Pradnya Dighe Portfolio 2015

designportfolio2015

2i n f o r m at i o n d e s i g n

p r a d n ya d i g h e

d e s i g n p o r t f o l i o 2 01 5

d at e

2010 May - December

p r o j e c t b a c k g r o u n d

The phrase ‘Saral Sur’ means simple notes, which are the building blocks of theIndian Classical music.

The objective of this project is to understand the workings of a notation system andattempts to design simple visual solutions to represent the concept of the art.

The project aims to ‘re-look or re-examine’ how the Indian Classical music is taught,written and recorded and how the methodology of these aspects has changed overtime. It also attempts to bridge the gap between the visual and audio i.e. to visualizethe auditory information such as the characteristic movements and to be able todesign a system that has the ability to teach, assist and help one to learn without a teacher.

p r o j e c t d e l i v e r a b l e s

1. A notation system that visualizes the movement from one note to another using simple visual devices.

2. This notation system manifested into a template that could be used to explain the movement of a particular raga.

p r o j e c t c h a l l e n g e s

1. One of the biggest challenges of this project was to translate information that is mainly in the auditory realm into a visual structure. The information here was the vast knowledge conventionally taught using the oral tradition where the student learns by imitating the preceptor.

2. Another big challenge was to explain the music system to an untutored western audience.

SaralSur m a s t e r s’ p r o j e c t




e x i s t i n g n o tat i o n s y s t e m

v i s u a l i z at i o n o f t h e s c a l e

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

x 2 ° 3

g m’ dn d p _ r _ s s

e ri aa _ ri _ aa _ li _

g r g g _ _ g p g p g p m’ d p p

pi ya bi na _ _ sa khi ka la na pa ra ta mo he

n d p m’ r gr s s n _ p _ r _ s _

gha di pa la chi na di na e _ ri _ aa _ li _

division of rhythmextension of one note to the next beat

combination of two notes

rhythm (tala)

melody (raga)

lyrics (bol)

RAGA YAMANSCALE: SEVEN NOTES - SEVEN NOTES

ASCENT: N. , R, G, M’, D, N,S�

N. S R_ R G_ G M M΄ P D_ D N_ N S�

DESCENT: S� , N, D, P, M’, G, R, S

S� N N_ D D_ P M΄ M G G_ R R_ S

IMPROVISATION: N. , RG, RGM’P

o c tav e s

higher octave

lower octave

middle octaveS R_ G M' P D_ N Ś

i m p r o v i s at i o n

G R S N. D. N. D. P. D. N. R G N. R S

N. R G R G N. R D. N. R S




v i s u a l d e v i c e s t o e x p l a i n t h e m o v e m e n t / t r a n s i t i o n b e t w e e n n o t e s

e x a m p l e s

a p p l i c at i o n

N. S R G

G

N. S R

G

R P

M'P S�

D

N. R G R G M' P

G M' D

~







movement

intended movement

intended movement with-in range




v i s u a l d e v i c e s t o e x p l a i n t h e m o v e m e n t / t r a n s i t i o n b e t w e e n n o t e s

e x a m p l e s

a p p l i c at i o n

movement

intended movement

intended movement with-in range







G

G RN.

R G M' P

D

P D S�

G

G RN.

G RN. R G M' D P

G M'D




a p p l i c at i o n o f t h e n o tat i o n s y s t e m

RAGA YAMAN - DRUT KHYAL, TEEN TALA, 16 BEATS - SARAL SUR NOTATION

stahyi - first part of the composition

yeri ali piya

PN

PN

ye _ _ e _ _ ri

R S

P

aa _ _ a _ _ li

G R

pi _ _ i _ _ ya

bina ari

G G

bi _ _ i _ _ na

G M'

aa _ _ a _ _ ri

sakhi kalana pa

G M' G P

sa _ _ khi _ _ i ka _ _ la na _ _ pa

P P

rata mohe

M' D P P

ra _ _ ta mo _ _ he

N




d at e

2007 June - August


The project proposed to create a system that presents information about the local transport – destinations, routes, and other relevant information in an easy, comprehensible and lucid manner that will allow a user to navigate through an unknown city. The proposed plan would provide the user all the relevant information in a simplified, graphical form into a single database which when accessed would provide the user all the information he/she requires.

p r o j e c t d e l i v e r a b l e s

1. A grid-unit that provides basic crucial information: the bus-number, graphical representation of the bus-route, platform number, visual indication of the type of service and schedule.

2. As added information to this structure, fares at each stop and an accentuation of the main bus-stands within the route map.

3. A grid made up of these basic units showcasing all the routes related to a particular bus stand.

4. Along with this grid, the user is also given an index of all bus-stops mentioned in this matrix with location coordinates for the grid.


1. This project required first hand research to understand the bus route system in the city.

2. Typography played a critical aspect in a project like this as large amounts of information needed to presented in a limited space. Frutiger was used the map route map and Swiss 721 was used for the route numbers.

TheOmniGuide u n d e r g r a d u at e d i p l o m a p r o j e c t




a b u s s tat i o n s p e c i f i c m a p t h at c o n ta i n s a l l t h e r o u t e s t h at s ta r t, e n d o r t r av e r s e t h r o u g h f r o m t h e b u s s tat i o n .

93B 93B0800 0845 1025 1230 1410 1550 1750

0845 1025 1230 1410 1550 1755

RMV 2ND STGSHIVAJINAGAR 4 4SHIVAJINAGAR

INDIAN EXPRESS

TELEEXCHG

SWASTIK MWARAM 8TH CR

CPRIGATE

DEVSANDRA RAJAMAHAL VILAS 2ND STG

3Rs 3 Rs 54 3Rs 3 Rs 54

Route NumberColourof Service

StartingTerminusSchedule

PlatformNumber

Stops Fare toStarting Point

Fare toEnding Point

Ending Terminus

Schedule

a b a s i c u n i t t h at p r o v i d e s a l l t h e i n f o r m at i o n a c o m m u t e r n e e d s w h i l e t r av e l l i n g

a g r i d o f u n i t s s h o w c a s i n g r o u t e s e m e r g i n g f r o m a pa r t i c u l a r b u s s t o p

