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0Cushman & Wakefield | Prague | 2019

PRAGUECushman & Wakefield

Global Cities Retail Guide


PRAGUE

OVERVIEW

Prague is the capital city of the Czech

Republic. It dominates the country as a

business, cultural, educational, tourist

and cosmopolitan centre. The historical

centre of Prague is UNESCO protected

and represents the biggest compact

historical centre globally.

The commercial and retail centre of Prague is in the historic

central area on the right side of to the River Vltava. It is an

attractive market for international retailers, particularly Prague’s

high street. The district of Prague 1, where high street retail is

concentrated, is defined by the area bounded by Parizska street

and Palladium shopping centre to the north, and My Narodni

department store and Wenceslas Square to the south. The prime

area comprises some 700 units, together with over 500 units in

secondary locations, equating to an estimated high street

floorspace of 250,000 sqm.

Prague has the biggest and most developed high street area

within the whole CEE region. It is home to many flagship stores,

including H&M, Zara, Foot Locker, M&S, C&A, Van Graaf,

Mango, New Yorker, Louis Vuitton, Cartier, Dolce & Gabbana,

Prada, Gucci, Hermes, Tiffany & Co., Jimmy Choo, Gant,

Pandora, Hugo Boss, Baťa and Hard Rock Café plus many

others.

There are also a number of strong and well-performing shopping

centres in Prague. Palladium, Centrum Chodov and Novy

Smichov are the most important and best performing in the

market.

FACTS ABOUT CITY

1.29 million inhabitants + 206,000 registered foreigners

Annual footfall of 54 million at the busiest prime high street

location in Prague – Wenceslas Square and Na Prikope Street

7.9 million tourists per year – a pull for international retailers

Stores in Prague are open 7 days a week, 365 days a year


NA PRIKOPE STREETNa Prikope street is the most developer high street retail

destination in Prague and the hub of prime mass-market

retailers in the city. Na Prikope is a pedistrianised street

and links Wenceslas Square with Republic Square. This

street is in the Top 25 most important and expensive high

streets worldwide and is recognized by a number of

important international retailers and global brands

including H&M, Zara, Halada, Pandora, Swarowski,

Michael Kors, Douglas, Tous, Gant, Adidas, Nike,

Salamander, Carpisa, Benetton, Mango, Hugo Boss,

Weekend, Max Mara, Desigual, Bershka, Tezenis,

Hamley’s, TGI Fridays and McDonald´s.

• 100,000 visitors per day

• 50,000 sqm of retail area

• 100 stores

PRAGUEKEY RETAIL STREETS & AREAS

WENCESLAS SQUAREWenceslas Square is a key part of high street in Prague

and is one of the biggest and historically most important

squares in Europe. It is connected with both Na Prikope

street and the historical Old Town. Wenceslas square is a

wide boulevard dominated by major flagship stores of

international retailers including H&M, Van Graaf, Foot

Locker, Levi´s, Desirred, Marks & Spencer, Gate,

Reserved, Marc O´Polo, Bata, C&A, Calzedonia, Sephora,

M.A.C. Cosmetics, McDonald´s, KFC, Burger King,

Starbucks and others.



• 200 stores

PARIZSKA STREETThe Parizska street is Prague’s prime luxury retail zone,

well known for international luxury retailers. Within the

CEE region it represents the biggest luxury market.

Parizska street, with its global brands and overall

environment, is now one of the most interesting luxury

retail streets in Europe. Brands represented include Louis

Vuitton, Prada, Cartier, Gucci, Hermes, Fendi, Loro Piana,

Tiffany & Co., TOD´S, Jimmy Choo, COS, Rolex, Dolce &

Gabbana, Dior, BVLGARI, Philipp Plein, Brunello

Cucinelli, Celine, Escada, Burberry, Salvatore Ferragamo,

Pinko, Tory Burch, Longchamp, Valentino, Rimowa and

many others.



• 50 stores


PRAGUEHIGH STREET AREA


PRAGUEMARKET OVERVIEW

KEY AREAS /

STREETS/ SHOPPING

CENTRES

CONSUMER

PROFILE

MAJOR RETAILERS PRESENT NEW ENTRANTS TYPICAL RENT

FOR UNIT OF

200 SQM

RANGE OF UNIT

SIZES

Na Prikope Mass-middle

market, tourists

H&M, NIKE, GANT, Mango, Benetton,

Zara, Pandora, Ecco, New Yorker,

Lacoste, Desigual, Hamley‘s,

McDonald’s, Douglas etc.

IQOS, Manufaktura, Footshop,

Vapiano, TOUS

200-230

€/sqm/month15–6,500 sqm

Wenceslas Square Mass-middle

market, tourists

Van Graaf, H&M, Marks & Spencer,

Foot Locker, C&A, McDonald’s,

Reserved, Bata, Gate, Sephora etc.

