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Prepared By Ogilvy Public Relations Media Coverage Report NSDC Udaan announces its largest recruitment drive in Srinagar

Prepared By Ogilvy Public Relations - National Skill ...FS, CMC, Reliance HR Services, Accenture, Ratnakar Bank and others will be in Srinagar for recruiting fresh talents during this

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Prepared By

Ogilvy Public Relations

Media Coverage Report

NSDC Udaan announces its largest

recruitment drive in Srinagar

Press Release disseminated (Release 1)

NSDC Udaan announces its largest recruitment drive in Srinagar; looks at recruiting

over 2000 candidates from the valley

Over 15 corporates across India head for Srinagar for a massive recruitment drive

Corporates from banking, finance, hospitality, education, IT/ITES, security sectors looking for fresh recruits from the Valley

A total of over 2,000 offers are expected to be made over a period of two days Udaan, a special initiative for Jammu & Kashmir, today announced its largest recruitment drive under the scheme that will take place in Srinagar on 18th – 19thNovember, 2014. The drive will see over 15 large corporates heading for the Valley to recruit over 2000 graduates and post-graduates in a wide range of sectors, including banking, finance, hospitality, education, IT/ITES and security.

This is the single largest recruitment drive conducted under Udaan since its inception in November 2011. Some

of India’s largest corporations are participating in this massive recruitment drive. Corporates like Genpact,

IL&FS, CMC, Reliance HR Services, Accenture, Ratnakar Bank and others will be in Srinagar for recruiting fresh

talents during this drive.

Under Udaan, participating corporates hire recruits, providing off-site training and upon successful completion

of the training make job offers. Since inception nearly 10,500 youth of Jammu and Kashmir have been selected

for Udaan.

Commenting on this historic moment, Dilip Chenoy, MD and CEO, NSDC, said, “We are grateful to every single

Udaan partner who will be participating in this massive recruitment drive. The timing of this drive could not have

been better, considering the recent natural disaster the people in the valley had to suffer. Opportunities such as

these help the youth of J&K in securing gainful employment across India. I am also happy that this drive

coincides with Udaan’s third anniversary. I urge more corporates to take part in Udaan and would like to wish

my very best to both the aspiring recruits and the employers.”

The recruitment drive will be preceded by a seminar on 17th November to help corporates understand the talent

pool in the Jammu & Kashmir. The seminar and the recruitment drive will take place at Sher-I Kashmir

International Conference Centre in Srinagar.

About Udaan Under a Special Industry Initiative, the National Skill Development Corporation (NSDC) and Ministry of Home

Affairs has been mandated to work with the corporate sector in bringing about a positive change in the

employment and skills space of Jammu and Kashmir.

The special industry initiative, known as “Udaan”, targets the youth of J&K, graduates, postgraduates and 3

years engineering diploma holders, who are seeking global and local opportunities. Udaan aims to provide skills

to 40,000 youth over a period of 5 years in high growth sectors.

Udaan has two objectives:

• To provide exposure to the graduates and post graduates of Jammu and Kashmir to the best of corporate

India

• To provide corporate India with exposure to the rich talent pool available in the state

About NSDC: National Skill Development Corporation (NSDC) is a unique Public Private Partnership (PPP), with 51 per cent equity held by private sector and the balance 49 per cent by the Union Government. Formed in 2010, NSDC is a professionally run not-for-profit company that includes 31 Sector Skill Councils and over 150 training partners with over 2500+ training centres spread across 366 districts in the country. NSDC is mandated to skill 150 million Indians by 2022. For more information on NSDC kindly visit our website, and Facebook page: www.nsdcindia.org https://www.facebook.com/NSDCIndiaOfficial www.twitter.com/NSDCIndia Bint Abbas Co-ordinator, Udaan [email protected] +91-9871013307 Garima Misra / Niren Yadav +91-9910106993/ +91-8800447367 [email protected]/ [email protected]

Release 2

Udaan Recruitment Drive – Takes wings in Valley

Over 5,500 youth turnout at the selection drive in Srinagar

An estimated 2,000 selections made by 18 corporates from across India

Srinagar, 19 November, 2014: The two day recruitment drive under Udaan turned out to be a massive success with over 5000 youth from the Valley appearing for selection. 18 corporates representing a wide range of sectors like IT, ITES, Consulting, Banking and Security Services conducted nearly 5,500 interviews over two days in Srinagar.

Initial estimates suggest that over 2,000 training offers were made from this recruitment drive. Some of India’s largest corporations participated in this massive recruitment drive including Genpact, IL&FS, CMC, Reliance HR Services, Accenture, Safe Express, Ratnakar Bank and others.

Post selection, the recruits will be trained by the respective corporates over three to six months after which job offers will be made for placements across the country.

Commenting on the successful completion of the Udaan Recruitment Drive, Mr. Atul Bhatnagar, COO, National Skill Development Corporation, said, "We, at NSDC, always have high expectations regarding the participation of J&K youth in Udaan. This time we have been overwhelmed by the unbelievable turnout of candidates at SKICC, Srinagar over the last two days. We would like to thank 18 corporates, our Udaan partners, who participated in this recruitment drive. Each one of them had something good to say about the quality and enthusiasm shown by the candidates desirous of skill development leading to employment. Some of the Udaan partners' desks were manned by their employees who had previously been recruited through the Udaan programme. We salute the spirit of youth in J&K and hope that many more will join in the forthcoming recruitment drives in other districts of the state".

The recruitment drive that took place on 18th and 19th November was preceded by a conference on 17th November, where all the stakeholders within Udaan ecosystem met and discussed the challenges and way forward to make the programme a big success.

Since inception nearly 10,500 youth of Jammu and Kashmir have been selected under Udaan.

About Udaan

Under a Special Industry Initiative, the National Skill Development Corporation (NSDC) and Ministry of Home Affairs has been mandated to work with the corporate sector in bringing about a positive change in the employment and skills space of Jammu and Kashmir.

The special industry initiative, known as “Udaan”, targets the youth of J&K, graduates, postgraduates and 3 years engineering diploma holders, who are seeking global and local opportunities. Udaan aims to provide skills to 40,000 youth over a period of 5 years in high growth sectors.

Udaan has two objectives:

To provide exposure to the graduates and post graduates of Jammu and Kashmir to the best of corporate across India

To provide corporate India with exposure to the rich talent pool available in the state

For more information on Udaan visit: www.nsdcudaan.com

About NSDC

National Skill Development Corporation (NSDC) is a unique Public Private Partnership (PPP), with 51 per cent equity held by private sector and the balance 49 per cent by the Union Government. Formed in 2010, NSDC is a professionally run not-for-profit company that includes 31 Sector Skill Councils and over 156 training partners with over 2500+ training centres spread across 400+ districts in the country. NSDC is mandated to skill 150 million Indians by 2022.

