Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Prepare Your Small Business for the Holiday Season
Small Retailers Can Compete and Win
Small retailers* make up 98.6% of all retail firms
Cosmetics & Beauty
Fashion
Beverages
Jewelry
Beer, Wine & Spirits
Specialty Foods
Electronics
Furnishings
Furniture
Sporting Goods
0 10K 20K 30K 40K
Small and medium-sized retailers:
51%
Have an average gross margin of
of all retail employeesHire 39.8%
Have an average monthly revenue of
$22,341
Consumers shop in physical stores for the experience
They spend 69% of their discretionary
income each month in-store.
Trying items in store is
influential than other purchase factors.
3x more
“Retailtainment” events attract, engage and retain customers.
of shoppers attended a retail event last year.
82% are interested in going to one in the future.
58%
Brick-and-mortar is not dead.
Ecommerce only comprises
of retail sales.
55%
9.46%
of online shoppers would prefer to buy from retailers that have a physical store presence vs. online only.
Work with a SCORE mentor to keep your retail business competitive.
www.score.org
https://8f6bc1832c450a008db7-83b75ad4e71f1487522ba624f2d5d5be.ssl.cf1.rackcdn.com/NRF_PWC-The%20Economic%20Impact%20of%20the%20US%20Retail%20Industry%20REV.pdf
https://grow.bigcommerce.com/rs/695-JJT-333/images/report-2018-omnichannel-buying.pdf
https://nrf.com/consumer-view
https://retailnext.net/en/blog/brick-and-mortar-vs-online-retail/
https://www.vendhq.com/blog/retail-data/
Sources:
18.6K
20.2K
25K
26.4K
27.7K
28K
30K
30.4K
39K
40K
0
Exclusive access to items
or sale
Pop-up shopsA party A product demonstration
or tutorial
A game or competition
100
87% 80% 69%81% 71%
Retailer events consumers are interested in attending:
* Fewer than 50 employees
Average monthly revenue