Prerequisite for awarding of credits · 9 10 Prerequisites for attending: None Method of examination: Presentation Prerequisite for awarding of credits: 80 % of lectures must be attended,

3

12 Additional Information: Suggested literature will be mentioned during classes.

Debating Club

1

Module Num-ber:

Workload: 90 h Semester: 5th Frequency of offer: fall semester

Duration: 1 Semester

Classes: Seminary with 2 hours per week

Contact time: 30 hours Self-study: 60 hours Planned group size:

About 20 students

2

4

Content:

News Analysis of Print, TV, Radio Broadcasting

Teaching method: Classes with active participation of all students and obligatory attendance.

5

6

7

8

9

10

Prerequisites for attending: None

Method of examination: Presentation

Prerequisite for awarding of credits: 80 % of lectures must be attended, successful presentation as well as an active

participation

Usage of module: Elective course for the bachelor study path of JPR

Credit-Rating the overall grade: 3 of 180 Credits

Commissioned person/full-time teacher: Don Kirk

Credits: 3 Credit

Points

Study results/competences: This program explains the importance of news and teaches how to use information to improve decision making.

11 Key skills: Speech in a debate contest

http://www.dict.cc/englisch-deutsch/prerequisites.html

http://www.dict.cc/englisch-deutsch/for.html

http://www.dict.cc/englisch-deutsch/attending.html

3

12 Additional Information: Suggested literature will be mentioned during classes

Social Competence

1

Module Num-ber: 4 SSK

Workload: 60 h Semester: 1 st Frequency of offer: fall semester




About 20 students

2

4

Content:

Intercultural Competence

Techniques of Creativity

Time-Management

SWOT-Analysis

Conflict-Management

Small-Talk and Business Standards

Prejudices, Social Norms and Social Rules

Learn type-Analysis

Conference Management

Communication

Sociology/Psychology

Teaching method: Classes with active participation of all students

5

6

7

8

9

10




participation

Usage of module: Obligatory module for the bachelor study path of JPR


Commissioned person/full-time teacher: Prof. Dr. Rainer Janz

Credits: 2 Credit

Points

Study results/competences: Aim is that the students apply the principles of social competence presented during

this course directly into practice by active participation as well as in group work.

11 Key skills: human relations




3

12 Additional Information: Suggested literature will be mentioned during classes. Also may the lectures be amplified by

external lecturers.

Marketing Advanced

1

Module Num-ber: 24 MW

Workload: 90 h Semester: 5 th Frequency of offer: fall semester




About 30 students

2

4

Content:

New Marketing-Types: Guerrilla-, Affiliate- & Viral-Marketing

Design a Marketing Plan

Types of Marketing Strategies

Social-Marketing

Market-Research within basics of social sciences

Product-Placement (Direct-Marketing)

Sales Promotion

Sponsoring Teaching method: Seminar-like lessons with obligatory attendance

5

6

7

8

9

10

Prerequisites for attending: Formal: None; Contentual: This module sets up on the classes of “Marketing” and

“Business Economics”



participation



Commissioned person/full-time teacher: Prof. Dr. Rainer Janz

Credits: 3 Credit

Points

Study results/competences: Aim is that the students get an intensive introduction into issue- marketing. Thereby

the students will discuss innovating marketing-concepts and recent marketing approaches.

11 Key skills: human relations




3

12 Additional Information: Suggested literature will be mentioned during classes. Also may the lectures be amplified by

external lecturers.

International Organizational Communication

Ring Lecture

1

Module Num-ber: IOC

Workload: 90 h Semester: 5/3 th Frequency of offer:

fall semester




About 20 students

4

Content:

Global Market Communications

Change Management

Public Speaking

Speech Communication

Media Market e.g. Germany

Contemporary Issues

PR-Campaingns

Press Releases

Intercultural Communication Encounters

Mass Communication and Society

Teaching method: Seminar-like lessons with obligatory attendance

5

6

7

8

9

10

Prerequisites for attending: Advanced knowledge of English, upper-division status

Method of examination: Exam

Prerequisite for awarding of credits: 80 % of lectures must be attended, successful exam



Commissioned person/full-time teacher: Prof. Dr. Rainer Janz and varying guest lecturers

Credits: 3 Credit

Points

Study results/competences: Teaches how communication processes affect organizations. Applies theory to organi-

zational analysis. Utilizes dialogue and network analysis to improve organizational values and performance.