For more information on NSDC kindly visit our website, and Facebook page:

www.nsdcindia.org https://www.facebook.com/NSDCIndiaOfficial www.twitter.com/NSDCIndia

Bint Abbas

Co-ordinator, Udaan

[email protected]

+91-9871013307

Garima Misra / Niren Yadav

+91-9910106993/ +91-8800447367

[email protected]/ [email protected]

Summary

Media Coverage

Print 39

Online 20

Radio 1

Total 60

Radio Links

Interview with Dilip Chenoy_1.mp3 Interview with Dilip Chenoy_2.mp3 Interview with Dilip Chenoy_3.mp3

Interview with Dilip Chenoy_4.mp3

Print Coverage Index (Release 1)

Sr. No. Date Headlines Publication Edition

1 16 Nov 2014 15 MNCs to hire 2000 professionals in Kashmir Rising Kashmir Srinagar

2 16 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar; looks at recruiting over 2000 candid

Heaven Mail Srinagar

3 16 Nov 2014 NSDC to recruit 2000 candidates Kashmir Reader Srinagar

4 16 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar; looks at recruiting over 2000 candid

Inside Kashmir Srinagar

5 16 Nov 2014

NSDC Udaan announces largest recruitment drive for Kashmir

Greater Kashmir Srinagar

6 17 Nov 2014 Govt plans 'Udaan' extension to small towns in JK Greater Kashmir Srinagar

7 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

Daily Afaq Srinagar

8 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

Daily Uqaab Srinagar

9 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

Buland Kashmir Srinagar

10 18 Nov 2014 2000 jobs up for grabs Rising Kashmir Srinagar

11 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

Indian Times Srinagar

12 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

Daily Maqsad Srinagar

13 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

Karwan-e-Kashmir Srinagar

14 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

Srinagar Mail Srinagar

15 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

Daily Zamindar Srinagar

16 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

Kashmir Uzma Srinagar

17 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

Roe Insaaf Srinagar

18 18 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar.

WadikiAwaaz Srinagar

19 19 Nov 2014 Massive youth hiring drive kicks-off in Kashmir

Hindustan Times - HT Edge

Delhi

20 19 Nov 2014

NSDC Udaan announces its largest recruitment drive in Srinagar

Samachar Post Delhi

Online Coverage

Sr. No. Date Portal/Source Headline

1 16th Nov 2014 Business Standard Govt plans to extend 'Udaan' scheme to small towns in J-K

2 16th Nov 2014 IBN Live Govt plans to extend 'Udaan' scheme to small towns in J-K

3 16th Nov 2014 Zee News Govt plans to extend 'Udaan' scheme to small towns in J&K

4 16th Nov 2014 The Economic Times Government plans to extend 'Udaan' scheme to small towns in Jammu & Kashmir

5 16th Nov 2014 The Siasat Daily Govt plans to extend 'Udaan' scheme to small towns in J-K

6 16th Nov 2014 India Tv News Govt plans to extend 'Udaan' scheme to small towns in J&K

7 16th Nov 2014 Rising Kashmir 15 MNCs to hire 2000 professionals in Kashmir 15 MNCs to hire 2000 professionals in Kashmir

8 16th Nov 2014 Greater Kashmir NSDC Udaan announces largest recruitment drive for Kashmir

9 16th Nov 2014 Daily Excelsior Govt plans to extend 'Udaan' scheme to small towns in J-K

10 17th Nov 2014 Greater Kashmir Govt plans 'Udaan' extension to small towns in JK

11 18th Nov 2014 The Siasat Daily Massive employment drive for youth starts in Kashmir

12 18th Nov 2014 New Kerela.com Massive employment drive for youth starts in Kashmir

13 18th Nov 2014 Rising Kashmir 2000 jobs up for grabs 2000 jobs up for grabs

14 18th Nov 2014 ANI News Massive employment drive for youth starts in Kashmir

15 19th Nov 2014 ANI News Massive employment drive for youth starts in Kashmir

16 19th Nov 2014 Greater Kashmir Hundreds throng NSDC recruitment drive

17 20th Nov 2014 Greater Kashmir 5000 youth appear in 2-day Udaan recruitment drive

Print Coverage Index (Release 2)

Sr. No. Date Headlines Publication Edition

1 20 Nov 2014

Udaan recruitment drive-takes wings in valley

Kashmir Story Srinagar

2 20 Nov 2014

Udaan Recruitment Drive -Takes wings in Valley

Inside Kashmir Srinagar

3 20 Nov 2014

5000 youth appear in 2 day Udaan recruitment drive

Greater Kashmir Srinagar

4 20 Nov 2014

UDAAN RECRUITMENT Drive Takes wings in Valley

Heaven Mail Srinagar

5 20 Nov 2014

UDAAN RECRUITMENT Drive-Takes wings in Valley

Global Kashmir Srinagar

6 21 Nov 2014 Udaan Recruitment Drive Daily Chattan Srinagar

7 21 Nov 2014 Udaan Recruitment Drive Daily Afaq Srinagar

8 21 Nov 2014 Udaan Recruitment Drive Daily Gadyal Srinagar

9 21 Nov 2014 Hiring campaign for 'Udaan' DainikJagran Delhi

10 21 Nov 2014 Udaan Recruitment Drive Srinagar Mail Srinagar

11 21 Nov 2014 Udaan Recruitment Drive Buland Kashmir Srinagar

12 21 Nov 2014 Udaan Recruitment Drive Kashmir Uzma Srinagar

13 21 Nov 2014 Udaan Recruitment Drive Daily Khidmat Srinagar

14 21 Nov 2014 Udaan Recruitment Drive Indian Times Srinagar

15 21 Nov 2014 Udaan Recruitment Drive Daily Maqsad Srinagar

16 21 Nov 2014 Udaan Recruitment Drive Daily Zamindar Srinagar

17 21 Nov 2014 Udaan Recruitment Drive Daily Uqaab Srinagar

18 21 Nov 2014 Udaan Recruitment Drive Daily Nigran Srinagar

19 21 Nov 2014 Udaan Recruitment Drive Daily Ilhaaq Srinagar

Online Coverage Index

Sr. no. Date Portal/Source Headline 1 19th Nov

2014 Greater Kashmir Hundreds throng NSDC recruitment drive

2 19th Nov 2014

Bangalore News Network 5,500 youth selection Udaan Recruitment Drive in Srinagar

3 20th Nov 2014

Greater Kashmir 5000 youth appear in 2-day Udaan recruitment drive

Coverage on

Press Release 1

NSDC Udaan announces its largest recruitment drive

in Srinagar; looks at recruiting over 2000 candidates

from the valley

Rising Kashmir Page No: 8 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 16, 2014 Size: 46 sq. cm Circulation: 45,000

AVE: 20613.15 Frequency: Daily

News monitored for: NSDC

Heaven Mail Page No: 2 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 16, 2014 Size: 57 sq. cm Circulation: 5,000

AVE: 14322.55 Frequency: Daily

News monitored for: NSDC

Kashmir Reader Page No: 7 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 16, 2014 Size: 17 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Inside Kashmir Page No: 2 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 16, 2014 Size: 39 sq. cm Circulation: 5,000

AVE: 9809.50 Frequency: Daily

News monitored for: NSDC

Greater Kashmir Page No: 16 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 16, 2014 Size: 34 sq. cm Circulation: 80,498

AVE: 5140.76 Frequency: Daily

News monitored for: NSDC

Greater Kashmir Page No: 12 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 17, 2014 Size: 58 sq. cm Circulation: 80,498

AVE: 8697.03 Frequency: Daily

News monitored for: NSDC

Daily Afaq Page No: 2 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 150 sq. cm Circulation: 7,000

AVE: 37473.39 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar.

Daily Uqaab Page No: 4 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 32 sq. cm Circulation: 15,000

AVE: 9699.08 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar.

Buland Kashmir Page No: 2 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 70 sq. cm Circulation: 25,000

AVE: 24545.56 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar.

Rising Kashmir Page No: 8 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 18, 2014 Size: 41 sq. cm Circulation: 45,000

AVE: 18430.73 Frequency: Daily

News monitored for: NSDC

Indian Times Page No: 6 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 18 sq. cm Circulation: 10,000

AVE: 9032.64 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar.

Indian Times Page No: 7 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 18 sq. cm Circulation: 10,000

AVE: 9032.64 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar.

Daily Maqsad Page No: 4 Type: Newspaper

Page Name: Back Page Language: Urdu

Srinagar - Nov 18, 2014 Size: 58 sq. cm Circulation: 5,000

AVE: 14613.88 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar.

Karwan-e-Kashmir Page No: 3 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 59 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar.

