PROBLEM The equipment that gives premature babies the best survival rate is so expensive that even the best U.S. hospitals are challenged to find funding for it.

INSIGHT While people love helping a worthy cause, they don’t want to go out of their daily routine — which includes watching TV shows — to do so.

IDEA Partner with Netflix to create a donate-to-watch stream of the new season of a Netflix original series before its much-anticipated release date.

P R E M AT U R E P R E M I E R EWATCH EARLY, SAVE LIVES.

H O W I T W O R K S

EXCITE When viewers open Netflix, the first thing they see is the option to watch the most buzzed-about original series early.

DONATE The only way to gain early access to the show is by donating to Brave Beginnings.

SHARE Viewers are encouraged to spread the word that they got early access to the hottest TV show by donating to Brave Beginnings.

PA R T N E R S H I P I M PA C T

In 2016, Netflix original series made up 21 of the 25 most popular streaming programs and far outpaced most series on Hulu and Amazon. 1-2

*Number of views of Netflix’s original series in the first 35 days (adult viewers 18-49) 11 http://variety.com/2016/tv/news/stranger-things-tv-ratings-netflix-most-watched-1201844081/ 2 http://www.newsweek.com/netflix-ratings-revealed-these-are-top-25-original-streaming-shows-2016-538877

6.08 million*UNBREAKABLE KIMMY SCHMIDT Season 2

14.07 million*STRANGER THINGS Season 1

21.5 million*FULLER HOUSE Season 1

23 million*ORANGE IS THE NEW BLACK Season 4

http://variety.com/2016/tv/news/stranger-things-tv-ratings-netflix-most-watched-1201844081/http://www.newsweek.com/netflix-ratings-revealed-these-are-top-25-original-streaming-shows-2016-538877