1 2 3 4 5 6 7 8 9 10 11 12 13 14

A

B

C

D

E

13

13A

13B

13C

13D

13

13A

13B

13C

13D

0830 1000 1155 13251455 1650 0182

0630 0900 1125 13251455 1630 1920

0720 0740 1010 14101445 1705 1745 20152050

0850 1010 1255 13251455 1750 2000

0830 1110 1155 14251455 1650 2200

0620 0645 0650 0725 0800 0820 0835 0905 0940 0945 1005 1045

0745 0915 1110 1240 1410 1605 1735

0600 0620 0850 0925 1530 1625 1850 1930

0745 0915 1110 1240 1410 1605 1735

0745 0915 1110 1240 1410 1605 1735

KADIRENAHALLI PARK

SHIVAJINAGAR

SHIVAJINAGAR

SHIVAJINAGAR

SHIVAJINAGAR

SHIVAJINAGAR

BANSHANKARI

KUMARASWAMY LYT

PADMANABHA NGR

KUMARASWAMY LYT

8

8

8

8

8

8

8

8

8

8

SHIVAJINAGAR

BLORECLUB

WILSONGDN POL STN

ASHOKA PILLAR

JAYANAGAR BANSHNKRI

SHIVAJINAGAR

BLORECLUB

WILSONGDN POL STN

ASHOKA PILLAR

JAYANAGAR MONOTYPE DYNANDSGR CLG

KUMRSWMYLYT

SHIVAJINAGAR

INDIAN EXPRESS

BRIGADE ROAD

BALDWIN GIRLS HS

WILSON GDN POL STN

ASHOKA PILLAR

JAYANAGAR BANSHNKRI MONOTYPE 24TH CR & 21ST MN

PDMANBHA NGR

SHIVAJINAGAR

BLORECLUB

WILSONGDN POL STN

ASHOKA PILLAR

JAYANAGAR MONOTYPE DYNANDSGR CLG

KUMRSWMYLYT

SHIVAJINAGAR

BLORECLUB

WILSONGDN POL STN

ASHOKA PILLAR

JAYANAGAR BANSHNKRI MONOTYPE KADIRNHALI PARK

3Rs 3 Rs 54 3Rs 3 Rs 54

3Rs 3 Rs 54 3Rs 3 Rs 54

3Rs 3 Rs 54 3Rs 3 Rs 54 3Rs 3 Rs 54

3Rs 3 Rs 54 3Rs 3 Rs 54

3Rs 3 Rs 54 3Rs 3 Rs 54




1 0i n f o r m at i o n d e s i g n



c l i e n t

Bangalore Metropolitan Transport Corporation

d at e

2009 March - June


Mapunity, a Bangalore based company, which has led the development of Urban Transport Information Systems for a number of cities - Bangalore, Chennai, Hyderabad, Delhi. The purpose of these systems is to create real-time knowledge of traffic conditions in cities. These are then made widely available through Airtel’s mobile telecom network to city residents, and also accessible online.

I was a part of the team that redesigned the website that dealt with the Bangalore city traffice conditions. This website would showcase route maps for the services offered by the government agency that dealt with the local bus transport system. Simple route maps were designed for a newly introduced bus service. These maps would provide the user/traveller with all the information while travelling by the local bus transport.

These maps were customized for one particular kind of bus service. They provided information such as the route of the route, timings, price charts, location maps and also is provided in the vernacular typeface as well. The maps were also designed to be downloaded off the website and then could be printed out on A4 sheets which made them very convenient to use.


There were some fundamental challenges concerning the design of these bus maps. Firstly the inconsistencies with the base data. There were no official records of the route information such as the timings or the route information itself. The timings of the bus route did not follow a pattern of any kind, so it was not possible to determine an average amount of time between any two routes. This problem was also due to the fact that bus system in Bangalore is not as advanced as it is in cities like New York or London for example a typical bus shelter in Banglore is not capable of indicating information like the arrival of the next bus.

m a p u n i t y p r o j e c t

BMTC




d e ta i l : r o u t e m a p

TIMINGS

TRINITY CIRCLE

K.R PURAM

0840 AM (FIRST BUS) 0705 PM (LAST BUS)


FARES

4 Rs. 15 Rs.

N

K.R.PURAM

TRINITYCIRCLE

OPTION2: Wider format than the earlier, all information on the side

TRINITY CIRCLE K.R PURAM

BIG10 BIG10

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ÀÈvÀÈ

TRIN

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IRCL

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º ®¸ ÆgÀÄ

HAL

ASO

OR

E ÆÃ¼À±À£ï D

¸ àwÅ

ISO

LATI

ON

HO

SPIT

AL

317A

, 313

, 316

311,

317

G, 3

31

314A

- H 131

501,

500

319,

320

317A

-F

319,

320

Z À ¤ßUÀ£À º

½Ê

BEN

NIG

ANAH

ALLI

PÀ gï

¥À Å gÀA gÉÊ¯ï ¤

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ÚK.R

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RAM

RLY

. STN

PÀ gï

¥À Å gÀA

K.R

PU

RAM

DESTINATION / DESTINATION FINDER

Destination Bus NumberTRINITY CIRCLE

KBS / KBSKR MarketShivaji NagarHALASOOR

CV Raman NagarDomlurBENNIGANAHALLI

KengeriSilk Board / BSKKadugodiK R PURAM

HosakoteKadugodi

317A313, 316311, 317G, 331

314 A-H131

501501319, 320

317A - F319, 320

BMTC HELPLINESBMTC WEBSITE

BMTC CALL CENTRE

SHIVAJINAGAR BS

KEMPEGOWDA BS

KR MARKET BS

SHANTINAGAR BS

SARATHI HELPLINESMYSORE RD TO HOSUR RD

HOSUR RD TO OLD MADRAS RD

OLD MADRAS RD TO TANNERY RD

TANNERY RD TO TUMKUR RD

TANNERY RD TO MYSORE RD

FOLD

»«

FOLD

www.bmtcinfo.com

12667-25550565

080 22952321 • 98440 13926

080 22952311 • 98440 30972

080 22952331 • 98440 53887

080 22952021/31 • 98440 63152/53

98442 30351

98442 30353

98442 30354

98442 30355

98442 30356

r o u t e m a p s i z e (270 m m x 149 m m) w h i c h c a n b e p r i n t e d i n t o a n a 4

d e ta i l : fa r e s , t i m i n g s a n d m a p




i pa d a p p

TIMINGS (subject to traffic)

TRINITY CIRCLE

K.R PURAM



FARES

4 Rs. 15 Rs.

LANGUAGE OPTIONS

Kannada

English

Where would you like to go?