Srinagar Mail Page No: 3 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 51 sq. cm Circulation: 3,000

AVE: 12854.01 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar

Daily Zamindar Page No: 3 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 37 sq. cm Circulation: 5,000

AVE: 9193.53 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar.

Kashmir Uzma Page No: 2 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 14.5 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar

Kashmir Uzma Page No: 6 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 14.5 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar

Roe Insaaf Page No: 2 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 43 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar.

WadikiAwaaz Page No: 2 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 18, 2014 Size: 25 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Title: NSDC Udaan announces its largest recruitment drive in Srinagar.

Hindustan Times - HT Edge Page No: 6 Type: Supplement

Page Name: n.a. Language: English

Delhi - Nov 19, 2014 Size: 108 sq. cm Circulation: 1,060,265

AVE: 54020.70 Frequency: Daily

News monitored for: NSDC

Samachar Post Page No: 5 Type: Newspaper

Page Name: n.a. Language: English

Delhi - Nov 19, 2014 Size: 175 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Business Standard

1 Govt plans to extend 'Udaan' scheme to small towns in J-K(see original article)

Captured on: 16 11:28:01 Nov 2014

The Centre is planning to extend "Udaan", a special scheme launched to help youths from Jammu and Kashmir to get jobs in top companies, to smaller towns in the state as not too many from the two main cities are willing to take up offers due to low entry-level pay.

As part of a new policy, to be launched after the forthcoming Assembly elections, companies will be encouraged to go beyond Jammu and Srinagar cities and even remote locations in the state to organise employment camps and hire locals.

The fresh attempt will be initiated after a study has shown that youths from Jammu and Srinagar are averse to taking up corporate jobs in metros as the initial remuneration is just Rs 20,000-Rs 25,000 per month.

"Youths living in cities like Srinagar and Jammu are not keen to leave the state for Rs 20,000 or Rs 25,000 as there are avenues where they can earn that much by staying at home. But the situation may not be the same for someone living in Anantnag or Baramulla or a small village," a Home Ministry official said.

Based on the recommendations of the Expert Group constituted by the Prime Minister under the Chairmanship of C Rangarajan, the Centre launched the scheme Special Industry Initiative for Jammu and Kashmir "Udaan" in 2013 in the nature of partnership between the corporates and Ministry of Home Affairs.

The scheme is being implemented by National Skill Development Corporation (NSDC). The programme aims at providing the skill and enhancing the employability of 40,000 unemployed youths of the state who are graduates.

According to the scheme, the identified companies will screen and select students from the state. The duration, place and nature of training will be decided by the company after considering the profile of the candidates and their skill gap.

After completion of the training, the company will take necessary measures for placement of the trainees in association with NSDC.

IBN Live

Govt plans to extend 'Udaan' scheme to small towns in J-K (see original article)

Captured on: 16 12:20:30 Nov 2014

New Delhi, Nov 16 (PTI) The Centre is planning to extend "Udaan", a special scheme launched to help youths from Jammu and Kashmir to get jobs in top companies, to smaller towns in the state as not too many from the two main cities are willing to take up offers due to low entry-level pay. As part of a new policy, to be launched after the forthcoming Assembly elections, companies will be encouraged to go beyond Jammu and Srinagar cities and even remote locations in the state to organise employment camps and hire locals. The fresh attempt will be initiated after a study has shown that youths from Jammu and Srinagar are averse to taking up corporate jobs in metros as the initial remuneration is just Rs 20,000-Rs 25,000 per month. "Youths living in cities like Srinagar and Jammu are not keen to leave the state for Rs 20,000 or Rs 25,000 as there are avenues where they can earn that much by staying at home. But the situation may not be the same for someone living in Anantnag or Baramulla or a small village," a Home Ministry official said. Based on the recommendations of the Expert Group constituted by the Prime Minister under the Chairmanship of C Rangarajan, the Centre launched the scheme Special Industry Initiative for Jammu and Kashmir "Udaan" in 2013 in the nature of partnership between the corporates and Ministry of Home Affairs. The scheme is being implemented by National Skill Development Corporation (NSDC). The programme aims at providing the skill and enhancing the employability of 40,000 unemployed youths of the state who are graduates. According to the scheme, the identified companies will screen and select students from the state. The duration, place and nature of training will be decided by the company after considering the profile of the candidates and their skill gap. After completion of

the training, the company will take necessary measures for placement of the trainees in association with NSDC. (MORE) PTI ACB ZMN GVS

Zee News

Govt plans to extend 'Udaan' scheme to small towns in J&K (see original article)

Captured on: 16 12:41:14 Nov 2014

New Delhi: The Centre is planning to extend "Udaan", a special scheme launched to help youths from Jammu and Kashmir to get jobs in top companies, to smaller towns in the state as not too many from the two main cities are willing to take up offers due to low entry-level pay.

As part of a new policy, to be launched after the forthcoming Assembly elections, companies will be encouraged to go beyond Jammu and Srinagar cities and even remote locations in the state to organise employment camps and hire locals.

The fresh attempt will be initiated after a study has shown that youths from Jammu and Srinagar are averse to taking up corporate jobs in metros as the initial remuneration is just Rs 20,000-Rs 25,000 per month.

"Youths living in cities like Srinagar and Jammu are not keen to leave the state for Rs 20,000 or Rs 25,000 as there are avenues where they can earn that much by staying at home. But the situation may not be the same for someone living in Anantnag or Baramulla or a small village," a Home Ministry official said.

Based on the recommendations of the Expert Group constituted by the Prime Minister under the Chairmanship of C Rangarajan, the Centre launched the scheme Special Industry Initiative for Jammu and Kashmir "Udaan" in 2013 in the nature of partnership between the corporates and Ministry of Home Affairs.

The scheme is being implemented by National Skill Development Corporation (NSDC). The programme aims at providing the skill and enhancing the employability of 40,000 unemployed youths of the state who are graduates.

According to the scheme, the identified companies will screen and select students from the state. The duration, place and nature of training will be decided by the company after considering the profile of the candidates and their skill gap.

After completion of the training, the company will take necessary measures for placement of the trainees in association with NSDC.

The Economic Times

Government plans to extend 'Udaan' scheme to small towns in Jammu & Kashmir (see original

article)

Captured on: 16 13:52:14 Nov 2014

NEW DELHI: The Centre is planning to extend " Udaan ", a special scheme launched to help youths from

Jammu and Kashmir to get jobs in top companies, to smaller towns in the state as not too many from the two main cities are willing to take up offers due to low entry-level pay.

As part of a new policy, to be launched after the forthcoming Assembly elections, companies will be encouraged to go beyond Jammu and Srinagar cities and even remote locations in the state to organise employment camps and hire locals.

The fresh attempt will be initiated after a study has shown that youths from Jammu and Srinagar are averse to taking up corporate jobs in metros as the initial remuneration is just Rs 20,000-Rs 25,000 per month.

"Youths living in cities like Srinagar and Jammu are not keen to leave the state for Rs 20,000 or Rs 25,000 as there are avenues where they can earn that much by staying at home. But the situation may not be the same for someone living in Anantnag or Baramulla or a small village," a Home Ministry official said.

Based on the recommendations of the Expert Group constituted by the Prime Minister under the Chairmanship of

C Rangarajan , the Centre launched the scheme Special Industry Initiative for Jammu and

Kashmir "Udaan" in 2013 in the nature of partnership between the corporates and Ministry of Home Affairs.

The scheme is being implemented by National Skill Development Corporation (NSDC). The programme aims at providing the skill and enhancing the employability of 40,000 unemployed youths of the state who are graduates.

According to the scheme, the identified companies will screen and select students from the state. The duration, place and nature of training will be decided by the company after considering the profile of the candidates and their skill gap.

After completion of the training, the company will take necessary measures for placement of the trainees in association with NSDC.

