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7/31/2019 Pranali _ Portfolio
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Pranali ValsangkarUser Experience Designer
Electronics EngineeringThadomal Shahani Engineering college
(Bachelor of Engineering)
National Institute of DesignInformation and Interface Design
(Post Graduate Diploma in Design)
Mobile Research LabResearch Intern
Design For Use, GurgaonSenior Interaction Designer
Fiserv Global Services IndiaLead Usability Analyst
Geodesic SystemsSenior Software Engineer
2004
2008
2010
2011
2012
Scenario
Site Audit
Analysis
Focus-group
Information architecture
Wireframe
Feedback and Testing
User - Interview
Stakeholder
Prototype
ConceptsUser Study
Flowchart
Client Interaction
Persona
Info-Graphics
Style guide
Interaction table
4 years of design experience, 4 years of developmentexperience with exposure of various domains,platforms, users and various cultures.
I have travelled to various cities from few differentcountries. I am an explorer. I am always on lookout forhappiness, surprises and new knowledge.
As a designer I strongly believe in the process. If theprocess is correct and if I enjoy it then I know that Inever have to worry about the final outcome.
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Wireframing
It is an information portal
application for customer service
representatives to access the
consumer information generatedby various biller applications about
transactions and other account
details.
The objective is to seamlessly
integrate 5 information portals for 5
different biller solutions into one
with all the information, features
and functionality.
UX efforts anr being utilized to
bring in the consistency and
standardization. At the same the
Interface is being converted to
modular and fluid layout.
InfoPortal 2.2Information portal for CSR
Offshore design engagement, Biller solution
3
2013Prototype
Concepts and analysis
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Design For UseSenior Interaction Designer
Worked on around 10 major
projects for 6 clients. Main
responsibility was to understand
client vision, tap down user
requirements and convert thatinformation in to an interface.
The information cloud on left lists
down key domains for the projects.
Got a chance to work personally
with various local clients as well as
to work onsite with clients based
out of Texas and California.
HR management software
Energy Trading client
Holiday packages Travel deals
e-Commerce Websites
Travel Portal
Admin user Configuration GUI
US based Organic food online retail portal
Completely configurable HR Software for managing HR processesanytime, anywhere. From Recruitment to Retirement
premier software solution provider for energytransactions and risk management which enables
clients to handle any aspect of the energycommodities lifecycle around the world.
User experience design for the consumers holiday bookingexperience
Online retail for traditional Indian women wear
4
US based Premium diamond jewelry online retail
SEOUsability revamp of a search engine
optimization tool. The tool enabled users toanalyze the website traffic from searchengines and social sites.
This was an Indian retail store targeted towards customers from the USand UK geography who does not have ready access to the designertraditional cloths
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Energy trading application is used by
traders and business portfolio
managers to efficiently manage thecommodity trades in energy domain.
This was a legacy application with a
very primitive GUI. The application
was made up of information heavy
and task heavy interface pages.
Exercise was to re architect the
information and the screen layout
and come up with a more simpler
interface.
Energy trading clientEnterprise application
Offshore design engagement, usability fix,patterns generation, standardization,interaction patterns, style guide
2011
Visual prototype for one of the trading form
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Visit Product page
Brief was to design a mobile platform
interface for India's premier Bollywood
portal(Hindi film information) which is a
prime source of the industry media (
celebrity news, movie releases,
videos, songs, wallpaper, events andupdates )
The task was to design native mobile
application to mimic the website and
deliver all the information and media
more efficiently.
Major difference was brought in to the
content organization and navigation.
iPhone App Android App
7
Hindi Film news and
media portal
Infotainment portal
Android, iOS, RIM OS, screen architecture
2010
Freelance projectsIndependent Design Consultant
https://play.google.com/store/apps/details?id=com.bollywoodhungama&feature=search_result%23?t=W251bGwsMSwxLDEsImNvbS5ib2xseXdvb2RodW5nYW1hIl0.https://play.google.com/store/apps/details?id=com.bollywoodhungama&feature=search_result%23?t=W251bGwsMSwxLDEsImNvbS5ib2xseXdvb2RodW5nYW1hIl0.7/31/2019 Pranali _ Portfolio
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This was an open ended researchwhich was targeted towardsgathering firsthand data on mobileusage in the macro service industryof India. The deliverable was areport highlighting variousinnovation opportunity areas.
