Pranali _ Portfolio

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    Pranali ValsangkarUser Experience Designer

    Electronics EngineeringThadomal Shahani Engineering college

    (Bachelor of Engineering)

    National Institute of DesignInformation and Interface Design

    (Post Graduate Diploma in Design)

    Mobile Research LabResearch Intern

    Design For Use, GurgaonSenior Interaction Designer

    Fiserv Global Services IndiaLead Usability Analyst

    Geodesic SystemsSenior Software Engineer

    2004

    2008

    2010

    2011

    2012

    Scenario

    Site Audit

    Analysis

    Focus-group

    Information architecture

    Wireframe

    Feedback and Testing

    User - Interview

    Stakeholder

    Prototype

    ConceptsUser Study

    Flowchart

    Client Interaction

    Persona

    Info-Graphics

    Style guide

    Interaction table

    4 years of design experience, 4 years of developmentexperience with exposure of various domains,platforms, users and various cultures.

    I have travelled to various cities from few differentcountries. I am an explorer. I am always on lookout forhappiness, surprises and new knowledge.

    As a designer I strongly believe in the process. If theprocess is correct and if I enjoy it then I know that Inever have to worry about the final outcome.

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    Wireframing

    It is an information portal

    application for customer service

    representatives to access the

    consumer information generatedby various biller applications about

    transactions and other account

    details.

    The objective is to seamlessly

    integrate 5 information portals for 5

    different biller solutions into one

    with all the information, features

    and functionality.

    UX efforts anr being utilized to

    bring in the consistency and

    standardization. At the same the

    Interface is being converted to

    modular and fluid layout.

    InfoPortal 2.2Information portal for CSR

    Offshore design engagement, Biller solution

    3

    2013Prototype

    Concepts and analysis

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    Design For UseSenior Interaction Designer

    Worked on around 10 major

    projects for 6 clients. Main

    responsibility was to understand

    client vision, tap down user

    requirements and convert thatinformation in to an interface.

    The information cloud on left lists

    down key domains for the projects.

    Got a chance to work personally

    with various local clients as well as

    to work onsite with clients based

    out of Texas and California.

    HR management software

    Energy Trading client

    Holiday packages Travel deals

    e-Commerce Websites

    Travel Portal

    Admin user Configuration GUI

    US based Organic food online retail portal

    Completely configurable HR Software for managing HR processesanytime, anywhere. From Recruitment to Retirement

    premier software solution provider for energytransactions and risk management which enables

    clients to handle any aspect of the energycommodities lifecycle around the world.

    User experience design for the consumers holiday bookingexperience

    Online retail for traditional Indian women wear

    4

    US based Premium diamond jewelry online retail

    SEOUsability revamp of a search engine

    optimization tool. The tool enabled users toanalyze the website traffic from searchengines and social sites.

    This was an Indian retail store targeted towards customers from the USand UK geography who does not have ready access to the designertraditional cloths

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    6

    Energy trading application is used by

    traders and business portfolio

    managers to efficiently manage thecommodity trades in energy domain.

    This was a legacy application with a

    very primitive GUI. The application

    was made up of information heavy

    and task heavy interface pages.

    Exercise was to re architect the

    information and the screen layout

    and come up with a more simpler

    interface.

    Energy trading clientEnterprise application

    Offshore design engagement, usability fix,patterns generation, standardization,interaction patterns, style guide

    2011

    Visual prototype for one of the trading form

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    Visit Product page

    Brief was to design a mobile platform

    interface for India's premier Bollywood

    portal(Hindi film information) which is a

    prime source of the industry media (

    celebrity news, movie releases,

    videos, songs, wallpaper, events andupdates )

    The task was to design native mobile

    application to mimic the website and

    deliver all the information and media

    more efficiently.

    Major difference was brought in to the

    content organization and navigation.

    iPhone App Android App

    7

    Hindi Film news and

    media portal

    Infotainment portal

    Android, iOS, RIM OS, screen architecture

    2010

    Freelance projectsIndependent Design Consultant

    https://play.google.com/store/apps/details?id=com.bollywoodhungama&feature=search_result%23?t=W251bGwsMSwxLDEsImNvbS5ib2xseXdvb2RodW5nYW1hIl0.https://play.google.com/store/apps/details?id=com.bollywoodhungama&feature=search_result%23?t=W251bGwsMSwxLDEsImNvbS5ib2xseXdvb2RodW5nYW1hIl0.
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    This was an open ended researchwhich was targeted towardsgathering firsthand data on mobileusage in the macro service industryof India. The deliverable was areport highlighting variousinnovation opportunity areas.