STARTING POINT

ENDING POINT

RESET GO

Show me?

GO

N

BANGALOREPALACE

VIDHANSOUDHA

CUBBONPARK

LALBAGH

BULLTEMPLE




i pa d a p p


TRINITY CIRCLE

K.R PURAM



FARES

4 Rs. 15 Rs.

N

K.R.PURAM

TRINITYCIRCLE


BIG10 BIG10TR

INIT

Y CIR

CLE

HAL

ASO

OR

ISO

LATI

ON

HO

SPIT

AL

317A

, 313

, 316

311,

317

G, 3

31

314A

- H 131

501,

500

319,

320

317A

-F

319,

320

BEN

NIG

ANAH

ALLI

K.R

PU

RAM

RLY

. STN

K.R

PU

RAM

DESTINATION FINDER

Destination Bus Number

TRINITY CIRCLE

KBS

KR Market

Shivaji Nagar

317A

313, 316

311, 317G, 331

LANGUAGE OPTIONS

Kannada

English


TRINITY CIRCLE

K.R PURAM



FARES

4 Rs. 15 Rs.

N

K.R.PURAM

TRINITYCIRCLE


BIG10 BIG10

TRIN

ITY C

IRCL

E

HAL

ASO

OR

ISO

LATI

ON

HO

SPIT

AL

317A

, 313

, 316

311,

317

G, 3

31

314A

- H 131

501,

500

319,

320

317A

-F

319,

320

BEN

NIG

ANAH

ALLI

K.R

PU

RAM

RLY

. STN

K.R

PU

RAM

LANGUAGE OPTIONS

Kannada

English

TIMINGS

BUS STOP TIMINGS

Trinity Circle

Halasoor

Isolation Hospital

K.R Puram Rly. Stn

0840 AM

0910 AM

0930 AM

0950 AM




Infographicsw o r k d o n e at l o n d o n c o l l e g e o f c o m m u n i c at i o n , u a l

p o s t e r 01: i f t h e w o r l d w e r e 10 0 p e o p l e . . .




p o s t e r 02: h o w t h e p u b l i c c o n v e r s at i o n o f s c i e n c e a n d t e c h n o l o g y i s c h a n g i n g o v e r t i m e . t h i s p o s t e r wa s f e at u r e d i n a n e x h i b i t i o n s h o w c a s i n g t h e c o l l a b o r at i o n b e t w e e n l o n d o n c o l l e g e o f c o m m u n i c at i o n a n d l o n d o n s c h o o l o f e c o n o m i c s . (ht tp : //www.lcc .arts . ac .uk /showcase /v ideo-showcase /v isualrhetoricacoll aborationbetweenlccandlse /

Infographics

z o o m -i n




c l i e n t

Total Environment, a well known real estate developer based in Bangalore, India

d at e

2007 June - August


Total Environment is a premium real estate developer with up market projects all over South India. As a part of the promotional literature, I designed a series of neighborhood and access maps.


The challenge for the neighborhood maps was to represent diverse utilities in a small geographical area using icons, colours and numbers. The challenge for the access maps was to simplify street patterns and still convey a clear idea of the access of each individual project.

For both kinds of maps, it was necessary to adhere to the look and feel of the brand including colours and typography.

MapDesign w o r k d o n e f o r r ay + k e s h ava n | t h e b r a n d u n i o n




3

4

2

Belandur

Kamalram

KGA Golf Course

Airport

8

1

1

4

2

1

32

5

6

7 8

12

11

13

14

16

17

15

9

10

5

6

7

1

2

1

1 2

4 5

7

6

1

1

3

9

10

12

1314

16

17

19

20

18

21

22

15

3

11

3

2

3

4

2

3

4

8

5

3

4IbbalurKere

SARJAPUR ROADOUTER RING ROAD

OUTER RING ROAD

KHB BLOCKKORAMANGALA

Garve Bhavi Palya Lake

Police Grounds

Agara Kere

Koramangla Post O�ce Grounds

HSR LAYOUT

EJIPURA

MADIWALA

Cental Silk Board Jn

Bellandur Kere

MARATHAHALLI

8O FT PERIPHERAL ROAD INN

ER R

ING

RO

AD

INN

ER R

ING R

OAD

20TH

MA

IN

SARJAPUR ROAD

BEG

UR

RD

HO

SUR RD 27TH CROSS RD

24TH

MA

IN R

OA

D

27TH

MA

IN R

OA

D

3

4

2

Belandur

Kamalram

KGA Golf Course

Airport

8

1

1

4

2

1

32

5

6

7 8

12

11

13

14

16

17

15

9

10

5

6

7

1

2

1

1 2

4 5

7

6

1

1

3

9

10

12

1314

16

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19

20

18

21

22

15

3

11

3

2

3

4

2

3

4

8

5

3

4IbbalurKere

SARJAPUR ROADOUTER RING ROAD

OUTER RING ROAD

KHB BLOCKKORAMANGALA

Garve Bhavi Palya Lake

Police Grounds

Agara Kere

Koramangla Post O�ce Grounds

HSR LAYOUT

EJIPURA

MADIWALA

Cental Silk Board Jn

Bellandur Kere

MARATHAHALLI

8O FT PERIPHERAL ROAD INN

ER R

ING

RO

AD

INN

ER R

ING R

OAD

20TH

MA

IN

SARJAPUR ROAD

BEG

UR

RD

HO

SUR RD 27TH CROSS RD

24TH

MA

IN R

OA

D

27TH

MA

IN R

OA

D

n e i g h b o u r i n g d i r e c t o r i e s d e s i g n e d a s m a p s f o r t o ta l e n v i r o n m e n t, a r e a l e s tat e d e v e l o p e r

z o o m -i n w i t h t h e l e g e n d

Banks & ATMs Landmarks Bus stop Petrol Pump

Entertainment Schools & Colleges Church Railway Station

Hospitals Supermarkets & Malls Electricity Complaint Office Temple

Hotels & Restaurants Mosque Water Complaint Office

l e g e n d




SpiceGarden

A I R P O R T R O A D VA R T U R R O A D

WH

ITE

FI E

LD

RO

AD

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RO

AD

R O A D 2

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AIN

RO

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GR

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HI T E I N

DIA

RO

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HO

OD

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RO

AD

I T P L W H I T E F I E L D M A I N R O A D

R O A D 7

SA

RJA

PU

R R

OA

D

HOODI JN.