The scheme has already helped provide jobs to 1,785 youths from Jammu and Kashmir with companies including Accenture, Tata Consultancy Services and Wipro, the official said.

Nearly 5,300 youth of the state are currently under training with various corporates.

More than 54 companies have already committed to train nearly 68,738 graduates and post-graduates in Jammu and Kashmir over the next four-five years and later offer them jobs as well if they fit the bill.

The cost of the training, boarding and lodging, is borne by the central government. If a candidate is selected for a job after completing training, the government reimburses the training cost to the company.

Companies which have tied up with the Centre to train youths in Jammu and Kashmir over the next few years also include BhartiInfratel Limited, TENVIC, a division of Anil Kumble Sports Promotion; Fidelis Corporate Solutions; MTC Mount Talent Consulting; and Manpower Group, the world leader in innovative work solutions.

Yes Bank, Religare and public sector units including NTPC, BSNL, ONGC, HAL and BHEL are among other companies that have committed to train the youths for corporate jobs in metros.

The Siasat Daily

Govt plans to extend 'Udaan' scheme to small towns in J-K(see original article)

Captured on: 16 11:37:40 Nov 2014

November 16: The Centre is planning to extend "Udaan", a special scheme launched to help youths from Jammu and Kashmir to get jobs in top companies, to smaller towns in the state as not too many from the two main cities are willing to take up offers due to low entry-level pay.

As part of a new policy, to be launched after the forthcoming Assembly elections, companies will be encouraged to go beyond Jammu and Srinagar cities and even remote locations in the state to organise employment camps and hire locals.

The fresh attempt will be initiated after a study has shown that youths from Jammu and Srinagar are averse to taking up corporate jobs in metros as the initial remuneration is just Rs 20,000-Rs 25,000 per month.

"Youths living in cities like Srinagar and Jammu are not keen to leave the state for Rs 20,000 or Rs 25,000 as there are avenues where they can earn that much by staying at home. But the situation may not be the same for someone living in Anantnag or Baramulla or a small village," a Home Ministry official said.

Based on the recommendations of the Expert Group constituted by the Prime Minister under the Chairmanship of C Rangarajan, the Centre launched the scheme Special Industry Initiative for Jammu and Kashmir "Udaan" in 2013 in the nature of partnership between the corporates and

Ministry of Home Affairs.

The scheme is being implemented by National Skill Development Corporation (NSDC). The programme aims at providing the skill and enhancing the employability of 40,000 unemployed youths of the state who are graduates.

According to the scheme, the identified companies will screen and select students from the state. The duration, place and nature of training will be decided by the company after considering the profile of the candidates and their skill gap.

After completion of the training, the company will take necessary measures for placement of the trainees in association with NSDC.

Indiatvnews

Govt plans to extend 'Udaan' scheme to small towns in J&K(see original article)

Captured on: 16 12:26:32 Nov 2014

New Delhi: The Centre is planning to extend "Udaan", a special scheme launched to help youths from Jammu and Kashmir to get jobs in top companies, to smaller towns in the state as not too many from the two main cities are willing to take up offers due to low entry-level pay. As part of a new policy, to be launched after the forthcoming Assembly elections, companies will be encouraged to go beyond Jammu and Srinagar cities and even remote locations in the state to organise employment camps and hire locals.

The fresh attempt will be initiated after a study has shown that youths from Jammu and Srinagar are averse to taking up corporate jobs in metros as the initial remuneration is just Rs 20,000-Rs 25,000 per month.

"Youths living in cities like Srinagar and Jammu are not keen to leave the state for Rs 20,000 or Rs 25,000 as there are avenues where they can earn that much by staying at home. But the situation may not be the same for someone living in Anantnag or Baramulla or a small village," a Home Ministry official said.

Based on the recommendations of the Expert Group constituted by the Prime Minister under the Chairmanship of C Rangarajan, the Centre launched the scheme Special Industry Initiative for Jammu and Kashmir "Udaan" in 2013 in the nature of partnership between the corporates

and Ministry of Home Affairs.

The scheme is being implemented by National Skill Development Corporation (NSDC). The programme aims at providing the skill and enhancing the employability of 40,000 unemployed youths of the state who are graduates. According to the scheme, the identified companies will screen and select students from the state. The duration, place and nature of training will be decided by the company after considering the profile of the candidates and their skill gap. After completion of the training, the company will take necessary measures for placement of the trainees in association with NSDC.

The scheme has already helped provide jobs to 1,785 youths from Jammu and Kashmir with companies including Accenture, Tata Consultancy Services and Wipro, the official said. Nearly 5,300 youth of the state are currently under training with various corporates.

More than 54 companies have already committed to train nearly 68,738 graduates and post-graduates in Jammu and Kashmir over the next four-five years and later offer them jobs as well if they fit the bill.

The cost of the training, boarding and lodging, is borne by the central government. If a candidate is selected for a job after completing training, the government reimburses the training cost to the company.

Companies which have tied up with the Centre to train youths in Jammu and Kashmir over the next few years also include BhartiInfratel Limited, TENVIC, a division of Anil Kumble Sports Promotion; Fidelis Corporate Solutions; MTC Mount Talent Consulting; and Manpower Group, the world leader in innovative work solutions.

Yes Bank, Religare and public sector units including NTPC, BSNL, ONGC, HAL and BHEL are among other companies that have committed to train the youths for corporate jobs in metros.

Rising Kashmir

MNCs to hire 2000 professionals in Kashmir 15 MNCs to hire 2000 professionals in Kashmir(see

original article)

Captured on: 16 04:28:00 Nov 2014

Srinagar, Nov 15

Udaan, a special initiative for Jammu & Kashmir, Saturday announced its largest recruitment drive under the scheme that will take place in Srinagar on November 18 and November 19, 2014. The drive will see over 15 large corporates heading for the Valley to recruit over 2000 graduates and post-graduates in a wide range of sectors, including banking, finance, hospitality, education, IT/ITES and security.

This is the single largest recruitment drive conducted under Udaan since its inception in November 2011.

Some of India's largest corporations are participating in this massive recruitment drive.

Corporates like Genpact, IL&FS, CMC, Reliance HR Services, Accenture, Ratnakar Bank and others will be in Srinagar for recruiting fresh talents during this drive.

Under Udaan, participating corporates hire recruits, providing off-site training and upon successful completion of the training make job offers. Since inception nearly 10,500 youth of Jammu and Kashmir have been selected for Udaan.

Commenting on this historic moment, DilipChenoy, MD and CEO, NSDC, said, "We are grateful to every single Udaan partner who will be participating in this massive recruitment drive. The timing of this drive could not have been better, considering the recent natural disaster the people in the valley had to suffer. Opportunities such as these help the youth of J&K in securing gainful employment across India. I am also happy that this drive coincides with Udaan's third anniversary. I urge more corporates to take part in Udaan and would like to wish my very best to both the aspiring recruits and the employers."

The recruitment drive will be preceded by a seminar on November 17 to help corporates understand the talent pool in the Jammu & Kashmir. The seminar and the recruitment drive will take place at Sher-I Kashmir International Conference Centre in Srinagar.