IKEA, Levi‘s 150-185

€/sqm/month

15–4,500 sqm

Parizska Luxury, High

income, tourists

Louis Vuitton, Dolce&Gabbana,

Cartier, Gucci, Prada, Hermes, Tiffany

& Co., Hublot, Dior, Hugo Boss,

Burberry, Jimmy Choo and Fendi etc.

Valentino, Montblanc, Céline, Furla,

Christian Louboutin

200-230

€/sqm/month

40–2,500 sqm

Palladium Mass-middle

market, tourists

Gant, Foot Locker, H&M, Guess,

Mothercare, Marks & Spencer, Levi’s,

Lacoste, Ecco, Geox, Deichmann,

Swarovski, Lush, Sephora

Under Armour, Lindt, Sabon 85-140

€/sqm/month

15–2,650 sqm

Novy Smichov Mass-middle

market

Tesco, H&M, Lacoste, Zara, Mango,

Billabong, Levi’s, Gant, Guess,

Marella, Storm, Swarovski

Under Armour, Nespresso 65-140

€/sqm/month

20–5,800 sqm

Centrum Chodov Mass-middle

market

H&M, C&A, Zara, Promod, Replay,

Foot Locker, MAC, Armani Jeans,

Tommy Hilfiger

Lilou, Huawei, Honor, Apart, Jo

Malone

50-80

€/sqm/month

20–5,750 sqm

Fashion Arena Prague

Outlet

Premium market Adidas, Nike Polo Ralph Lauren,

Lacoste, Tommy Hilfiger, Asics,

Swarovski, Armani, Pandora, Baldinini,

Gant, Guess, Geox

Under Armour, Högl, Yankee Candle,

Marc O‘Polo, Swarovski, Karl

Lagerfeld

30-35

€/sqm/month*

60–500 sqm

NOTE: *base rent


PALLADIUMPALLADIUM is currently the only shopping mall in the

downtown historical Prague area, with a total size of

40,700 sqm. It opened in 2007. It is in a former army

barracks building with unique architecture, combining the

historical aesthetics with modern touch. The centre has

180 shops, 20 restaurants, bars and cafés over five floors.

PALLADIUM is connected to the Republic Square and

Na Prikope street (the main high street location).

PALLADIUM became the best performing shopping centre

in the Czech Republic with more than 50,000 visitors per

day, with the unique customer proportion of locals and

tourists of approximately 50:50. The market positioning of

this scheme is mid-upper.

NOVY SMICHOVNovy Smichov is a one of the busiest shopping centres in

Prague with a total size of 55,000 sqm. The centre is

located in Prague 5, near the traffic hub Andel (metro line

B and tram lines leading to the western part of Prague).

Novy Smichov opened in 2001 and has a daily footfall of

ca. 60,000 visitors and the proportion of locals and tourists

is 95:5. Novy Smichov is the shopping centre with the

highest traffic in Prague. The wider location has become

one of the most important office and residential districts

and transport hubs in Prague. The positioning of this

scheme is mid level. In 2018, anchor tenant Tesco was

downsized which allowed new retail units to open. As part

of the downsize, the scheme was also partially refitted.

CENTRUM CHODOVCentrum Chodov is a key shopping centre and fashion

destination in Prague, with daily footfall of 40,000 people,

total area of 102,242 sqm and 301 retail units. The

shopping centre is owned by Unibail-Rodamco and is very

attractive for many new brands entering the market. A

number of international retailers are located in the centre

including H&M, Zara, Zara Home, Mondieu, Massimo

Dutti, Denon, COS, Bogner, Karl Lagerfeld, Cremieux,

Luisa Spagnoli, C&A, Peek & Cloppenburg, Marks &

Spencer, Promod, Replay, Swarovski, Sephora, M.A.C.

Cosmetics, Nike and Foot Locker, plus many others.

Centrum Chodov has the largest cinema in Prague, with

18 screens, and also a large food court, covering over

6,000 sqm.

The location of Centrum Chodov is on the edge of town,

surrounded by an office and residential district, next to the

most frequented highway D1, leading to Brno and

Bratislava. It is well connected to the city by public

transport.

PRAGUESHOPPING CENTRES

FASHION ARENA PRAGUE OUTLETFashion Arena Prague Outlet is the most prominent and

best performing factory outlet center in the Czech

Republic. With total size of 25,000 sqm and 107 retail

units, various premium retailers including Polo Ralph

Lauren, Tommy Hilfiger, Armani, Lacoste and many

others are located in the centre. The scheme is operated

by VIA Outlets and its positioning is premium market.


PRAGUE

NEW DEVELOPMENT

WATCH

DEVELOPMENT TO WATCH OUT FOR

SAVARIN

Total Scheme Size (GLA) 59,000 sqm

- Retail 39,000 sqm

- Leisure/Entertainment 8,000 (F&B) sqm

Planned Opening Date 2021/2022

Scheme Type Multi-functional complex

ABOUT THE DEVELOPMENT

The largest down town development project, with a very

significant location in the heart of Prague, connecting

the Wenceslas Square with Na Příkopě, Jindřišská, and

Panská Streets. It will offer more than 150 retail units.


