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8/22/2019 PRESANTATION BENCHMARKING
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PRESANTATION ONBENCHMARKING
SUBMITTED TO:-
PROF.ANUBHA VALIYASUBMITTED BY:-
ATINDRA KUMAR
PADMAJA TRIPATHI
SECTION:-MM-1
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BENCHMARKINGBenchmarking is the process of continually searching for the bestmethods, practices and processes, and either adopting or adaptingtheir good features and implementing them to become the best of
the best.
Why are other better?
How are others better?What can we learn?
How can we catch-up?
How can we became the best in our sector?
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BENCHMARKING CONCEPT
What is ourPerformance level?
How do we do it
What are othersPerformance levels?
How did they getthere?
CreativeAdaptation
BreakthroughPerformance
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WHY BENCHMARKING
To Obtain an External Perspective of What Is Possible
To Assist in Setting Strategic Targets
To Promote Improvements in Performance To Establish a Competitive Edge
To Enhance Customer Satisfaction
To Reduce Costs
To Improve Employee Morale
To Achieve Quality Awards
To Survive
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TYPES OF BENCHMARKING1) Comparison: (Partner Selection)
Internal Best in Firm
Competitive Best in Industry Functional
Generic
2) Form:-
Performance Benchmarking
Process Benchmarking
Strategic Benchmarking
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SELECTING BENCHMARKING PARTNERS
BENCHMARKINGTYPE
INTERNAL
GENERIC
COMPTITIVE
FUNCTIONAL
POTENTIAL BENCHMARKINGPARTNERS
Comparable sites, branches, sections,
departments within the business
Within the same industry sector
Same function across all industry fields
All industry fields
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INTERNAL BENCHMARKINGComparison of similar functions in different
operating units within the organization
Example
Tata Steels Colliery divisionsbenchmarking their maintenance practices
with that of the Maintenance divisioninside the Steel Works at Jamshedpur.
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COMPETITIVE BENCHMARKINGComparison of organization functions and
key processes against external good
practice organization.
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FUNCTIONAL BENCHMARKINGComparison of similar functions against
external best in any industry
Example
Hindustan Max GB Ltd , a pharmaceuticalcompany, benchmarking their
maintenance function with that of TataSteel.
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GENERIC BENCHMARKINGComparison of functions which are generic
in nature in any industry
Examples
Hospital in the U.S. routinely benchmarktheir patient management against hotels
guest management.Airlines benchmark their customers service
with 5 star hotels.
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PERFORMANCE OR COMPETITIVE
Organizations using performancemeasures to compare themselves against
similar organizationsExample
FMCGs comparing with each other for
Market share, Retention rates, profits,costs.
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PROCESS BENCHMARKING
Focus on specific operations or processes
Examples
In higher education - Enquiry Management,Enrolment
In Logistics - Delivery, Safety.
In hotels - Housekeeping, Customer Care.
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STRATEGIC BENCHMARKING
Used where organizations seek to improvetheir overall performance by focusing on
specific strategies or processesExample
Benchmarking against organizations which
have won awards or some otherdistinctions
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BENCHMARKING PROCESS
PHASES STEPSPLANNING 1) define what is to be Bench Marked?
2) Identify the best competitor
3) Determine the data collection method and startcollecting data
ANALYSIS 4) Determine the current performance GAP
5) Project future performance levels
INTEGRATION 6) Communicate bench mark findings and gainacceptance
7) Establish Functional GoalsA) Communicate Data For analysis
B) Acceptance for Analysis
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BENCHMARKING PROCESS
PHASES STEPS
ACTON 8) Develop Action Plans9) Implement specific actions and monitor Progress
MATURITY 10) Recalibrate Benchmarks11) Attain the Leadership position12) Integrate Practice into the Process
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Problems in BenchmarkingFinding suitable partners.Difficulties in
comparing data (50% of organizations foundthis)
Resource constraints (Time, FinanceandExpertise)
Staff resistance.
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CONCLUSIONQuality management programs include quality control, quality
assurance, Continuous Quality Improvement and Total QualityManagement.
Benchmarking is one of the tool to help organizations developstrength and reduce weakness.
BM can inspire managers and organization to compete.
Performance BM is to compare ones own performance withthat of some other organization.
Process of BM is to compare the methods and practice forperforming progress.
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THANK YOU