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Católica Lisbon School of Business and Economics Lean Entrepreneurship
27.04.2015
PresentaBon I
Agenda
Canvas Business Model
Logo, Slogan, Blog
PickUsUp Service
Hypotheses TesBng
Logo, Slogan & Blog Logo
Slogan
Homepage & Blog
DRINK & DRIVE, but RESPONSIBLY: use PickUsUp!
hWp://pickusupstartup.wix.com/home
Logo, Slogan & Blog
Logo, Slogan & Blog
PickUsUp Service
PickUsUp is the perfect soluBon for you if you want to drive your own car when going out for the night, but do not want to leave your car at an unaWended place a[er you drank alcohol and cannot drive your car back home. PickUsUp solves the need of ge\ng home at night safely a[er drinking alcohol with the big plus of having your own car at home with you the next day.
Canvas Business Model
Canvas Business Model Hypotheses selection
Hypotheses Testing Customer Segments
Hypothesis Form Model Version
2.0 1
Component: Customer Segments Code: CS01
Hypothesis We believe that people drink and drive when going out if
Test out of the total of quesBoned people
Valida4on More than 50% give a posiBve answer.
Result
1
Hypotheses Testing Customer Segments
Hypothesis Form Model Version
2.0 1
Component: Customer Segments Code: CS02
Hypothesis We believe that young adults (between 18-‐25) are interested in using our service if
Test out of the total of quesBoned people
Valida4on More than 50% give a posiBve answer.
Result
Hypotheses Testing Customer Segments
Hypothesis Form Model Version
2.0 1
Component: Customer Segments Code: CS03
Hypothesis We believe that adults (between 26-‐50) are interested in using our service if
Test out of the total of quesBoned people
Valida4on More than 40% give a posiBve answer.
Result
Hypotheses Testing Customer Segments
Hypothesis Form Model Version
2.0 1
Component: Customer Segments Code: CS04
Hypothesis We believe that more men than women tend to drive and leave their car at some other place than home a[er drinking
Test If a corresponding quesBon in an interview results in
Valida4on a difference of more than 20 percentage points.
Result
Hypothesis Form Model Version
2.0 1
Component: Value ProposiBon Code: VP01
Hypothesis We believe that our customers get addiBonal value out of being taken home together with their own car instead of leaving their car in an unaWended place if
Test Out of the total number of interviewees
Valida4on More than 50% answer a corresponding quesBon with yes.
Result
Hypotheses Testing Value Proposition
Hypothesis Form Model Version
2.0 1
Component: Value ProposiBon Code: VP02
Hypothesis We believe that our customers get addiBonal value out of being taken home together with their own car instead of drunk-‐driving and thereby endagering themselves, their passengers and possibly destroying their car if
Test Out of the total number of interviewees
Valida4on More than 50% answer a corresponding quesBon with yes.
Result
Hypotheses Testing Value Proposition
Hypotheses Testing Revenue Streams
Hypothesis Form Model Version
2.0 1
Component: Revenue Streams Code: RS01
Hypothesis We believe that our customers are willing to pay an amount for our service between a single-‐taxi ride home and a two-‐way trip to get home and pick up the car the next day
Test If out of the total number of interviewees
Valida4on More than 40% answer a corresponding quesBon with yes.
Result
Hypothesis Form Model Version
2.0 1
Component: Revenue Streams Code: RS02
Hypothesis We believe that our customers prefer a zone-‐model relaBve to a taxi-‐payment method
Test if the results of an A-‐B-‐test
Valida4on are clearly in favor of the zone model.
Result
Hypotheses Testing Revenue Streams
Hypothesis Form Model Version
2.0 1
Component: Key Partners Code: KP01
Hypothesis We believe that our suppliers (scooters) will enter a promoBonal relaBonship with us if
Test We receive
Valida4on PosiBve response a[er explaining our service to them.
Result
Hypotheses Testing Key Partners
Hypothesis Form Model Version
2.0 1
Component: Key Partners Code: KP02
Hypothesis We believe that the Government is interested in supporBng our concept if
Test
Valida4on
Result
Hypotheses Testing Key Partners
Hypothesis Form Model Version
2.0 1
Component: Key AcBviBes Code: KA01
Hypothesis We believe that our customers have more trust in our service if we select our drivers according to a transparent process and provide some kind of cerBficate if
Test Out of the total number of interviewees
Valida4on More than 50% answer a corresponding quesBon with yes.
Result
Hypotheses Testing Key Activities
Hypothesis Form Model Version
2.0 1
Component: Channels Code: CH01
Hypothesis We believe that our customers prefer the usage of an App to book our service instead of phone calling
Test Out of the total number of interviewees
Valida4on More than 50% answer a corresponding quesBon with yes.
Result
Hypotheses Testing Channels
Hypotheses Testing Matrix to define priorities
People drink and drive
Drunk-‐driving
Leaving their car in an unaWended place
Young adults (between 18-‐25)
App
Scooter’ suppliers Government
Zone Model
Lessons Learned 1.0 – Group Work • Time-‐consuming, but very producBve real group work • Helpful to analyze individually before discussing in the group
Business Canvas: new target segment developed challenge of gaining support of key partners (government, scooter manufacturer) revenue streams strategy
• Clear task distribuBon to avoid doing work twice
homepage, logo, texts for the blog, presentaBon, among others • Open communicaBon
guarantees exchange of ideas and creaBvity
The PickUsUp Team thanks you for your attention!
Beatriz Carreira The Designer
152114018
João Malpique The Visionary
152114138
Carolin Scharnagl The Hacker 152114095
Filipe Orvalho The Hustler 152114055
Romane Soulié The Hustler 159114629