Srinagar, Nov 15 Udaan, a special initiative for Jammu & Kashmir, Saturday announced its largest recruitment drive under the scheme that will take place in Srinagar on November 18 and November 19, 2014. The drive will see over 15 large corporates heading for the Valley to recruit over 2000 graduates and post-graduates in a wide range of sectors, including banking, finance, hospitality, education, IT/ITES and security. This is the single largest recruitment drive conducted under Udaan since its inception in November 2011. Some of India's largest corporations are participating in this massive recruitment drive. Corporates like Genpact, IL&FS, CMC, Reliance HR Services, Accenture, Ratnakar Bank and others will be in Srinagar for recruiting fresh talents during this drive. Under Udaan, participating corporates hire recruits, providing off-site training and upon successful completion of the training make job offers. Since inception nearly 10,500 youth of Jammu and Kashmir have been selected for Udaan. Commenting on this historic moment, DilipChenoy, MD and CEO, NSDC, said, "We are grateful to every single Udaan partner who will be participating in this massive recruitment drive. The timing of this drive could not have been better, considering the recent natural disaster the people in the valley had to suffer. Opportunities such as these help the youth of J&K in securing gainful employment across India. I am also happy that this drive coincides with Udaan's third anniversary. I urge more corporates to take part in Udaan and would like to wish my very best to both the aspiring recruits and the employers." The recruitment drive will be preceded by a seminar on November 17 to help corporates understand the talent pool in the Jammu & Kashmir. The seminar and the recruitment drive will take place at Sher-I Kashmir International Conference Centre in Srinagar.

Greater Kashmir

NSDC Udaan announces largest recruitment drive for Kashmir(see original article)

Captured on: 16 04:05:20 Nov 2014

Srinagar, Nov 15: Udaan, a special initiative for Jammu & Kashmir, today announced its largest recruitment drive under the scheme. The two-day drive shall start in Srinagar from Nov 18. About 15 large corporates will be participating in the drive to recruit over 2000 graduates and post-graduates for a wide range of sectors including banking, finance, hospitality, education, IT/ITES and security, a statement said.

Giving details it said this is the single largest recruitment drive conducted under Udaan since its inception in November 2011.

Some of India's largest corporations participating in the massive recruitment drive are Genpact, IL&FS, CMC, Reliance HR Services, Accenture, Ratnakar Bank, etc.

Under Udaan, participating corporates hire recruits, provide them off-site training and upon successful completion of the training make job offers.

Since inception nearly 10,500 youth of Jammu and Kashmir have been selected for Udaan.

DilipChenoy, MD and CEO, NSDC, said, "We are grateful to every single Udaan partner who will be participating in this massive recruitment drive. The timing of this drive could not have been better, considering the recent natural disaster the people in the valley had to suffer."

"Opportunities such as these help the youth of J&K in securing gainful employment across India. I am also happy that this drive coincides with Udaan's third anniversary. I urge more corporates

to take part in Udaan and would like to wish my very best to both the aspiring recruits and the employers," Chenoy said.

The recruitment drive will be preceded by a seminar on November 17 to help corporates understand the talent pool in Jammu & Kashmir.

The seminar and the recruitment drive will take place at SK International Conference Centre in Srinagar.

To mention, Under a Special Industry Initiative, the National Skill Development Corporation (NSDC) and Ministry of Home Affairs has been mandated to work with the corporate sector in bringing about a positive change in the employment and skills space of Jammu and Kashmir.

The special industry initiative, known as "Udaan", targets the youth of J&K, graduates, postgraduates and 3 years engineering diploma holders, who are seeking global and local opportunities. Udaan aims to provide skills to 40,000 youth over a period of 5 years in high growth sectors.

Daily Excelsior

Govt plans to extend 'Udaan' scheme to small towns in J-K(see original article)

Captured on: 16 11:50:40 Nov 2014

NEW DELHI: The Centre is planning to extend "Udaan", a special scheme launched to help youths from Jammu and Kashmir to get jobs in top companies, to smaller towns in the state as not too many from the two main cities are willing to take up offers due to low entry-level pay.

As part of a new policy, to be launched after the forthcoming Assembly elections, companies will be encouraged to go beyond Jammu and Srinagar cities and even remote locations in the state to organise employment camps and hire locals.

The fresh attempt will be initiated after a study has shown that youths from Jammu and Srinagar are averse to taking up corporate jobs in metros as the initial remuneration is just Rs 20,000-Rs 25,000 per month.

"Youths living in cities like Srinagar and Jammu are not keen to leave the state for Rs 20,000 or Rs 25,000 as there are avenues where they can earn that much by staying at home. But the situation may not be the same for someone living in Anantnag or Baramulla or a small village," a Home Ministry official said.

Based on the recommendations of the Expert Group constituted by the Prime Minister under the Chairmanship of C Rangarajan, the Centre launched the scheme Special Industry Initiative for Jammu and Kashmir "Udaan" in 2013 in the nature of partnership between the corporates and Ministry of Home Affairs.

The scheme is being implemented by National Skill Development Corporation (NSDC). The programme aims at providing the skill and enhancing the employability of 40,000 unemployed

youths of the state who are graduates.

According to the scheme, the identified companies will screen and select students from the state. The duration, place and nature of training will be decided by the company after considering the profile of the candidates and their skill gap.

After completion of the training, the company will take necessary measures for placement of the trainees in association with NSDC. (AGENCIES)

Greater Kashmir

Govt plans 'Udaan' extension to small towns in JK(see original article)

Captured on: 17 04:13:56 Nov 2014

Scheme finds not many takers in Jammu, Srinagar cities PRESS TRUST OF INDIA

New Delhi, Nov 16: The Centre is planning to extend "Udaan", a special scheme launched to help youths from Jammu and Kashmir to get jobs in top companies, to smaller towns in the state as not too many from the two main cities are willing to take up offers due to low entry-level pay.

As part of a new policy, to be launched after the forthcoming Assembly elections, companies will be encouraged to go beyond Jammu and Srinagar cities and even remote locations in the state to organise employment camps and hire locals.

The fresh attempt will be initiated after a study has shown that youths from Jammu and Srinagar are averse to taking up corporate jobs in metros as the initial remuneration is just Rs 20,000-Rs 25,000 per month.

"Youths living in cities like Srinagar and Jammu are not keen to leave the state for Rs 20,000 or Rs 25,000 as there are avenues where they can earn that much by staying at home. But the situation may not be the same for someone living in Anantnag or Baramulla or a small village," a Home Ministry official said.

Based on the recommendations of the Expert Group constituted by the Prime Minister under the Chairmanship of C Rangarajan, the Centre launched the scheme Special Industry Initiative for Jammu and Kashmir "Udaan" in 2013 in the nature of partnership between the corporates

and Ministry of Home Affairs.

The scheme is being implemented by National Skill Development Corporation (NSDC). The programme aims at providing the skill and enhancing the employability of 40,000 unemployed youths of the state who are graduates.

According to the scheme, the identified companies will screen and select students from the state. The duration, place and nature of training will be decided by the company after considering the profile of the candidates and their skill gap.

After completion of the training, the company will take necessary measures for placement of the trainees in association with NSDC.

The scheme has already helped provide jobs to 1,785 youths from Jammu and Kashmir with companies including Accenture, Tata Consultancy Services and Wipro, the official said.

Nearly 5,300 youth of the state are currently under training with various corporates. More than 54 companies have already committed to train nearly 68,738 graduates and post-graduates in Jammu and Kashmir over the next four-five years and later offer them with jobs as well if they fit the bill.

The cost of the training, boarding and lodging, is borne by the central government. If a candidate is selected for a job after completing training, the government reimburses the training cost to the company.

The Siasat Daily

Massive employment drive for youth starts in Kashmir(see original article)

Captured on: 18 15:12:39 Nov 2014

Srinagar (Jammu and Kashmir), November 18: A three- day recruitment drive was launched on Tuesday, by a special initiative called Udaan or 'flight' under the public-private partnership, National Skill Development Corporation (NSDC) India wherein corporate firms held workshops to provide employment to youth as the region was recovering from the worst floods in a century.

'Udaan' has been working for three years but had halted its efforts after floods struck the region in September. More than 200,000 people were rescued during the floods in September, but it will take immense human effort and government aid to bring the valley back on track.