HOPEFARMJN

Total Environment Campus - Imagine

RadhaHometel

GingerHotel

SpencersDaily

CaféCo�ee Day

BaskinRobbins

Police Station

Sri Sathya SaiGeneral Hosp.

Savannah Sarovar Premier

White�eld ClubRelianceFresh

Herbs & Spices

Herbs & Spices Cake Shop

Foodworld

Fabindia

White�eld Eye Clinic

Yusuf ArakalArt Gallery

RelianceFresh

Karunashreya

GolcondaChimney

Marathahalli

Krishnarajapuram

MappleHotel

CaféCo�ee Day

Sri Sathya Sai Super-Speciality Hosp.

RyanInt’l School

SterlingSuites

Innovative Multiplex

CosmoMall

GopalanInt’l School

DominosPizza

FortuneSelect

TajHotel

The Mark Boulevard

White�eld

AECS LayoutAvesthagen

Salarpuria GMR Techpark

SanLocomotives

RMZ NXT

Pharmed

Rajesh Exports

Genisys

Oracle

PerotSystems

IFB Complex

GraphiteIndia

iFlexSolutions

First Technology Place

ITPL

BangaloreTrade Center

iGate

Secon Surveys

L&T Infotech

SAP LabsGE-BEL

CentralWarehousing

Corp.

Aztec Technologies

AlfredHerbert

BrigadeTechpark John

Fowler

Unilever Research Centre

Qualcomm

AvivaInsurance

Tyco Power Systems

Tata Elxsi

CMR Inst of Technology

SigmaSoftech

Park

Ion Idea

HAL Airport9 Kms

M G Road15 Kms

UlsoorLake

VarturLakeMarathahalli

Hoodi

KR Puram

Whitefield

Indiranagar

Ulsoor

Domlur

Jayanagar

Koramangala

Banaswadi

ITPL

BensonTown

ShivajiNagar

FrazerTown

BA

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RD

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AM

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RK

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RD

.

WINDMILLSOF YOURMIND

WHITEFIELD ROAD

OLD MADRAS ROAD

M G ROAD

AIRPORT ROAD WH

ITE

FIE

LD

RO

AD

n e i g h b o u r i n g d i r e c t o r i e s d e s i g n e d a s m a p s f o r t o ta l e n v i r o n m e n t, a r e a l e s tat e d e v e l o p e r

Icon Design




Icon Designw o r k d o n e f o r d i s t i l l

f i n d y o u r p l a c e i n t h e u n i v e r s e: b i l ly pa r i s h

s e t o f i n f o r m at i o n g r a p h i c s f o r a p r e s e n tat i o n b y b i l ly pa r i s h at t e d x a s h o k a u. (h t t p : // t e d x ta l k s .t e d . c o m / v i d e o/b i l ly - pa r i s h -at-t e d x a s h o k a u)

g l o b a l e n e r g y m i x i n 2 01 2

o l d s y s t e m w h e r e b i g b a n k f i n a n c i n g a b i g p o w e r p l a n t




Icon Designw o r k d o n e f o r d i s t i l l

f i n d y o u r p l a c e i n t h e u n i v e r s e: b i l ly pa r i s h

s e t o f i n f o r m at i o n g r a p h i c s f o r a p r e s e n tat i o n b y b i l ly pa r i s h at t e d x a s h o k a u. (h t t p : // t e d x ta l k s .t e d . c o m / v i d e o/b i l ly - pa r i s h -at-t e d x a s h o k a u)

n e w p r o p o s e d s y s t e m w h e r e l o t s o f p e o p l e f i n a n c i n g l o t s o f c l e a n e n e r g y p r o j e c t s

s u m m a r y o f p o s s i b l e p r o j e c t s t o i n v e s t i n t o




i c o n d e s i g n s f o r t h e u n w o m e n p r o j e c t

p r o g r a m m at i c i c o n s f o r l e a d e r s h i p a n d g o v e r n a n c e

k e y w o r d s

• One element standing out• Power Hierarchy / brackets• Interconnected

s y m b o l i d e a s

Icon Designw o r k d o n e f o r m e l a n i e d o h e r t y d e s i g n




i c o n s d e s i g n s f o r t h e u n w o m e n p r o j e c t

p r o g r a m m at i c i c o n s f o r e c o n o m i c e m p o w e r m e n t

k e y w o r d s

• Currency sign for Economy• Hands/ arrows



p r o g r a m m at i c i c o n s f o r e n d i n g v i o l e n c e a g a i n s t w o m e n

k e y w o r d s

• Ribbon as a symbol of peace





i c o n s d e s i g n s f o r t h e u n w o m e n p r o j e c t

p r o g r a m m at i c i c o n s f o r p e a c e a n d s e c u r i t y

k e y w o r d s

• Universal symbol for peace• Symbols representing security -lock, shield



p r o g r a m m at i c i c o n s f o r r e s e a r c h a n d d ata

k e y w o r d s

• Magnifying glass• Act of doing research: Eye• Document icons





Infographicsw o r k d o n e f o r e d e l m a n

p o s t e r : i t’s 2012: i s y o u r h o m e e n e r g y e f f i c i e n t ? (pa r t 01)

SMALL APPLIANCE. BIG UTILITY BILL .

NATIONAL HOME ENERGY SPENDING CONTINUES TO INCREASE

IS YOUR HOMEENERGY EFFICIENT?

