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A PEST ANALYSIS OF HUL IN NEWZEALANDPresented By:Achyut Brahma (03)Amit Kr. Gupta (07)Anupama Chanda (10)Farhad Mazumder(24)

06-08-201211INTRODUCTIONThe estimated population of the country is about 4.4 million. It maintained most of the previous governments' economic reforms restricting government intervention in the economy putting more emphasis on social policy and outcomes. For example, employment law was modified to give more protection to workers, and the student loan system was changed to eliminate interest payments for New Zealand resident students and graduates. Foreign policy has been essentially independent since the mid 1980s.06-08-20122What is PEST Analysis?There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PEST model.

06-08-20123PEST FactorsPolitical factors: These refer to government policy such as the degree of intervention in the economy.

Economic factors: These include interest rates, taxation changes, economic growth, inflation and exchange rates.

Social factors: Changes in social trends can impact on the demand for a firm's products and the availability and willingness of individuals to work.

Technological factors: new technologies create new products and new processes.06-08-20124

06-08-20125DOING BUSINESS RANK IS 3RD among 183 countriesTOPIC RANKINGSDB 2012 RankDB 2011 RankChange in RankStarting a Business11No changeDealing with Construction Permits22No changeGetting Electricity3129-2Registering Property33No changeGetting Credit44No changeProtecting Investors11No changePaying Taxes36382Trading Across Borders2727No changeEnforcing Contracts1010No changeResolving Insolvency1816-2

06-08-20126ECONOMIC

The worlds least corrupted country is Newzealand having a Ranking: 1Score: 9.5Over the past 20 years the government has transformed New Zealand from an agrarian economy dependent on concessionary British market access to a more industrialised, free market economy that can compete globally.06-08-20127

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06-08-201212Socio-cultural

The culture of New Zealand is largely inherited from British and European custom, interwoven with Maori and Polynesian tradition. An isolated Pacific Island nation, New Zealand is a cosmopolitan culture that reflects its changing demographics, is conscious of the natural environment, and is an educated, developed Western society.More recently, New Zealand culture has been broadened by globalization and immigration from the Pacific Islands, East Asia and South Asia. European and Mori remain the two largest ethnicities, but the large Polynesian population in Auckland has prompted the observation that Auckland is now the largest Polynesian city in the world.

06-08-201213HDI Rank (among 187 countries) is 5th.

LanguagesAccording to the 2006 census, 174 languages are used in New Zealand (including sign languages). After English and Mori, the most common are Samoan (85,428 speakers), French (53,757) ,Hindi (44,589) and Cantonese, spoken by 44,154 people). The life expectancy of a New Zealand child born in 2011 was 82.4 years for females, and 78.4 years for males. Life expectancy at birth is forecast to increase from 80 years to 85 years in 205006-08-201214Contd..New Zealand has an adult literacy rate of 99 percent and over half of the population aged 15 to 29 hold a tertiary qualification. In the adult population 14.2 percent have a bachelor's degree or higher, 30.4 percent have some form of secondary qualification. Just over half the population identify as Christians, with Hinduism, Buddhism and Islam being the most significant minority religions. Farming is a major occupation in New Zealand, although more people are employed as sales assistants. Unemployment was at 6.8 percent during the June 2010 .06-08-201215Age structure0-14 years:20.4% (male 448,106/female 426,348)15-64 years:66.4% (male 1,426,595/female 1,420,643)65 years and over:13.3% (male 260,454/female 308,201) Median age:- 37yearsUrban population:86% of total populationLife expectancy at birth:-Total population:80.71 yearsmale:78.7 yearsfemale:82.81 years Literacy Rate:-total population:99%male:99%female:99%

06-08-201216TECHNOLOGY

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06-08-201219THANK YOU06-08-201220