"After the floods, people here have been going through a lot of difficulties. The 'Udaan Scheme' is working in the state for since three years now and corporates from across India come here and select their candidates, train them and finally employ them. We were unable to do anything in Jammu and Kashmir in the past two months due to floods, so we thought of renewing our efforts to give opportunities to the youth here as the situation is better now," said Bint Abass, the coordinator of the NSDC .

Abass added that 18 corporate firms were participating in the drive to train and recruit youth in a wide range of sectors like banking, information technology, finance, hospitality and education.

Around 5,000 candidates had been trained already and 2,000 were placed since Udaan started in 2011. Abass said she was hopeful that 2,000 more candidates would be placed this year.

While day one began with seminars and interactions between corporate and candidates, day two and three will be devoted for interviews and selections.

An employee, AquibZahoor, who got a job from the Udaanscheme said it was a good platform.

"I was looking for a job for one year. I filled forms for government jobs but there was no scope anywhere. Udaan was a good platform for me and I got the wings," said Zahoor.

Companies that are participating in the workshops include some of the largest corporations like Accenture, Genpact, Reliance HR Services and Ratnakar Bank.

Prime Minister Narendra Modi came to office in May with a mandate to create jobs and kick start Asia's third largest economy after a long period of low growth. Expectations are mounting that the government will take steps between now and the budget in February to stimulate investment.

The government has already taken some steps to make doing business easier and reduce red tape and subsidies. However, PM Modi has not moved ahead as fast on privatizations or welfare and tax reform as some of his supporter had hoped.

---ANI

NewKerala.com

Massive employment drive for youth starts in Kashmir(see original article)

Captured on: 18 19:09:21 Nov 2014

A three- day recruitment drive was launched on Tuesday, by a special initiative called Udaan or 'flight' under the public-private partnership, National Skill Development Corporation (NSDC) India wherein corporate firms held workshops to provide employment to youth as the region was recovering from the worst floods in a century.

'Udaan' has been working for three years but had halted its efforts after floods struck the region in September. More than 200,000 people were rescued during the floods in September, but it will take immense human effort and government aid to bring the valley back on track.

"After the floods, people here have been going through a lot of difficulties. The 'Udaan Scheme' is working in the state for since three years now and corporates from across India come here and select their candidates, train them and finally employ them. We were unable to do anything in Jammu and Kashmir in the past two months due to floods, so we thought of renewing our efforts to give opportunities to the youth here as the situation is better now," said Bint Abass, the coordinator of the NSDC.

Abass added that 18 corporate firms were participating in the drive to train and recruit youth in a wide range of sectors like banking, information technology, finance, hospitality and education.

Around 5,000 candidates had been trained already and 2,000 were placed since Udaan started in 2011. Abass said she was hopeful that 2,000 more candidates would be placed this year.

While day one began with seminars and interactions between corporate and candidates, day two and three will be devoted for interviews and selections.

An employee, AquibZahoor, who got a job from the Udaanscheme said it was a good platform.

"I was looking for a job for one year. I filled forms for government jobs but there was no scope anywhere. Udaan was a good platform for me and I got the wings," said Zahoor.

Companies that are participating in the workshops include some of the largest corporations like Accenture, Genpact, Reliance HR Services and Ratnakar Bank.

Prime Minister NarendraModi came to office in May with a mandate to create jobs and kick start Asia's third largest economy after a long period of low growth. Expectations are mounting that the government will take steps between now and the budget in February to stimulate investment.

The government has already taken some steps to make doing business easier and reduce red tape and subsidies. However, PM Modi has not moved ahead as fast on privatizations or welfare and tax reform as some of his supporter had hoped.

Rising Kashmir

2000 jobs up for grabs(see original article)

Captured on: 18 04:26:20 Nov 2014

10000 youth likely to turn up at SKICC from Nov 18 to Nov 20

SajadKralyari

Srinagar, Nov 17:

Post floods which devastated Kashmir and left economic sectors struggling, there is a window of opportunity for qualified jobless youth to participate in a mega recruitment drive taking place from November 18 to November 20 at SKICC, Srinagar.

The drive started with a workshop on Monday in which representatives from corporates had a round table discussion with the representatives from government of India, J&K Government, National Skill Development Corporation (NSDC) besides students from across Valley.

Around 10000 jobless graduates and post graduates are expected to turn up for this 3-day recruitment drive in which 20 big corporate houses including Ratanakar Bank Limited, Accenture, IL&FS, Apollo Technical Education, Genpact, Ligare, CMC, Prospecta, Rooman Technologies, Indian Institute of Skill Developments, Gumbi, Prolific, Pinkerton, Raxa will hire around 2000 candidates under centrally sponsored scheme Udaan.

Under the Special Industry Initiative of the Prime Minister, the National Skills Development Corporation (NSDC) and Ministry of Home Affairs have been mandated to work with the corporate sector in bringing about a positive change in the employment and skills space of Jammu and Kashmir.

The Special Industry Initiative, known as "Udaan", targets the youth of J&K, specifically graduates and postgraduates, who are seeking global and local opportunities.

As per the official figures, over 2,40,000 educated youth are unemployed in J&K who are registered with state's Department of Employment. The figures are much higher as the registration with the Employment department is a voluntary process.

The September floods had further dampened the spirit of many unemployed youth who are unlikely to find any job in Kashmir by next three to fourth months.

The fresh selection process will start from Tuesday in which each candidate within the age group of 10 years to 40 years can sit in two interviews from any of the 20 companies he finds suitable.

After the selection, the youth will be given three months to six months training from the companies. During the training, the candidates will get a monthly stipend of Rs 2500 besides food, accommodation and transportation.

Upon the successful completion of the training, the candidates will be suitably placed by the companies.

Director of Indian Institute of Skill Development (IISD) AnshukTalwar has participated in this program to hire jobless Diploma or Degree holders in Civil, Mechanical, electrical engineering as part of this Udaan scheme.

IISD has visited Srinagar four times and has trained around 450 people from J&K.

"We have been able to places 70 per cent of the candidates in different companies after the completion of their training," said Talwar.

Many companies in Kashmir have sacked their staff after floods left their business units dysfunctional. The jobless youth are expected participate in the recruitment drive in large numbers as compared to past such occasions.

To attract more youth, the NSDC has asked most of the colleges in Valley to inform students about the recruitment drive besides making wide publicity in the local media.

"We have informed all the college heads to send their pass out students for the recruitment drive. We are expecting to have around 10000 to participate in two days," said Bint Abbas who is the Project Manager with Udaan.

Udaan scheme started its recruitment drive in J&K since November 2012.

So far, 5000 youth have been provided training under Udaan scheme out of which 2000 have already been placed in different companies across India.

"Many of the youth have risen to higher levels and are getting good salaries," said Bint Abbs.

The officials from government department urged the NSDC to start the recruitment process in other districts of the state also so that every educated youth gets opportunity to sit in the interview.

One of the officials from Kupwara said around 2500 unemployed youth are registered with District

Employment CounselingCenter who are receiving Voluntary Service Allowances.

"It was better if companies visited rural areas also for recruitment drive. Those who are applying for VSAs will want to get absorbed by the companies," said the official.