IT’S 2012

Annual spend on electricity per appliance

$168

$108 $216Pre-1992 =

Post-1992 = $72

90%

Time spent indoors

Annual spendper household

$2,000

2011 national spend

$241 billion

Efficient homes can save 50%on utility bills annually

Credits: SolarCity, EnergyStar, EnergySavers, U.S. Dept of Energy, HomeEnergySaver.com, California Energy Commission, PG&E

It’s not just your tailpipe: The impact of home energy adds up

=CO23x

CO2

$228

13 years

15 years

13 years

13 years

18 years

9 years

Plug the leaks &Seal the ducts

GAINS 35%LOSSES

Collective size of all small cracks and

holes in most homes

Hot & Cold air

40%

15”wide

Largepizza

Heat it better

GAINS

20%

Hot showers

LOSSES

20%

Fire that furnace

Energy used toheat and cool

56%

Most furnacesare oversized

2-3x

80%

Most furnaces are underperforming

GAINSLOSSES

35%

20%HOT

COLD

Save with a variable speed pump

Swim cleanand green

LOSSES GAINS

To clean a poolevery year

4,000 kWh = 100 watt light bulbfor 4.5 years save $500

Greenhouse gases by polluter:Where do homes stack up?

Residential - 22%

Transportation - 32%

Industrial - 26%

Commercial - 19%

1.2 BILLION TONS

1 year

91 MILLION HOMES

10 years

Greenhouse gases from homes

READY TO SAVE BOTH KINDS OF GREEN?BEST WAYS TO GO EFFICIENT AT HOME

=

Say goodbye to old energy wasters - when it makes sense to replace appliances





z o o m i n o f t h e i c o n s




IT’S 2012


$168

$108 $216Pre-1992 =

Post-1992 = $72

90%

Time spent indoors


$2,000

2011 national spend

$241 billion




=CO23x

CO2

$228

13 years

15 years

13 years

13 years

18 years

9 years


GAINS 35%LOSSES


holes in most homes

Hot & Cold air

40%

15”wide

Largepizza

Heat it better

GAINS

20%

Hot showers

LOSSES

20%

Fire that furnace


56%


2-3x

80%


GAINSLOSSES

35%

20%HOT

COLD


Swim cleanand green

LOSSES GAINS




Residential - 22%


Industrial - 26%

Commercial - 19%

1.2 BILLION TONS

1 year

91 MILLION HOMES

10 years



=





IT’S 2012


$168

$108 $216Pre-1992 =

Post-1992 = $72

90%

Time spent indoors


$2,000

2011 national spend

$241 billion




=CO23x

CO2

$228

13 years

15 years

13 years

13 years

18 years

9 years


GAINS 35%LOSSES


holes in most homes

Hot & Cold air

40%

15”wide

Largepizza

Heat it better

GAINS

20%

Hot showers

LOSSES

20%

Fire that furnace


56%


2-3x

80%


GAINSLOSSES

35%

20%HOT

COLD


Swim cleanand green

LOSSES GAINS




Residential - 22%


Industrial - 26%

Commercial - 19%

1.2 BILLION TONS

1 year

91 MILLION HOMES

10 years



=





IT’S 2012


$168

$108 $216Pre-1992 =

Post-1992 = $72

90%

Time spent indoors


$2,000

2011 national spend

$241 billion




=CO23x

CO2

$228

13 years

15 years

13 years

13 years

18 years

9 years


GAINS 35%LOSSES


holes in most homes

Hot & Cold air

40%

15”wide

Largepizza

Heat it better

GAINS

20%

Hot showers

LOSSES

20%

Fire that furnace


56%


2-3x

80%


GAINSLOSSES

35%

20%HOT

COLD


Swim cleanand green

LOSSES GAINS




Residential - 22%


Industrial - 26%

Commercial - 19%

1.2 BILLION TONS

1 year

91 MILLION HOMES

10 years



=





IT’S 2012


$168

$108 $216Pre-1992 =

Post-1992 = $72

90%

Time spent indoors


$2,000

2011 national spend

$241 billion




=CO23x

CO2

$228

13 years

15 years

13 years

13 years

18 years

9 years


GAINS 35%LOSSES


holes in most homes

Hot & Cold air

40%

15”wide

Largepizza

Heat it better

GAINS

20%

Hot showers

LOSSES

20%

Fire that furnace


56%


2-3x

80%


GAINSLOSSES

35%

20%HOT

COLD


Swim cleanand green

LOSSES GAINS




Residential - 22%


Industrial - 26%

Commercial - 19%

1.2 BILLION TONS

1 year

91 MILLION HOMES

10 years



=










IT’S 2012


$168

$108 $216Pre-1992 =

Post-1992 = $72

90%

Time spent indoors


$2,000

2011 national spend

$241 billion




=CO23x

CO2

$228

13 years

15 years

13 years

13 years

18 years

9 years


GAINS 35%LOSSES


holes in most homes

Hot & Cold air

40%

15”wide

Largepizza

Heat it better

GAINS

20%

Hot showers

LOSSES

20%

Fire that furnace


56%


2-3x

80%


GAINSLOSSES

35%

20%HOT

COLD


Swim cleanand green

LOSSES GAINS




Residential - 22%


Industrial - 26%

Commercial - 19%

1.2 BILLION TONS

1 year

91 MILLION HOMES

10 years



=





IT’S 2012


$168

$108 $216Pre-1992 =

Post-1992 = $72

90%

Time spent indoors


$2,000

2011 national spend

$241 billion




=CO23x

CO2

$228

13 years

15 years

13 years

13 years

18 years

9 years


GAINS 35%LOSSES


holes in most homes

Hot & Cold air

40%

15”wide

Largepizza

Heat it better

GAINS

20%

Hot showers

LOSSES

20%

Fire that furnace


56%


2-3x

80%


GAINSLOSSES

35%

20%HOT

COLD


Swim cleanand green

LOSSES GAINS




Residential - 22%


Industrial - 26%

Commercial - 19%

1.2 BILLION TONS

1 year

91 MILLION HOMES

10 years



=



z o o m i n o f t h e i c o n s




p o s t e r : s ta r b u c k s l o v e s h o u s t o n

❤ Houston

The first Starbucks store in Houston opened in 1994

There are now 228 Starbucks stores in

the greater Houston area

228

Starbucks stores in the area now employ more than 2,300 Houstonians

We’ve sold more than 110,000,000 cups of coffee in

Houston in just the last three years!

