Aplikasi Penggunaan Website untuk Menjalankan Fungsi Kehumasan

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Sarana Pemerataan Informasi dalam Direktorat Jenderal Pajak

“If I tell you that E-Filing is easy to use,

that is advertising”

“If somebody else tells you that E-Filing is easy to use,

that is sales promotion”

“If you come and tell me that you have heard E-Filing is easy to use,

that is public relation”

Public Relations

1. “the work of presenting a good image of an organization to the public, esp by providing information.”

2. “the state of the relationship between an organization and the public.”

Definition taken from Oxford Dictionary

The Net: The Present and Future of Media

PR + The Net = Online PR

Components of the Net for PR

• World Wide Web

• Email

• Mailing List

• Blog

• Really Simple Syndication (RSS)

• Forums/Discussion Groups

• Instant Messaging

• Electronics Newsletter

“A website is one of the most powerful public relations mediums that an organization has.”

James L. Horton, the founder and operator of online-pr.com

Web-centric Communication Structure

1. Product-centric site are the domain of marketers

2. Company-centric site are the domain of corporate communication

Web Usability Issues

“Usability means user-centered design for content and presentation of website”

5 Characteristics of Usability

1. Effective

2. Efficient

3. Engaging

4. Error Tolerant

5. Easy to Learn

Informations on the PR Website

• Organization background/history

• Key management

• Press release archive

• Financial information

• Product/service

• Article/white paper library

• List of events

• Locations/facility information

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