Student Recruitment Best Practices

Objectives

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Do Now

Where do we find our students?

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Where do we find our students?

Myth or Fact

Myth or Fact: Word of mouth results demonstrate our community outreach efforts do not work.

Myth or Fact: Door-to-door recruitment is not valuable.

Myth or Fact: If no enrollments are achieved, the event wasn’t worth it.

Best Practices

Activity

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Analyzing the Effectiveness of Recruitment

Analyzing the Effectiveness of Recruitment

Analyzing the Effectiveness of Recruitment

Best Practices Continued

Best Practices Continued

Create a Recruitment Plan

Create a Recruitment Plan

Create a Recruitment Plan- Example

Goal Strategy Tactic Considerations

-Re-engage 60 students who have previously enrolled but dropped out.

-Share a recent graduate success story.

-Personalized letter that includes story.

-Budget, time, and address changes.

Create a Recruitment Plan- You Try!

Goal Strategy Tactic Considerations

-Re-engage 60 students who have previously enrolled but dropped out.

-Share a recent graduate success story.

-Personalized letter that includes story.

-Budget, time, and address changes.

Reminders

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Questions

Thank You