Prague is a cosmopolitan city,

representing the largest cultural,

retail, leisure and entertainment

destination in the CEE region. Its

food and beverage offer reflects this.

Traditional Czech cuisine is dominant, but Prague also

has something to suit all international tastes and budgets.

Local Czech cuisine is represented by concepts such as

Lokal, Kolkovna, Potrefena Husa and Svejk restaurants.

Gourmet Czech cuisine is rising. Two restaurants have a

Michelin Star: La Degustation Boheme Bourgeoise and

Field. There is an outlook for other restaurants in Prague

to be awarded Michelin Stars.

The dominant locations for F&B (food & beverage) are the

areas with very high footfall, servicing a domestic and/ or

tourist target audience. The main tourist locations, with a

daily footfall up to 100,000 people, are Na Prikope Street,

Wenceslas Square, Celetna and Karlova Street. The main

hot spots for locals are the areas of Národni trida, Andel, I.

P. Pavlova, Dlouha Street, Vodickova Street and

Wenceslas Sqaure. Shopping centre food-courts are also

popular amongst shoppers and workers with many offices

close by.

PRAGUEFOOD & BEVERAGE

There are domestic operators in various fast food, casual

dining, café, restaurant and pub sectors including

Bageterie Boulevard, Cross Café, Fruitisimo, UGO

Salads, Kolkovna Pub, Potrefena Husa Pub, Lokal Pub,

Pizza Coloseum, KOBE and others.

The majority of the international F&B brands have been

operating in the market for a number of years now. The

following brands are present in the market; McDonald’s,

KFC, Burger King, Subway, Pizza Hut, Starbucks, Tchibo,

Costa Coffee, Paul Bakery, Hard Rock Café, TGI Fridays,

Amorino and Vapiano.


FOOD & BEVERAGE MARKET OVERVIEW

PRAGUE

KEY AREAS CONSUMER

PROFILE

FOOD & BEVERAGE

OPERATORS

RENT FOR 350

SQM UNIT

Na Prikope Mass TGI Fridays, McDonald’s, Kolkovna,

Paul, Vapiano, Burger King,

Bageterie Boulevard

65-75 €/sqm/month

Wenceslas Square Mass McDonald’s, KFC, Pizza Coloseum,

Burger King, Paul, Starbucks, KOBE

55 €/sqm/month

Andel Mass TGI, KOBE, Corleone, Pizza

Coloseum, McDonald’s, KFC,

Potrefena Husa, Starbucks

45 €/sqm/month

Historic District

(Old Town Square, Dlouhá,

Celetná, Karlova street)

Mass Hard Rock Café, Hooters, Lokal Pub,

Starbucks

55-65 €/sqm/month


The Prague retail warehouse market is split into 3 main

zones. On the west is Homepark Zlicin with Tesco and

IKEA anchoring the scheme. This scheme is typical of the

standard type of retail park constructed by IKEA in 1998.

The remaining two out of town destinations are Cerny

Most and Pruhonice/Cestlice. Both consist of

a combination of retail parks, standalone big-box units and

shopping centres. All three zones are strategically located

next to the main motorways leading out of Prague.

PRAGUERETAIL WAREHOUSING/ BIG-BOX RETAIL

NAME RETAILERS PRESENT F&B AND LEISURE

TENANTS

TYPICAL RENT

FOR UNIT OF

500 SQM

RANGE OF

UNIT SIZES

Homepark Zličín IKEA, Tesco, Sports Direct,

Datart, Jysk

Toboga, McDonald’s,

Starbucks

13 €/sqm/month 150-15,000

sqm

Černý Most Zone Hornbach, Sconto, IKEA,

XXXLutz, Makro, Electro World

KFC 9 €/sqm/month 300-15,000

sqm

Pruhonice/Cestlice

Zone

Makro, KIKA, Albert, Bauhaus,

Hornbach, Electro World, Super

ZOO, Volvo, Jaguar, VW, BMW

KFC, McDonald’s,

Fun Park Giraffe

9 €/sqm/month 500-25,000

sqm

No warranty or representation, express or implied, is made to the

accuracy or completeness of the information contained herein, and the

same is submitted subject to errors, omissions, change of price, rental

or other conditions, withdrawal without notice, and to any special

listing conditions imposed by our principals.

© 2019 Cushman & Wakefield LLP. All rights reserved.

JAN KOTRBACEKInternational Partner

Head of Retail Agency CEE

Cushman & Wakefield, s.r.o.

Quadrio Offices

Purkynova 2121/3

110 00 Prague 1

Czech Republic

Mob:+420 602 655 806

[email protected]

mailto:[email protected]

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