Presentation by Sebastian Olényi for English, ESBS, 12/11/2007 Web 2.0

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Web 2.0


1.1. DefinitionDefinitionweb 2.0 in quotesweb 2.0 in quotes

A A buzzwordbuzzword that collects multiple changes in the usage and that collects multiple changes in the usage and understanding of the internet, made famous by understanding of the internet, made famous by Tom Tom O’Reilly O’Reilly (1)(1)

““Web 1.0 was about commerce. Web 2.0 is Web 1.0 was about commerce. Web 2.0 is peoplepeople””Ross MayfieldRoss Mayfield

““Web 2.0 is a state of mind. It’s a Web 2.0 is a state of mind. It’s a zen thingzen thing. “ . “ Andy BuddAndy Budd

““an emerging network-centric platform to support an emerging network-centric platform to support distributed, collaborative and cumulative distributed, collaborative and cumulative creation by its creation by its usersusers” ” John HagelJohn Hagel


Definition & goalsDefinition & goals

Supports social interactionSupports social interaction

Encourages user participationEncourages user participation

Enhanced user experienceEnhanced user experience

Open dataOpen data


Ways towards these goalsWays towards these goals

RIA – Rich Internet ApplicationsRIA – Rich Internet ApplicationsNew software like Ajax and flash make New software like Ajax and flash make new online applications possiblenew online applications possiblee.g. google docs, video streaminge.g. google docs, video streaming

SOA – Service orientated architecturesSOA – Service orientated architectures Provide information without technical Provide information without technical frontiersfrontierse.g. feeds, RSS, mashupse.g. feeds, RSS, mashups

Social WebSocial Web – interaction with the user – interaction with the user tagging, podcast, Wiki, blogging, feedback tagging, podcast, Wiki, blogging, feedback

Source: (2)



2. Web 2.0 applications2. Web 2.0 applicationsA zen thing?A zen thing?

AltaVista vs. Google AltaVista vs. Google Geocities vs. Blogger Geocities vs. Blogger MapQuest vs. Google Maps MapQuest vs. Google Maps Encarta vs. Wikipedia Encarta vs. Wikipedia Netscape vs. Firefox Netscape vs. Firefox

Source: (5)



Features of web 2.0 applicationsFeatures of web 2.0 applications InfowareInfoware, not software, , not software, serviceservice not product not product Open data exchange – use data outside Open data exchange – use data outside

the confines of the application, re-use, to the confines of the application, re-use, to re-mix, re-mix, across devicesacross devices

User-createdUser-created and and user-owneduser-owned data data (creative commons)(creative commons)

Collective intelligenceCollective intelligence (PageRank, (PageRank, folksonomies, popularity) folksonomies, popularity)

communitycommunity and and sense of ownershipsense of ownership, user , user contributioncontribution (reviews, comments), (reviews, comments),


3. Critiscism of web 2.03. Critiscism of web 2.0

““None of us are as dumb as all of None of us are as dumb as all of us.” us.” unknownunknown –> is there a real –> is there a real wisdom of crowdswisdom of crowds - wikipedia? - wikipedia?

Web 2.0 is just a Web 2.0 is just a marketing labelmarketing label for for techniques existing for many yearstechniques existing for many years

Second bubbleSecond bubble (The Economist) (The Economist)


4. 4. Recent developmentsRecent developments

Facebook‘s value stated Facebook‘s value stated $15 billion$15 billion (1.6% (1.6% sold to microsoft for $240 million)sold to microsoft for $240 million)

OpenSocial initiativeOpenSocial initiative for standards: google for standards: google unites xing, myspace, …unites xing, myspace, …

Online advertisement market Online advertisement market believed to believed to double in the next three years (spiegel.de)double in the next three years (spiegel.de)

Five of ten most popular sites Five of ten most popular sites in English in English are Web 2.0 (alexa.com)are Web 2.0 (alexa.com)


5. Web x.x5. Web x.xThe futureThe future

The web is changing from a The web is changing from a document delivery system to an document delivery system to an application platformapplication platform

Internet affects: Ethics, copyright, Internet affects: Ethics, copyright, identity, aesthetics, privacy, identity, aesthetics, privacy, cooperation, partnership, cooperation, partnership, governance, …governance, …


SourcesSources

(1) Wikipedia.com, (2) Andy Gutman (1) Wikipedia.com, (2) Andy Gutman and (3) Michael Wesh on and (3) Michael Wesh on youtube.com, (4) telepolis.de, youtube.com, (4) telepolis.de, scill.descill.de, (5) Tim O’Reilly, (5) Tim O’Reilly

Documents

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007 Web 2.0