    - IBM research lab

    08 8

    Mobile phone usage

    Indian service industryField research, 8 weeks

    On field research, research documentation

    Objective of this researchassignment was to understand themethodological framework ofPhenomenological research; tolearn and practice research skills(Long Interview, ParticipantObservation, Focus GroupInterviewing and Systematic SelfObservation)

    - HP research lab

    Media consumption

    Tier3 cities of IndiaField research, 4 weeks

    Long Interview, Participant Observation,Focus Group, Self awareness

    2009

    2010

    User researchResearch Associate

    Regions covered

    Research data analysis

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    This research project is an effort to

    provide solution that

    accommodates the requirements of

    the diverse scripts practiced for

    writing, in India; while typing on aportable device like mobile phone.

    9

    2010Indic script input for

    mobile phones

    Graduation project

    Mobile phone interface, multimodalinteraction, Indian consumer, definingresearch statement, solution and user testing.

    Research and study

    27 Users were studied from wide

    user base, in order to understandthe usage of native language in

    day to day life transactions

    practiced for reading and writing

    purpose.

    Mobile research labResearch InternFunding: Nokia Research

    User study

    Structure of devanagiri script

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    Accelerometer

    Lipi Desktop interface

    Wiimote

    Mercury tilt sensor

    Joystick

    Mac book Accelerometer

    Wooden prototype

    Mercury tilt sensorArduino

    Prototypes

    The core concept was prototyped

    and tested for different input

    modalities like

    Gesture control

    Tangible interface Touchscreen interface

    Handwriting recognition

    10

    Concept

    Basic writing practices and script

    structure was converted into the

    interaction model.

    The interaction model was thenprototyped and tested using

    various input modalities.

    Innovative interaction methods

    were proposed.

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    The task was to come up with a

    innovative navigation structure for

    a two touch cloud computing

    tablet; bundled with new age

    technology sensors.

    11

    2009Navigational interface

    for a tablet

    Industry project (concept)

    Cloud computing, new age devices,smart interface for a smart tablet

    Student projectsClassroom and Industry Projects.

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    Depiction of the process of tea

    making as an Information

    Graphic. It explains the recipe of4 different types of tea in 4

    quadrants of the circle. The blue

    color is water content and white

    is milk. Red line represents heat.

    The solid lines are mandatory

    steps where in the dotted ones

    are optional.

    12

    2009

    140 participants from 39 countries

    participated in the camp. Thismap displays the participant

    strength from each country. The

    brief was to present the

    participant information in non-

    obvious manner which will reveal

    some new knowledge about the

    country.

    Ek cup chai

    (one cup of tea)Student project

    Information design, data graphics,

    Camp participant

    Info-graphicsTactical Technology Collective

    Information design, data graphics,

    2009

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    Interface for a iPhone internet

    radio application which aims to

    engage youngsters and help them

    explore the world of online musicstreaming.

    It was a team project where in 3

    designers worked together to

    define the system architecture,

    interactions and innovative

    interactions.

    13

    2008iPhone radioIndustry project

    iOs, innovation, teenage users

    Concepts

    Wireframes

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    Got introduced to the world of digital

    music creation.

    - Ajay Kapur and Curtis Bahn

    Processing coding and arduino

    prototyping

    14

    2008Electronic musicStudent project

    Chuck, sensor based music generation,digital music generation

    Physical computingStudent project

    Arduino, processing, wiring, physicalprototyping, electronic music

    Objective was to get an overview of

    the world of physical computing.Gaining hands on experience of the

    interactive functional prototypes for

    the tactile interfaces.

    - Yashas Shetty

    Physical computingPhysical Prototyping

    2008

    Game prototype

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    User interface development

    and management

    Lead team of 6 developers 2 product interfaces on all

    platforms

    4 different platforms.

    symbian, java, UIQ and

    blackberry platform.

    Own API design and

    development.

    Windows mobile

    Implemented network layer

    for one messaging protocol

    for windows mobile.

    Mobile messenger and rich

    data sharing application

    (bluetooth, wifi)

    Windows application

    Data sync software

    Windows-windows mobile

    Desktop treading client -

    Sharekhan.

    Blackberry Interface development

    Java Interface developmentcustom API

    15

    2007-08

    2006

    2004-05

    Mobile GUI development, J2ME, .Net

    Geodesic LimitedSenior Software Engineer

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    16/16Enthusiast

    http://flickr.com/photos/pranali/

    Photography, clay model making, travelling

    As a person I am nature lover and nature driven. I am

    always ready to learn new things and explore new

    places. I love to travel and capture the memories. I love

    to work with clay. Its a very flexible material to workwith. It provides complete freedom of thinking.

    http://flickr.com/photos/pranali/http://flickr.com/photos/pranali/