110million

Starbucks partners (employees) and customers have participated in 86 service projects in Houston since 2006

41 businesses in Houston have received loans from community lenders involved in the Create Jobs for USA program The contribution of

Starbucks Leadership conference in Houston is valued at nearly $22 million in economic and community impact!

41

This week, nearly 10,000 Starbucks partners

(employees) will participate in four service

projects throughout Houston neighborhoods

86

2300+

1994

Houston

$22million

Our third Community Store located at the Gulfgate

Center Mall makes contributions to Houston’s

East End neighborhood

3rd10, 000

©2012 Starbucks Coffee Company. All rights reserved.

❤ Houston

The first Starbucks store in Houston opened in 1994

There are now 228 Starbucks stores in

the greater Houston area

228

Starbucks stores in the area now employ more than 2,300 Houstonians

We’ve sold more than 110,000,000 cups of coffee in

Houston in just the last three years!

110million

Starbucks partners (employees) and customers have participated in 86 service projects in Houston since 2006

41 businesses in Houston have received loans from community lenders involved in the Create Jobs for USA program The contribution of

Starbucks Leadership conference in Houston is valued at nearly $22 million in economic and community impact!

41

This week, nearly 10,000 Starbucks partners

(employees) will participate in four service

projects throughout Houston neighborhoods

86

2300+

1994

Houston

$22million

Our third Community Store located at the Gulfgate

Center Mall makes contributions to Houston’s

East End neighborhood

3rd10, 000

©2012 Starbucks Coffee Company. All rights reserved.

z o o m i n t o g r a p h i c


CorporateIdentity

3 0c o r p o r at ei d e n t i t y



c l i e n t

Canara Bank, a well known Indian Public Sector Bank

d at e

2007 March - December


Ray+Keshavan | The Brand Union undertook the re-branding of the public sector Canara Bank, the second largest public sector bank. The project involved the redesign of the brand identity and a range of brand channels. I was the part of the team that worked on the customer interface collateral such as cheque books, application forms, passbooks and pay-in-slips.


Most of the applications of the previous design were of very low usability. Canara Bank was and still is one of India’s largest public sector bank with a large number of patrons. All the collateral of the previous design had never been designed keeping usability in mind. Customers were used to this, and thus never complained. Also the fact that the client was a bank, the legal content dominated the customer’s understanding and aesthetics.

Some of the challenges included Canara Bank, being a pan Indian bank required all the applications to be rendered in multiple languages. Usability was one other important issue.

One of the biggest challenges in this project was to understand the content and then represent it in a manner that was understandable by a customer with a diverse educational level.

CanaraBank w o r k d o n e f o r r ay + k e s h ava n | t h e b r a n d u n i o n

31c o r p o r at ei d e n t i t y



e x t e n s i o n o f t h e i d e n t i t y o n t o t o o t h e r b a n k a p p l i c at i o n s s u c h a s pa s s b o o k s , l o a n a p p l i c at i o n f o r m s , c h e q u e b o o k s a n d pay s l i p s e t c .




b a n k pa s s - b o o k s




d e m a n d d r a f t s a n d a p p l i c at i o n f o r m s




k e y w o r d s

• Granular, nodular• Partner in coping with change - interconnected• network approach• Contemporary, visionary, fresh, credibility

s y m b o l i d e at i o n

VARENTEC. INC

• NODULAR, GRANULAR

• NETWORK

• THE SMART GRID

• LETTER ‘V’

• NODE STRUCTURE

• LINKS

• INTERCONNECTED

• ABSTRACTION OF THE GRID

• ABSTRACTION OF THE TYPE

IDEA 01

IDEA 02

IDEA 03

VarentecInc.f r e e l a n c e w o r k




o p t i o n 01

k e y w o r d s



p o s s i b i l i t i e s f o r t h e l o g o t o m o r p h i n t o




o p t i o n 02

k e y w o r d s



p o s s i b i l i t i e s f o r t h e l o g o t o m o r p h i n t o




o p t i o n 03

k e y w o r d s



o t h e r o p t i o n s




RedwoodRoboticsf r e e l a n c e w o r k

r e d w o o d r o b o t i c s

k e y w o r d s

• Democratization of the robotic technology• Company - is to be aspirational, expecting to have a significant effect• Company is professional but also creative


• WORKING TOGETHER

• ISOMETRIC GRID

• TYPOGRAPHIC MARKS

• MISCELLANEOUS MARKS

• ELECTRICAL

• HAND IN HAND

• LINKS

• INTERCONNECTED

• GEOMETRIC FORMS

• 3D FORMS

• GEARS

• ABSTRACTION OF THE TYPE

REDWOOD ROBOTICS

IDEA 01

IDEA 02

IDEA 03

IDEA 04





p r o p o s e d v i s u a l l a n g u a g e

k e y w o r d s

• Democratization of the robotic technology• Company - is to be aspirational, expecting to have a significant effect• Company is professional but also creative

o p t i o n 01






o p t i o n 02

p r o p o s e d v i s u a l l a n g u a g e




l o g o v e r s i o n s

a p p l i c at i o n s : b u s i n e s s c a r d s

k e y w o r d s

New age, suited for digital age.Bringing all other associates together to a symbol that inspires confidence Sophiscated. matured without being seen as boring, too rigid.

