI for Media

NFVI for IoE/IoT

STP, GGSN, SGSN, Gi-LAN,

VoLTE, IN, IMS

CPE, Enterprise Services

Content, DVR, Encoders

Bare Metal, Multi HyperV

Compute, Storage

10/25G 40/100G

Converged Infra for

Virtualization and Cloud

IaaS

OSS/BSS M

A

N

O

PaaS SaaSVNFs

VNFs & IaaS/PaaS/ISVs on

Common Virtual Infrastructure

Converged Network & IT Business Domains

Centralised and Distributed

Common Architecture & Management

Proposed Convergence – Phase 1 Convergence - Future

Page 11: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

SDN Controller approach for 5G Network slicing

Collector and Abstracted network views

Customer

application

(Tenant 1)Network

operator

Application

Multi Tenant

Billing / Ops

/ SLA

system

Customer

application

(Tenant N) Global view

Abstracted views

Abstracted

views

DB

Secured

PortalPCE

GMPLS

BRKOPT-2501 11

Page 12: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

High-level System Architecture

Optical Layer

Optical control plane (e.g. GMPLS, SDN)

Tenant 1 OVPN

Service #1

Network Virtualization Platform

Virtual Network Embedding & Provisioning

Network Abstraction

Tenant Service Computation & Provisioning

Resilience (restoration)

Graphical User Interface

Tenant 1 control plane (e.g. GMPLS, SDN)

Service #N

Tenant 2 OVPN

Service #1 Service #N

Point-to-point request (to be computed) or ERO

BRKOPT-2501 12

Page 13: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels

Infrastructure SoftwareManagement, Orchestration

Analytics, Controllers

Application SoftwareNew Businesses, SaaS + Integration

Operations

Embedded SoftwareRoute, Switch, Appliance

| Turning data into information to drive intent

Workflow

and Intent

Programmability

Network

Intelligence,

Guidance

Statistics,

States, Objects

and Events

SERVICES

ORCHESTRATION

NETWORK

ANALYTICS

APPLICATIONS

&

PaaS

The visionReactive Networking Intelligence drives change

Page 14: Practical SDN use cases for Service Providers · Practical SDN use cases for Service Providers Paolo Campoli Snr Director Head of Global SP Sales, Technical Operations and Channels