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Rural HealthResearch Gateway

PreparingaStrongRuralHealthMessage

DakotaConferenceonRuralandPublicHealthJune14,2017

ShawndaSchroeder,PhDAssistantProfessor,ResearchRuralHealthResearchGatewayPIShawnda.Schroeder@med.und.edu1(701)777-0787

RuralHealthResearchGatewayProvideaccesstopublicationsandprojectsfundedthroughFORHP

• Aimtoreachdiverseaudiences• MakeGatewayaresourcefor:• Students• PolicyMakers• OtherHealthResearchers• RuralHealthProviders• RuralHealthProfessionals/Organizations/Associations

https://www.ruralhealthresearch.org

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UsingGatewayThisonlineresourceorruralhealthresearchconnectsyouto:

• ResearchandPolicyCenters• Reports&JournalPublications• FactSheets• PolicyBriefs• ResearchProjects• EmailAlerts• Experts• DisseminationToolkit

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DisseminationofRuralHealthResearch:AToolkit• DevelopedinApril,2015• Assistresearchers/authorswithreachingintendedaudiences• Addresses:• Disseminationproducts• Writingelements• Modesofdissemination

https://www.ruralhealthresearch.org/toolkit

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ResearchProducts• PolicyBrief• FactSheet• FullReport/WorkingPaper• JournalPublication• Chartbook• PowerPointSlidePresentation• PosterPresentation• Infographic• PromotionalProducts

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TopicSelectionWhatdoyouplantowriteabout?• Researchresults• Bestpractices• Evaluation• Researchmethod• Lessonslearned• Advertisement• Announcement

Audience• Who?• Engageinthedevelopmentofthetopic• Howdotheyconsumeinformation?• Considermorethanoneaudience

o Morethanoneproduct

• Timeconsiderations• Howdoyouwantyourinformationtobeused:

o Citiedo Applied

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ResearchProducts• PolicyBrief• FactSheet• FullReport/WorkingPaper• JournalPublication• Chartbook• PowerPointSlidePresentation• PosterPresentation• Infographic• PromotionalProducts

JournalArticles• Audiencesvary• Qualitative,quantitative,andmixedmethods• Journalrigor• Urgencyofpublication• Gettoknowthejournal

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JournalArticlesJournalslookforinnovativeandoriginalresearchthatwilleitherimpactpatientcareoraddtothefieldofstudy• Activevoice&thirdperson• Reportfindingsclearlyandconcisely• Typicaloutline:

• Introduction• Method• Results• Discussion&Conclusion• Acknowledgements• References

PressRelease

• Tailorpressreleasetomeetneedsofmediaoutlets• Professionalassistance• Focusonfacts• Sendtoseverallocal/state/nationalnewsoutlets• Plainlanguage• Earlyintheday/week• Onepage• PyramidStyle

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PressRelease

• Firstparagraph:who,what,when,where,why• Shareeasytounderstanddatatosupportmessage• Quoteanexpert• Grabattentionwithagoodheadline• Bepreparedtogiveaninterview

Promotional• Askintendedaudience• Providecontent– leavedesigntoprofessionals• Includeonlyrelevantinformation• Includeinformationnotquicklyoutdated• Contactinformationislast• Includeacalltoaction• Makeitaccessible• Flyer>Brochure

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SocialMedia

• Makesureyouhavetimetomaintain• Beawareoftargetpopulation• Makecontenteasytoshare• Interactwithendusers• Writeinactivevoice• Noacronyms• Postfrequently• Imagesandvideos

Posters• Limitthefocusoftheposterandprovide

supplementalresourcesasneeded• Usegraphicstotellthestoryasmuchaspossible,

butonlygraphicsthathaveapurpose• Hireagraphicdesignerifpossible• Donotmaketheposterdensewithtext;average

viewingtimeisbetween3and5minutes• Createclearsectionswithspacingandheaders

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FactSheet• Onepagedocument- providesbasicinformation

andimportantfactsonaspecifictopicorissue• simpleandeasytounderstand• anaudiencewithverylittletimeandoutsideofthe

discipline• Keeptextbrief• Donotincludedetailsofstudymethodsor

statisticalsignificance• Readersareinterestedinthefacts,notwherethey

camefrom

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PolicyBrief• Offerresearchfindingsandevidenceinformed

policyoptionsinasynthesized,neutral,anduser-friendlyformattoanon-specializedaudience

• Short,succinct,andeasilyaccessibleinformation• Focusonasingletopic• Nomorethan4-6pages• Briefsaremorelikelytobereadiftheyare

attractive,interesting,short,andeasytoread• Format:keyfindings,introduction,methods,

findings,conclusions,implications

Infographics• Visualexplanationsofdata,information,or

knowledge• Finalproductwillclearlypresentcomplex

information/data/findingsandbeeasytoconsume• Workwithgraphicdesigner– datavisualization

specialist• Donotmakeittoocomplex• Makeiteasytoshare• Colorful,lively,shocking,andeducational

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Whyjustone?

• Iftimeandresourcespermit,donotprovidejustoneproduct

• OralHealthExampleo FlyerontheOralHealthResearchProjecto Chartbookwithallfrequenciesfromsurveyoflongtermcareo Factsheetonagingpopulation’soralhealthstatuso Journalarticleontherural/urbancomparisonfromthesamesurveyoflongtermcare

o Pressreleasewhenthesurveywascompletedandchartbookwasavailableonline

o SharedFiguresandthelinktotheresourceonsocialmedia

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Activity

Rural Health

Research Gateway

TheRuralHealthResearchGatewayprovidesaccesstoallpublicationsandprojectsfromsevendifferentresearchcenters.Visitourwebsiteformoreinformation.

www.ruralhealthresearch.org

SignupforouremailorRSSalerts!www.ruralhealthresearch.org/alerts

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GrammarCheckinWord

https://support.office.com/en-us/article/Check-spelling-and-grammar-in-Office-2010-and-later-5cdeced7-d81d-47de-9096-efd0ee909227

ReadingLevelinWordforMac

https://support.office.com/en-us/article/Determine-the-reading-level-of-a-document-acec642a-f4e5-44ee-bb08-d47fb381bb94

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ReadingLevelinWordforPC

https://support.office.com/en-US/article/test-your-document-s-readability-85b4969e-e80a-4777-8dd3-f7fc3c8b3fd2

ReadingLevel