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Presentation by
Charity J. Boudouris, Assistant Director
University of Virginia, Advancement Communications
DIGITAL PUBLICATIONS AND DESIGN U.Va. President’s Report
University of Virginia President’s Report 2012
University of Virginia’s President’s Report 2013
CHANGES AND
TRANSITION
CHANGES
• NEW PRESIDENT
• THE GREAT RECESSION/SUSTAINABILITY
• DIGITAL VS. AND/OR PRINT
• ANOTHER CHANGE IN LEADERSHIP 2012
• AUDIENCE — MOBILE FIRST
NEW PRESIDENT/FINAL PRINTED REPORT
PRINT & MAILING COST
12,000 COPIES COST $36,980 TO PRINT AND $12,200 TO
PRODUCTION COST
ROUGHLY $10,000 FOR WRITING & PHOTOGRAPHY
STAFF: ONE FREELANCE WRITER, ONE DESIGNER, ONE EDITOR
TOTAL: ROUGHLY $60,000
THE GREAT RECESSION/SUSTAINABILITY
EXECUTIVE ORDER 82 GREENING OF STATE
GOVERNMENT
“All reports published by executive branch agencies
and institutions shall be published in electronic form
only, unless permission to print the report has been
granted by the Chief of Staff.”
AUDIENCE — MOBILE FIRST
AUDIENCE — EMAIL RECIPIENTS
EMAIL OPEN RATES, DONORS
EMAIL OPEN RATES, NON-DONORS
GOOGLE ANALYTICS
19,399 Pageviews
Most go to the Home Page, two-thirds exit from
there
But they sometimes spent 2 minutes reading on
the Year in Review pages.