- IBM research lab
08 8
Mobile phone usage
Indian service industryField research, 8 weeks
On field research, research documentation
Objective of this researchassignment was to understand themethodological framework ofPhenomenological research; tolearn and practice research skills(Long Interview, ParticipantObservation, Focus GroupInterviewing and Systematic SelfObservation)
- HP research lab
Media consumption
Tier3 cities of IndiaField research, 4 weeks
Long Interview, Participant Observation,Focus Group, Self awareness
2009
2010
User researchResearch Associate
Regions covered
Research data analysis
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This research project is an effort to
provide solution that
accommodates the requirements of
the diverse scripts practiced for
writing, in India; while typing on aportable device like mobile phone.
9
2010Indic script input for
mobile phones
Graduation project
Mobile phone interface, multimodalinteraction, Indian consumer, definingresearch statement, solution and user testing.
Research and study
27 Users were studied from wide
user base, in order to understandthe usage of native language in
day to day life transactions
practiced for reading and writing
purpose.
Mobile research labResearch InternFunding: Nokia Research
User study
Structure of devanagiri script
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Accelerometer
Lipi Desktop interface
Wiimote
Mercury tilt sensor
Joystick
Mac book Accelerometer
Wooden prototype
Mercury tilt sensorArduino
Prototypes
The core concept was prototyped
and tested for different input
modalities like
Gesture control
Tangible interface Touchscreen interface
Handwriting recognition
10
Concept
Basic writing practices and script
structure was converted into the
interaction model.
The interaction model was thenprototyped and tested using
various input modalities.
Innovative interaction methods
were proposed.
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The task was to come up with a
innovative navigation structure for
a two touch cloud computing
tablet; bundled with new age
technology sensors.
11
2009Navigational interface
for a tablet
Industry project (concept)
Cloud computing, new age devices,smart interface for a smart tablet
Student projectsClassroom and Industry Projects.
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Depiction of the process of tea
making as an Information
Graphic. It explains the recipe of4 different types of tea in 4
quadrants of the circle. The blue
color is water content and white
is milk. Red line represents heat.
The solid lines are mandatory
steps where in the dotted ones
are optional.
12
2009
140 participants from 39 countries
participated in the camp. Thismap displays the participant
strength from each country. The
brief was to present the
participant information in non-
obvious manner which will reveal
some new knowledge about the
country.
Ek cup chai
(one cup of tea)Student project
Information design, data graphics,
Camp participant
Info-graphicsTactical Technology Collective
Information design, data graphics,
2009
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Interface for a iPhone internet
radio application which aims to
engage youngsters and help them
explore the world of online musicstreaming.
It was a team project where in 3
designers worked together to
define the system architecture,
interactions and innovative
interactions.
13
2008iPhone radioIndustry project
iOs, innovation, teenage users
Concepts
Wireframes
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Got introduced to the world of digital
music creation.
- Ajay Kapur and Curtis Bahn
Processing coding and arduino
prototyping
14
2008Electronic musicStudent project
Chuck, sensor based music generation,digital music generation
Physical computingStudent project
Arduino, processing, wiring, physicalprototyping, electronic music
Objective was to get an overview of
the world of physical computing.Gaining hands on experience of the
interactive functional prototypes for
the tactile interfaces.
- Yashas Shetty
Physical computingPhysical Prototyping
2008
Game prototype
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User interface development
and management
Lead team of 6 developers 2 product interfaces on all
platforms
4 different platforms.
symbian, java, UIQ and
blackberry platform.
Own API design and
development.
Windows mobile
Implemented network layer
for one messaging protocol
for windows mobile.
Mobile messenger and rich
data sharing application
(bluetooth, wifi)
Windows application
Data sync software
Windows-windows mobile
Desktop treading client -
Sharekhan.
Blackberry Interface development
Java Interface developmentcustom API
15
2007-08
2006
2004-05
Mobile GUI development, J2ME, .Net
Geodesic LimitedSenior Software Engineer
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16/16Enthusiast
http://flickr.com/photos/pranali/
Photography, clay model making, travelling
As a person I am nature lover and nature driven. I am
always ready to learn new things and explore new
places. I love to travel and capture the memories. I love
to work with clay. Its a very flexible material to workwith. It provides complete freedom of thinking.
http://flickr.com/photos/pranali/http://flickr.com/photos/pranali/