“A STUDY OF PRODUCTS TO BRING ON GTC AND CUSTOMER

EXPECTAIONS FOR Napsstrom Software Solutions”

Project Report Submitted To University Of Pune, Pune

In Partial Fulfilment of Requirement for the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION

BY

CHETAN J. BAREGAR

Under the Guidance of

Dr. Mamta Mishra

SINHGAD COLLEGE OF ENGINEERING

DEPARTMENT OF MANAGEMENT STUDIES

VADGAON (BK), PUNE-41 (MAHARASHTRA)

Dedicated

To

My Granny

Late. Smt.Sudha R. Baregar

DECLARATION

I, the undersigned, hereby declare that the Project Report entitled “A Study of

products to bring on GTC andcustomer expectations for Napsstrom Solutions”

written and submitted by me to the University of Pune, Pune in partial fulfilments for the

requirements for the award of the degree of Master of Business Administration under the

guidance of Dr. Mamta Mishra is my original work and the conclusions drawn therein are

based in the material collected by myself.6163673130

Place: Pune (Chetan J. Baregar)

Date: Friday, 07 April 2023 Research Student

CERTIFICATE

This is to certify that the Project Report entitled “A Study of products to bring

on GTC andcustomer expectations for Napsstrom Solutions” which is being

submitted herewith for the award of the degree of Master of Business Administration of

university of Pune, Pune is the result of the original research work completed by Mr

Nikhil D. Adhav under my supervision and guidance and to the best of my knowledge

and belief the work embodied in this project report has not formed earlier the basis for the

award of any degree or similar title of this or any other University or examining body.

Place: Pune (Dr. Mamta Mishra)

Date: Friday, 07 April 2023 Research Guide

Certificate of the company

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CONTENTS

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1. Acknowledgement

2. List of Tables

3. List of Figures

4. Chapter 1: Introduction

5. Chapter 2: Profile of the Organisation

6. Chapter 3: Research Design and Methodology

7. Chapter 4: Data presentation, Analysis and Interpretation

8. Chapter 5: Findings and Suggestions

9. Bibliography

10. Annexure

ACKNOWLEDGEMENT

I am overwhelmed while expressing my deep sense of gratitude towards al those

who helped and guided me during the course of this project.

I take this opportunity as privilege to express my deep sense of gratitude to

Professor M.N. Navale, Honourable Founder President, Dr. (Mrs.) S. M. Navale,

Secretary, Sinhgad Technical Education Society, Pune, Dr. A. S. Padalkar, Principal, Dr.

K. C. Khare, Vice Principal, Sinhgad College of Engineering. They have been source of

inspiration to me and I am indebted to them for initiating me in the field of research.

I feel immense pleasure in expressing my sincere and profound sense of gratitude

to NapsstromSoftware Solutions Mr. AmarjeetKamble (Development and Business

Head), NamrataJadhav (Development Head), Mr. Paresh Khuperkar (Deputy General

Manager-MarketOperations ), and ManasShinde (Senior Manager, New Product

Development) for their valuable inputs during the training period and constructive

criticism during the course of summer project.

I express my sincere and profound sense of gratitude to my project guide

Dr. (Mrs.) Mamta Mishra, HOD, Department of Management Studies, SCOE, Pune for

her inspiration and valuable suggestion during the course of this summer project and the

preparation of this report.

Date: ChetanJ.Baregar

Place Research Student

LIST OF TABLES

Table Number Title of the TablePage

Number

Table number 1.1 Type of Product (category)

Table number 1.2 Type of Product (on no. of sales)

Table number 1.3 Price Range v/s Demand

Table number 1.4 Price Range v/s Margin

Table number 1.5 Users v/s non-users of SNS

Table number 1.6 Popularity of SNS’s

Table number 1.7 Reasons for not using SNS

Table number 1.8 Time spent on SNS

Table number 1.9 Use of SNS on mobile

Table number 2.0 Popular features pulling people onSNS

Table number 2.1 No. of people using Online Retaling

Table number 2.2 Resons for not using Onlne retails

Table number 2.3 Category of products brought online

Table number 2.4 Frequency of online transaction

Table number 2.5

LIST OF FIGURES

Table Number Title of the TablePage

Number

Figure number 1.1 Type of Product (category)

Figure number 1.2 Type of Product (on no. of sales)

Figure number 1.3 Price Range v/s Demand

Figure number 1.4 Price Range v/s Margin

Figure number 1.5 Users v/s non-users of SNS

Figure number 1.6 Popularity of SNS’s

Figure number 1.7 Reasons for not using SNS

Figure number 1.8 Time spent on SNS

Figure number 1.9 Use of SNS on mobile

Figure number 2.0 Popular features pulling people onSNS

Figure number 2.1 No. of people using Online Retaling

Figure number 2.2 Resons for not using Onlne retails

Figure number 2.3 Category of products brought online

Figure number 2.4 Frequency of online transaction

Figure number 2.5

Figure Number Title of the FigurePage

Number

Figure number 1.1

Figure number 1.2

Figure number 1.3

Figure number 1.4

Figure number 1.5

Figure number 1.6

Figure number 1.7

LIST OF GRAPHS

Figure Number Title of the FigurePage

Number

Graph number 1.1

ABBREVATIONS

GTC Get This Count

SNS social networking site

EXECUTIVE SUMMARY

IT and Networking have been the defining forces in business environment in the last

decade of 20th century. These forces have now been amalgamated by a powerful agents

called social networking and online retailing. Now its high time to unit these powerful

agents into a single powerhouse called as social retailing. Multi-Brand retailing outlets

have mushroomed across metros and other cities. Customer convenience for a one stop

buy has been a defining reason behind the popularity of such outlets in the market.With

increasing competition and world class manufacturing ethics, a monopolistic brand

loyalty has now shifted to a oligopolistic brand loyalty.

On similar lines Napsstrom software solutions has decided to implement the same real

life solution on the web arena by launching a social retailing site where customers can

enjoy the facilities of social networking for free and engage into online buying at the

same shore. Such a shop will certainly act as a advertising platform targeting the

humungous crowd visiting the social networking sites which can be compared as the

window shoppers from malls .Advertising a product on such a site creates a completely

new horizon , a set if new opportunities, tactics, marketing skills to vow the customer to

your product. Visual marketing on such a platform is a cost effective, adhoc , innovative

alternative.

To make this solution viable, Napsstrom software solutions decided to make a pre

launch research for the market response for the plans that have been formulated to make

the social retailing site a success. The plan includes strategies to pull local shops and

brand giant to display their products online.Napsstrom wants

1: To identify the potential shops & products which can fit into their scheme of ideas.

2: On the Buyer front the company wants to identify a mix of features expected by the

social networking and online shopping customers.

This research project caters to the above mentioned points and finds out the products that

fall into the category which will benefit the seller to increase sales and the consumer buy

providing best prices offers products and also features for the SNS.