10000 youth likely to turn up at SKICC from Nov 18 to Nov 20 SajadKralyari Srinagar, Nov 17: Post floods which devastated Kashmir and left economic sectors struggling, there is a window of opportunity for qualified jobless youth to participate in a mega recruitment drive taking place from November 18 to November 20 at SKICC, Srinagar. The drive started with a workshop on Monday in which representatives from corporates had a round table discussion with the representatives from government of India, J&K Government, National Skill Development Corporation (NSDC) besides students from across Valley. Around 10000 jobless graduates and post graduates are expected to turn up for this 3-day recruitment drive in which 20 big corporate houses including Ratanakar Bank Limited, Accenture, IL&FS, Apollo Technical Education, Genpact, Ligare, CMC, Prospecta, Rooman Technologies, Indian Institute of Skill Developments, Gumbi, Prolific, Pinkerton, Raxa will hire around 2000 candidates under centrally sponsored scheme Udaan. Under the Special Industry Initiative of the Prime Minister, the National Skills Development Corporation (NSDC) and Ministry of Home Affairs have been mandated to work with the corporate sector in bringing about a positive change in the employment and skills space of Jammu and Kashmir. The Special Industry Initiative, known as "Udaan", targets the youth of J&K, specifically graduates and postgraduates, who are seeking global and local opportunities. As per the official figures, over 2,40,000 educated youth are unemployed in J&K who are registered with state's Department of Employment. The figures are much higher as the registration with the Employment department is a voluntary process. The September floods had further dampened the spirit of many unemployed youth who are unlikely to find any job in Kashmir by next three to fourth months. The fresh selection process will start from Tuesday in which each candidate within the age group of 10 years to 40 years can sit in two interviews from any of the 20 companies he finds suitable. After the selection, the youth will be given three months to six months training from the companies. During the training, the candidates will get a monthly stipend of Rs 2500 besides food, accommodation and transportation. Upon the successful completion of the training, the candidates will be suitably placed by the companies. Director of Indian Institute of Skill Development (IISD) AnshukTalwar has participated in this program to hire jobless Diploma or Degree holders in Civil, Mechanical, electrical engineering as part of this Udaan scheme. IISD has visited Srinagar four times and has trained around 450 people from J&K. "We have been able to places 70 per cent of the candidates in different companies after the completion of their training," said Talwar. Many companies in Kashmir have sacked their staff after floods left their business units dysfunctional. The jobless youth are expected participate in the recruitment drive in large numbers as compared to past such occasions. To attract more youth, the NSDC has asked most of the colleges in Valley to inform students about the recruitment drive besides making wide publicity in the local media. "We have informed all the college heads to send their pass out students for the recruitment drive. We are expecting to have around 10000 to participate in two days," said Bint Abbas who is the Project Manager with Udaan. Udaan scheme started its recruitment drive in J&K since November 2012. So far, 5000 youth have been provided training under Udaan scheme out of which 2000 have already been placed in different companies across India. "Many of the youth have risen to higher levels and are getting good salaries," said Bint Abbs. The officials from government department urged the NSDC to start the recruitment process in other districts of the state also so that every educated youth gets opportunity to sit in the interview. One of the officials from Kupwara said around 2500 unemployed youth are registered with District Employment CounselingCenter who are receiving Voluntary Service Allowances. "It was better if companies visited rural areas also for recruitment drive. Those who are applying for VSAs will want to get absorbed by the companies," said the official

ANI News

Massive employment drive for youth starts in Kashmir(see original article)

Captured on: 18 15:19:20 Nov 2014

Srinagar (Jammu and Kashmir), Nov. 18 ( ANI ): A three- day recruitment drive was launched on Tuesday, by a special initiative called Udaan or 'flight' under the public-private partnership, National Skill Development Corporation (NSDC) India wherein corporate firms held workshops to provide employment to youth as the region was recovering from the worst floods in a century.

'Udaan' has been working for three years but had halted its efforts after floods struck the region in September. More than 200,000 people were rescued during the floods in September, but it will take immense human effort and government aid to bring the valley back on track.

"After the floods, people here have been going through a lot of difficulties. The 'Udaan Scheme' is working in the state for since three years now and corporates from across India come here and select their candidates, train them and finally employ them. We were unable to do anything in

Jammu and Kashmir in the past two months due to floods, so we thought of renewing our

efforts to give opportunities to the youth here as the situation is better now," said Bint Abass, the coordinator of the NSDC .

Abbas added that 18 corporate firms were participating in the drive to train and recruit youth in a wide range of sectors like banking, information technology, finance, hospitality and education.

Around 5,000 candidates had been trained already and 2,000 were placed since Udaan started in 2011. Abass said she was hopeful that 2,000 more candidates would be placed this year.

While day one began with seminars and interactions between corporate and candidates, day two and three will be devoted for interviews and selections.

An employee, AquibZahoor, who got a job from the Udaanscheme said it was a good platform.

"I was looking for a job for one year. I filled forms for government jobs but there was no scope anywhere.

Udaan was a good platform for me and I got the wings," said Zahoor.

Companies that are participating in the workshops include some of the largest corporations like Accenture, Genpact, Reliance HR Services and Ratnakar Bank.

Prime Minister NarendraModi came to office in May with a mandate to create jobs and kick start Asia's third largest economy after a long period of low growth. Expectations are mounting that the government will take steps between now and the budget in February to stimulate investment.

The government has already taken some steps to make doing business easier and reduce red tape and subsidies. However, PM Modi has not moved ahead as fast on privatizations or welfare and tax reform as some of his supporter had hoped.

ANI News

Massive employment drive for youth takes place in Kashmir (see original article)

Captured on: 19 09:51:56 Nov 2014

Srinagar, Nov 19 (ANI): A recruitment drive restarted in Jammu and Kashmir and corporate firms held workshops to provide employment to youth as the region was recovering from the worst floods in a century. The three-day drive was launched on Monday in Kashmir's capital, Srinagar, by a special initiative called Udaan or 'flight' under the public-private partnership, National Skill Development Corporation (NSDC) India. 'Udaan' has been working in the state for three years but had halted its efforts after floods struck the region in September. A coordinator of the NSDC, Bint Abass, said that they were renewing efforts to provide jobs to the affected youth in the state. Abass added that 18 corporate firms were participating in the drive to train and recruit youth in a wide range of sectors like banking, information technology, finance, hospitality and education.

Greater Kashmir

Hundreds throng NSDC recruitment drive(see original article)

Captured on: 19 04:13:37 Nov 2014

Srinagar, Nov 18: Hundreds of youth thronged to the recruitment rally organised by National Skill Development Corporation (NSDC) in collaboration with 18 corporates at SKICC here today. Under the initiative the candidates selected are given skill development training and later absorbed into the companies, a statement here said.

The initiative by NSDC is aimed to enhance skill of the youth and provide them with employment.

Today's drive witnessed a lot of enthusiasm and active participation from the students of all districts of Kashmir.

Bint Abbas, the main project manager of the drive said: "Our effort is to provide 2000 corporate training jobs for the youth of Kashmir."

Greater Kashmir

5000 youth appear in 2-day Udaan recruitment drive(see original article)

Captured on: 20 04:54:21 Nov 2014

Srinagar, Nov 19: The two-day recruitment drive under Udaan evoked good response with over 5000 youth from Kashmir appearing for selection. During the drive at SKICC here, as many as 18 corporates representing a wide range of sectors like IT, ITES, Consulting, Banking and Security Services conducted nearly 5,500 interviews in Srinagar.

Initial estimates suggest that over 2,000 training offers were made from this recruitment drive. Some of India's largest corporations participated in this massive recruitment drive including Genpact, IL&FS, CMC, Reliance HR Services, Accenture, Safe Express, Ratnakar Bank and others.

Post selection, the recruits will be trained by the respective corporates over three to six months after which job offers will be made for placements across the country.

Commenting on the successful completion of the Udaan Recruitment Drive, AtulBhatnagar, COO, National Skill Development Corporation, said, "We, at NSDC, always have high expectations regarding the participation of J&K youth in Udaan. This time we have been overwhelmed by the unbelievable turnout of candidates at SKICC, over the last two days."

He added: "We would like to thank 18 corporates, our Udaan partners, who participated in this recruitment drive. Each one of them had something good to say about the quality and enthusiasm shown by the candidates desirous of skill development leading to employment. Some of the Udaan partners' desks were manned by their employees who had previously been recruited through the Udaan programme. We salute the spirit of youth in J&K and hope that

many more will join in the forthcoming recruitment drives in other districts of the state".