11 Key skills: Listening, reading, preparation of material

2




3

12 Additional Information: Links research methodology:

1. http://www.neilstoolbox.com/bibliography-creator/reference-book.htm# 2. http://www.vtstutorials.co.uk/tutorial/socialresearchmethods 3. http://gsociology.icaap.org/methods/books.htm

Social Media

1

Module Num-ber:

Workload: 90 h Semester: 4th-6th Frequency of offer:

fall or summer semester




About 30 students

2

4

Content: The students should also increase the visibility of their blogs through comments on external blogs and other tech-niques, e.g. microblogging. The final resulting portfolio should contain:

1. At least of the best 10 (out of 15) blog posts (of at least 100 words each)

2. At least six comments on external blogs

3. At least the best 12 (out of 15) Twitter (or similar) microblog posts

The work should be presented in hard copy and contextualised with text if necessary. Marks for the portfolio will be based on a good presentation in general - including accurate spelling and grammar and good standard of written English, understanding of the conventions of social media and the content of posts - showing a clear understanding of the subjects under discussion

Teaching method: Classes with active participation of all students and obligatory attendance.

5

6

7

8

9

10


Method of examination: Online Portfolio; Assignments should be handed by the end of semester. The exact date and time will be announced in the first lecture.

Prerequisite for awarding of credits: Students are expected to attend all lectures scheduled throughout the the

teaching period. If one is unable to attend, medical evidence has to be submitted within a week.



Commissioned person/full-time teacher: Annika Wahl

Annika.Wahl

Annika.Wahl

Credits: 3 Credit

Points

Study results/competences: The students will be required to set up and keep a blog for the duration of the module. The blog should contain posts in agreement with the tutor. Posts should broadly be linked to the theme of the Social Media program.

11 Key skills: Speech and usage of social media





Language of Meetings

1

Module Num-ber:

Workload: 90 h Semester: 5th/6th Frequency of offer: Spring/fall semester




About 20 students

2

4

3 Content:

Cultural Aspects of Anglo-American Meetings

Business Meetings

Agenda Writing

Speeches / Presentations

Meeting Simulations

Taking Minutes

Teaching method: Seminar-like lessons with obligatory attendance and instructed self-study and as the case may be

in the MultiMedia-Language Laboratory

5

6

7

8

9

10

Prerequisites for attending: Passed exam of the seminar English for Journalism and Public Relations


Prerequisite for awarding of credits: 80 % of lectures must be attended and successful presentation



Commissioned person/full-time teacher: Language school: Dr. P. Iking, Mr. Weller

Credits: 3 Credit

Points

Study results/competences: Intercultural dialogue-, action competence as well as decision-making and responsibil-

ity

11 Key skills: foreign language and culture competences




Technical language: „ Commercial English"

1

Module Num-ber: 11 FS

Workload: 150 h Semester: 3 rd Frequency of of-

fer: winter semester


Classes: seminary with 4 hours per week


about 30 students

2

4

3 Content:

Company structure

Management and cultural diversity

labour relations

(central) banking

international trade

description of graphs

business ethics

work and motivation

the role of government

Keynesianism and monetarism

taxation

Teaching method: Seminar-like lessons

5

6

7

8

9

10


Method of examination: Exam, 120 Minutes

Prerequisite for awarding of credits: Successful completion of mid-term and final exam



Commissioned person/full-time teacher: Language school: Dr. P. Iking, Dr. T. Winkelräth

Credits: 5 Credit

Points

Study results/competences: By the end of the course, students will have a rich understanding of global communication, both

as a practical and strategic activity and as a key communication process within contemporary global society.

Using casebook examples, students will have an understanding of workflow processes and solution finding in a global context.

Students will have an understanding of product, service, and corporate brand communications. They will have gained skills

needed to communicate with a variety of stakeholders, including financial audiences, regulators, and legislators and employees.

In addition, students will have developed skills that are more practical in nature and apply to today’s workplace, including an

understanding of writing processes, reporting workplace data, professionalism, teamwork, meetings and speaking skills.

11 Key skills: Foreign language competences

http://www.dict.cc/englisch-deutsch/technical+language.html




12 Additional Information:

Suggested reading list in addition to literature and teaching materials used during classes:

Adams, Sally: Interviewing for journalists. With an introduction and additional material by Wynford Hicks. New York (Routledge) 2005.

Bartram, Peter: How to ... Write A Press Release. A step-by-step-guide to getting your message across. Plymouth (How-to-Books Ltd.) 1993.

Bromley, Michael: Teach Yourself Journalism. London (Hodder & Stoughton) 1994.

Bromley, Michael: Media Studies: An Introduction to Journalism. London (Hodder & Stoughton) 1995.

Evans, Harold: Essential English for Journalists, Editors and Writers. London (Pimlico) 2000.