Bloomboxw o r k d o n e at o r i g a m i c r e at i v e c o n c e p t s





k e y w o r d s

New age, suited for digital age.Bringing all other associates together to a symbol that inspires confidence Sophisticated,matured without being seen as boring, too rigid.


w e b s i t e : w w w. b l o o m b o x .i n

p r e- l o a d e r

h o m e pa g e o p t i o n




k e y w o r d s

New age, suited for digital age.Bringing all other associates together to a symbol that inspires confidence Sophisticated,matured without being seen as boring, too rigid.


w e b s i t e : w w w. b l o o m b o x .i n

h o m e pa g e o p t i o n

c a s e s t u d y





a p p l i c at i o n s : b u s i n e s s c a r d s , l e t t e r h e a d

k e y w o r d s

New, emergence, growth, transformation

Transcendf r e e l a n c e w o r k




w o r k d o n e at r ay + k e s h ava n | t h e b r a n d u n i o n

SingaporeYouthOlympics


f u l l l o g o l o c k- u p

b r i e f

Be it’s a celebration in fireworks, neon shooting up the side of a city tower or the buzz of a city at night, on the roads, under lights, Singapore’s night time impressions expressed as energetic flashes of colour will surely leave a lasting impression on any visitor, providing a lively metaphor for Singapore’s multi- faceted cultural mix. My logo is a reflection of this energy and celebration. It represents Singapore’s action and energy through its versatility of its form.

l o g o b u i l d - u p




o p t i o n 1: This logo was short-listed during the final identity presentation to the client.


l o g o d e v e l o p e m e n t

c h e t t i n a d c e m e n t, a c e m e n t d e a l e r b a s e d i n c h e n n a i , i n d i a

o p e r at i n g k e y w o r d s

Solid, foundation, building block, pillar, stable, sturdy, well-founded, well build, reliable, lasting, secure, core, durable, backbone, fundamental, unshakable, substance, quintessence

ChettinadCementw o r k d o n e at r ay + k e s h ava n | t h e b r a n d u n i o n




o p t i o n 1

o p t i o n 2

o p e r at i n g k e y w o r d s

Fresh and distinctive, colours and forms being uniquely Indian, free, festive, energetic, celebrant, reflecting the spirit of Bangalore.

BangaloreInternationalAirportw o r k d o n e at r ay + k e s h ava n | t h e b r a n d u n i o n




c l i e n t

Environmental branding for GMR, Rajiv Gandhi International Airport, Hyderabad

d at e

2008 January - March


I was a part of the team that conceptualized and executed the environmental graphics for the newly opened RajivGandhi International Airport, Hyderabad, Andra Pradesh, India.

The general theme of the airport was about journeys and how they can be explained and visualized. The spectrum of concepts for this, varied from the traditional Indian art-forms to plain and interesting information graphics depending on the location inside the airport.

An interesting aspect of this airport was that it had been designed to incorporate a lot of glass. The glass panels allowed light into the airport, making the entire space very capacious. The graphics were designed to utilize the transparent quality of the glass. Therefore the simple clean graphics which blended into each other like layers.

m y r o l e

The two concepts that I worked on from the conceptualization stage to the artworks stage were:

concep t 1

A set of 40 typographic panels that showcase distances from Hyderabad to some of the major cities of the world.

concep t 2

Illustrations of some of the traditional dance and art forms of India

GMR w o r k d o n e at r ay + k e s h ava n | t h e b r a n d u n i o n




c o n c e p t 1 : i n f o - g r a p h i c s (c o n c e p t d r aw i n g s)

c o n c e p t 1 : i n f o - g r a p h i c s o f d i s ta n c e s o r i g i n at i n g f r o m h y d e r a b a d




c o n c e p t 2 : i l l u s t r at i o n s o f i n d i a n t r a d i t i o n a l a r t s




c l i e n t

Environmental branding for GMR, Indira Gandhi International Airport, New Delhi

d at e

2008 October - December


I was a part of the team that visualized the environmental graphics for the creative pitch for the new Common Wealth Games terminal at the recently built Indira Gandhi International airport in New Delhi.

The general theme of this new terminal was about ‘Celebrating India’. This concept celebrated both the traditional past of India as well the future. The spectrum of concepts for this, varied from exploring the diversity in India in terms of traditions, cultures, and behaviors to connecting India to the world using various kinds of developing technology through plain and interesting information graphics depending on the location inside the airport.

m y r o l e

One of the concepts for this theme was travel and connecting India, mainly New Delhi to the rest of the world. I designed two maps based on the concept.

m a p 1

This map inspired from the London Tube Map, used New Delhi as the starting point and depicted all major cities of the world as stations on the map, thus showing how the entire world is now connected.

m a p 2

This map showcased all the different modes of transport and estimates of time taken to reach a place with the particular mode of transport. The modes of transport used in this map were modes that are charateristic to India. The facts indicated in this map e.g. the time estimated for each mode were only speculations and were not proven to be exact.

GMR w o r k d o n e at r ay + k e s h ava n | t h e b r a n d u n i o n




e n v i r o n m e n ta l

b r a n d i n g

m a p 1 : c o n n e c t i n g n e w d e l h i t o d i f f e r e n t c i t i e s o f t h e w o r l d , i n s p i r e d b y t h e l o n d o n t u b e m a p. e a c h c i t y i s c o n s i d e r e d a s a s tat i o n o n t h e m a p

z o o m -i n




z o o m -i n

m a p 2 : s h o w c a s i n g a l l t h e m o d e s o f t r a n s p o r t a n d a n e s t i m at e o f t i m e ta k e n b y t h e s e d i f f e r e n t m o d e s o f t r a n s p o r t t o r e a c h a d e s t i n at i o n

Website Design

5 5w e b s i t e d e s i g n



w w w. b t i s .i n : w e b s i t e f o r b a n g a l o r e t r a n s p o r t i n f o r m at i o n s y s t e m

h o m e pa g e

h o m e pa g e 02

BTISw o r k d o n e at m a p u n i t y




w w w. b t i s .i n : w e b s i t e f o r b a n g a l o r e t r a n s p o r t i n f o r m at i o n s y s t e m

BTISw o r k d o n e at m a p u n i t y

d i r e c t i o n s , f i n d a p l a c e

t r a f f i c

57w e b s i t e d e s i g n



BBMP Electionsw o r k d o n e at m a p u n i t y

w e b s i t e f o r t h e l o c a l c o n s t i t u e n c y e l e c t i o n s

BBMP Elections.in is an effort to present the candidates and the choices before the city. You can use this platform to search for your ward by going through the assembly constituencies or the localities list. This is also a platform to post issues affecting your ward and to vote on issues posted. Also one can list Resident Welfare Associations that are functioning in a ward.




