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BANKO BIKANOCOMMUNITY LED SANITATION CAMPAIGN IN BIKANER

Under Nirmal Bharat Abhiyan

Arti Dogra

District Collector, Bikaner


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Banko Bikano- A community led sanitation campaign in Bikaner

Arti Dogra, District Collector, Bikaner

[email protected]

Overview

Knowledge Sharing ForumWhat works at scale? Distilling critical success factors for scaling-up rural sanitation

Summary: In the heart of the arid Thar Desert , the programme of sanitation wasalmost destined to fail given the traditional approach to sanitation. But in April 2013when it was launched, the Banko Bikano campaign surprised everyone including thegovernment officials in Bikaner. Unlike other process and target oriented government

programmes, this one focused on being community led and community driven .Morever the basic premise of the programme was pride- pride and self respect for thewomen, pride for the family , pride for the village and ultimately for the district. Thisthought and vision caught on in the social set up of rural Bikaner and the programmebecame almost self propelling.


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Bikaner

Third Largest Districtin the country

Area: 28466 sq km

Population:

2,367,745

Gram Panchayats:219

Heart of the desert

Severe droughts

Severe climate


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Desert terrain

The size of the district

Huge Gram Panchayats

Dhani culture Water Scarcity

Low literacy for women

Feudal society

Past history of theprogramme

TSC program was not functioning , with

no officers in place

The Challenge- All the Excuses


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The Trigger

Involvement of Water and Sanitation

Programme of World Bank

Convincing the public representatives

Engaging a dedicated team

Finding a District Co-ordinator

Trying to erase memories of the past


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Campaign Branding

- Rising Sun

Focus on Ranbankura

Using local language &

customs

Emphasis on pride


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Shift from target orientation to objectiveorientation

Focus on Pride ,Dignity and respect for women

Community Led - Bringing the community to thefore

Intensive training and capacity building ofstakeholders

Dedicated visits ,follow ups and regularmeetings (Ratri Chaupal, Saturday meeting etc)

Monitoring is focused on ODF (community widebehaviour change) rather than construction ofindividual toilets (Emphasis on 100% usage)

ODF GPs would be recognized and rewardedwith schemes such as SLWM

Strategy


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Communities to be triggered by DRG Early morning nigaraniby natural leaders of

each village/habitation

Toilets have to be constructed by peoplethemselves; No third party involved

Communities are encouraged themselves tosupport the poorest of the poor.

Incentives would be given after achieving ODFstatus only

No standard design of toilet.(preference ofhousehold matters, but low cost options arecommunicated)

Women and children are included in the process

Execution


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Convincing stakeholders

Having staff and institutionalarrangement in place

District Coordinator

Block coordinators

DRG

Nodal officers

Motivators

Partnership with WSP for Strategictechnical support

Preparation PhaseJan to March 2013


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5 days residential training

by WSP

Training motivators, Gram

Secretaries, Sarpanch andother key functionaries

Ensuring presence of key

functionaries

Triggering of two GPs (Naaland Ridmalsar)

LaunchApril 2013


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Naal Bari became the firstODF Panchayatin 10 days

Instant hero of the

sarpanch of Naal

21 GPs claimed ODF status

in the first one month

Media attention

Thought provoking for

critics

Response


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Prompt follow up todiscuss the success of

Naal

Intensive monitoring

thereafter

Weekly meetings and

prompt mid course

correction

Response


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DRG Members & Local

Leaders involved

demonstrate how toconstruct toilets.

Massive meetings in all

interested GPs

Creating communityleaders

Scaling UpInvolving PRIs


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Proactive PRI Involvement


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Even aged men as well as

women came forward to

construct their owntoilets,

Active role to early

morning Nigrani

Role to women and theirpride

Rallies by school children

Scaling Up-Involving the community


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Active Participation by Women


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Different types of toilets

as per the preference

and affordability ofcommunity.

No standard model was

promoted.

Training at all levelsincluding masons

Availability of material

Scaling Up- Providing Options


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Trained and dedicated

resource persons willing

to work 24x7

Night halts and two day

visits by the DRG

District Resource Group


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The District Support Unit

will undertake a

stringent verification of

ODF status

Before declaring a GP

ODF, to verify that all

households have accessto toilets

Mobile Monitoring - ODF Claims

Verification


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Using outcome tracker

mobile app developed by

WSP

Independent Journalists,

Students and NGO

professionals

Mobile Monitoring - ODF Claims

Verification


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Complimentary to

interpersonal

communication

Creates demand from

all corners

SuccessPress Coverage


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SuccessODF status of GPs

0

10

20

30

40

50

60

70

80

90

1-Apr-13

11-Apr-13

21-Apr-13

1-May-1

3

11-May-1

3

21-May-1

3

31-May-1

3

10-Jun-1

3

20-Jun-1

3

30-Jun-1

3

10-Jul-13

20-Jul-13

30-Jul-13

9-Aug-1

3

19-Aug-1

3

29-Aug-1

3

Total

68

GPsbecome

ODF

by31July

2013

NumberofODFGramP

anchayats

Train

ingcompleteson5thAp

ril

NalBeribecomesfirstODF

GPon20th

April2013

Tota

l5GPsbecome

ODF

on6May2013

Tota

l45GPsbecome

ODFby6thJ

une

2013

Tota

l51GPsbecome

ODF

by25June

2013

Tota

l21GPsbecome

ODF

by13thM

ay2013

Tota

l85

GPsbecome

OD

Fby31August2013


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Ensuring Timely Payments

Convergence with MG-NREGA

Sustaining the ODF status Extending to the entire district

Meeting the new aspiration of the people

Challenges Ahead



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Being a community driven

campaign

Ensuring it is a demanddriven campaign

Central role to women

Focus on PRI

Key Success Factors



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THANKS

Documents

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