Prague, November 26 and 27, 20091 WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR, TRADEMARKS ( TMS) AND GEOGRAPHICAL

Prague, November 26 and 27, 2009 1

WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR,

TRADEMARKS ( TMS) AND GEOGRAPHICAL INDICATIONS ( GIS), IN CREATING, DEVELOPING AND STRENGTHENING A NATION

BRAND

Poland as a good brand

idea of Creative Tension for creating the Poland brand, essence and characteristics of

this brand need to go into the image of flagship products that will be associated with Poland

brands and trademarks need to express the “national spirit” of the nation that created them

2Prague, November 26 and 27, 2009

http://images.google.pl/imgres?imgurl=http://bad-kudowa.ist-im-web.de/images/polska_logo_schatten.gif&imgrefurl=http://www.welcometomadrid.org/poloniaturismo/p_enlacesgenerales.htm&usg=__7P9ZFZWtfjN8vg1KV2qZGdc490E=&h=392&w=591&sz=40&hl=pl&start=2&tbnid=d8tipO37gqt7PM:&tbnh=90&tbnw=135&prev=/images?q=polska+logo&gbv=2&hl=pl

Wyborowa


produced in the Polish city of Poznańa very long tradition of the production the only Polish brand of pure vodka famous all over the world recognizable by 83 % of the respondents and known in 78

countries

http://images.google.pl/imgres?imgurl=http://www.thewhiskyexchange.com/Site_Data/thewhiskyexchange_com/manufimages/wyborowa_logo.gif&imgrefurl=http://www.thewhiskyexchange.com/P-5217.aspx&usg=__NGODAuoYGLnc72JmAG0UoImz_q0=&h=103&w=190&sz=4&hl=pl&start=159&um=1&tbnid=Deid2s0Hqyr3HM:&tbnh=56&tbnw=103&prev=/images?q=wyborowa&ndsp=18&hl=pl&lr=&sa=N&start=144&um=1

http://images.google.pl/imgres?imgurl=http://www.pp.org.pl/kiwi/foty_forum/wyborowa_f.jpg&imgrefurl=http://www.cyberfoto.pl/921100-post1.html&usg=__9-yZ9rlNnlGwwXk77Caq81E75Rg=&h=750&w=564&sz=272&hl=pl&start=171&um=1&tbnid=HX-OY9JxoZvh9M:&tbnh=141&tbnw=106&prev=/images?q=wyborowa&ndsp=18&hl=pl&lr=&sa=N&start=162&um=1

http://images.google.pl/imgres?imgurl=http://d.wiadomosci24.pl/g2/9e/9b/e4/101930_1246432957_03a9_p.jpeg&imgrefurl=http://www.wiadomosci24.pl/artykul/polska_wodka_mimo_kryzysu_podbija_swiat_101930.html&usg=__s5nud2Y4GkvbsB4T1ck2sARxILo=&h=755&w=800&sz=146&hl=pl&start=363&um=1&tbnid=XX8sAjsRW0wQIM:&tbnh=135&tbnw=143&prev=/images?q=wyborowa&ndsp=18&hl=pl&lr=&sa=N&start=360&um=1

ŻubrówkaBuffalo Grass Vodka or Bison Grass

Vodka

a brand of dry, herb-flavoured vodkaplace of origin of buffalo grass is the Białowieża Forest, Poland


http://images.google.pl/imgres?imgurl=http://www.compress.pl/pliki/layout.jpg&imgrefurl=http://blog.bocan.co.uk/tag/zubrowka/&usg=__EEK9z28ZZO0fUgrkg4jUgE_qutc=&h=1500&w=1071&sz=184&hl=pl&start=5&tbnid=BGVWQh7OX0YSrM:&tbnh=150&tbnw=107&prev=/images?q=%C5%BCubr%C3%B3wka&gbv=2&hl=pl

Tyskie the leader on the Polish beer market

many times awarded the most prestigious prizes of the brewing industry the production process has not been disrupted since 1629


http://images.google.pl/imgres?imgurl=http://a01.cdn.a.pl/Zdjecie-10516/Tyskie-piwo-jasne-660ml-Full.jpg&imgrefurl=http://a.pl/Produkt-5026/Tyskie-piwo-jasne-660ml&usg=__dl8rIcLGkHZNmn5MYFVuvU3MylY=&h=480&w=480&sz=22&hl=pl&start=1&tbnid=QmptF3Kp3r2CaM:&tbnh=129&tbnw=129&prev=/images?q=tyskie+piwo&gbv=2&hl=pl

http://images.google.pl/imgres?imgurl=http://www.tapeciarnia.pl/tapety/normalne/26902_piwo_tyskie.jpg&imgrefurl=http://www.tapeciarnia.pl/26902_piwo_tyskie.html&usg=__M8pZjQP1-Km8sWOEW4fFMHR0dfY=&h=1200&w=1600&sz=286&hl=pl&start=5&tbnid=OziB9tUZdKMadM:&tbnh=113&tbnw=150&prev=/images?q=tyskie+piwo&gbv=2&hl=pl

