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WinningHearts & Minds.
I have a dream.Martin Luther King, Jr.
28 August 1963
No. 1
Start with WHY.
Make a connection.
No. 2
The 7%rule.
Egyptiangestures!
No. 3
Mind the Brain.
Cognitive Load.
Working Memory
The exterior of the Classic Car combines the dynamic road-hugging focus of a coupe, delivering comfort in flat free tires, speed by its aerodynamics, handling by its new light weight material and visual perfection with Xenon lights and a beautiful air intake and reduced fuel.
Supercar Exterior
The exterior of the Classic Car combines the dynamic road-hugging focus of a coupe, delivering comfort in flat free tires, speed by its aerodynamics, handling by its new light weight material and visual perfection with Xenon lights and a beautiful air intake and reduced fuel.
The exterior of the Classic Car combines the dynamic road-hugging focus of a coupe, delivering comfort in flat free tires, speed by its aerodynamics, handling by its new light weight material and visual perfection with Xenon lights and a beautiful air intake and reduced fuel.
Supercar Exterior
Cognitive Load.
Split Attention
January February March April May
12.5 11.0 14.9 13.4 12.0
12.1 12.1 13.6 14.4 11.9
11.7 14.4 14.7 12.8 12.8
13.3 13.5 14.2 15.1 14.2
January February March April May
12.5 11.0 14.9 13.4 12.0
12.1 12.1 13.6 14.4 11.9
11.7 14.4 14.7 12.8 12.8
13.3 13.5 14.2 15.1 14.2
Topic 1Topic 2Topic 3Topic 4
Cognitive Load.
Redundancy
Exterior advantages of the Classic Car:
The exterior of the Classic Car combines the dynamic road-hugging focus of a coupe, delivering comfort in flat free tires, speed by its aerodynamics, handling by its new light weight material and visual perfection with Xenon lights and a beautiful air intake and reduced fuel.
Supercar Exterior
Supercar Exterior
Xenon lightsFlat free tiersAir intakeNew materials
Context
Tell-Show-Tell
&
Storytelling
Winning Hearts & Minds
1. Start with
2. The rule
3. Mind the
WHY
7%
brain
Istinara!®| Maximizing Moments in Key Client Interactions.
www.istinara.com
Q&A