The recruitment drive held on 18th and 19th November was preceded by a conference on November 17, where all the stakeholders within Udaan umbrella met and discussed the challenges and way forward to make the programme a big success.

Since inception nearly 10,500 youth of Jammu and Kashmir have been selected under Udaan.

Bint Abbas, Project Manager of the drive said: "I was very much happy to see the enthusiasm of the youth who participated in this drive."

Khalid Bhat who had come from AdlashPahalgam to attend the event said he was looking for such an event and "today I found opportunity to participate in it."

Coverage on

Press Release 2

Udaan Recruitment Drive -

Takes Wings in Valley

Kashmir Story Page No: 2 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 20, 2014 Size: 53 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Inside Kashmir Page No: 2 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 20, 2014 Size: 50 sq. cm Circulation: 5,000

AVE: 12599.97 Frequency: Daily

News monitored for: NSDC

Greater Kashmir Page No: 12 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 20, 2014 Size: 52 sq. cm Circulation: 80,498

AVE: 7870.24 Frequency: Daily

News monitored for: NSDC

Heaven Mail Page No: 2 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 20, 2014 Size: 52 sq. cm Circulation: 5,000

AVE: 13124.97 Frequency: Daily

News monitored for: NSDC

Global Kashmir Page No: 2 Type: Newspaper

Page Name: n.a. Language: English

Srinagar - Nov 20, 2014 Size: 50 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Daily Chattan Page No: 3 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 26 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Daily Afaq Page No: 3 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 25 sq. cm Circulation: 7,000

AVE: 6261.60 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Daily Gadyal Page No: 6 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 41 sq. cm Circulation: 1,000

AVE: 10254.86 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

DainikJagran Page No: 12 Type: Newspaper

Page Name: Arthjagat Language: Hindi

Delhi - Nov 21, 2014 Size: 21 sq. cm Circulation: 422,128

AVE: 16034.25 Frequency: Daily

News monitored for: NSDC

Title: Hiring campaign for 'Udaan'

Srinagar Mail Page No: 3 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 34 sq. cm Circulation: 3,000

AVE: 8425.79 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Buland Kashmir Page No: 2 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 35 sq. cm Circulation: 25,000

AVE: 12256.75 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Kashmir Uzma Page No: 2 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 10 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Daily Khidmat Page No: 2 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 29 sq. cm Circulation: 10,000

AVE: 7147.89 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Indian Times Page No: 6 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 27 sq. cm Circulation: 10,000

AVE: 6870.95 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Daily Maqsad Page No: 2 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 38 sq. cm Circulation: 5,000

AVE: 9551.80 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Daily Zamindar Page No: 3 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 37 sq. cm Circulation: 5,000

AVE: 9136.11 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Daily Uqaab Page No: 4 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 16 sq. cm Circulation: 15,000

AVE: 4906.35 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Daily Nigran Page No: 3 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 35 sq. cm Circulation: 0

AVE: 0.00 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Daily Ilhaaq Page No: 3 Type: Newspaper

Page Name: n.a. Language: Urdu

Srinagar - Nov 21, 2014 Size: 40 sq. cm Circulation: 3,000

AVE: 10065.71 Frequency: Daily

News monitored for: NSDC

Title: Udaan Recruitment Drive

Greater Kashmir

Hundreds throng NSDC recruitment drive (see original article)

Captured on: 19 04:13:37 Nov 2014

Srinagar, Nov 18: Hundreds of youth thronged to the recruitment rally organised by National Skill Development Corporation (NSDC) in collaboration with 18 corporates at SKICC here today. Under the initiative the candidates selected are given skill development training and later absorbed into the companies, a statement here said.

The initiative by NSDC is aimed to enhance skill of the youth and provide them with employment.

Today's drive witnessed a lot of enthusiasm and active participation from the students of all districts of Kashmir.

Bint Abbas, the main project manager of the drive said: "Our effort is to provide 2000 corporate training jobs for the youth of Kashmir."

Bangalore News Network

5,500 youth selection Udaan Recruitment Drive in Srinagar(see original article)

Captured on: 19 17:46:16 Nov 2014

Bangalore, Srinagar, 19 November, 2014 - The two day recruitment drive under Udaan turned out to be a massive success with over 5000 youth from the Valley appearing for selection. 18 corporates representing a wide range of sectors like IT, ITES, Consulting, Banking and Security Services conducted nearly 5,500 interviews over two days in Srinagar. Initial estimates suggest that over 2,000 training offers were made from this recruitment drive. Some of India’s largest corporations participated in this massive recruitment drive including Genpact, IL&FS, CMC, Reliance HR Services, Accenture, Safe Express, Ratnakar Bank and others. Post selection, the recruits will be trained by the respective corporates over three to six months after which job offers will be made for placements across the country. Commenting on the successful completion of the Udaan Recruitment Drive, AtulBhatnagar, COO, National Skill Development Corporation, said, We, at NSDC, always have high expectations regarding the participation of J&K youth in Udaan. This time we have been overwhelmed by the unbelievable turnout of candidates at SKICC, Srinagar over the last two days. We would like to thank 18 corporates, our Udaan partners, who participated in this recruitment drive. Each one of them had something good to say about the quality and enthusiasm shown by the candidates desirous of skill development leading to employment. Some of the Udaanpartners desks were manned by their employees who had previously been recruited through the Udaan programme. We salute the spirit of youth in J&K and hope that many more will join in the forthcoming recruitment drives in other districts of the state. The recruitment drive that took place on 18th and 19th November was preceded by a conference on 17th November, where all the stakeholders within Udaan ecosystem met and discussed the challenges and way forward to make the programme a big success. Since inception nearly 10,500 youth of Jammu and Kashmir have been selected under Udaan.

Greater Kashmir

5000 youth appear in 2-day Udaan recruitment drive(see original article) Captured on: 20 04:54:21 Nov 2014

Srinagar, Nov 19: The two-day recruitment drive under Udaan evoked good response with over 5000 youth from Kashmir appearing for selection. During the drive at SKICC here, as many as 18 corporates representing a wide range of sectors like IT, ITES, Consulting, Banking and Security Services conducted nearly 5,500 interviews in Srinagar.

Initial estimates suggest that over 2,000 training offers were made from this recruitment drive. Some of India's largest corporations participated in this massive recruitment drive including Genpact, IL&FS, CMC, Reliance HR Services, Accenture, Safe Express, Ratnakar Bank and others.

Post selection, the recruits will be trained by the respective corporates over three to six months after which job offers will be made for placements across the country.

Commenting on the successful completion of the Udaan Recruitment Drive, AtulBhatnagar, COO, National Skill Development Corporation, said, "We, at NSDC, always have high expectations regarding the participation of J&K youth in Udaan. This time we have been overwhelmed by the unbelievable turnout of candidates at SKICC, over the last two days."

He added: "We would like to thank 18 corporates, our Udaan partners, who participated in this recruitment drive. Each one of them had something good to say about the quality and enthusiasm shown by the candidates desirous of skill development leading to employment. Some of the Udaan partners' desks were manned by their employees who had previously been recruited through the Udaan programme. We salute the spirit of youth in J&K and hope that many more will join in the forthcoming recruitment drives in other districts of the state".

The recruitment drive held on 18th and 19th November was preceded by a conference on

November 17, where all the stakeholders within Udaan umbrella met and discussed the challenges and way forward to make the programme a big success.

Since inception nearly 10,500 youth of Jammu and Kashmir have been selected under Udaan.

Bint Abbas, Project Manager of the drive said: "I was very much happy to see the enthusiasm of the youth who participated in this drive."

Khalid Bhat who had come from AdlashPahalgam to attend the event said he was looking for such an event and "today I found opportunity to participate in it."