NetCitizenw o r k d o n e at m a p u n i t y

w w w. n e t c t i z e n .i n

Netcitizen is a digital democracy project to improve public information about elections and governance. In this web site, you will find a record of elections held to central and state governments, as well as to select municipal councils in the largest cities of india. Netcitizen will also provide users an opportunity to provide public feedback on their satisfaction with their governments at different levels. The records of individual elected representatives will also be compiled from public information, including news sources.

h o m e pa g e

r e c e n t e v e n t s




NetCitizenw o r k d o n e at m a p u n i t y

w w w. n e t c t i z e n .i n

Netcitizen is a digital democracy project to improve public information about elections and governance. In this web site, you will find a record of elections held to central and state governments, as well as to select municipal councils in the largest cities of india. Netcitizen will also provide users an opportunity to provide public feedback on their satisfaction with their governments at different levels. The records of individual elected representatives will also be compiled from public information, including news sources.

a d d a n e w c a n d i d at e

p r o f i l e




NWMIw o r k d o n e at m a p u n i t y

n e t w o r k o f w o m e n i n m e d i a , i n d i a

The Network of Women in Media, India, is an association which aims to provide a forum for women in media professions to share information and resources, exchange ideas, promote media awareness and ethics, and work for gender equality and justice within the media and society. Local groups linked to the NWMI are currently functioning in 16 centres across the country.




CPositivew o r k d o n e at m a p u n i t y

w w w. c p o s i t i v e .i n

C-Positive is a magnet for ‘productive idleness’, where citizens are willing to take some time away from their personal work and pressures, and utilise that time for pausing in the public spaces of the community in order to interact with their fellow citizens. This is a civic society on the web engaging citizens of Indian origin everywhere, transcending physical and geographical boundaries.

h o m e pa g e

a b o u t u s







e n a b l e

e n a b l e o v e r v i e w







e n a b l e - p r o j e c t s - a f f o r e s tat i o n pa g e

e n a b l e - p r o j e c t s - a f f o r e s tat i o n pa g e - i n v e s t

Publication Design

6 5p u b l i c at i o nd e s i g n



c o v e r

i n s i d e s p r e a d s

s h o p p i n g b r o c h u r e f o r t h e l e e l a pa l a c e, b a n g a l o r e

TheLeelaPalace, Bangalorew o r k d o n e at o r i g a m i c r e at i v e c o n s u lta n t s




i n s i d e s p r e a d s

s h o p p i n g b r o c h u r e f o r t h e l e e l a pa l a c e, b a n g a l o r e

TheLeelaPalace, Bangalorew o r k d o n e at o r i g a m i c r e at i v e c o n s u lta n t s

67p u b l i c at i o nd e s i g n



Classic, retro and

contemporary pieces,

crafted in the finest

aesthetic traditions,

capturing the spirit

of gracious living.

the ultimate source for

No.2, 3rd Street, Dr Thirumurthi Nagar, Nungambakkam Chennai 600 034 T +91 44 42664376 www.souk.co.in


Soukp o s t e r 01: p r o m o t i o n a l p o s t e r s d e s i g n e d f o r s o u k , a b o u t i q u e d e a l i n g w i t h a n t i q u e f u r n i t u r e, c h e n n a i , i n d i a




No.2, 3rd Street, Dr Thirumurthi Nagar, Nungambakkam, Chennai 600 034 T +91 44 42664376 www.souk.co.in

Classic, retro and





of gracious living.







Classic, retro and





of gracious living.








Classic, retro and




capturing the spirit of

gracious living.




Soukp o s t e r 0 4: p r o m o t i o n a l p o s t e r s d e s i g n e d f o r s o u k , a b o u t i q u e d e a l i n g w i t h a n t i q u e f u r n i t u r e, c h e n n a i , i n d i a




d at e

2005 October


A catalogue designed for the “Anahat Nad” performance conducted by Srishti for an exhibition at ARS Electronica, Linz – Austria. “Anahat Nad means “un-struck sound”.“Anahat Nad” refers to an all-pervasive sound, a sound that exists everywhere in other words, ”free source”. It is not about hearing this sound but to experience it by quieting your mind. This catalogue has to contain basic information relating to the performance such as the explanation of the term “Anahat Nad”, the artistic concept of the performance, a brief introduction to Kabir, the poems that are going to be performed at the performance, some information about the artists performing, their individual achievements and their music style and finally a glossary of all the terms and a directory of contacts.


1. This catalogue had to be designed for a foreign audience that meant that the Hindi words of the poems had to be written in English and an explanation of each line had to given to understand the beauty of the poem.

2. The catalogue had to have a serene, calm, non-cluttered, respectable layout, to represent the free-ness of the concept “Anahat Nad”.

3. The typography was the most beautiful aspect of this catalogue. The hindi or the Devnagiri script was used to bring in an Indian touch to the catalogue. It also added a sense of fluidity to the layout.

4. The graphic element of broken strings was used through out the book as an metaphor to represent ‘the silent sound’ and this served as an element that connected the different chapters of the book.

TheAnahatNad t h e u n - s t u c k s o u n d




s p r e a d s o f t h e p r o p o s e d d e s i g n f o r t h e a n a h at n a d c ata l o g u e




s p r e a d s o f t h e p r o p o s e d d e s i g n f o r t h e a n a h at n a d c ata l o g u e




t y p o g r a p h y b e i n g o n e o f t h e m o s t i m p o r ta n t a p e c t o f t h i s c ata l o g u e , wa s t r e at e d a s a n a c t i v e e l e m e n t w i t h i n t h e pa g e . t h e h i n d i o r d e v n a g i r i s c r i p t wa s u s e d t o h i g h l i g h t c h a p t e r h e a d i n g s b e c a u s e o f i t s b e a u t i f u l f o r m s a n d c o u n t e r f o r m s a n d a c l e a n s e r i f t y p e fa c e wa s u s e d f o r b o d y c o p y t o a d d e l e g a n c e a n d c l a s s t o t h e l ay o u t.

T H E U N S T R U C K S O U N D

75m i s c e l l a n e o u sw o r k




d e s i g n o f t h e m o n t h o f s e p t e m b e r

Calendar

thankyou

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Pradnya Dighe Portfolio 2015