Presentatie Max Havelaar

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FAIRTRADE een inspiratie voor verandering

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FAIRTRADE Max Havelaar Content

What is Fairtrade

Fairtrade: worldwide results 2007

Fairtrade : results in Belgium

Increased support for Fairtrade

What makes Fairtrade unique?

Fairtradegemeentes

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What is FAIRTRADE?

An international system set up to combat poverty by empowering the producers to build sustainable trade and provide a livelihood for their families – ‘Trade not aid’

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FAIRTRADE Max HavelaarOne mark, three pillars, many garantees

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FLOE.V.

FLOCert.

Licensee Fee

Max Havelaar

B

Producer Exporter Processor ConsumerLicensee

Financial flow

Importer

Reporting & audit on the complete chain

ISO 65 : GARANTEE OF QUALITY!

Control the respect of

international Fairtrade

Standards

Set up the international

Fairtrade Standards

FAIRTRADE Max HavelaarControl and financement of the supply chain

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FAIRTRADE Max HavelarWorldwide

AFN

CLAC

NAP

Working with farmer networks

across 3 continents & 58 countries

20 Labelling Initiatives

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FAIRTRADE Max Havelaar Contents

What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Increased support for Fairtrade What makes Fairtrade unique? Fairtradegemeentes

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0

500

1.000

1.500

2.000

2.500

1999 2000 2001 2002 2003 2004 2005 2006 2007

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FAIRTRADE Max Havelaar Global retail turnover Fairtrade products

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• Eur 2.3 bn retail value annualy

• 42% average growth rate (2003- 07)

• more than 10.000 products • more than 800 registered traders

FAIRTRADE Max Havelaar Success in the North

1010

• 632 producer organisations• 58 producer countries • 1.5 Mio producers in the system• 7.5 Mio people who benefit directly

FAIRTRADE Max Havelaar Impact in the South

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What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Fairtrade impact What makes Fairtrade unique? Fairtradegemeentes

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FAIRTRADE Max Havelaarwide assortment of Fairtrade products

Food (15) Bananas and fresh fruit Biscuits and waffles Candies Cocoa/ chocolate Coffee Fruit juice Honey Ice cream Jam Soft drinks Rice Sirops Sugar Tea Wine

Non-food (3) Cotton/ textile Cosmetics Flowers

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FAIRTRADE Max Havelaar 26% growth of Fairtrade food products 06-07

26% growth represents the total of food products expressed in kilograms and liters, ie: coffee, bananas, cocoa, cane sugar, tea, honey, vegetables, beer, dried fruits, fruit juice, spices, quinoa and wine.

This growth figure does not include flowers, ice cream, cotton and cosmetics.

de consument is kiest voor Fairtrade!

“ 83% van de consumenten vindt de aanwezigheid van een keurmerk een bepalende kiescriterium in hun aankoopsgedrag alsook in de keuze van de plaats van consumptie” (OIVO, 2008)

“77% van de consumenten bevestigt hun diep interesse in eerlijke handel, oftewel een verdubbeling in amper 4 jaar tijd! “

(OIVO, 2008)

“55% van de consumenten kent Max Havelaar, en bij de hoge socio-economische groepen haalt men zelfs 80% herkenning!”

(TNS Dimarso, 2007)

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• Garanteed minimum price + premium to better plan and invest(social and environmental projects, switch to organic)

• Improvement of the quality and creation of a sustainable production system

• Better organisation and well informed producers

FAIRTRADE Max Havelaar Why Fairtrade?

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What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Fairtrade impact Why is Fairtrade unique? Fairtradegemeentes

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1. Fairtrade: Focus on small producers

Fairtrade objective is poverty reduction : focus on small scale producers

FAIRTRADE Max HavelaarThe uniqueness of Fairtrade

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2. Fairtrade = Three pillars of sustainability

Economic, Social & Environmental Economic pillar is crucial for small scale producers / poverty reduction :

• Fairtrade studies the cost of production ( minimum price)• Minimum price & premium include :

- Cost of certification (average = 5$ US/bag of 50kg cocoa)- Cost of inputs- Cost of social&environmental sustainable farming

Decent Price Sharing is also crucial :• Consumer: willing to pay a higher price (10%)• Producer: willing to invest in more ‘red and green’

North takes up responsability with respect to cost of increased

sustainability

Small scale producers get access to international market if costs are “rewarded”

FAIRTRADE Max HavelaarThe uniqueness of Fairtrade

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3. Fairtrade = Empowerment

“ Trade not aid ”

Creating better trade-environment self-initiative

Creating stronger organisations self-service(s)

Creating:- Employment (vs rural emigration)- Sound environment (vs. Monoculture, chemicals..)- Food (for the nation..), social rest, …

“We never dreamed to be negotiating prices” (self-esteem)

Creating credible trade-partners

FAIRTRADE Max HavelaarUniqueness of Fairtrade

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FairTradeGemeenten?

1. Titel2. De hele gemeenschap is betrokken3. 6 criteria4. 2 Doelstellingen

bewustmaking rond fair trade en duurzame lokale landbouw

een ander koopgedrag

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De zes criteria

1. Het lokale bestuur: resolutie, informatie over fair trade, aankoopbeleid

2. Winkels en horecazaken: minstens twee fairtradeproducten, aantal winkels/horeca afhankelijk van aantal inwoners

3. Bedrijven en organisaties: fairtradeproducten in scholen, bedrijven, verenigingen... educatieve campagnes

4. Media-aandacht5. Lokale trekkersgroep met heterogene

samenstelling6. Initiatieven rond duurzaam produceren en

consumeren

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Resultaten

1. 163 actieve gemeenten = meer dan 50%

2. 54 titels oa Brussel, Antwerpen, Hasselt, Gent, …

3. 13 landen: Groot-Brittannië, Ierland, Zweden, Italië, Australië/Nieuw Zeeland, VS, Canada, Oostenrijk, Denemarken, Frankrijk, Nederland, Noorwegen en België

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Antwerpen:Feest op de grote markt met volle medewerking van het stadsbestuur

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Hamont-achel: 90 landbouwers zetten zich mee in voor FairTradeGemeenten

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Rotselaar:Middenstand, trekkersgroep enKoffiebrander Java

Hasselt:Hoofdstad van de smaakHasselt (h)eerlijke stad

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Mechelen:Van compostmeesters naar feestmeesters: duurzaam feesten

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THANK YOU!

Documents

Presentatie Max Havelaar