PRCA 3030Social Media and PRTrade Book Review

By Matt Mauney

Naked ConversationsBy Robert Scoble and Shel Israel

Robert Scoble and Shel Israel

At the book launch

What did I learn by reading this book?

Blogging – it’s not just for your everyday peopleUtilize blogging to reach outHelping out the little guysBlogging do’s and don’t’s

Blogging – it’s not just for your everyday

peopleThis book isn’t just about blogging, it’s about business blogging.

Provides an opportunity for businesses to outreach to their customers, receive feedback from their audiences, and provide an opportunity to “create conversations.”

Utilize blogging to reach out

Blogging is different than other types of communication.

The six pillars of bloggingPublishable FindableSocialViralSyndicatableLinkable

Helping out the little guys

Blogging do’s and don’t’s

There isn’t a blogging rule book

However, you must maintain credibility if you want to be viewed in the most

positive way for your business

What surprised me in this book?

DetailBenefits Laid back but informative

Dallas Mavericks owner Mark Cuban

Microsoft encourages employees to blog while Apple does not.

What else do I want to know?Since this book was written in 2006, I

would like to read an update on this, as the authors take a look at some of the same examples and tell how business blogging has changed since this book was originally printed four years ago.

Would I recommend other students to read

this book? I would especially recommend this book for any business or marketing students, as well as PR and communication arts students.

The College of Business Administration at Georgia Southern.

The College Communication Arts at Georgia Southern.

Presentation by Matt Mauneye-mail: matt_mauney@yahoo.com

website: www.mattmauney.wordpress.com Follow me on Twitter: @mattmauney27