Fawkes, Johanna: What is Public Relations? Aus: Theaker, Alison (ed.): The Public Relations Handbook. (ME-DIA PRACTICE) London, New York (Routledge) 2001. S. 3-12.

Fontana, Andrea & Frey, James H.: The Interview: From Structured Questions to Negotiated Text. s: Denzin, Norman K. & Lincoln, Yvonna S. (ed.): Handbook of Qualitative Research, 2nd edition. Thousand Oaks, Lon-don, New Delhi (Sage Publications) 2000. S. 645-672.

Green, Andy: Creativity in Public Relations. Third Edition. London, Philadelphia (Kogan Page) 2007.

Hendrix, Jerry A.: Public Relations Cases. 6th Edition. Belmont, CA (Wadsworth-Thomson) 2003.

Hicks, Wynford: Writing for journalists. With Sally Adams and Harriett Gilbert. London, N.Y. (Routledge) 1999.

Hicks, Wynford: English for Journalists. Third edition. London, New York (Routledge) 2007.

Keeble, Richard (ed.): The Newspaper Handbook. Third Edition. London, N. Y. 2001.

Kvale, Steinar: InterViews: An introduction to Qualitative Research Interviewing Thousand Oaks, London, New Delhi (SAGE Publications Ltd.) 1996.

Patton, Michael Quinn: Qualitative Evaluation and Research Methods. Second Edition. Newbury Park, Lon-don, New Delhi (Sage Publications) 1990.

Randall, David: The Universal Journalist. London, Ann Arbor (Mi) (Pluto Press) 2007.

The Times; Jenkins, Simon: The Times Guide to English Style and Usage. London (HarperCollins) 1992.

Theaker, Alison (ed.): The Public Relations Handbook. (MEDIA PRACTICE) London, New York (Routledge) 2001.

Waterhouse, Keith: English Our English (And how to sing it). Harmondsworth (Penguin) 1994.

Whale, John: Put it in writing. Based on the Sunday Times Magazine series. London, Melbourne (J. M. Dent & Sons Ltd.) 1985.

Technical language: „ English for Journalism and Public Relations"

1

Module Num-ber: 11 FS

Workload: 150 h Semester: 4th Frequency of of-

fer: Spring semester




About 30 students

2

4

3 Content:

the media landscape

communication models

journalistic jobs, tasks, responsibilities, journalistic codes of conduct

the language of news; types of articles

the news room: editing procedures; "copy flow"

"sources and resources": journalistic research and investigation techniques; e.g. interviewing

text presentation

Public Relations: corporate communication; lobbying; spin doctoring

Teaching method: Seminar-like lessons

5

6

7

8

9

10



Prerequisite for awarding of credits: Successful completion of mid-term and final exam



Commissioned person/full-time teacher: Language school: Dr. P. Iking, Dr. T. Winkelräth

Credits: 5 Credit

Points

Study results/competences: By the end of the course, students will have an overview of the main theoretical models of cor-

porate communications from around the world, which they will have integrated into one framework.

Students will also have an understanding of reputation management and the skills needed to create and-or maintain a positive

reputation in a global context. Students will have an understanding of the communication processes, as well as media-specific

communication structures in a multi-cultural environment.

Students will have an understanding, but also the ability to apply the most important theoretical notions on identity, identifica-

tion, reputation, and corporate branding. They will be able to illustrate how communicating with a company's key audience

depends upon all of the company's internal and external communication. Students will have received a research-based tool

box, which may be used for effective corporate communications and creating a positive reputation.

Using original examples and vignettes, drawn from US, European and Asian companies, students will have an understanding of

successful corporate communication and best practice examples. Illustrations are drawn from such global companies as Virgin,

IKEA, and Lego.

11 Key skills: Foreign language competences

http://www.dict.cc/englisch-deutsch/technical+language.html




12 Additional Information:

Suggested reading list in addition to literature and teaching materials used during classes:

Adams, Sally: Interviewing for journalists. With an introduction and additional material by Wynford Hicks. New York (Routledge) 2005.

Bartram, Peter: How to ... Write A Press Release. A step-by-step-guide to getting your message across. Plymouth (How-to-Books Ltd.) 1993.

Bromley, Michael: Teach Yourself Journalism. London (Hodder & Stoughton) 1994.

Bromley, Michael: Media Studies: An Introduction to Journalism. London (Hodder & Stoughton) 1995.

Evans, Harold: Essential English for Journalists, Editors and Writers. London (Pimlico) 2000.

Fawkes, Johanna: What is Public Relations? Aus: Theaker, Alison (ed.): The Public Relations Handbook. (ME-DIA PRACTICE) London, New York (Routledge) 2001. S. 3-12.

