Phase 1

Demographic info

• User L: • 19 years old, female, first year university student studying property

management, Australian Chinese, extrovert, socially active and has good knowledge in technology

• User X:• 41 years old, female, extrovert, part-time beauty therapist and property

manager, Australian Chinese, only keep in touch with close friends and has intermediate knowledge in technology

• User A:• 45 years old, male, introvert, full-time architect, Australian, socially

inactive and has good knowledge in technology

User Research

User Research Method

• Interview– Access to internet– Different user group– Record in iTouch– Mention of Privacy– Devised to collect intuitive responses. – Pro/Con, inconvenience– Probing

Reward

User Research Method

• Observation– Fly on the wall– Sat besides them for 30min– Chat to them– Look for their habit/ how they had

accomplished a task– They have more to share whilst using the tools – Template

Findings

• Younger participants owns Facebook, MSN, hotmail, MSNSpace, RenRen, etc. Elder two have mere access to them although have fairly good knowledge in technology because…

• Distraction• Privacy issue

– Uncomfortable to know too much– Keep sth. Away from family member

Findings

• Elder users rarely use social tools to – Familiarize with new friends– Let others to know more about them – Because…

• Younger user tends to make the most use of social networking tools• The problem they have in common is the distraction and online

identity issue• Other problems: always have to have internet to access those

tools(younger), can only use one tool at a time (elder)• Offline social activity could offers them a more sense of reality and

allows them to express themselves better• They have improved elder’s work efficiency and helped younger user

to get in touch with friends in a more convenient way

Problems

• Have too many email accounts to manage• Distract one from work• Hard to keep privacy from family members• Hard to know new people, since online identity could be in

disguise • Can’t compete to face-to-face communication• Would take too much time to manage those accounts• Cannot always receive immediate reply• Always have to have internet to access those tools• Doesn’t provide with a sense of reality• Poor synchronization of phone and computer• Troublesome sharing process

Persona

Henry Mould41Architect

Works independentlyat home

Not too socially active

Has good knowledge intechnology

Persona

• Spent 8 hours on work each day so rarely have time to socialize

• Frequently meet with client face-to-face to discuss about project

• Talk

Thank you!