Bolesławiecone of the largest manufacturers of hand-crafted and hand-

decorated tableware potteryceramic pots and barrels alternative to mass production individual character


Atlas - producer of construction chemicals.


well known and widely popular in Poland - 80% of Poles recognise the brand

new and powerful brand - one of the most valuable Polish brands

its products make building easy and fast

The Poznań International Fair (MTP)


the leader of the Polish trade fair market established in 1921 more than 13 200 exhibitors every year

3,000 foreign companies from 70 countries of the world

The International Frederick Chopin Piano Competition

takes place in Warsaw since 1927named after Frederick Chopin, Polish composer and

virtuoso pianist, one of the greatest masters of Romantic music

International Frederick Chopin Year in 2010


http://images.google.pl/imgres?imgurl=http://www.apart.pl/files/img/Love-Chopin-visual.jpg&imgrefurl=http://www.apart.pl/pl/klient,Konkurs_Love_Chopin&usg=__oV5xUzyM3QejqKyOLnp2PjyL4rE=&h=647&w=747&sz=102&hl=pl&start=14&tbnid=v5WqiFvtnI_TfM:&tbnh=122&tbnw=141&prev=/images?q=chopin+konkurs&gbv=2&hl=pl

http://images.google.pl/imgres?imgurl=http://chopin.warszawa.mazowsze.pl/chopin01.jpg&imgrefurl=http://chopin.warszawa.mazowsze.pl/zgloszenia.html&usg=__gLRrtbMNJciWEEtme709lJ4Z2p0=&h=484&w=648&sz=119&hl=pl&start=2&tbnid=tbmOWTjT_tv86M:&tbnh=102&tbnw=137&prev=/images?q=chopin+konkurs&gbv=2&hl=pl

http://images.google.pl/imgres?imgurl=http://blueredporter.blox.pl/resource/1607199.jpg&imgrefurl=http://blueredporter.blox.pl/2009/07/Chopin-i-design.html&usg=__czxY1da8fNQt4HbYBk1QnhoMKcg=&h=600&w=420&sz=40&hl=pl&start=4&tbnid=6DHZnHmurefk5M:&tbnh=135&tbnw=95&prev=/images?q=chopin+konkurs&gbv=2&hl=pl

"Solidarity" - a Polish trade union federation founded in September 1980 at the Gdańsk Shipyard, and originally led by Lech Wałęsa

Incentive to a succession of peaceful anti-communist revolutions in Central and Eastern Europe known as the Revolutions of 1989

Solidarność


Polish Protected Geographical Indications: Rogal świętomarciński

Wielkopolski ser smażony


:

Andruty kaliskie

Miód wrzosowy z Borów Dolnośląskich

http://images.google.pl/imgres?imgurl=http://x.garnek.pl/ga8210/81fa86ea6bdf7ea5784254a3/andruty_kaliskie.jpg&imgrefurl=http://www.garnek.pl/maxmen/5784254/andruty-kaliskie&usg=__lyY0iXtI7XS18OXFJ3dpfSQyC8A=&h=480&w=640&sz=72&hl=pl&start=4&tbnid=zcInO14Fwmx3kM:&tbnh=103&tbnw=137&prev=/images?q=Andruty+kaliskie&gbv=2&hl=pl&sa=G

http://images.google.pl/imgres?imgurl=http://www.wrzosowakraina.pl/Files/Image/produkt%20lokalny/s_miod_wrzosowy_s.jpg&imgrefurl=http://www.wrzosowakraina.pl/article,miod_wrzosowy_z_borow_dolnoslaskich,48.html&usg=__UEpw0eY0PTelPyIhs2zntkafTJo=&h=223&w=210&sz=31&hl=pl&start=2&tbnid=JRGKFeT8RmUMnM:&tbnh=107&tbnw=101&prev=/images?q=mi%C3%B3d+wrzosowy+z+Bor%C3%B3w+Dolno%C5%9Bl%C4%85skich&gbv=2&hl=pl&sa=G

http://images.google.pl/imgres?imgurl=http://www.formaggio.it/Polonia/Wielkopolski%20ser%20Smazony.jpg&imgrefurl=http://www.formaggio.it/Polonia/wielkopolskisersmazonyE.htm&usg=__3T5IUlBbMxQuCery_nC4pGj6lyA=&h=274&w=383&sz=14&hl=pl&start=1&tbnid=B7CGjCfvoWUGtM:&tbnh=88&tbnw=123&prev=/images?q=wielkopolski+ser+sma%C5%BCony&gbv=2&hl=pl&sa=G

Polish Protected Designation of Origin:

Bryndza podhalańska

Oscypek


Thank you for your attention

Agnieszka WalkowiczPatent Office of the Republic of [email protected]


Documents

Prague, November 26 and 27, 20091 WIPO INTER – REGIONAL SEMINAR ON THE ROLE OF INTELLECTUAL PROPERTY ( IP ), IN PARTICULAR, TRADEMARKS ( TMS) AND GEOGRAPHICAL