Fontana, Andrea & Frey, James H.: The Interview: From Structured Questions to Negotiated Text. s: Denzin, Norman K. & Lincoln, Yvonna S. (ed.): Handbook of Qualitative Research, 2nd edition. Thousand Oaks, Lon-don, New Delhi (Sage Publications) 2000. S. 645-672.

Green, Andy: Creativity in Public Relations. Third Edition. London, Philadelphia (Kogan Page) 2007.

Hendrix, Jerry A.: Public Relations Cases. 6th Edition. Belmont, CA (Wadsworth-Thomson) 2003.

Hicks, Wynford: Writing for journalists. With Sally Adams and Harriett Gilbert. London, N.Y. (Routledge) 1999.

Hicks, Wynford: English for Journalists. Third edition. London, New York (Routledge) 2007.

Keeble, Richard (ed.): The Newspaper Handbook. Third Edition. London, N. Y. 2001.

Kvale, Steinar: InterViews: An introduction to Qualitative Research Interviewing Thousand Oaks, London, New Delhi (SAGE Publications Ltd.) 1996.

Patton, Michael Quinn: Qualitative Evaluation and Research Methods. Second Edition. Newbury Park, Lon-don, New Delhi (Sage Publications) 1990.

Randall, David: The Universal Journalist. London, Ann Arbor (Mi) (Pluto Press) 2007.

The Times; Jenkins, Simon: The Times Guide to English Style and Usage. London (HarperCollins) 1992.

Theaker, Alison (ed.): The Public Relations Handbook. (MEDIA PRACTICE) London, New York (Routledge) 2001.

Waterhouse, Keith: English Our English (And how to sing it). Harmondsworth (Penguin) 1994.

Whale, John: Put it in writing. Based on the Sunday Times Magazine series. London, Melbourne (J. M. Dent & Sons Ltd.) 1985.


American Studies

1

Module Num-ber:





About 30 students

2

4

3 Content:

History

Political Institutions

Foreign Policy

The Media

Education

Racism

Demography

Recruitment



5

6

7

8

9

10

Prerequisites for attending: Advanced knowledge of the English language


Prerequisite for awarding of credits: Passed exam (4,0)



Commissioned person/full-time teacher: Language school: Dr. P. Iking, Mr. Weller

Credits: 2 Credit

Points

Study results/competences: Intercultural action competence






British Studies

1

Module Num-ber:





About 30 students

2

4

3 Content:

History

Political Institutions

Foreign Policy

The Media

Education

The Social Class System

Demography

Recruitment



5

6

7

8

9

10

Prerequisites for attending: Advanced knowledge of the English language


Prerequisite for awarding of credits: Passed exam (4,0)



Commissioned person/full-time teacher: Language school: Dr. P. Iking, Dr. T. Winkelräth, B. Winkelräth

Credits: 2 Credit

Points

Study results/competences: Intercultural action competence





3

12 Additional Information: None

Project 1 & 2

1

Module Num-ber: 18 P1/19 P2



Classes: Project work


About 5 students

2

4

Content:

There are plenty of different projects for students specializing in journalism as well as in public relations. Some examples of these projects are:

Revise and optimize the PR-work in companies and associations (profit and non-profit organizations)

Concept and design of web-sites for companies and associations (profit and non-profit organizations)

Design, research, writing and doing the layouts of the PR-flyer for a regional linked transport system

Shooting of advertising films for a mechanical engineering firm

Teaching method: Most time the students work independently. But they stay in touch with the professors all the

time, discuss first results and obtain help if needed.

5

6

7

8

9

10

Prerequisites for attending: Formal: Former classes should be successful completed.

Method of examination: Project product, project documentation, project presentation

Prerequisite for awarding of credits: Punctual discharge of the project product, project documentation, project

presentation



Commissioned person/full-time teacher: Prof. Dr. Christine Fackiner Prof. Dr. Stefan Weinacht Prof. Dr. Rainer Janz Prof. Dr. Martin Liebig Prof. Dr. Karl-Martin Obermeier Prof. Dr. Reinhild Rumphorst Prof. Dr. Kurt Weichler

Credits: 7 Credit

Points

Study results/competences: The students realize projects for companies, authorities, unions and other institutions.

This way they get in touch with the vocational practice and get the chance to socialize with potential employers.

Unlike the academic editing the students work more independent.

11 Key skills: Project and independently work with some bearing to the vocational world.




Documents

Prerequisite for awarding of credits · 9 10 Prerequisites for attending: None Method of examination: Presentation Prerequisite for awarding of credits: 80 % of lectures must be attended,